2025

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Meet Melted Solids, the Scrappy Agency Behind Zohran Mamdani’s Primary-Winning Campaign

Adweek

Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s insurgent mayoral campaign to a decisive primary win through a scrappy, collaborative social strategy grounded in authenticity, experimentation, and community storytelling.

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NBCU Advertising Adds Walmart Data to Its Live Sports Playbook

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up. NBCU, Walmart, ADWEEK Illustration By Bill Bradley --> Walmart is going to play a crucial role in NBCUniversal’s game plan for live sports.

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LIVE from Cannes 2025

Adweek

ADWEEK's real-time coverage of Cannes Lions. We're bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.

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Publicis Conseil Wins 2025 Cannes Lions Agency of the Year

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Publicis Conseil Wins Cannes Lions Agency of the Year 2025 The French agency took home 18 Lions across campaigns for AXA, Renault, Orange, and more Publicis Conseil is widely regarded as the leading French agency. Publicis Conseil By Audrey Kemp --> Publicis Conseil has been named Agency of the Year at the 2025 Cannes Lions International Festival of Creativity, marking the second consecutive ye

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Amazon and Roku Unite to Target 80M Authenticated Households

Adweek

The exclusive partnership allows advertisers to reach 80 million authenticated households through Amazon DSP

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DDB Worldwide Crowned Cannes Lions Network of the Year for 2025

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions DDB Worldwide Crowned Cannes Lions Network of the Year for 2025 Win follows four Grand Prix and two Regional Network awards for the group This is the second time DDB has secured the title, with its first win occurring in 2023 DDB Worldwide By Rebecca Stewart --> Omnicom’s DDB Worldwide has been named Cannes Lions Network of the Year, 2025.

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Publicis Takes Mars’ $1.7 Billion Media Account From WPP

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. Mars By Rebecca Stewart & Alison Weissbrot --> Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned.

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Bitcoin Payments to Be Accepted at Steak ‘n Shake US Locations Starting May 16

Adweek

Steak n Shakes 393 U.S locations will accept this form of crypto payment.

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Bad Bunny’s Love Letter to Puerto Rico Earns His Label a Cannes Lions Grand Prix

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Bad Bunny’s Love Letter to Puerto Rico Earns His Label a Cannes Lions Grand Prix Other Entertainment Grand Prix winners include Hyundai, Clash of Clans, and Mercado Livre DDB Latina Puerto Rico By Cydney Lee --> A scavenger hunt around Puerto Rico for Bad Bunny’s latest album earned Rimas Entertainment the Entertainment Grand Prix for music at Cannes Lions on Tuesday.

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MSNBC Live To Co-Host and Stream Final DNC Leadership Forum [Exclusive]

Adweek

Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public Service. Scheduled to take place on the Georgetown campus on Jan. 30, this is.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Dove Wins Cannes Lions Media Grand Prix for Championing ‘Real Beauty’ in the Age of AI

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Dove Wins Cannes Lions Media Grand Prix for Championing Real Beauty in the Age of AI Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix. Dove By Cydney Lee --> Dove’s “Real Beauty” campaign, possibly more relevant than ever in the age of AI , earned it the Media Grand Prix at Cannes Lions on Wednesday.

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Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads

Adweek

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.

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YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense. During a panel discussion at ADWEEK House in Cannes, Ankler Media founder Janice Min asked YouTube CEO Neal Mohan to respond to recent comments made by Netflix CEO Te

Media 268
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Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029. ADWEEK By Paul Hiebert --> Brands are racing to win Gen Z consumers—a cohort of young shoppers expected to control $12 trillion in spending power by 2030, according to a joint report from resea

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Watch All the Cannes Lions 2025 Grand Prix Winners

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival. By Brittaney Kiefer & Audrey Kemp & Cydney Lee --> Each year, the Cannes Lions festival honors the best creativity of the advertising industry.

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Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand Telstra took home the Grand Prix in Film Craft for its emotional and visually stunning ad, “Better on a Better Network.

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Tubi Hits All-Time High: Surpasses 100 Million Monthly Active Users

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Tubi Hits All-Time High: Surpasses 100 Million Monthly Active Users The platform reached over one billion hours of total viewing, per Tubi Tubi exceeded 100 million monthly active users and surpassed one billion hours of total viewing time in May. Tubi By Saleah Blancaflor --> Today, amid Cannes Lions , Tubi announced that it has exceeded 100 million monthly active users and surpassed one billi

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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

Adweek

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand

Adweek

Staff at WPPs media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leavejust days after the companys high-profile rebrand.

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EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App

Adweek

Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.

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The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

Adweek

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.

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As AI Advances, Staff-Level Jobs at Ad Agencies Decline

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Disney Has Hundreds of New Layoffs Across TV and Film Teams

Adweek

Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.

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Madwell Cofounder David Eisenman Launches AI-Centric Ad Agency

Adweek

Madwell cofounder David Eisenman, whose dramatic falling-out with business partner Chris Sojka preceded the indie shops recent closure, has launched a new ad agency.

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10 Indie Agencies to Watch, Launched by Top Adland Talent

Adweek

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

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Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews

Adweek

Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban

Adweek

New Yorkers groan at backseat ads, but Uber is betting on its data and design to flip perception.

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EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation

Adweek

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.

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Tubi Shares Ad Strategy After Snapping Up Two Snap Executives

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Tubi Shares Ad Strategy After Snapping Up Two Snap Executives Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks Sharon Silverstein (left) and Katelyn Kroneman (right) join Tubi from Snap, Inc. Courtesy of Tubi By Saleah Blancaflor --> Tubi recently snapped up two senior advertising executives from Snap Inc. to join its ad sales team amid upfront talks, and the company’s chief

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Google Has Pulled Nearly 200 Apps Due to Extensive Android Ad Fraud Scheme

Adweek

Google has wiped over 180 apps from the Play Store in response to findings from ad verification vendor Integral Ad Science (IAS) that uncovered a massive ad fraud operation that used shell Android apps to generate millions of dollars in ad revenue. After noticing a handful of "anomalies in app behavior and traffic patterns" in.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.