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What is Geofencing? How to Use Geofencing vs Geo-Targeting?

Admixer

This article highlights two location-based services: geofencing and geo-targeting, and answers the main question: how do they work and which one to choose. […]. How to Use Geofencing vs Geo-Targeting? The post What is Geofencing? appeared first on Admixer.Blog.

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Mobile Geo Targeting Technologies: How Do They Work and What Are the Benefits?

Smarty Ads

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

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Geofencing vs Geo Targeting: Differences, Use Cases, and Best Practices

Smarty Ads

Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices. This approach is based on technologies that utilize current user geolocation and entire travel history to make ‘brand-user’ communication as relevant as possible. Just step for a moment in the.

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Cadbury and Ogilvy Mumbai win WARC effectiveness top spot

More About Advertising

The confectionery company increased sales of its Celebrations product by 35% during Diwali, with an interactive, geo-targeted AI campaign with Bollywood … The post Cadbury and Ogilvy Mumbai win WARC effectiveness top spot first appeared on More About Advertising.

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Geo Targeting Mobile Technologies: How Do They Work and What Are the Benefits?

Smarty Ads

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

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With Geospatial Tech, Location Needs To Be A Moving Target

AdExchanger

Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.

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Platform Update 6.9.2. – Updates to Live Streaming, Ad Schedules & Minor Fixes

Brid.tv

Now publishers can set up custom start and end times with countdowns inside the player for their live streams; Added a GEO label under ad schedules so you can easily tell which ad sources are GEO targeted at a glance. You can also stay in the loop with our product updates on our LinkedIn page.