AdPulp
NOVEMBER 8, 2021
Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.
Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
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Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. That’s why brands are turning to AI-based technologies to gather and analyze real-time data and use it to improve their campaign strategies.
Ad Espresso
JANUARY 4, 2021
If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly. Just in the last year, the platform has launched or will soon launch Explore ads, IGTV ads, and ads on their short-form video platform Read More.
More About Advertising
JUNE 21, 2021
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray. It was founded in 2011 by Logan Plant. Beavertown marketing director Tom Rainsford.
Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
Martech
JULY 15, 2021
Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
AUGUST 13, 2021
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of […]. The post There Is No Ad Industry ‘War For Talent’ And There Never Has Been appeared first on Adpulp.
Martech
AUGUST 13, 2021
A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
Single Grain
MAY 6, 2021
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for y
Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
Martech
JULY 16, 2021
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.
Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
Martech
JULY 27, 2021
I can be a curmudgeon. Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” Training and hard experience has taught me to see patterns, and in a martech world emphasizing new-and-shiny, patterns often do recur.
Single Grain
FEBRUARY 23, 2021
Are you looking to create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the right type of ad for your campaign? With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. In this environment, creativity has become as critical for a digital marketer as a designer, writer, or video editor.
Martech
AUGUST 6, 2021
As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin
Martech
DECEMBER 27, 2021
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.
Martech
OCTOBER 26, 2021
Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C
Martech
DECEMBER 28, 2021
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.
Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
Martech
AUGUST 10, 2021
Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was the promise of this new category? That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects.
Martech
JULY 13, 2021
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.
Martech
AUGUST 18, 2021
With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items. But now in the world of virtual and augmented reality, consumers are test-driving electric vehicles , and renters are inspecting and leasing their new home.
Martech
DECEMBER 9, 2021
Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.
Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
Martech
JULY 22, 2021
When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it
Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
Martech
AUGUST 11, 2021
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.
Martech
DECEMBER 2, 2021
Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
Martech
OCTOBER 22, 2021
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has
Martech
JULY 13, 2021
Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.
Martech
AUGUST 23, 2021
Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.
Martech
OCTOBER 19, 2021
Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and even then, the payoff may not be immediate. Yet data is more valuable than gold. It can find customers, tease out their preferences, and convert those wants into sales. Data enables action.
Single Grain
FEBRUARY 19, 2021
Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers. This may be because follow-up emails can be pretty tricky to write. To make your follow-up email strategy easy for you, we have compiled a guide of follow-up emails, split into different categories based on the type of follow
Martech
JULY 30, 2021
Man, every time I turn around I hear about someone moving to another company. In the old days, my grandmother wrote my family’s addresses in pencil in her address book because we moved around so much. I need a service to automatically update my contact cards because they keep going out of date. One friend had an okay job. It paid the bills, but she was bored.
Martech
JULY 28, 2021
Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module.
Martech
DECEMBER 3, 2021
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you care what they’re going through and you provide them with exactly what they need.”.
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