Sat.May 04, 2024 - Fri.May 10, 2024

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Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships

Adweek

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.

Media 363
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5 Tips for Making Your Online Ads More Organic

Ad Rants

The internet is saturated. Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. The key? Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.

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Trending Sources

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AI for Fraud Detection in Real-Time Bidding

The Ad Tech Blog

Understanding AI in RTB Fraud Detection Key Points AI fraud detection in RTB is crucial for maintaining the integrity and efficiency of digital advertising ecosystems. Here are the key takeaways: AI enhances accuracy and speed in identifying fraudulent activities by analyzing patterns and anomalies in large datasets. Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation.

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2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

Chief Martech

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

MarTech 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Creator Agencies Prepare for a ‘Deepfake Summer’

Adweek

AI influencers offer a cost-effective, continuous presence on social media, and save time for brands for user-generated content (UGC) campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty.

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Spotlight Series: Moomal Shaikh at Oracle

OpenX

What book has had the biggest impact on you? There are countless books that have had a huge impact on me, so it’s challenging to choose just one. But I am currently re-reading Thinking, Fast and Slow by Daniel Kahneman. Even for my second read, it’s so fascinating to dive into the intricacies of the mind! It’s giving me a moment to pause and recognize how I make decisions and how I may be influenced by cognitive biases – and learn to recognize the same in others.

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The defensive arrogance of TL;DR

Seth Godin

Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon and perfected Too Long; Didn’t Read. This is the mistakenly proud assertion that we are far too busy and too important to read the whole thing, we skimmed a summary instead. At first glance, it seems as though AI is good at this.

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After Liberating Creativity in ‘1984’ Apple Is Crushing It, And the Internet Hates It

Adweek

It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the most.

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Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests

AdExchanger

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields.

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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Can Amazon PPC Success Be Predicted? [The PPC Den Podcast]

Ad Badger

SUBSCRIBE Hey there, Badger Nation! Hi, I’m Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum. Read More Can Amazon PPC Success Be Predicted? [The PPC Den Podcast] The post Can Amazon PPC Success Be Predicted? [The PPC Den Podcast] appeared first on Ad Badger.

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Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming

Adweek

Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and.

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WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline

AdExchanger

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max. The post WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline appeared first on AdExchanger.

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Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.

Marketing 118
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Merch By Amazon: How Can You Succeed?

Ad Badger

Curious about turning your designs into cash with Merch by Amazon? In this guide, Ad Badger will show you the. Read More Merch By Amazon: How Can You Succeed? The post Merch By Amazon: How Can You Succeed? appeared first on Ad Badger.

Education 101
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AI Doesn’t Have to be Trained on Data Scraping: Synthetic Data Explainer

Adweek

Generative artificial intelligence models are only as strong as the data they are trained on. However, much of the high-quality human-created data available on the open web needed to train all these models is either copyrighted or tainted by racial biases and misinformation. AI firms are negotiating million-dollar deals with publishers or resorting to scraping.

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The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’

AdExchanger

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e. profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […] The post The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’ appeared first on AdExchanger.

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14,106 martech tools reveal 3 trends you should master

Martech

The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The half-life of magic

Seth Godin

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for granted, now we express frustration that they’re not better or cheaper or faster.

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Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Adweek

As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most.

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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

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Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Martech

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Don’t rush

Seth Godin

…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

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Apple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever

Adweek

Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can.

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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web

AdExchanger

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […] The post Google Search’s Core Updates Are Crushing Sites And Reshaping The Web appeared first on AdExchanger.

Marketing 102
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Curb introduces one-stop advertising solution 

Martech

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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She’s here!

Seth Godin

Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course, is to act as if.

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Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts

Adweek

This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it's-kind event. The virtual upfront is Oscar-winning producer Michael Sugar's brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo.

Marketing 289
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Google Is Backing A National Approach To US Privacy Compliance

AdExchanger

Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by […] The post Google Is Backing A National Approach To US Privacy Compliance appeared first on AdExchanger.

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How to effectively delegate tasks and manage projects

Martech

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.

MarTech 103
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.