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InMobi Wins Gold, Silver, Bronze at MMA SMARTIES MENA Awards

InMobi

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

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In 2023, the retail media story is bigger than just CPG brands

Digiday

These segments were then targeted using direct mail and offsite displays. The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5 million qualified prospects, 29% above the brand’s impression goal. The campaign delivered 21 million impressions.

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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

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What Are The Benefits of In-Game Advertising?

Clearcode

Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

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The Weird, Wonderful World of Geotargeting and Location Targeting

Basis

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. In Chicago, Red Bull made the iconic Chicago Loop the star of a billboard ad.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Having interactive components also leads to both brand recognition and consumer participation. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. It also helps to drive brand awareness and brand recall for gamers.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Having interactive components also leads to both brand recognition and consumer participation. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. It also helps to drive brand awareness and brand recall for gamers.