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TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z

Adweek

The company used geo-targeting based on store and sales data to place media across out-of-home, search ads, and platforms including Meta, TikTok, and YouTube. “As an education- and community-first brand, we felt a sense of responsibility to address this. The campaign will also comprise creator partnerships and events.

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What is Geofencing? How to Use Geofencing vs Geo-Targeting?

Admixer

This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]. How to Use Geofencing vs Geo-Targeting? The post What is Geofencing? appeared first on Admixer.Blog.

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Marchex Marketing Edge Brings AI-Powered Marketing Optimization to Microsoft Azure Marketplace and AppSource

Martech Series

Marchex’s Marketing Edge empowers performance marketers to maximize campaign effectiveness by analyzing customer conversations and identifying inefficiencies—such as paid media driving leads to locations without service capacity, misaligned geo-targeting, or promotions that attract price-sensitive shoppers unlikely to convert—so they can reallocate (..)

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With Geospatial Tech, Location Needs To Be A Moving Target

AdExchanger

Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.

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Geofencing vs Geo Targeting: Differences, Use Cases, and Best Practices

Smarty Ads

Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices. This approach is based on technologies that utilize current user geolocation and entire travel history to make ‘brand-user’ communication as relevant as possible. Just step for a moment in the.

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.