2021

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To be an effective writer, spend more time planning and less time writing

Fuel Lines

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort.

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Developing leadership in a startup team

The Ad Tech Blog

A startup team is always against the clock, always delayed. Developing leadership skills in a startup team is critical for its success. An excellent way to develop leadership skills is to read The Lean Startup book. Recently, I’ve finished up reading for the 3rd time.

Ad Tech 130
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Trending Sources

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A Book for ‘Ad People’ with Brains

AdPulp

Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet.

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7 Ways to Leverage AI in Social Media Marketing

Single Grain

Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing.

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St Luke’s snaps up another one – Beavertown Brewery

More About Advertising

London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray.

Marketing 100
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A connected journey should be the only journey in the new world of advertising

AcuityAds

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey.

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The Endless Friendless

Gods of Advertising

Chasing friends was humiliating and losing them even worse. Yet, the pattern of loss was real. And you were the common denominator. Was Sarah right? Were you too sensitive? Are you an a **e? Your estranged brother seemed to think so. The letters from your father had been unequivocal.

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5 lessons email marketers learned in the pandemic

Martech

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.”

MarTech 114
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53 Amazing Instagram Ads Examples To Inspire You

Ad Espresso

If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly.

Marketing 108
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Choosing Best CPM Ad Network for Publishers: Traffic Requirements, CPM rates, Ad Types, and More.

Smarty Ads

CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem.

CPM 63
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How to Create Your Personal Brand Story for Ad Agency New Business

Fuel Lines

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.

Agency 165
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Targeted Ads are not for C-Level executives

The Ad Tech Blog

C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents.

Ad Tech 130
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There Is No Ad Industry ‘War For Talent’ And There Never Has Been

AdPulp

I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely.

Agency 113
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task.

SEO 114
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UK government pandemic advertising tops £240m in 2020

More About Advertising

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic.

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Most Viewed Video Ads: Black Friday and Cyber Monday 2021

AcuityAds

Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point.

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Privileged to Serve

Gods of Advertising

In addition to my writing, for the last 6 months I’ve been serving as Primary Counselor in the Treatment of Substance Use Disorders at Serenity Knolls. The pandemic has only heightened the need. I’m privileged to serve.

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3 Things An Ad Agency New Business Director Needs for Success

Fuel Lines

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less.

Agency 161
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How to measure content marketing ROI and ROE

Martech

The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations.

ROI 112
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Ad Agency New Business 101: Conduct a SWOT Analysis

Fuel Lines

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop. . Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis.

Agency 161
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Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010.

Agency 161
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Ad Agencies Need Systems to Consistently Produce Leads

Fuel Lines

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business.

Agency 156
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Linkedin Carousel Ads

The Ad Tech Blog

Not a new social feature. A Carousel ad is a way to bundle multiple ads into a single one. You can show multiple images, headlines, or links in the same ad format. They are useful for showcasing products, step by step guides, or just telling a brand story. Carousel ads aren’t something new.

Ad Tech 130
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Ad Chatter, the Podcast from the Makers of Adpulp.com

AdPulp

“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ ’ That’s what a podcast is. The secret is to let the guest talk.”

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12 Facebook Post Ideas to Grow Your Online Brand

Single Grain

Are you looking to create a Facebook ad, but you don’t know where to begin? Are you struggling to come up with the right type of ad for your campaign?

Audience 114
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Brand safety issue moves to TV: GB News boycotted by brands including Ikea and Nivea

More About Advertising

Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel.

Media 99
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Why contextual targeting is back in style, and how to take advantage

AcuityAds

Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data.

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

Fuel Lines

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. . My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively.

Agency 151
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The 8 Word Mission Statement for Ad Agency New Business

Fuel Lines

Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.

Agency 137
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Qubit leverages deep learning for its new CommerceAI solution

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment.

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Community Development Comes Before Business Development

Fuel Lines

Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.

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7 Benefits from the Right Positioning for Ad Agency New Business

Fuel Lines

The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning it’s like fishing for a specific fish with a particular bait.

Agency 137
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A new Product Development Process

The Ad Tech Blog

Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users drive your product roadmap. The features they propose might be the same, but the quality, end-result, and how you get to the finish line, would be very different.

Ad Tech 130
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What exactly is the Waterfall methodology?

The Ad Tech Blog

Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth.

Ad Tech 130
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Stop Wasting Words

AdPulp

Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There’s so much meaning from seemingly so little. Isn’t language fascinating?

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10+ Follow-Up Email Examples You Should Share With Your Team

Single Grain

Follow-up emails are an integral part of any email campaign. Research shows that an email sequence as part of your marketing campaign can increase the average rate of reply from your audience from 9% to 13%! But sending out follow-up emails is often overlooked by marketers.

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Annie Rickard of OOH Capital: how urban media can help transform smart cities

More About Advertising

Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments.

Media 97