Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Martech
APRIL 4, 2022
Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. And they’re using a hashtag–#ProjectX.
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