Martech Series

SEPTEMBER 1, 2022

PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).

Healthcare 90

Healthcare Manufacturing Education MarTech 90

Martech Series

FEBRUARY 3, 2023

Signify Research provide market research and ongoing insights into the Healthcare Technology sector and is a leading authority in Medical Imaging, Clinical Care, Digital Health Diagnostics & Lifesciences and Healthcare IT.

Healthcare 82

Healthcare MarTech Marketing 82

Martech Series

JULY 5, 2022

Healthcare marketing leader Lasso launches a new Prebid.js Lasso announced the launch of their Publisher Suite in May of this year, continuing their mission to become the world’s first, true end-to-end operating system for healthcare marketing and analytics.

Header Bidding 76

Header Bidding Healthcare CPM Audience 76

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. It allows a healthcare practice to have brand awareness that can pay off immediately by converting clients or allowing someone to remember that business when they need the services. The long-term investments are what will pay off in the long run.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Healthcare 85

Healthcare MarTech Conversion Marketing 85

Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. In recent years, REGINA MARIA has been at the forefront of healthcare digitalization in Romania.

Healthcare 89

Healthcare Conversion MarTech Education 89

Martech Series

JULY 18, 2022

Influx wins the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. As Influx CEO Adam Daniells said, “We are honored to receive this award for Best Healthcare Provider Website for 2022.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Digital ad spend will reach $15.84 On one side: more and more people are prioritizing their data privacy rights.

Healthcare 52

Healthcare Marketing Education Conversion 52

Martech Series

NOVEMBER 14, 2022

Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.

Healthcare 73

Healthcare MarTech Marketing Data Management Platform 73

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 73

Healthcare MarTech Audience Marketing 73

Martech Series

JANUARY 18, 2023

Million Annual Healthcare Communications. Quadient , a leader in helping businesses create meaningful customer connections through digital and physical channels, announces that MTS Logistics has selected Quadient to support its expanding delivery and forwarding services for the healthcare sector. MTS Logistics processes about 2.5

Healthcare 62

Healthcare Communications MarTech Marketing 62

Martech Series

FEBRUARY 26, 2023

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success The healthcare industry, the primary target of ransomware Hospitals are ransomware attacks targets for two main reasons. Indeed, the healthcare organizations that paid the ransom recovered only 65% of their data. According to the U.S.

Healthcare 52

Healthcare MarTech Communications Marketing 52

Adweek

JANUARY 25, 2024

It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58.

Healthcare 298

Healthcare Food 298

Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

Healthcare 316

Healthcare Finance Media 316

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

EGC Group

JUNE 3, 2022

The healthcare industry has experienced more than one can imagine in the last couple of years—and still is. The marketing of a healthcare facility can easily fall under the radar—but it should not.

Healthcare 52

Healthcare Impressions Marketing 52

Digiday

JULY 11, 2023

is healthcare due to HIPAA regulations, requiring the careful selection of data management and analytics vendors and a wealth of additional internal processes for compliance. including Montana’s recent TikTok ban. Currently, the most arduous sector for marketing teams working with privacy regulations in the U.S.

Healthcare 52

Healthcare Marketing Media Advertising 52

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

Healthcare 64

Healthcare Agency Advertising Finance 64

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

Healthcare 312

Healthcare Marketing Communications 312

Buyer Advertising

MARCH 15, 2023

As 2022 has trickled into 2023, the healthcare industry continues to experience its share of post-COVID recruitment challenges. Staffing shortages and burnout rates remain high, and healthcare worker retention is too low to ensure quality care. Thus, recruitment marketing is now of the utmost importance.

Healthcare 40

Healthcare Marketing Communications Agency 40

Adweek

JANUARY 31, 2023

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities.

Healthcare 268

Healthcare Marketing 268

The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. HIPAAMATE – A tool to help healthcare startups with HIPAA compliance. Why Compliance Matters ?

Healthcare 130

Healthcare Electronics Machine Learning 130

More About Advertising

JANUARY 17, 2022

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. The post Healthcare is right direction for Unilever but GSK bid may have come too late first appeared on More About Advertising.

Healthcare 59

Healthcare Impressions Advertising Finance 59

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].

Healthcare 83

Healthcare Marketing MarTech 83

Adweek

JANUARY 6, 2023

That's why Raja Rajamannar, the brand's chief marketing and communications officer and healthcare business president, said he is still overall bullish on what.

Healthcare 291

Healthcare Communications Marketing 291

More About Advertising

OCTOBER 24, 2018

The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch.

Healthcare 45

Healthcare Agency Advertising 45

Adweek

JUNE 20, 2023

Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine.

Healthcare 218

Healthcare 218

Adweek

OCTOBER 24, 2022

Just like so many of us, aside from first responders and healthcare and essential workers, I was shut away at home, wiping down grocery deliveries and breathing through an improvised cloth mask. Like everyone else on Earth, during the first few weeks of the Covid-19 pandemic, I was in a very bad way.

Healthcare 269

Healthcare Agency 269

Adweek

OCTOBER 4, 2022

But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

Healthcare 258

Healthcare Finance 258

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 85

Healthcare Marketing Communications MarTech 85

Adweek

JULY 26, 2022

A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. In light of the Red Cross declaring its first-ever blood crisis in.

Healthcare 246

Healthcare 246

Adweek

JULY 11, 2023

Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands.

Pharmaceuticals 186

Pharmaceuticals Healthcare 186

Adweek

JUNE 21, 2022

On this week's episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

Healthcare 237

Healthcare eCommerce 237

Adweek

JUNE 14, 2022

With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. "We We are uniquely positioned at Phillips.

Healthcare 240

Healthcare Marketing Audience 240