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Fuel Lines
SEPTEMBER 9, 2021
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort.
The Ad Tech Blog
MARCH 1, 2021
A startup team is always against the clock, always delayed. Developing leadership skills in a startup team is critical for its success. An excellent way to develop leadership skills is to read The Lean Startup book. Recently, I’ve finished up reading for the 3rd time.
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AdPulp
NOVEMBER 8, 2021
Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet.
Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing.
More About Advertising
JUNE 21, 2021
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray.
AcuityAds
JULY 13, 2021
How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey.
Gods of Advertising
FEBRUARY 18, 2021
Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an a **e? Your estranged brother seemed to think so. The letters from your father had been unequivocal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words.
Ad Espresso
JANUARY 4, 2021
If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly.
Fuel Lines
FEBRUARY 21, 2021
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.
Fuel Lines
AUGUST 24, 2021
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less.
The Ad Tech Blog
FEBRUARY 22, 2021
C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents.
AdPulp
AUGUST 13, 2021
I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely.
Single Grain
MAY 6, 2021
A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task.
More About Advertising
MARCH 22, 2021
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic.
AcuityAds
DECEMBER 2, 2021
Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point.
Fuel Lines
AUGUST 1, 2021
A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop. . Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis.
Fuel Lines
JULY 16, 2021
. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010.
Martech
DECEMBER 27, 2021
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year.
Fuel Lines
JUNE 14, 2021
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business.
Fuel Lines
MAY 7, 2021
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.
Fuel Lines
MARCH 20, 2021
The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning it’s like fishing for a specific fish with a particular bait.
The Ad Tech Blog
FEBRUARY 1, 2021
Not a new social feature. A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new.
AdPulp
JULY 27, 2021
“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ ’ That’s what a podcast is. The secret is to let the guest talk.”
Single Grain
FEBRUARY 23, 2021
Are you looking to create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the right type of ad for your campaign?
More About Advertising
OCTOBER 25, 2021
Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments.
AcuityAds
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data.
Fuel Lines
SEPTEMBER 22, 2021
Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
Fuel Lines
SEPTEMBER 1, 2021
How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively.
Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.”
The Ad Tech Blog
JANUARY 25, 2021
Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users drive your product roadmap. The features they propose might be the same, but the quality, end-result, and how you get to the finish line, would be very different.
The Ad Tech Blog
JANUARY 9, 2021
Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth.
The Ad Tech Blog
JANUARY 2, 2021
Before you switch to Serverless, make sure your engineers won’t quit. I’ve seen engineers resigning when migrating from monolithic EC2-hosted stand-alone applications to microservices. I’ve felt the same pain too, even considered quitting my job and going back to my comfort zone.
Single Grain
FEBRUARY 19, 2021
Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers.
AdPulp
FEBRUARY 19, 2021
Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There’s so much meaning from seemingly so little. Isn’t language fascinating?
Single Grain
MARCH 9, 2021
What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website.
More About Advertising
JUNE 15, 2021
Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel.
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