Seth Godin

MAY 23, 2025

This is the unheralded force behind important non-profits, tech companies, and creators of all kinds. Without a mass market driving production, we could move toward a world of delightful niches, where small companies could thrive serving (relatively) small audiences.

Non-Profit

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. A varied martech career I never explicitly planned to have a varied career as a martech practitioner, but that’s how life turned out. Looking back, it has been great so far.

MarTech

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. Is your entire agency not as profitable as it should be? Agency profitability can be challenging to measure. Even if an agency is growing revenue, their profits will dwindle if they don’t make their operations more efficient.

Agency

Ad Monsters

DECEMBER 11, 2024

From The New York Times’ subscriber-first strategy to Dotdash Meredith’s sleek, minimal ad experience, smart publishers prove that respecting users leads to better engagement and increased profits. The secret? Fewer, more relevant ads and a focus on personalized content.

Ad Tech

Single Grain

JUNE 1, 2025

AI creative optimization eliminates guesswork through dynamic creative optimization, multivariate testing, and personalization techniques that can triple campaign profitability, as demonstrated by case studies showing ROAS increases from 1.2 A/B testing between AI and non-AI campaigns. The impact of personalization can be dramatic.

ROI

Digiday

JULY 22, 2025

Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace traditional search — and potentially siphon off the traffic publishers have long relied on. percent year-over-year, according to Comscore.

Non-Profit

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Marketing

MNTN

JANUARY 6, 2025

MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. 50% lower CPA with MNTN Performance TV Retargeting: A leading non-profit education institution has been an ongoing customer of ours, and usually relied on our retargeting solutions to drive enrollments and student applications.

Advertising

Basis

JULY 21, 2025

Agency leaders are caught between rising operational costs and shrinking profit margins while trying to prove value to clients. Advertisers should track how curated media performs compared to non-curated environments, with attention to both engagement and cost efficiency. Finally, performance measurement is key.

Non-Profit

Martech

JULY 26, 2024

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Cookies

Martech

AUGUST 7, 2025

Zillow leaned heavily on an AI-powered home-buying algorithm to identify properties to purchase, renovate and resell at a profit. Choose platforms with built-in logging, metrics and dashboards for non-technical users. The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point. Retrofitting is harder.

Marketing

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

MarTech

Single Grain

MAY 1, 2025

They also significantly impact customer retention, with event attendees showing 60% higher retention rates than non-attendees in some communities. Beyond direct ticket sales, these events create opportunities for product launches, upselling, and partnership revenue.

Conversion Rate

Martech Series

JUNE 20, 2025

Because Martech expenses might be significant, CFOs and board members may consider them non-essential or discretionary. b) Customer Retention Impact Acquiring new clients is costly, while retaining existing ones leads to long-term profitability. Here’s how. Attribution models connect certain Martech tools to revenue generation.

MarTech

VideoWeek

FEBRUARY 11, 2025

Meanwhile on the sell-side, advertising could open up a new highly profitable revenue stream for video game publishers. On the one hand, they’re generally considered “non disruptive ” and “appropriate within the context of the game”, Valve’s two clauses for permissible ads.

Advertising

Martech

FEBRUARY 18, 2025

It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver. Take Spotify Wrapped as an example.

Marketing

VideoWeek

JULY 3, 2025

The letter sent to the government yesterday calls specifically for the latter, meaning the likes of Shell and BP would also be unable to promote their non-fossil fuel products, such as renewable energy and low-carbon options.

Non-Profit

Martech

MARCH 12, 2025

Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. 60 or 90 days).

Click Through Rate

VideoWeek

FEBRUARY 24, 2025

No one would be surprised if non-essential assets such as BET, Showtime, VH1 and MTV were sold off, says Brandon Katz, Senior Entertainment Industry Strategist at Parrot Analytics. And while Ellison has restated his commitment to the flagship CBS network, reports from Bloomberg suggest he is open to selling other TV subsidiaries.

Non-Profit

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 How do we communicate that?

Marketing

Single Grain

FEBRUARY 7, 2025

Step 2: Optimize for non-traditional search engines Research ranking factors for YouTube, TikTok, Amazon, and other relevant platforms. TikTok has multiple features, such as TikTok Shop, to boost profitability. Step 1: Audit your search presence Identify where your audience searches (Google, TikTok, Amazon, AI chatbots, etc.).

SEO

Advendio

JULY 31, 2025

by 2026, with profit margins as high as 50–70%. Expansion of commerce media: Non‑retail networks (UberMedia, PayPal Ads, Mohegan live‑resort media) are opening new channels that brands will want to manage centrally, with AMP consolidating diverse commerce media sources. McKinsey projects that retail media will add $1.3

Retail

Monetize More

JULY 31, 2025

Reporting features include: Side-by-side CPM comparisons across signal-enabled and non-enabled traffic PMP deal diagnostics, including bid response rates and win velocity Detailed segmentation reporting across identity, demographic, and contextual categories. Win Rate Validation: Watch PMPs requiring your PPID/Demo signals clear 2.7X

Audience

Ad Tech Daily

NOVEMBER 7, 2024

Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del.

Non-Profit

Ad Monsters

DECEMBER 3, 2024

Banner ads are seen as less profitable as they are shown at the top or bottom of the screen but they’re not being ruled out – many in the industry still think it’s still useful as part of a diverse ad strategy. They’re there, in plain sight, but they’re non-intrusive.

Ad Targeting

MNTN

MARCH 6, 2025

With non-skippable formats and full-screen placements, advertisers dont have to compete for their audiences attentiondelivering a better ad experience that actually gets watched. With full-screen, non-skippable placements, brands get undivided attention.

Advertising

VideoWeek

JULY 18, 2025

Reach Sees Profit from US Expansion UK-based local and national newspaper group Reach has seen fruit from its US expansion, according to a Press Gazette interview with Reach’s US MD Michael Cascio. The figures cover a range of gen AI uses, whether that’s building an ad from scratch or enhancing and editing non-AI video assets.

Ad Tech

VideoWeek

NOVEMBER 15, 2024

It is premature to speculate about the impact on the pending non-compliance proceedings.” 1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The Week in TV ProSieben Looks to Sell Growing Commerce Businesses ProSiebenSat.1

Ad Tech

Single Grain

AUGUST 8, 2025

It requires precision-targeted Account-Based Marketing that transforms high-value prospects into profitable clients. This technical expertise becomes non-negotiable when managing complex B2B sales cycles and attribution requirements. Silicon Valley’s competitive landscape demands more than traditional marketing approaches.

Agency

VideoWeek

AUGUST 1, 2025

“While we only launched Paramount+ four years ago, we are already a top four global SVOD service, and we will be profitable in the US faster than many of our peers,” said Shari Redstone, Non-Executive Chair of Paramount Global. “What has driven this performance? Others might have more content.

Ad Tech

VideoWeek

APRIL 24, 2025

Operating income before associated company income and items affecting comparability (Viaplays key metric to measure underlying profitability) sat at SEK -227 million in Q1. The results also demonstrate further challenges for Viaplay itself. We have identified and dealt with a range of value-leaking partnerships and products.

Non-Profit

MNTN

MARCH 10, 2025

Membership Funnel Membership funnels best suit non-profits and other organizations that offer subscription services. They sign up for updates and waitlist slots and receive previews of the upcoming product, and by the time of the launch, theyll (hopefully) be excited to click buy.

Conversion

VideoWeek

MAY 1, 2025

Indeed, senior VP and CFO Nelson Urdaneta said Kimberly-Clark is cutting its profitability guidance in order to maintain marketing spend. The non-committers Some brands talked up the value of marketing investment on their earnings calls, but were less specific on whether this would translate into actual investment.

Marketing

VideoWeek

JULY 15, 2025

WARC’s Future of Programmatic 2025 report observes that while programmatic advertising is set to grow double-digits this year, “this masks the fact that open internet spending has barely grown over the last few years, with almost all of non-search digital advertising growth going to the walled garden platforms.”

Non-Profit

VideoWeek

NOVEMBER 14, 2024

1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). MFE already owns almost 30 percent of ProSieben, and has reportedly claimed that a takeover would add around €200 million per year to its operating profit. ProSiebenSat.1

Non-Profit

Martech

JUNE 25, 2025

He paid $44 billion — twice Twitter’s market cap — for a company barely turning a profit. Under the FTC’s consent decree with Omnicom, the ad agency would be at risk of legal penalties if it couldn’t show the decision was made for non-ideological reasons. He was never going to be able to earn back what he paid.

Non-Profit

MNTN

APRIL 7, 2025

Heres a breakdown of the main types: In-Video Ads : These include pre-roll, mid-roll, and post-roll placementsskippable or non-skippablethat deliver your message within the streaming content itself. Banner Ads : Static or animated units that appear above or below the video player, offering a subtle, non-disruptive way to stay visible.

Advertising