Adweek

SEPTEMBER 23, 2022

A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely.

Non-Profit 246

Non-Profit 246

Digiday

OCTOBER 31, 2024

presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. As the U.S.

Non-Profit 78

Non-Profit Pop-Up Media Marketing 78

Ad Tech Daily

NOVEMBER 7, 2024

Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency ALL-REMOTE COMPANY/WILMINGTON, Del.

Non-Profit 75

Non-Profit Advertising Ad Tech Conversion 75

Seth Godin

MARCH 21, 2024

When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. Finding the empathy to treat it like a purchase is worth the effort.

Non-Profit 135

Non-Profit 135

Martech

SEPTEMBER 5, 2024

The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

Non-Profit 117

Non-Profit Click Through Rate Impressions Conversion Rate 117

VideoWeek

NOVEMBER 14, 2024

1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). MFE already owns almost 30 percent of ProSieben, and has reportedly claimed that a takeover would add around €200 million per year to its operating profit. ProSiebenSat.1

Non-Profit 105

Non-Profit Entertainment Retail Advertising 105

Seth Godin

JANUARY 25, 2024

And a social change maker could find a successful non profit and simply follow the playbook. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. None of this is enough. ” To sign up and to stick with it.

Non-Profit 131

Non-Profit 131

Seth Godin

OCTOBER 13, 2023

All the details are at purple.space It’s for creatives, independents, brand managers, strategists, founders, non-profit leaders and lifelong learners. It’s not for everyone, but it might be for you.

Non-Profit 98

Non-Profit 98

Martech

NOVEMBER 7, 2024

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.

Non-Profit 110

Non-Profit Marketing ROI MarTech 110

More About Advertising

JANUARY 22, 2024

Some good posters around at the moment and here’s a campaign from Toronto’s Fuse Creative for non-profit HackerGal, which tries to help young girls and “gender-diverse learners” get into coding (largely a male-dominated activity.)

Non-Profit 106

Non-Profit Advertising Media Agency 106

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile launched its first SaaS product, Conversa, in March of this year, and major corporations and cultural organizations are already using it.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Seth Godin

AUGUST 22, 2024

But most businesses (and non-profits and groups) are somewhere in between. We’re distracted, though, because they’re not the majority, or the profitable ones, or the ones that really matter in the long run. By name, by volume, by preferences. We don’t think of our customer list as a spreadsheet, but it is.

Non-Profit 109

Non-Profit 109

Martech

APRIL 4, 2022

Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. And they’re using a hashtag–#ProjectX.

Non-Profit 97

Non-Profit Shipping Ad Space MarTech 97

IAB Tech Lab

SEPTEMBER 23, 2024

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

Non-Profit 52

Non-Profit Viewability Agency Media 52

Digiday

MAY 20, 2024

The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.

Non-Profit 89

Non-Profit Ad Tech Media Marketing 89

Digiday

MAY 26, 2024

The latest iteration of that reality came out earlier in May when the ANA published the report, “The Acceleration of Principal Media (What Marketers Need to Know),” which tackled the growing practice among agencies of investing in media at non-disclosed prices to then resell to their clients, presumably at a markup to the agency.

Media 91

Media Non-Profit Agency Marketing 91

Martech Series

MARCH 6, 2023

NEAR, a Swiss non-profit foundation, oversees the development and operation of the network.

Non-Profit 89

Non-Profit MarTech Conversion Marketing 89

Martech Series

DECEMBER 13, 2022

And being on that leading edge is delivering tangible, bottom-line business impact, including: Higher profits today – Six of ten U.S. FFTF firms have higher profits than a year ago, compared with 51% of non-FFTF firms. forecast higher earnings over the next five years, compared with 71% for non-FFTF U.S.

Non-Profit 94

Non-Profit MarTech Marketing 94

More About Advertising

MAY 14, 2024

One such is MACMA, the Argentinian non-profit aimed at supporting women and raising awareness of breast cancer. After a few years of grinding purpose is (some) advertising becoming fun and engaging? Even on serious topics? Hardly a load of laughs obviously but this from David Beunos Aires deploys the dreaded AI to engaging effect.

Non-Profit 52

Non-Profit Advertising Media Agency 52

InMobi

MAY 8, 2023

In other words, this is the projected value an app developer can anticipate from their users so they can optimize strategies to maximize revenue and profitability. Unlike one-time purchase apps or non-gaming apps, gaming apps rely heavily on user engagement and retention. Why is LTV so important for non-game developers?

Non-Profit 52

Non-Profit ROI Advertising Marketing 52

Ad Monsters

OCTOBER 9, 2024

Media entities are navigating a challenging landscape characterized by declining profits and the continuing phaseout of third-party cookies. Navigating Profit Loss and Cookie Phaseout: A Publisher’s Path Forward One primary reason publishers seek to regain control within their ad tech stack is the need to address declining profits.

Ad Tech 116

Ad Tech Non-Profit Cookies A/B Testing 116

Martech Series

DECEMBER 29, 2022

Intetics joined ISA, the International Society of Automation, a non-profit professional association of engineers, technicians, and managers engaged in industrial automation. Intetics Became a Member of ISA, a Leading Global Association that Unites Industrial Automation Community through Standards and Knowledge Sharing.

Non-Profit 94

Non-Profit MarTech Marketing 94

Martech Series

NOVEMBER 2, 2022

AUDIENCEX has established employee-led Purpose Team to deliver pro-bono marketing support for non-profit organizations. a non-profit 501(c)(3) organization that provides social services to adults, children, and families in the Greater Los Angeles Area. Early in 2022 the AUDIENCEX Purpose Team partnered with K.A.U.S.E.,

Non-Profit 88

Non-Profit Education Banner MarTech 88

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Non-Profit 103

Non-Profit Communications MarTech Audience 103

Seth Godin

DECEMBER 4, 2023

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better.

Non-Profit 111

Non-Profit 111

Martech Series

FEBRUARY 28, 2023

” RISE Partnership, a rapidly growing non-profit organization, reports dramatic productivity improvements and a 20 percent time savings since becoming a Data Clymer and Matillion customer in 2022. “Our partners on this list prove that business transformation is possible with a modern data strategy and the Data Productivity Cloud.”

Non-Profit 87

Non-Profit MarTech Marketing 87

VideoWeek

MARCH 18, 2024

1 until the German company divests its non-TV assets, CEO Pier Silvio Berlusconi suggested today. He also commented on the health of MFE, citing a strong start to the year in ad revenues, and a profitable 2023 compared with the previous year. MFE-MediaForEurope will not pursue a takeover of ProSiebenSat.1

Non-Profit 59

Non-Profit Media Advertising 59

Seth Godin

DECEMBER 13, 2023

Whether you’re running a political campaign, a non-profit fundraiser or a network, it’s almost certain that your team is confused about where the value really lies. It’s easy to show that saving a good customer is worth far more than pushing for a fancy ad that only attracts some bargain-seeking short-term customers.

Non-Profit 125

Non-Profit Audience 125

Exchange Wire

JULY 14, 2022

Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action. . This partnership will bring together [.].

Non-Profit 98

Non-Profit Ad network Marketing 98

Martech Series

NOVEMBER 15, 2022

Company sees 25% Non-GAAP Revenue Growth YoY Reaching $35 Million for the First 9 Months of 2022 and ARR YoY Growth of 17& to $46.7 million which includes the additional new expenses associated with becoming a public company, while also maintaining the company’s non-GAAP gross margins at 67%.

Non-Profit 82

Non-Profit Impressions MarTech Marketing 82

Martech

OCTOBER 25, 2023

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

Impressions 108

Impressions Non-Profit CPM MarTech 108

Seth Godin

NOVEMBER 7, 2023

But anyone leading a project of any kind–a business, a non-profit, a campaign–confronts it as well. It’s easy to imagine that Resistance is for screenwriters or novelists. Writer’s block and procrastination. We could do something, we might do something, but we don’t.

Shipping 138

Shipping Non-Profit 138

Martech Series

NOVEMBER 4, 2022

Identity.com, a 501(c)(4) non-profit organization empowering users with better control of their personal online data, is announcing today the launch of its next-generation Gateway Protocol.

Non-Profit 83

Non-Profit MarTech Marketing 83

Seth Godin

FEBRUARY 24, 2024

Volunteer at a local non-profit and rebuild their website and rewrite their fundraising emails. Advance planning helps a lot, though. Take an intensive two-week course in AI and LLM and then teach it to local businesses or kids in the neighborhood. Organize and run a literacy program for kids at the local library.

Non-Profit 114

Non-Profit Agency 114

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. However, those non-marketers wish marketing was spending less time doing this, as 55% said “marketing has an inflated view of its importance” to these efforts.

Non-Profit 107

Non-Profit Marketing MarTech 107

Martech

OCTOBER 25, 2023

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

Impressions 101

Impressions Non-Profit CPM MarTech 101

Paleo AdTech

DECEMBER 10, 2023

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52