Toronto Area Healthcare Group Raises Awareness and Money
AdPulp
JANUARY 20, 2024
It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign.
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AdPulp
JANUARY 20, 2024
It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign.
Smart Insights
OCTOBER 24, 2023
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Martech
NOVEMBER 4, 2021
Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?
Basis
DECEMBER 1, 2023
In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.
Martech Series
SEPTEMBER 2, 2022
Welocalize shares how utilizing NMT, NLP, and ML technologies within global healthcare provides patients with a more personalized experience. healthcare system as much as $150 billion in annual savings by 2026. This allows healthcare providers and life sciences companies to engage in multilingual conversations across markets worldwide.
Basis
JANUARY 24, 2024
For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.
Martech Series
JULY 20, 2022
Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.
Martech Series
JULY 5, 2022
Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.
Martech Series
SEPTEMBER 1, 2022
PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).
Martech Series
JULY 7, 2022
Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. The long-term investments are what will pay off in the long run.
Martech Series
FEBRUARY 3, 2023
Signify Research provide market research and ongoing insights into the Healthcare Technology sector and is a leading authority in Medical Imaging, Clinical Care, Digital Health Diagnostics & Lifesciences and Healthcare IT.
Martech Series
NOVEMBER 21, 2022
Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.
Adweek
JULY 16, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S.,
Martech Series
JULY 28, 2022
DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. In recent years, REGINA MARIA has been at the forefront of healthcare digitalization in Romania.
Martech Series
JULY 18, 2022
Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. As Influx CEO Adam Daniells said, “We are honored to receive this award for Best Healthcare Provider Website for 2022.
Martech Series
JANUARY 11, 2023
DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.
Basis
DECEMBER 5, 2022
Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Digital ad spend will reach $15.84 On one side: more and more people are prioritizing their data privacy rights.
Martech Series
NOVEMBER 14, 2022
Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.
Martech Series
JUNE 15, 2022
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.
Martech Series
NOVEMBER 14, 2022
Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.
Martech Series
MARCH 1, 2023
Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.
Martech Series
JANUARY 18, 2023
Million Annual Healthcare Communications. Quadient , a leader in helping businesses create meaningful customer connections through digital and physical channels, announces that MTS Logistics has selected Quadient to support its expanding delivery and forwarding services for the healthcare sector. MTS Logistics processes about 2.5
Martech Series
FEBRUARY 26, 2023
Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success The healthcare industry, the primary target of ransomware Hospitals are ransomware attacks targets for two main reasons. Indeed, the healthcare organizations that paid the ransom recovered only 65% of their data. According to the U.S.
Basis
OCTOBER 19, 2022
Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?
EGC Group
JUNE 3, 2022
The healthcare industry has experienced more than one can imagine in the last couple of years—and still is. The marketing of a healthcare facility can easily fall under the radar—but it should not.
More About Advertising
JULY 2, 2021
Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.
Adweek
DECEMBER 12, 2023
The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.
Adweek
JANUARY 25, 2024
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58.
Buyer Advertising
MARCH 15, 2023
As 2022 has trickled into 2023, the healthcare industry continues to experience its share of post-COVID recruitment challenges. Staffing shortages and burnout rates remain high, and healthcare worker retention is too low to ensure quality care. Thus, recruitment marketing is now of the utmost importance.
Digiday
JULY 11, 2023
is healthcare due to HIPAA regulations, requiring the careful selection of data management and analytics vendors and a wealth of additional internal processes for compliance. including Montana’s recent TikTok ban. Currently, the most arduous sector for marketing teams working with privacy regulations in the U.S.
Adweek
JANUARY 31, 2023
In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities.
Adweek
SEPTEMBER 26, 2023
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.
Martech
NOVEMBER 8, 2021
In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].
More About Advertising
JANUARY 17, 2022
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. The post Healthcare is right direction for Unilever but GSK bid may have come too late first appeared on More About Advertising.
The Ad Tech Blog
MARCH 10, 2024
As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. HIPAAMATE – A tool to help healthcare startups with HIPAA compliance. Why Compliance Matters ?
The Ad Tech Blog
JULY 17, 2024
HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. This means that sensitive data can remain secure while still being processed.
More About Advertising
OCTOBER 24, 2018
The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch.
Martech
NOVEMBER 4, 2021
It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Adweek
JANUARY 6, 2023
That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.
Adweek
JUNE 20, 2023
Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine.
Adweek
OCTOBER 24, 2022
Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.
Adweek
OCTOBER 4, 2022
But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.
Adweek
JULY 26, 2022
A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. In light of the Red Cross declaring its first-ever blood crisis in.
Adweek
JULY 11, 2023
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.
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