Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Full Platform Update 6.6.0. Changelog Added Added Assertive Yield implementation possibilities.

Geo targeting 40

Geo targeting Advertising 40

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Advertising MarTech 100

Smarty Ads

JULY 3, 2020

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Basis

JUNE 29, 2022

Hyperlocal Geo-Targeting. In days past, political marketers had to manually identify dozens of zip codes for the state and local legislative districts they wanted to target in their campaigns, then upload that data into a programmatic ad platform before using it in their campaigns.

Advertising 85

Advertising Geo targeting Cookies Audience 85

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting A/B Testing Click Through Rate 52

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

Geo targeting 82

Geo targeting MarTech Advertising Entertainment 82

Media Math

JUNE 28, 2023

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.

Geo targeting 52

Geo targeting Media Audience Food 52

InMobi

MAY 24, 2023

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

Geo targeting 52

Geo targeting Rich Media Brand Awareness Agency 52

Media Math

JUNE 21, 2023

CPM Available Regions: Global Channels: Display & Video Shopper Marketplace This marketplace perfectly aligns with e-commerce in-market shoppers to reach your target audience wherever they are in environments they know and trust while improving your CPA, ROI and general direct response goals. CPM, Video – $5.00-$9.00

Audience 52

Audience Advertising CPM Geo targeting 52

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on.

Geo targeting 87

Geo targeting Demand Side Platform MarTech Advertising 87

Martech

DECEMBER 17, 2021

According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Also, 42% said they could do contextually relevant targeting. And 35% said that DOOH complements their digital plan.

Advertising 87

Advertising Geo targeting MarTech Marketing 87

Digiday

MARCH 27, 2023

These segments were then targeted using direct mail and offsite displays. Geo-targeting efforts are amplifying purchase intent for non-endemic brands Looking to the future of RMNs, non-endemic brands are increasingly leveraging the power of first-party data from retailers that may never sell their products or services.

Retail 73

Retail Media Geo targeting Electronics 73

Basis

MAY 9, 2022

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Geo-targeting campaigns.

Advertising 69

Advertising Geo targeting Audience Retargeting 69

Media Math

MARCH 9, 2022

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

MNTN

AUGUST 25, 2022

The last two years have seen dramatic upgrades in targeting, measurement, and ad delivery, as premium CTV platforms like Performance TV launch affinity-based targeting, geo-targeting, and perfect existing methodologies like Cross-Device Verified Visits.

Geo targeting 105

Geo targeting Advertising Entertainment Media 105

MNTN

JULY 13, 2022

Geo-targeting is made easy within a channel already only available to that region. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks. This shift will also impact local advertisers. Sports and their accompanying regional sports networks have long been a key space for local advertisers on linear.

Geo targeting 98

Geo targeting Advertising Audience Media 98

Single Grain

JUNE 5, 2023

9) Use Geo-Targeting for Ads Geo-targeting helps to target people with Facebook lead ads based on their physical location, which includes region, country, state, city, and district. This saves time and boosts your overall digital marketing efforts.

Advertising 89

Advertising Geo targeting Audience A/B Testing 89

MediaFuse

AUGUST 15, 2014

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly. Geo-Targeting. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Advertising Ad Space 52

Digiday

SEPTEMBER 6, 2022

Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. And the product is going to evolve with it.

Geo targeting 69

Geo targeting Audience Conversion Marketing 69

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC CPM Advertising 40

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Audience 52

InMobi

JULY 13, 2016

Geo-Targeting More than half of the millennial population allows location data on their mobile phones. The younger generation is more receptive to geo-targeting than any other demographic as it provides more relevant and contextual offers at a specific instance.

Retail 52

Retail Geo targeting Media Marketing 52

Digiday

FEBRUARY 9, 2023

“As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. For example, you might set geo targets, but then we can further refine your geotargeting based on what’s performing best. You can A/B test the campaigns, but we further optimize on top of your choices.

Retargeting 69

Retargeting Geo targeting Advertising A/B Testing 69

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 90

Ad Targeting Ad Server Ad Tech Ad Inventory 90

Digiday

OCTOBER 18, 2022

As far as spend for its OOH campaign is concerned, Misfits Market’s paid ad spend, including geo-targeted ads on Facebook and TikTok, represented less than 4% of spend for the total project, according to Eagleson. According to Pathmatics, the brand spent a little over $23 million so far in 2022 on advertising efforts.

Media 74

Media Marketing Geo targeting Brand Awareness 74

Digiday

JULY 21, 2022

Digital channels offer a massive opportunity for political advertisers this election cycle as they allow for more granular audience and geo-targeting. This year, CTV political advertising spending is projected to hit $1.5 A candidate running for election in New Jersey might purchase a linear buy in the NY DMA.

Advertising 74

Advertising Geo targeting Audience Media 74

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 91

Cookies Advertising Geo targeting Marketing 91

Single Grain

MAY 29, 2023

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Keyword Research: Conducting keyword research in different languages and regions helps identify the most relevant and frequently searched terms.

Advertising 52

Advertising Audience Geo targeting Conversion Rate 52

Lemonads

OCTOBER 4, 2020

Geo-targeted PowerAdSpy has a massive database of millions of ads helping you in providing real-time data information about the Geo-targets of your competitors, helping you in identifying your audience who could be interested in your product or service.

Affiliates 52

Affiliates Geo targeting Advertising eCommerce 52

Clearcode

MARCH 2, 2023

Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users. Dynamic Ads Dynamic ads require active Internet connections so the ads can change as the player progresses through the game.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

InMobi

MARCH 6, 2014

For example, you might decide that you want to use geo-targeting and target tier one cities and an ad network might claim that they have geo-targeting. But, when you run your campaign, you might realize that they have geo-targeting only in North America whereas your primary market is Asia.

Geo targeting 52

Geo targeting Ad network Advertising ROI 52

Lemonads

NOVEMBER 15, 2020

GEO Targeting Redirects In addition to testing the creatives on your campaigns, you can also ensure that your GEO targeting redirects are working properly. This is especially useful if you’re working with a network that has its own GEO redirect system via smart links.

Affiliates 52

Affiliates Geo targeting Marketing Audience 52

Kevel

APRIL 19, 2022

Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode. Local products could be targeted just to local people.

Geo targeting 52

Geo targeting Advertising Ad network Banner 52

AdvertiseMint

JULY 15, 2023

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Second place is India, with 62 million users, and the third is China, with 50 million users. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC Social Advertising 98

Single Grain

MAY 26, 2022

They can also offer advice on everything from geo-targeting to local marketing tactics. Advanced campaign consulting (including geo-targeting & day-parting). Ad creation and optimization: Most B2B PPC agencies will be able to help with designing your ad campaigns, too. Ad creation and optimization.

Agency 59

Agency Advertising Geo targeting SEO 59

InMobi

SEPTEMBER 15, 2016

Such anomalies, whether instituted through unintentional errors or systematic abuse/fraud, can derail the promise of precisely geo-targeted services and geo-targeted advertising.

Geo targeting 52

Geo targeting Advertising 52