2022

To Celebrate 75 Years, Nascar looks in the Rearview Mirror

Adweek

With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo.

How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy.

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Trending Sources

Only 1 in 25 Reproductive Health Apps Protects User Data

Adweek

The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found.

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How AI Is Making Voice Chatbots More Realistic Than Ever

Adweek

When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational.

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

Adweek

EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

Adweek

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

Brands Risk Being Caught in the Crossfire of New EU Political Ad Regulations, Industry Bodies Warn

Adweek

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.

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WWE Marks SummerSlam Weekend With YouTube Milestones

Adweek

World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube.

Unilever Hit With Greenwashing Ad Ban for Vague Environmental Claims

Adweek

Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign.

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Let’s Talk About Brand Joins the Adweek Podcast Network

Adweek

Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands.

Nonprofit Newsroom Verite to Launch, Serving New Orleans

Adweek

Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.

I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

Adweek

Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.

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Nerf Introduces Murph, the Brand’s First Mascot

Adweek

Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We

Hopeful Skepticism Is What We All Need for the Metaverse

Adweek

As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.

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One Minute Briefs Founder Nick Entwistle Accused of Assault by Former Contract Employee

Adweek

[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021.

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What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon

Adweek

Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why.

Celebrating 50 Years of Title IX: The Evolution and Impact 

Adweek

2022 marks the 50th anniversary of the Title IX of the Education Amendments Act. This monumental shift in cultural change is commemorated in its celebratory year as women leaders from around the country gather to share how their businesses support the movement.

Indie Agency The Many Lays Off Roughly Half Its Staff

Adweek

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts.

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Why You Can’t Do Strategy Without Innovation

Adweek

In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment.

Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Adweek

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas.

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Marketing Morsels: A Licker on the Loose, Glow-in-the-Dark S’moregazing and More

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix's 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard!

The 9 TV-Themed 2022 Comic-Con Activations You Need to See

Adweek

Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast.

An AI Fix to Advertising Bias? Industry Giants Commit to IBM’s Tech

Adweek

CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing.

Marketing Morsels: RIP Chaco Taco, Cheesecake Candles and More

Adweek

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!

e.l.f. Cosmetics Eyes Gamers With Its Newest Collection

Adweek

e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch.

Burger King Austria now Asks Customers, ‘Regular or With Meat?’

Adweek

Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu.

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Nike and Zendaya Honor Serena Williams: ‘By Changing Nothing, She Changed Everything’

Adweek

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court.

People Like the Metaverse Because It’s Not Like Real Life

Adweek

As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them.

Sonic Branding Is the Next Marketing Disruptor

Adweek

Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are.

House of the Dragon’s AR App and Comic-Con Activation Makes You the Mother of Dragons

Adweek

Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.

Breaking Up But Staying Friends: When Brands No Longer Want to Be Exclusive

Adweek

Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show.

The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals.

DEI Is Not a One-Person Job. It Should Be How Your Agency Works

Adweek

Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we've started to see a shift in the marketplace--and the workplace.

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Victoria’s Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture

Adweek

During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is.

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Track and Field Chases Athlete QR Codes in Race to Popularity

Adweek

Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.

Twitter, GWI Study Soccer, World Cup Fans Prior to FIFA World Cup Qatar 2022

Adweek

FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches.

Customers Want Personal Advisors, Not Advertisers

Adweek

In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone.