2023

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Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Adweek

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates.

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Trending Sources

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Fail to your first 10 users

The Ad Tech Blog

“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng.,

Ad Tech 141
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Tinuiti Snaps Up Ampush To Enhance Its Social Chops

AdExchanger

Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday. The post Tinuiti Snaps Up Ampush To Enhance Its Social Chops appeared first on AdExchanger.

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McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

Marketing Dive

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram

Food 113
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The end of the high school essay

Seth Godin

Good riddance. There’s not a lot of evidence that getting good at writing book reports or regurgitated essays under typical high school conditions leads people to success or happiness later in life.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years.

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More Trending

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Streamers and Broadcasters Are Pulling Back on Content Spending

VideoWeek

Media companies’ spending on original content will see a significant slowdown this year, according to Ampere Analysis, bringing an end to a decade of surging content budgets.

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Why I Am Eternally Grateful For Anthony Hopkins Eyes …

Rob Campbell

I’m not back. Not properly. But today is the 24th anniversary of my Dad passing away and I couldn’t – and wouldn’t – let this pass without mention. 24 years means I’m fast approaching him not being in my life for half my life. And yet he is always there.

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Honoring Black History Month, 2023

Buyer Advertising

Today, February 1st, is the first day of Black History Month. Also known as National African American History Month, Black History Month is an annual celebration of African American accomplishments and achievements.

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Netflix Joins Upfront Week, Nabbing Paramount’s Vacated Spot

Adweek

It's official: Netflix is joining upfront week. The streaming giant exclusively told Adweek that it will host its first-ever upfront week event on Wednesday, May 17, at New York's Paris Theater. The company's event for advertisers will likely start with a presentation at 5 p.m.,

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A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.

MNTN

When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy?

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Next-gen Software Architecture

The Ad Tech Blog

I went through different system architectures during my life as a programmer. From the single-file C64 programs to the multiple serverless functions running on distributed systems. If I zoom out and look at the systems I’ve helped design, you can see a distinctive pattern: they continuously break down into smaller pieces (creating new foundational layers.). One file becomes two files; two files become a library. An application runs on one single server.

Ad Tech 140
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7 Data Privacy Stories That Rocked Ad Tech In 2022

AdExchanger

From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that. The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger.

Ad Tech 107
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9 marketing trends to watch as 2023 tests transformation bets

Marketing Dive

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices

Marketing 106
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Patterns, culture and theft

Seth Godin

AI is here, and it can (or soon will) be able to draw, code, or write with more skill than most of us. It’s tireless, very fast and very cheap. Understandably, some creators are up in arms.

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Tech layoffs? Great companies are actively hiring marketing technology talent

Chief Martech

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Top changes at McCann as holding companies slim down creative

More About Advertising

There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald.

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Video Drove Media Budgets’ Return to Growth in Q4

VideoWeek

One in five UK marketers upped their budgets in Q4 2022, even as the economy entered a technical recession, according to the IPA Bellwether Report published today. The final three months of the year saw 20.2

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How Playwire Drives Astronomical Ad Revenue

Playwire

If you're looking for out-of-this-world ad revenue, look no further. Ad Revenue

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI.

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New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

Adweek

For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition.

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Streaming Ad Spend Will Surpass Linear by 2025

MNTN

As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit.

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What’s under the hood?

The Ad Tech Blog

You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.

Ad Tech 138
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How Amazon Ads Is Reshaping Contextual Advertising

AdExchanger

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

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Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Marketing Dive

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend

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Build a new one

Seth Godin

Entrenched cultural organizations and icons feel more permanent than they are. Network effects, brand power and the status quo can seduce us into believing that we’re stuck with what we have, but things are rarely as permanent as they appear. James Bond is bloated and dated.

Media 98
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New Study Provides Concrete Data on the Success of Interstitial Ads

Ad Monsters

In this day in age, it is growing more and more difficult to rely on banner ads. Consumers are training their brains to tune them out, and publishers feel it as their RPMs are negatively affected.

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Burberry ad shocks with a double mastectomy for Valentine’s Day

More About Advertising

Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges.

Fashion 87
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DAZN Scores Over $2 Billion in 2022 Revenues

VideoWeek

Sports streaming company DAZN Group became the highest-grossing sports app in 2022, according to its Annual Review published today. DAZN revenues totalled $2.3 billion last year, representing 70 percent growth YoY.

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ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? [Updated 2023]

Ad Badger

What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? Updated 2023]. The post ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC?

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Guide To Bot Traffic: Stop letting IVT steal your ad money

Monetize More

Are you aware that over 42% of all internet traffic is generated by bots? That’s right, according to statista.com , a staggering 42.3% of all internet activity is invalid traffic activity.

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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

Adweek

Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz.,

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Predictions For Connected TV in 2023

MNTN

Much has been made of CTV’s big year in 2022. From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth.

Food 83
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Time management: how to avoid working 90hs per day

The Ad Tech Blog

I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.

Ad Tech 126
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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

AdExchanger

Ready, set. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

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Predictions: How leaders will adapt to change to drive marketing performance in 2023

Marketing Dive

Explore how organizations are leveraging technology and AI to bear the challenges of the moment

Marketing 105