Single Grain

MAY 1, 2025

During the March 2025 core update, BrightEdge data showed dramatic growth in AI Overview appearances: This surge is particularly notable because these industries previously had fewer AI Overviews compared to sectors like healthcare and education.

SEO 52

SEO Marketing Entertainment Conversion 52

More About Advertising

APRIL 16, 2025

growth, while branding retail commerce, PR and healthcare all fell back. Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way with 7.2% This follows Publicis Groupe’s 4.9%

Healthcare 59

Healthcare Retail Media Advertising 59

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web?

Healthcare 66

Healthcare A/B Testing Conversion Rate Conversion 66

Single Grain

APRIL 13, 2025

Success Story 4: Healthcare Company Drives ROI with Integrated ABM A healthcare technology provider struggled to demonstrate clear ROI from their marketing efforts, making it difficult to secure budget for expanded initiatives. 2.7% +238% Cost Per Qualified Lead $175 $68 -61% Pipeline Velocity 82 days 51 days -38% Marketing ROI 2.1X

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Security is a big plus, too. By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. And then there’s cost.

Machine Learning 72

Machine Learning Communications Healthcare GDPR 72

Digiday

FEBRUARY 24, 2025

Our respondents work across several industries, including retail, beauty, food/grocery and healthcare. In this new State of the Industry report, Digiday and NCSolutions surveyed 90 brand and agency professionals to evaluate how data is strategically used throughout the sales funnel and across various channels and formats.

Healthcare 68

Healthcare Food Advertising Marketing 68

Exchange Wire

APRIL 9, 2025

AI models are now integral to high-stakes industries like healthcare and autonomous vehicles. Birmingham City University (BCU), in partnership with Covatic, has unveiled groundbreaking research to protect AI models from cyber threats. These systems exhibit high accuracy in analysing images, often [.]

Healthcare 52

Healthcare 52

Seth Godin

MARCH 13, 2025

We didn’t notice it happening, but we’ve sorted the people, the ideas, the media, the culture, healthcare, even which lake to go fishing on. Incrementally, slowly then all at once, we’ve multiplied the sorting and directory building of our world. Serendipity used to be normal, now it’s rare.

Healthcare 80

Healthcare Media 80

VideoWeek

JULY 16, 2025

…] In our healthcare group, the teams have been able to create a multi-agent reasoning engine that helps in recalibrating campaigns and assets at significantly greater speed when the market conditions change by simulating market scenarios, modelling stakeholder responses, and synthesising existing signals.”

Agency 59

Agency Healthcare Fashion Marketing 59

Single Grain

APRIL 24, 2025

The AI identified several statements that lacked sufficient scientific backing and suggested modifications to ensure compliance with industry regulations.

Marketing 52

Marketing SEO Audience Conversion 52

Martech

MAY 23, 2025

Real-life storytelling: Content like “Day in the Life” videos makes abstract roles more tangible ideal for industries like engineering, healthcare, or financial services. Humanized brand presence: Even in technical or traditionally serious industries, UGC helps your company appear more relatable and approachable.

Audience 130

Audience Healthcare SEO Impressions 130

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Several dynamics are driving this shift in perception: 1. In each case, the content delivers value before the sale, which creates trust and accelerates the buying process.

Media 59

Media SEO Marketing Healthcare 59

Adweek

MAY 6, 2025

Brand equity and short-term sales are not mutually exclusive.

Healthcare 130

Healthcare 130

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), AI platforms, rather than the brands themselves, are playing a larger role in defining brand stories for global companies, usurping narrative control and eroding reputations. Email: See terms.

Healthcare 86

Healthcare Finance SEO Impressions 86

Single Grain

APRIL 30, 2025

Case Study #5: Healthcare Provider Uses Emotional Journey Mapping for 156% Appointment Increase Background A healthcare provider specializing in elective procedures was struggling with high inquiry-to-appointment conversion rates.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Martech

FEBRUARY 5, 2025

Consumers may trust AI for routine tasks, like recommending a product, but they are skeptical about using it for critical or personal decisions, such as healthcare or financial planning. Trust becomes particularly complex in the context of AI. Understanding this duality is essential for businesses to navigate the trust challenges.

Communications 93

Communications Education Healthcare Retail 93

VideoWeek

APRIL 8, 2025

“What you can do for e-commerce is very different from what you can do with travel or healthcare, for example,” said Pecherskiy. The difficulty when working with a wide range of different client types (which not all DSPs do, but StackAdapt does) is that different categories have widely different challenges.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

Buyer Advertising

MAY 7, 2025

Who Really Cares in Healthcare? As I sit in the ER with my mother and watch the flurry of activity around us, I cant help but notice the real heroes of the healthcare professionnurses. At Buyer Advertising, we have proudly supported healthcare organizations with innovative recruitment solutions for close to sixty years.

Healthcare 59

Healthcare Advertising 59

Single Grain

MAY 1, 2025

Labor Market Volatility : Despite job growth in sectors like healthcare and retail, the tech sector has seen significant layoffs, creating uncertainty in talent acquisition and retention. Global Economic Instability : Economic challenges in major markets like Japan and China are creating ripple effects throughout the global economy.

Marketing 52

Marketing ROI Finance Media 52

Digiday

JANUARY 12, 2025

Another post featuring a healthcare worker sporting a Bogg Bag racked up more than 378,000 likes in January. One video was posted back in May where a mom packing a Bogg Bag with daily essentials got 1.7 million likes. The post was in partnership with Bloom Nutrition, health supplement company, but mentioned Bogg in the caption.

Healthcare 84

Healthcare Media Audience Marketing 84

Single Grain

DECEMBER 30, 2024

For example, if your business operates in or with healthcare organizations, the agency should have a track record of navigating compliance requirements while creating impactful campaigns. Agencies with experience in your sector will have a better understanding of: Your target audiences pain points and priorities.

Agency 52

Agency Marketing ROI Communications 52

AdExchanger

JULY 10, 2025

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right.

Advertising 105

Advertising Marketing Pharmaceuticals Healthcare 105

Advendio

APRIL 14, 2025

CVS Media Exchange integrates retail media with healthcare advertising. Leading examples include: Walmart Connect’s partnership with The Trade Desk to enable programmatic buying. Amazon’s CTV ad offerings allow brands to extend their retail media strategies into streaming platforms.

Retail 52

Retail Ad Inventory Cookies ROI 52

Single Grain

JULY 16, 2025

Industry Temporal SEO Impact Key Success Metric E-commerce Fashion 529% organic traffic increase 7,200% revenue growth Healthcare/Medical Tourism 523% year-over-year growth 250K+ monthly visits Digital Marketing Sustained top rankings Higher engagement rates Even regulated industries benefit from temporal strategies.

Conversion Rate 52

Conversion Rate SEO Conversion Click Through Rate 52

AdExchanger

FEBRUARY 19, 2025

In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. For over a year now, audiences have been changing channels (pun intended).

Healthcare 76

Healthcare Audience Media 76

Martech

DECEMBER 2, 2024

This is estimated to cost healthcare systems $100 to $300 billion annually. By combining Verily’s AI capabilities with Walgreens’ patient data, they can predict and prevent missed doses, improving patient outcomes and reducing healthcare costs.

Machine Learning 125

Machine Learning Healthcare Marketing MarTech 125

AdvertiseMint

JANUARY 19, 2025

Focused on healthcare, their advertising strategies ensure they remain at the forefront of consumer minds. Pharmaceutical and Telecommunications Investment Johnson & Johnson stands as a leading pharmaceutical advertiser, relying on a mix of television, print, and digital media to market their products.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

Digiday

MAY 7, 2025

Before that, he was the CEO of DDB in North America, global CEO of Omnicoms healthcare agency OPMG Health and president and CEO of Rapp in New York. Prior to taking the top leadership role at the 4A’s, Thomas-Copeland founded and ran the marketing consultancy Kindrd Global.

Healthcare 78

Healthcare Agency Marketing Media 78

Martech

JULY 17, 2025

Now I’m questioning how AI tools are reshaping our relationship with information — especially in healthcare, where accuracy and context are non-negotiable. Brands and healthcare providers must work harder than ever to ensure the right information gets seen, used and trusted. Fact versus persuasive framing.

Healthcare 63

Healthcare Education MarTech Media 63

Single Grain

APRIL 16, 2025

Heres an example of an account matrix: Segment Primary Pain Point Value Proposition Key Messaging Themes Financial Services Regulatory compliance Automated compliance reporting Risk reduction, audit readiness Healthcare Patient data fragmentation Unified patient records Care coordination, outcome improvement Enterprise System complexity Simplified (..)

Retargeting 52

Retargeting ROI Audience Conversion 52

Single Grain

APRIL 10, 2025

Your ICP should include both firmographic and technographic data.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

AdExchanger

JULY 8, 2025

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences.

Advertising 88

Advertising Audience Healthcare Marketing 88

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Healthcare 125

Healthcare Audience Marketing Media 125

AdPulp

DECEMBER 21, 2024

DeVito/Verdi has a lot of experience working with healthcare concerns and pitching in to help cause-based organizations. Holiday shoppers in Manhattan are being met with different sort of pitch this year, one that asks them to open their hearts and minds, not their wallets.

Healthcare 62

Healthcare Agency Advertising 62

Martech

APRIL 22, 2025

Last quarter, I sat with a healthcare CMO reviewing their team bandwidth. A healthcare client chose what they called a “B+ platform with A+ implementability” over the analyst-recommended market leader. Their dev resources spent 78% of all hours just keeping existing platforms running. Their content team?

Healthcare 70

Healthcare MarTech Retail Manufacturing 70

Martech

DECEMBER 11, 2024

In regulated industries like finance and healthcare, their role is critical to maintaining compliance and setting guidelines for responsible AI use. Ethics officers ensure AI applications meet legal standards, data privacy regulations and ethical guidelines.

Communications 111

Communications Education Healthcare Finance 111

Single Grain

APRIL 23, 2025

Industry-Specific Impact Finance Financial institutions are using Manus AI to: Analyze market trends and make investment recommendations Generate comprehensive financial reports Optimize portfolio management strategies Assess risk factors across various scenarios Healthcare In healthcare, Manus AI applications include: Analyzing medical research data (..)

Real Estate 52

Real Estate Education Finance Healthcare 52