Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Of course, this has been a common practice for a long time, yet historically these conversations have been peer-to-peer.

Healthcare 52

Healthcare Marketing Education Conversion 52

Martech Series

NOVEMBER 1, 2022

Company Changing the Rules for Conversational AI Is Recognized for Its Comprehensive, Cutting-edge Platform, Cognigy.AI. Cognigy , a market leader in Conversational AI, announced that it was named to the Constellation ShortList for Conversational AI in Q3 2022.

Conversion 82

Conversion Healthcare MarTech Retail 82

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech Series

OCTOBER 7, 2022

The analyst firm highlights Avaamo’s low code approach, proprietary NLP engine, and advanced conversational capabilities as key strengths. Avaamo, announced that it has positioned as a Leader in the Everest Group report, “Conversational AI – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2022”, for the third year in-a-row.

Conversion 67

Conversion Healthcare MarTech Marketing 67

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant.

Healthcare 114

Healthcare Conversion Cookies MarTech 114

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Driven to provide the best conversational intelligences product, the company added new features to its robust platform, including the Eddy Effect Dashboard and a quality management solution.

Healthcare 85

Healthcare Pharmaceuticals Conversion MarTech 85

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Get to know Charlie So who is this “Charlie”? More so: what is “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 100

Healthcare Marketing Communications MarTech 100

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. New capabilities include: “Stories” Video Format. New Health Educational Courses.

Healthcare 82

Healthcare Conversion Education MarTech 82

Digiday

DECEMBER 5, 2023

That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week. Trina Arnett, head of marketing sciences at Butler, Shine, Stern & Partners “I have a client that just pulled all of their [conversion] tags,” Arnett said. We’re back in 1994 world.

Cookies 82

Cookies Pop-Up Healthcare Conversion 82

Digiday

MARCH 19, 2024

This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Machine Learning 77

Machine Learning Media Healthcare Impressions 77

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

Healthcare 213

Healthcare eCommerce Marketing ROI 213

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: Unstoppable Domains Integrates With Fantom to Deliver Simplified Crypto Transactions. Powering the Future of Human Connection.

Healthcare 87

Healthcare Communications MarTech Conversion 87

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Now customer-facing professionals can incorporate value into every conversation quickly, with every customer or prospect, every time.

Healthcare 84

Healthcare Manufacturing Conversion MarTech 84

Martech Series

JANUARY 19, 2023

This enables enterprises to incorporate the latest advances in AI technology, in a no-code environment, into their conversational experiences to substantially enhance their customer engagement. Marketing Technology News: Advertising through Economic Uncertainty “GPT-3 represents a massive improvement in language and conversational abilities.

Conversion 84

Conversion Healthcare MarTech Retail 84

Digiday

MARCH 19, 2024

This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Media 76

Media Machine Learning Healthcare Impressions 76

Martech Series

JANUARY 11, 2023

Verse’s AI-powered technology allows companies to engage with their customers and prospects using conversational text messages, automating routine tasks and conversations and freeing up human agents to focus on more complex and valuable interactions.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. Healthcare: Scheduled messages allow healthcare providers to send appointment reminders to patients to reduce no-shows and ultimately improve health outcomes.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

Digiday

SEPTEMBER 12, 2023

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. Gordon and Kumail Nanjiani. In six weeks, the campaign achieved 4.3

Healthcare 92

Healthcare Impressions Audience Conversion 92

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. A: In the late 1990s I was part of GE Healthcare’s first ecommerce team.

eCommerce 108

eCommerce Healthcare MarTech Marketing 108

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 65

Pharmaceuticals Healthcare Audience Education 65

Martech

MARCH 15, 2022

“The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring.” Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers.

Healthcare 108

Healthcare Conversion MarTech Marketing 108

Martech

JUNE 2, 2022

Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Here’s an example from a team of marketers from a healthcare system. This activity replaces work requests that come through to the team without any conversation.

Healthcare 96

Healthcare Marketing Conversion MarTech 96

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” With the addition of Messenger, Synup adds a key capability to brands’ favorite local-digital marketing hub.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. After a first round, the field was narrowed to five finalists who presented their projects to approximately 200 Oracle employees in a virtual event.

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

DECEMBER 13, 2021

IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications. Amobee will use this data as a cue to bid more aggressively on potential high value customers.

Conversion Rate 99

Conversion Rate Healthcare Manufacturing eCommerce 99

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

Healthcare 117

Healthcare Marketing Cookies Electronics 117

Martech Series

MARCH 5, 2023

This move is set to revolutionize the capabilities of the Aido range, as it will now be equipped with the most advanced conversational AI available in the market.

Education 89

Education Shipping Healthcare Conversion 89

Martech Series

NOVEMBER 4, 2022

From Banking, Healthcare through to Edutainment and more, the HYPERVSN SmartV Digital Avatar is a solution which will totally revolutionise your physical customer experience. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Healthcare 78

Healthcare Entertainment MarTech Conversion 78

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. There are two primary courses of action e-commerce companies should focus on: (1) entrench — getting existing customers to stay longer and spend more, and (2) build a stronger brand — reducing reliance on social to organically drive better customer acquisition and conversion rates.

Retail 86

Retail Non-Profit Conversion Rate Healthcare 86

Martech Series

SEPTEMBER 9, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Spectrum Business is a part of Charter Communications Inc., a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states under the Spectrum brand of internet, TV, mobile and voice services.

Communications 96

Communications Healthcare MarTech Conversion 96

Martech Series

DECEMBER 12, 2022

The company also has extensive experience in regulated sectors such as banking and healthcare promoting significant use-cases such as voice for better banking experience and SMS for improving reachability.” ’ We are delighted to be recognized among the top leading CPaaS vendors worldwide.”

Communications 83

Communications Healthcare MarTech Conversion 83

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Conversely, 28% of consumers want ways to find new content fast and no providers viewed that as a priority.

Healthcare 90

Healthcare Entertainment Conversion MarTech 90