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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”.

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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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What is A/B testing and how to do it in programmatic?

YieldBird

You can take all guesswork out of the equation by implementing A/B testing. What is A/B testing? Why should you perform A/B testing? A/B testing in programmatic advertising. How to A/B test? What is A/B testing? Why should you perform A/B testing?

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Benefits of using email marketing software with analytics include: Tracking email open rates and click-through rates: These metrics help you understand how engaging your email content is and which subject lines or call-to-action buttons are most effective.

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Defining ad fatigue (and how to fight it)

illumin

While targeting specific audiences can improve click-through rates initially, it can lead to ad saturation over time. It slowly creeps in and silently diminishes the effectiveness of your ads, resulting in lower click-through rates, and conversion rates, and ultimately impacting your return on investment.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Success criteria: Measure the reactivation rate of lapsed customers. Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. Track the increase in revenue generated from reactivated customers.

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DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

Martech Series

In addition to the cost-free creation of beautiful email campaigns, the marketing tool allows the user to use A/B testing for the campaign setup page. Once the effectiveness of email templates has been evaluated and the best ones identified, the campaign can be carried out at a consistent and copious rate by automating the process.