TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z
Adweek
JUNE 10, 2025
The company used geo-targeting based on store and sales data to place media across out-of-home, search ads, and platforms including Meta, TikTok, and YouTube. “As an education- and community-first brand, we felt a sense of responsibility to address this. The campaign will also comprise creator partnerships and events.
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