Adweek
APRIL 19, 2024
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros.
AdExchanger
APRIL 23, 2024
Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.
Digiday
APRIL 23, 2024
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet. The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closel
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
Adweek
APRIL 9, 2024
Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
APRIL 11, 2024
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content.
Adweek
APRIL 13, 2024
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO of production company/record label/management agency The Firm--the lucrative offer to join the Big3 next season isn't a marketing move. Much.
Adweek
APRIL 11, 2024
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming.
Adweek
APRIL 11, 2024
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
APRIL 1, 2024
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.
Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Adweek
MARCH 28, 2024
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
APRIL 23, 2024
Concerns about TikTok's uncertain future in the U.S. have once again sparked client concerns after the House's passing on Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteDance to complete the sale of TikTok from six months to a year to avoid the proposed ban. TikTok is expected to file a.
Adweek
MARCH 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.
Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
Adweek
MARCH 28, 2024
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
APRIL 19, 2024
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She's also built an engaged fanbase that not only understands her brand of humor, but.
Adweek
APRIL 18, 2024
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We're talking over 800,000 impressions, 5,000 reactions and a.
Adweek
FEBRUARY 27, 2024
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools.
Adweek
MARCH 27, 2024
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
MARCH 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.
Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
Adweek
MARCH 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.
Adweek
FEBRUARY 21, 2024
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
MARCH 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.
Adweek
MARCH 26, 2024
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined.
Adweek
APRIL 18, 2024
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to.
Adweek
FEBRUARY 12, 2024
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
347 
Let's personalize your content