June, 2024

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Oracle Is Shutting Down Its Ad Business  

Adweek

Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. "In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal.

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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

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Oracle Quietly Exits the Advertising Business

VideoWeek

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. CEO Safra Catz said that the company decided to wind down its advertising business over the past three months, stating that revenues from the segment had fallen to around $300 million for its most recent financial year.

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Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem

AdExchanger

Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content are … in for some bad news. Researchers at Stanford University and Carnegie Mellon University recently set out to determine how often ads are served to sites that publish misleading stories, propaganda or conspiracy theories, […] The post Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Jane Austin in Cannes: Cindy Gallop calls out sexist behaviour at Cannes

More About Advertising

Some male advertising professionals behind entries for the Glass Lion for Change category this year are definitely not practicing what they preach in their creative work. Cindy Gallop, president of the Glass Lions jury, said on that several individuals who presented their work to the jury this week exhibited sexist behaviour while doing so and … The post Jane Austin in Cannes: Cindy Gallop calls out sexist behaviour at Cannes first appeared on More About Advertising.

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The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s Global Report

Ad Monsters

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend. When it comes to ad tech, Jack Smith is no stranger to innovation. With over 25 years of experience and seven patents in AI and machine learning, DoubleVerify’s Chief Innovation Officer knows a thing or two about navigating the digital wild west.

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How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.

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Major Ad Tech Companies Launch New Initiative to Accelerate Programmatic TV in Europe

VideoWeek

A number of major ad tech businesses – PubMatic, Magnite, Equativ, The Trade Desk, Cadent, and Adform – this morning announced the launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named).

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Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon

AdExchanger

Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […] The post Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon appeared first on AdExchanger.

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Ozzy Osbourne gets his Liquid Death in a twist

More About Advertising

Liquid Death is a canned water brand that’s made a splash with the name and the line “murder your thirst.” All done in-house – who said marketing was a dying art? Now it’s introducing an electrolyte drink mix for extra hydration (hangovers to you and me.) With that infamous substance abuser Ozzy Osbourne. Short, snappy … The post Ozzy Osbourne gets his Liquid Death in a twist first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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IAB Tech Lab releases final Privacy Sandbox Fit Analysis

IAB Tech Lab

On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions The post IAB Tech Lab releases final Privacy Sandbox Fit Analysis appeared first on.

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More

Adweek

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit.

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How to measure the impact of brand marketing

Martech

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

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Advertisers Are Struggling with Fragmentation in Retail Media

VideoWeek

The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments. Dealing with multiple retail media networks becomes resource intensive for the buy-side, while reporting from the sell-side often lacks the transparency that advertisers need to compare sales across the different networks.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

AdExchanger

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […] The post Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs appeared first on AdExchanger.

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49% of consumers believe they can distinguish between traditional and AI ads on CTV

Marketing Tech News

49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions. Read more » The post 49% of consumers believe they can distinguish between traditional and AI ads on CTV appeared first on Marketing Tech News.

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Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals

AdPulp

A theater major from Kentucky isn’t necessarily the most likely candidate to become a CCO of a major agency, but Troy Hitch, Global Chief Creative Officer of RAPP, is the product of a number of adventurous experiences. In this 35-minute Ad Chatter, Troy talks with host Dan Goldgeier about: • The “Ego Epiphany” that good […] The post Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals appeared first on Adpulp.

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Exclusive: iHeartMedia and Deep Blue Take Women’s Sports Audio Network Nationwide

Adweek

When iHeartMedia and Deep Blue Sports + Entertainment took their Women's Sports Audio Network (WSAN) to Cannes Lions, they weren't just seeking brand sponsors--they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN's initial lineup of shows available across iHeartMedia's broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching "Women's.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to bridge the gap between creative marketers and marketing analysts

Martech

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

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Spam 3.0

Seth Godin

Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold to real estate brokers.

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IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance

AdExchanger

IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to scale sustainable ad tech that doesn't sacrifice performance. The post IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance appeared first on AdExchanger.

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Nothing Reveals Your Experience And Standards Like Collaboration …

Rob Campbell

My friend James sent me this pic a while back. To say I feel seen is an understatement. While I am a big believer in collaboration, the reality is it only works when you’re working with people who share the same level of experience, exposure and standards. Or put more specifically, share HIGH levels of experience, exposure and standards. That doesn’t mean they all have to come from the same discipline … or see the same outcome … but it does means they’re working up

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

Chief Martech

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

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Starbucks Launches Its Own Production House, Starbucks Studios

Adweek

Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands.

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

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Better than Google

Seth Godin

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that we can pay for.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The New York Times And Instacart Integrate For Shoppable Recipes

AdExchanger

The New York Times and Instacart walk into a kitchen. … That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal […] The post The New York Times And Instacart Integrate For Shoppable Recipes appeared first on AdExchanger.

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Playwire Live: How to Successfully Navigate the Twists & Turns of Google Algorithm Updates

Playwire

Key Takeaways Google’s new Search Generative Experience (SGE) is the latest update to the search engine results page (SERP) that leverages AI to provide generated answers to questions. Google SGE provides opportunities for publishers to rework old content and hone in on their specialty to deliver premium content. The top five things publishers need to do to benefit from this search engine shift are: consider article format, include schema markup, diversify your content strategy, think of content

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How Do Technical and Creative Strategies Work Together in Amazon PPC?  [The PPC Den Podcast]

Ad Badger

SUBSCRIBE In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. Read More How Do Technical and Creative Strategies Work Together in Amazon PPC? [The PPC Den Podcast] The post How Do Technical and Creative Strategies Work Together in Amazon PPC? [The PPC Den Podcast] appeared first on Ad Badger.

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Gizmodo Acquired by French Media Firm Keleops

Adweek

Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future. "Gizmodo is one of.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.