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Toronto Area Healthcare Group Raises Awareness and Money

AdPulp

It’s also home to a scrappy not-for-profit healthcare group that’s currently looking to raise $200M in a capital campaign.

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Healthcare marketing strategy trends for 2024

Smart Insights

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

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2024 Trends for Healthcare and Pharmaceutical Marketers

Basis

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

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Guide to Navigating the Future of Healthcare With Conversational AI

Martech Series

Welocalize shares how utilizing NMT, NLP, and ML technologies within global healthcare provides patients with a more personalized experience. healthcare system as much as $150 billion in annual savings by 2026. This allows healthcare providers and life sciences companies to engage in multilingual conversations across markets worldwide.

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Infutor adds healthcare data to its consumer dataset

Martech

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

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Paubox Announces New Version of HIPAA Compliant Email Marketing Solution for Healthcare Providers

Martech Series

Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. According to Paubox research, only 24% of healthcare providers leverage email in their marketing campaigns.