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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives. And they’re using a hashtag–#ProjectX.

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Mobile Ad Networks 2022: What you need to know?

Monetize More

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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How to Pick the Best Ad Formats for Your Website

Brid.tv

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They play before, during, or after video content.

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What every marketer needs to know about programmatic advertising

Martech

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

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