AdExchanger

APRIL 28, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA). Well, the CMA just released […] The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger.

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Cookies Marketing Audience Media 109

Seth Godin

APRIL 28, 2024

Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related to our income. You pay them whether or not you’re busy. But there are two kinds of overhead, worth differentiating: Different overhead … the investments that help you and your product or service become better for your customers.

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Digiday

APRIL 28, 2024

As of today, Walmart is able to sell physical goods directly to users inside Roblox. The introduction of real-life e-commerce could be a watershed moment for the company’s ambitions to become an all-encompassing destination for virtual life. Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps.

Shipping 101

Shipping Media Marketing 101

AdExchanger

APRIL 28, 2024

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […] The post Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now appeared

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Chief Martech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly excited to read the Spring 2024 edition just released, because they’d added a detailed section on marketing technology.

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Digiday

APRIL 28, 2024

In case it slipped under your radar — the Competition and Markets Authority (CMA) dropped its latest opinions Friday afternoon on the merits and pitfalls of Google’s efforts to replace third-party cookies with its own alternatives in its Privacy Sandbox. Anytime this happens it’s a big deal. After all, the CMA is essentially the referee tasked with determining whether these efforts cross into anti-competitive territory.

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Cookies Impressions Media Marketing 82

Digiday

APRIL 28, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to social media marketing, YouTube doesn’t always get as much attention as its Meta , TikTok and X (or Twitter, or whatever) counterparts. But according to Digiday+ Research surveys conducted among brand, retailer and agency professionals every six months (including in the first quarter of this year), brands are actually increasing their marketing spend on the platf

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Agency Marketing Retail Media 80

More About Advertising

APRIL 28, 2024

If it’s raining it must be BBQ season, is the logic applied in Mother’s new ad for KFC’s Ultimate BBQ Burger. The breezy soundtrack and carefree vibe spell summer dreams, while the torrential rain represents a more realistic take on the likely weather forecast. Either way KFC, we are led to believe, will bring a … The post Mother London lets it rain on KFC’s ‘summertime’ special burger first appeared on More About Advertising.

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Digiday

APRIL 28, 2024

It has been a little over nine months since MediaMath’s Chapter 11 filing , proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech. The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.

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The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency. Enhanced User Privacy: By leveraging blockchain, user data can be anonymized, reducing the risks of personal data misuse and enhancing user trust.

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Advertising GDPR Mobile Ads Education 130

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Advertising

Digiday

APRIL 28, 2024

Starting a new search business has always been a nearly impossible hill to climb, since one is invariably up against Mt. Everest — aka Google. However, Perplexity aims to bring its new momentum from generative search into the enterprise world of AI even while exploring ads further down its timeline. Last week, Perplexity announced its entrance into the worlds of enterprise tech.

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Agency Media Marketing Advertising 75

Digiday

APRIL 28, 2024

Monks are generally known as quiet, contemplative types. Media.Monks, the media agency network formed by Sir Martin Sorrell — founder of WPP and the agency holding company model — under corporate parent S4 Capital, has been noisy as of late, but for some of the wrong reasons. The latest addition to this presently grumbling assemblage of digital agency players — in the form of a new COO — could help get the company back into making a more harmonious noise.

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Digiday

APRIL 28, 2024

The rumor mill is up and running about the fate of TikTok’s ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week. The legislation requires ByteDance to sell its shares in the app to a U.S. business within 270 days (with the potential for a 90-day extension if significant progress is deemed to be made toward a sale), otherwise it will be banned outright across the U.S.

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