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Ad engagement improves when kids and parents watch together

Martech

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. But on the other hand, that kind of engagement, with kids bringing parents’ attention back to ads after they’ve been shown, must be valuable to the brands involved.

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. I thought you might enjoy this quick demo on how we’re helping similar companies streamline their workflows.”

MarTech 121
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AI-powered martech news and releases: August 22

Martech

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.

MarTech 121
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Creatives React: Hims & Hers’ Super Bowl Ad Goes for the Gut

Adweek

In an effort to market weight-loss drugs that are "affordable," "doctor-trusted," and "formulated in the USA," the telehealth company went straight for the gut of the American healthcare system. In "Sick of the System," created in-house, Childish Gambino's "This is America" plays in.

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How a human-centric approach could fix reputational disasters in 2025

Martech

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. The healthcare sector’s trust emergency The healthcare industry’s reputation crisis didn’t emerge overnight. We can all learn lessons from the healthcare, AI and aviation industrys missteps.

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From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

MNTN

” Amanda Tordanato Senior Digital Advertising Manager, Closed Loop Results JASE Medical Healthcare brand JASE Medical produces emergency medical kits for a variety of use cases. While other brands pushed last-minute gifts, we exceeded Calendly’s acquisition goals by 84%.”

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

This is particularly true in highly regulated industries like healthcare, where advertisers must navigate strict regulations when interacting with consumers. There’s fear around giving up control over parts of the campaign process that AI can automate, and I think in some cases that fear is very real and valid.