What is Geofencing? How to Use Geofencing vs Geo-Targeting?

Admixer

This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]. How to Use Geofencing vs Geo-Targeting?

Geofencing vs Geo Targeting: Differences, Use Cases, and Best Practices

Smarty Ads

Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices.

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Geo Targeting Mobile Technologies: How Do They Work and What Are the Benefits?

Smarty Ads

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Apple’s iOS 14.5 privacy update shouldn’t leave you panicking, here’s why

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Geo Targeting Decision Science illuminApple’s upcoming iOS 14.5

How Do Advertisers Collect Data Online?

AcuityAds

Uncategorized Algorithm Digital Advertising Ad Exchange Social Data Geo Targeting Attention AdvertisingThe post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.

Let’s Get Digital! With Out-Of-Home Media

AcuityAds

Digital Advertising Demand Side Platform (DSP) Geo Targeting Geo Reporting Attention Advertising Decision ScienceAdvertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies.

6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN

AcuityAds

Digital Advertising Ad Exchange Geo Targeting Geo Reporting Attention Advertising Decision Science Culture AdvertisingIn our recent blog post, we discussed how advertisers use tracking pixels to collect data.

T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Standing with Ukraine

Media Math

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. However, we caution our clients to avoid over-blocking via keyword targeting. LinkedIn.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”.

Creating Personalized Customer Experiences with Advertising Automation

Basis

By adopting workflow automation, media buyers have more time to focus on these types of strategies and ensure they are crafting messaging that better targets unique segments. Geo-targeting campaigns. Geo-targeting campaigns. Contextual targeting.

It Finally Happened: CTV is More Popular than Linear

MNTN

digital media buyers planned to shift budgets from linear TV to CTV, and 81% of marketers cite targeting and efficiency as the main driver for investing in Connected TV advertising. It’s official: Americans now stream more content than they watch anything on broadcast or cable TV.

Digital out-of-home advertisers seek hyper-local, contextual targeting

Martech

According to the same study, 44% of omnichannel advertisers chose DOOH because they could geo-target by zip codes, DMA or hyper-locally. Also, 42% said they could do contextually relevant targeting.

Streaming Channels Look to Intercept NFL’s Sunday Ticket

MNTN

Geo-targeting is made easy within a channel already only available to that region. Sports are the common reason TV viewers are hanging on to their cable subscriptions. Until recent years, it was near impossible to catch your favorite team live on streaming.

How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet

Digiday

Right now you can geo-target, but imagine when we have the capabilities to start programming different feeds for different audiences around the world. Subscribe: Apple Podcasts • Stitcher • Spotify. CBS News is adding more traditional TV talent to its streaming outlet.

MAXIMIZING AD PERFORMANCE

MediaFuse

Let’s explore Frequency Caps, Site-Level Targeting, Geo Targeting, Time-Targeting and Added Value as a means to that end. Frequency Caps ensure visitors to a site are not repeatedly shown ad impressions in which they are not interested or not targeted correctly.

How modern advertising platforms are reaching voters in all 50 states

Digiday

Digital channels offer a massive opportunity for political advertisers this election cycle as they allow for more granular audience and geo-targeting. Erik Brydges, head of political, Xandr.

The Weird, Wonderful World of Geotargeting and Location Targeting

Basis

Geo-Based Targeting: A Must-Have in a Privacy-Compliant World. To accommodate consumers and regulators alike, the marketing world is on the brink of a tectonic shift away from a targeting world that revolves around the third-party cookie.

Mobile ID Tracking: What Is it, and Why Does it Work?

Adtaxi

Understanding users through their own in-app actions opens the door for effective geo-targeting, more optimal ad-spend, and ads that can be personal and relevant without crossing the line into the overly-intrusive territory. contact us.

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Offers a 100% fill rate with interstitial ad targeting. Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world.

Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Vox Media - Vox’s homegrown ad platform boasts first-party data monetization, contextual targeting, and ads that don’t slow down page loads or obscure content. Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”.

Three Things to Know About Midterm Advertising in 2022

Basis

And in the context of inflation and political polarization—which we’ll get to in a moment—political advertisers will need to spend and target efficiently, removing people who have already voted from their targeting lists (don’t worry, we’ll get to that too!). #2 Target Precisely.

How to control Performance Max campaigns

Martech

Think things like: Set correct targets that are related to business goals. Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. Geo-targeting.

Best B2B PPC Agency: Top 5 Choices for 2022

Single Grain

They can also offer advice on everything from geo-targeting to local marketing tactics. They can guide you to the PPC channels most likely to generate a return for your company based on your industry and target audience.

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. You can also target your advertisements to a specific group of people, including those who previously visited your website. How do they refine the target audience?

ROI 52

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising helps create targeted ad campaigns on a smaller budget. You can adjust bids and targets as required.

Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing involves creating marketing campaigns that specifically target consumers on mobile devices. The latter tactic involves targeting customers who are near a competitor’s physical location. Go local with geo-targeting.

PowerAdSpy Review 2021: Profit BIG By Testing On Ads That Work!

Lemonads

Spying on your competitor’s ads will help you beat the wonders through detailed breakdowns of each creative, along with landing page URL, last seen date, social engagement, and targeting options you wished you knew before getting that right start!

4 things to beware of with Google’s Performance Max automated campaigns

Martech

Let’s face it: Especially in recent years, Google advertising has gotten increasingly automated, yet strangely also more complex with a multitude of campaign types, bidding strategies, and targeting options to choose from.

Affiliate Tools Explained: What is a VPN and Why Should You Use One?

Lemonads

These platforms can help hide your: IP address Physical location Devices Web activity Understand the Audience Creating a marketing campaign for a GEO that you’re not familiar with is extremely challenging. You can also use VPNs to verify the intent of the keywords you target in your campaigns.

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

With the right digital strategy, advertising technology, and marketing talent, cannabis brands can target known cannabis consumers across premium websites like USA Today , Newsweek , and Barstool Sports (just to name a few). . Targeting Mobile App Owners.

Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

For example, an agency might use Google Ads to target potential clients at the top of the funnel, engage your prospects on Instagram, and retarget your leads on LinkedIn. Advanced campaign consulting, such as geo-targeting and day-parting.

Is Google Analytics going away? What marketers need to know

Martech

Targeting not affected. At our agency, when running media, we use the following targeting strategies based on either second party data or Device ID/IP Address, to not be affected by upcoming industry changes: Device ID lookback targeting. Point-of-Interest targeting purchase.

AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! Global reach and precise targeting with their premium websites and apps with a highly engaged audience”!

The 5 Best Marketing Attribution Platforms in 2021 (+ How to Choose the Best Attribution Platform)

Lemonads

Despite the fact that digital marketing is known for providing trackable results, running multiple campaigns targeting the same audience can disrupt the data and provide misleading information. Welcome to our pick of the top 5 marketing attribution platforms this year.

What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

This simple mechanism offers great opportunities to reach a target audience precisely and attract their attention for longer. Advertisers who utilize HbbTV ad campaigns aim to target various households with their messages. Reach their target audience. GEO targeting.

Best Analytics Agency: Top 8 Choices for 2022

Single Grain

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

SEO 52

What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

Use Target ROAS Bidding Target ROAS bidding lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return on ad spend (ROAS) you set.

Modern Programmatic Monetization Strategies

Adtelligent

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

RevContent Vs Taboola: Which is the best bet?

Lemonads

Taboola and RevContent Specialties are both in Advertising , Content Marketing , Consumer Engagement, and Targeting without leaving the user experience on the side! RevContent's target customer size includes Medium business, Large business. RevContent Vs Taboola! That’s right!

CPM 52

12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

In addition to this, some other features that may come in handy are geo-blocking, password protection, watermarking, or turnstiles. On-demand videos come with playlists and other engagement features, audience restrictions and targeting, and detailed analytics.

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users.

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Enhanced targeting with precise targeting. Enhanced Targeting Capabilities You can adopt two methodologies to connect with your target audience.