Adweek
MAY 29, 2023
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only.
AdExchanger
MAY 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the The post The Metaverse Clings To Life; AI Fever You Can’t Sweat Out appeared first on AdExchanger.
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Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
Exchange Wire
FEBRUARY 9, 2023
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.
Rob Campbell
MARCH 28, 2023
A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse. In my experience, the younger generations are far more committed to what they think is the right thing and stick with it, even in the face of other things coming up.
Chief Martech
APRIL 24, 2023
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
MAY 31, 2023
A question we don’t ask ourselves very often, but a choice we make every day. It’s tempting to not care. If you choose to not care, you’re off the hook. It’s simply to do as little as possible, avoid too much trouble, ask if it will be on the test, try to stay off the hook, so what… On the other hand, caring can lead to heartbreak.
VideoWeek
APRIL 5, 2023
As major subscription video on-demand (SVOD) services including Netflix and Disney+ have begun releasing ad-supported subscription tiers, there have been questions around how well consumers would tolerate ads on previously ad-free services. Earlier this month Yahoo and Publicis Media released researching digging into this question, which found that consumers are by-and-large actually quite receptive to seeing ads in exchange for cheaper subscription fees.
Marketing Dive
APRIL 18, 2023
Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.
Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Smart Insights
FEBRUARY 12, 2023
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, … The post E-commerce conversion rates benchmarks – 2023 update appeared first on Smart Insights.
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting.
AdPushup
FEBRUARY 3, 2023
Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.
Chief Martech
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
Seth Godin
APRIL 8, 2023
More than ever, we’re pushed to have certainty. Strong opinions, tightly held and loudly proclaimed. And then, when reality intervenes, it can be stressful. The software stack, business model, career, candidate, policy, or even the social network habits that we had as part of our identity let us down. It’s not easy to say, “I was wrong.” And so people live in stress, sticking with something that used to work longer than they’re comfortable with.
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” The startup had been clicked-off barely two years earlier in the basement of O’Connor’s home in suburban Alpharetta, Georgia.
Marketing Dive
MARCH 23, 2023
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
Adweek
APRIL 26, 2023
The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.
AdExchanger
APRIL 16, 2023
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water. The post Why Are So Many US Companies Using Cookie Banners On Their Websites? appeared first on AdExchanger.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Smart Insights
JANUARY 25, 2023
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.
Exchange Wire
JANUARY 24, 2023
In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.
Digiday
MAY 25, 2023
Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 billion) fine — this time by the Irish data protection authority for mishandling EU user data when transferring it to the U.S. — underlines the fact that every ad tech operator must make compliance with such laws their top priority.
Chief Martech
MAY 10, 2023
I’m excited to announce a new book coming out this summer, The New Automation Mindset : The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency.
Adweek
APRIL 17, 2023
McDonald's Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown. Now the cunning food criminal is back--and up to.
Adweek
MAY 26, 2023
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads.
Adweek
MAY 18, 2023
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some of the world's biggest and most established blue chip brands, from Microsoft and Accenture to Shell and Amazon, are servicing business clients making it a thriving sector. But worldwide economic uncertainty has made business customers.
Adweek
MAY 31, 2023
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition, the agency will move its offices to a new space in the West Village in Manhattan and has hired Digitas.
Adweek
MAY 4, 2023
Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on.
Adweek
MAY 3, 2023
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams.
Adweek
APRIL 14, 2023
Two weeks ago, transgender influencer Dylan Mulvaney announced a limited partnership with Bud Light. To commemorate March Madness and her "day 365 of womanhood," Mulvaney encouraged consumers to celebrate the tournament with the beer brand while brandishing cans with her face on them. The subsequent transphobic outroar on social media--which can be summarized by a.
Adweek
MARCH 30, 2023
There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address.
Adweek
MAY 12, 2023
Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.
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