Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Full Platform Update 6.6.0. Changelog Added Added Assertive Yield implementation possibilities.

Geo targeting 58

Geo targeting Advertising 58

Martech

MAY 8, 2024

Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Reach and performance. billion impressions annually.

Geo targeting 109

Geo targeting Advertising Click Through Rate Mobile Ads 109

Brid.tv

MAY 22, 2024

Now publishers can set up custom start and end times with countdowns inside the player for their live streams; Added a GEO label under ad schedules so you can easily tell which ad sources are GEO targeted at a glance. You can also stay in the loop with our product updates on our LinkedIn page.

Geo targeting 60

Geo targeting 60

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Full Platform Update 6.6.0. Changelog Added Added Assertive Yield implementation possibilities.

Geo targeting 40

Geo targeting Advertising 40

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

Geo targeting 103

Geo targeting Entertainment Audience MarTech 103

Basis

JUNE 29, 2022

Hyperlocal Geo-Targeting. In days past, political marketers had to manually identify dozens of zip codes for the state and local legislative districts they wanted to target in their campaigns, then upload that data into a programmatic ad platform before using it in their campaigns.

Geo targeting 81

Geo targeting Advertising Cookies Audience 81

The Ad Tech Blog

JUNE 25, 2024

Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising. More Information What is mobile geofencing? Adjust – A comprehensive glossary entry explaining mobile geofencing and its benefits.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Brid.tv

SEPTEMBER 29, 2023

Fixed Fixed video-specific GEO targeting so that it now overrides site-level settings. Publishers can now see which videos are their top performers at a glance. Added Updated the Marketplace dashboard to a new and improved look and added new metrics for better video performance insight.

Geo targeting 52

Geo targeting 52

Martech

DECEMBER 17, 2021

According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Also, 42% said they could do contextually relevant targeting. And 35% said that DOOH complements their digital plan.

Geo targeting 108

Geo targeting Advertising MarTech Audience 108

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on.

Geo targeting 102

Geo targeting Demand Side Platform Ad Tech Audience 102

Media Math

JUNE 28, 2023

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.

Geo targeting 52

Geo targeting Media Food Audience 52

InMobi

MAY 24, 2023

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Media Math

MARCH 9, 2022

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

Digiday

MARCH 27, 2023

These segments were then targeted using direct mail and offsite displays. Geo-targeting efforts are amplifying purchase intent for non-endemic brands Looking to the future of RMNs, non-endemic brands are increasingly leveraging the power of first-party data from retailers that may never sell their products or services.

Retail 58

Retail Geo targeting Electronics Media 58

Basis

MAY 9, 2022

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Geo-targeting campaigns.

Geo targeting 66

Geo targeting Advertising Machine Learning Audience 66

MNTN

AUGUST 25, 2022

The last two years have seen dramatic upgrades in targeting, measurement, and ad delivery, as premium CTV platforms like Performance TV launch affinity-based targeting, geo-targeting, and perfect existing methodologies like Cross-Device Verified Visits.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

illumin

OCTOBER 4, 2023

It can be used to target specific audiences, to geo-target, or to take advantage of cross-channel marketing across on video, mobile, display, Connected Television (CTV), and on social media. In the USA this year, marketers will spend more than $57 billion on digital display advertising.

Media 52

Media Geo targeting Display Advertising Audience 52

Martech

APRIL 19, 2024

Dominate with local advertising To dominate local markets, brands must: Harness hyper-targeted segmentation and geo-targeted advertising to reach and engage precise audiences. Through these localized approaches, brands can build trust and loyalty, bridging the gap between corporate presence and local relevance.

Advertising 112

Advertising Marketing Geo targeting Retail 112

MediaFuse

AUGUST 15, 2014

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly. Geo-Targeting. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

MNTN

JULY 13, 2022

Geo-targeting is made easy within a channel already only available to that region. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks. This shift will also impact local advertisers. Sports and their accompanying regional sports networks have long been a key space for local advertisers on linear.

Geo targeting 98

Geo targeting Audience Advertising Media 98

illumin

APRIL 30, 2024

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. This is the essence of geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Digiday

SEPTEMBER 6, 2022

Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. And the product is going to evolve with it.

Geo targeting 66

Geo targeting Conversion Audience Marketing 66

illumin

JULY 25, 2024

Some common interactive features include touchscreen control for on-screen elements, gesture control for manipulating screen images, wayfinding or information services for businesses, buildings, or areas, and geo-targeting to market to nearby mobile devices.

Advertising 52

Advertising Geo targeting Audience Pop-Up 52

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

InMobi

JULY 13, 2016

Geo-Targeting More than half of the millennial population allows location data on their mobile phones. The younger generation is more receptive to geo-targeting than any other demographic as it provides more relevant and contextual offers at a specific instance.

Retail 52

Retail Geo targeting Communications Conversion 52

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Digiday

FEBRUARY 9, 2023

“As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. For example, you might set geo targets, but then we can further refine your geotargeting based on what’s performing best. You can A/B test the campaigns, but we further optimize on top of your choices.

Geo targeting 64

Geo targeting Retargeting A/B Testing Conversion 64

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 77

Ad Targeting Ad Server Geo targeting Ad Tech 77

Digiday

OCTOBER 18, 2022

As far as spend for its OOH campaign is concerned, Misfits Market’s paid ad spend, including geo-targeted ads on Facebook and TikTok, represented less than 4% of spend for the total project, according to Eagleson. According to Pathmatics, the brand spent a little over $23 million so far in 2022 on advertising efforts.

Media 67

Media Marketing Food Geo targeting 67

Smart-Hub

DECEMBER 21, 2023

Geo Last but not least, consider adding geo-targeting capability to your ad exchange. After you identify the essential targeting capabilities for your ad exchange and integrate them into your platform, test them to ensure that everything works as it should. As for you, your income will increase.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Smart-Hub

JUNE 17, 2024

Set Up Targeting The final step before launching the campaign is to apply targeting settings: demographics, mobile geo-targeting, IAB categories, and others (the selection depends on the chosen DSP). In any case, the more settings are applied, the more targeted the campaign gets.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Lemonads

OCTOBER 4, 2020

Geo-targeted PowerAdSpy has a massive database of millions of ads helping you in providing real-time data information about the Geo-targets of your competitors, helping you in identifying your audience who could be interested in your product or service.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 87

Cookies Geo targeting Real Estate GDPR 87

Clearcode

MARCH 2, 2023

Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users. Dynamic Ads Dynamic ads require active Internet connections so the ads can change as the player progresses through the game.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52