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Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide

Adweek

Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City? At some point, they all featured another New York City icon: Magnolia Bakery.

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Ecommerce marketers weigh shipping hikes in 2022

Martech

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. With all of this momentum, increased shipping costs shouldn’t be a major deterrent to shoppers.

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ReadyShipper X Shipping Software Adds Warehouse Automation & Discounted, Surcharge-Free USPS Rates for the Holidays

Martech Series

ReadyCloud has announced a major update to its ReadyShipper X shipping software supporting rapid deployment for warehouse automation with new features that are designed to improve the way midmarket e-tailers work. “Ship faster. Ship more accurately. Ship for less!”

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Disney, Netflix push into streaming ads could raise all AVOD ships

Marketing Dive

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections

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Decodable Ships Additional Enterprise Readiness Features for Real-Time Data Streaming Built on Apache Flink

Martech Series

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack The post Decodable Ships Additional Enterprise Readiness Features for Real-Time Data Streaming Built on Apache Flink appeared first on MarTech Series.

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What is Drop Shipping and How Can You Get Started?

Lemonads

It surely has great advantages, in fact, 33% of online shops use drop shipping as a fulfillment model. Drop-Shipping Conclusions Drop Shipping Pros Dropshipping Pros are just something you just can’t Ignore, let’s see why! Getting Started Drop Shipping

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How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship

Digiday

On June 16, the gaming and esports energy drink company G Fuel let go seven of its talent managers, one day after five of them contacted HR to report their CEO’s use of offensive language to describe both current and former employees during a meeting.

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Timely Shipping in the Age of COVID-19

All About Advertising Law

MITOR was originally promulgated in 1975 in response to consumer complaints that catalog sellers failed to ship ordered merchandise timely or at all and were not providing refunds in a timely fashion. Reasonable Basis for Shipping Representations.

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Drop Shipping vs Affiliate Marketing : Which is the Most Profitable in 2021?

Lemonads

Even though not all these methods provide realistic results, drop shipping and affiliate marketing have earned excellent reputations because they are both sustainable business models. What is Drop Shipping? Learning Drop Shipping

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Top Rapp creative Haworth jumps ship to Wunderman

More About Advertising

Ian Haworth, the global chief creative officer of Omnicom-owned Rapp, is leaving to become executive creative director of WPP’s Wunderman UK and EMEA. In the world of what we used to call direct marketing this is big, the equivalent of, say, adam&eveDDB’s Ben Priest joining JWT. Haworth (left), who is also the chairman of Rapp. Agencies Creative News Ian Haworth rapp wunderman

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Read steadies the WPP ship in most parts of the world – except crucial North American market

More About Advertising

North America continues to bedevil WPP with organic “growth” there of -5.4 per cent in the first half of 2019, a slight improvement on the first quarter’s -6.2 per cent. Elsewhere things weren’t too bad with most other regions performing reasonably although China was down. Organic growth in the UK was 1.3 per cent. North. News featured Mark Read WPP

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Senior Maxus leaders ship out to WPP’s new Essence

More About Advertising

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams will become North America CEO at Essence. Maxus UK CEO Nick Baughan (left) will become. Ad Tech Advertisers Agencies Finance Media News Essence groupm maxus WPP

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Retailers Confront a New Threat: Shipping and Handling Class Actions

All About Advertising Law

The plaintiffs’ bar is at it again, this time with a new target—the shipping and handling fees that retailers charge consumers in the course of delivering a product. E-Sellers have always understood the need to make these shipping and handling costs—as well as other terms and conditions of sale—clear and conspicuous to the customer before he buys the product. for “Shipping/Handling.”

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Newfold Digital Expands Global Commerce Offerings with Acquisition of DLoja Virtual

Martech Series

” DLoja Virtual allows customers to quickly develop their online store and begin selling their products and services on a robust yet easy-to-use online store builder with integrations with all key payment providers, shipping integrations and other software.

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BigCommerce Announces Integration for Amazon’s Buy with Prime Enabling Merchants to Accelerate Business Growth

Martech Series

BigCommerce will be the first ecommerce service provider to release a self-service integration into Buy with Prime, shown to increase conversion by 25% on average with shopping benefits such as fast, free shipping. Delight shoppers with fast, free shipping.

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NetSuite Helps Businesses Run Better and Support Growth

Martech Series

NetSuite Ship Central: A solution that helps customers optimize fulfillment operations, eliminate manual processes, and accelerate deliveries by empowering warehouse workers with packing and shipping capabilities on a mobile or kiosk device.

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Pitney Bowes Expands its Designed Delivery Service to Canada

Martech Series

Pitney Bowes, a global shipping and mailing company that provides technology, logistics, and financial services, today announced the expansion of its Designed Delivery service into the Canadian market.

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InMarket Report: Gift Cards Remain The Top Gift This Holiday Season

Martech Series

Gift cards, known for their convenience and flexibility, have grown in popularity in the pandemic and inflation eras, allowing gift givers to delight their loved ones despite challenges posed by COVID-19, rising costs, inventory shortages, and shipping delays.

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OpenBots Expands Network to Include Xpertek Contact, Roth Automation, and Intellese Digital Worker Solutions

Martech Series

The new digital workers are designed to automate the inbound shipping process, accounts payable processing, delinquent invoices, and tax cards and vesting deeds. News Project Management Roth Automation shipping process tax cards time-consuming; however vesting deeds.

MarTech 52
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Social Media Startup Tackles Mental Health and GenZ Demand for More Positive Social Networking Through Poetry

Martech Series

Sales & Marketing Social Media Marketing Technology GenZ Demand Green Publishing illustrated News Poetizer printed quickly self-publishing shipped Social Media supportive community

MarTech 71
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Dove discovers what really turns men on

More About Advertising

From Black Ship. Advertisers Agencies Creative News black ship dove featured portugalDove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest (of all ages) and the monitor goes thump, thump, thump. Not sure.

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Inside Fashion Retailer Asos’ Play for Retail Media Budgets

Adweek

Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Born 125 Years Ago, the Swiss Army Knife Remains a Staple

Adweek

Some 20,000 troops a day boarded ships bound for home. In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who'd fought in World War II.

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Havas Forms B-to-B Unit to Service Clients Such as Maersk and Twill

Adweek

Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB.

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Dentsu Creative wins seat at Apple’s top table

More About Advertising

The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly jumping ship – and now it’s landed an envied place on Apple’s creative roster, displacing long-time partner TBWAMedia Arts Lab on some, at least, of its Apple TV+ streaming business.

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SDLC (Software Development Life Cycle)

The Ad Tech Blog

And I’ve seen startups spending too much time on product design without shipping anything meaningful. It is all a nice story if you can’t ship something to the users. We are small. We don’t need an SDLC.

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Focus on writing

The Ad Tech Blog

One of the things I like about writing is you can ship something faster. I’ve never seen a one-line of code application. Yes, there are no-code tools that most non-technical people love, but they always require you to know the basics of programming. On the other hand, writing is much cheaper and has a much more profound effect. One written phrase at the right time can make your developers 10x more motivated and productive. The post Focus on writing appeared first on Leo Celis Blog.

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Don’t break your app

The Ad Tech Blog

“ We will ship altogether when it is ready ” is usually how it goes. Your product must undergo major surgery sometimes. A refreshed UI or a new big feature touching critical parts of your app. In those situations, it is very tempting to delay production releases. If you do that, you are increasing your following production release cost. There are many ways to prevent it (feature flags, blue/green deployments); many are expensive to implement.

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Raymond Rubicam, Ad Legend

AdPulp

By the age of 15, he was working full-time as a shipping clerk’s helper for […]. Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children.

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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies

More About Advertising

The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry.

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FTC Brings First PPE Case Under COVID-19 Consumer Protection Act

All About Advertising Law

Romero allegedly failed to ship PPE to customers on time (or in some cases, at all), failed to notify customers of shipping delays, failed to offer refunds, and delivered products that were inferior to what was advertised.

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DDB’s Alex Hesz joins Dentsu in global chief strategy role

More About Advertising

Alex Hesz, who spent more than 10 years at adam&eveDDB (he joined when adam&eve was still an independent shop), and was promoted to DDB’s global CSO last year, has jumped ship.

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Most Viewed Video Ads: Black Friday 2020

AcuityAds

This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. 2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals.

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Supply chain breakdown: Marketoon of the Week

Martech

It might not be enough to simply include disclaimers that orders possibly could be shipped later than estimated due to supply chain delays.

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Deloitte in-house agency 368 to launch in Leeds

More About Advertising

Lots of people in the UK are heading north it seems with even HMG’s Treasury planning to ship staff to Darlington and a chunk of Channel 4 heading to Leeds.

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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies

More About Advertising

The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for. The late Paul Simons was a former chairman and CEO of Ogilvy London.

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Simple techniques for complex projects

Seth Godin

Ship before you run out of time or money. Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Invest in slack buffers for any critical dependent components. Budgets are a tool, not a weapon. Thrash early, then lock down decisions and don’t change them.

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10 Small Businesses to Launch in 2022

Ad Rants

If you're unfamiliar, the concept involves selling things on a website that another company creates and ships to your customers. For example, you might sell t-shirts that another business prints and ships for you.

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When a Mail Order Rule Case Is Not Just About the Mail Order Rule

All About Advertising Law

One of the early moves it made was to file separate lawsuits against a pair of companies that sold sanitizer, face masks, and other protective equipment gear (PPE), but failed to ship the products as promised.

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Santander and Engine enlist drone power for new corporate banking campaign

More About Advertising

Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as “state of the art drones.” Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. ” Well it’s more interesting than the usual B2B stock shots. Advertisers Agencies Creative News engine santander

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Will This Year’s Back-to-School Season Bring Home the Bacon?

MNTN

Advertisers should heavy up on the BOTF (bottom of the funnel) promotional and price messaging, calling out deep discounts, free and/or expedited shipping where possible, since this is what is converting shoppers.

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Is Maersk’s new corporate campaign all at sea?

More About Advertising

Danish-owned Maersk is the biggest shipping line in the world, it carries everything but passengers because its founder deemed them “too difficult.” ” As Carnival Cruises might be inclined to agree. So it has the wherewithal to produce this almost completely mystifying new campaign. Something to do with brains it seems although there’s a pretty obvious. Advertisers Creative News featured Maersk

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3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic]

Single Grain

This is why most e-commerce retailers will try to eliminate all shipping costs by employing a flat rate shipping service in order to help keep the overall cart total down. Wherever possible, offer discounts and free shipping when retargeting. .