Seth Godin

JULY 10, 2025

The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no (..)

Shipping

AdvertiseMint

DECEMBER 25, 2024

WFS provides benefits similar to those of Prime-like fast shipping options, greatly improving customer satisfaction. Enhancing Fulfillment with Walmart’s Fulfillment Services (WFS) Integrating Walmart Fulfillment Services (WFS) can significantly enhance your marketplace performance.

Advertising

Martech

DECEMBER 4, 2024

When I contacted customer support to initiate a return, I was informed that I needed to email a product specialist for troubleshooting before receiving a free shipping label. Alternatively, I could return the item for store credit but would have to pay for return shipping myself.

eCommerce

Martech

AUGUST 8, 2024

Real-time decision making If the customer adds an outfit to their cart but hesitates, the platform triggers a real-time action, offering free shipping if they complete a purchase within the next hour.

Marketing

Seth Godin

APRIL 10, 2025

An honest answer to all three questions will almost aways fix the design long before it ships. The best way a client can tell if a design is coherent is for the designer to announce who it’s for, what it’s for and what the constraints are. The question is: How will we know if it is a successful design?

Shipping

Martech

JUNE 18, 2025

Salesforce: AI as a trust multiplier Salesforce doesn’t just ship AI features — it embeds ethics. They’re turning tech stacks into trust stacks by pairing automation with a buyer-first lens. Here’s how three leading brands are doing it. With Einstein GPT, they brought generative AI into CRM workflows.

Shipping

illumin

NOVEMBER 5, 2024

In exchange for their purchase data, they receive discounts, faster shipping, and other key incentives. It makes sense, customers who repeatedly shop at a single store only stand to benefit from these programs. Retail media is a win-win. It is popular with customers, but even those who aren’t so keen can simply not join.

Retail

YieldBird

JULY 1, 2025

It ships audience segments to the SSP. Enter curation houses: specialized intermediaries that connect advertisers, publishers, and third-party data providers. Here’s how it typically works: A curation house matches identity graphs across these players on the sell side.

Cookies

illumin

JUNE 12, 2025

Use a countdown approach that highlights key shipping deadlines to create urgency. Be sure to factor in shipping timelines and offer flexible delivery options for international customers. To capitalize on this, brands should be ready with targeted offers and messaging that appeals to late shoppers.

Advertising

Adweek

JULY 2, 2025

“Prime shipping is so fast that you still have time to film an unboxing—and people love an unboxing,” McMullan said. The longer Prime Day also allows creators to incorporate unboxing videos into their content strategy. McMullan said that she plans to make unboxing videos about the products that she buys during Prime Day.

Affiliates

The Ad Tech Blog

MAY 6, 2025

Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have.

Shipping

Ad Monsters

JANUARY 22, 2025

With third-party cookies more or less deprecated, Google must be concerned that its advertising clients will jump ship, and it is offering this as a way to keep them. Anyone who has looked at a website and seen an ad for that brand on Facebook can attest that brands and platforms actively deploy this tactic.

Marketing

Single Grain

AUGUST 4, 2025

Speed and Adaptability Advantages Traditional marketing operates like a cruise ship. Marketing teams can manage larger campaigns with smaller budgets while achieving better results. Powerful but slow to change direction. AI marketing optimization operates like a fleet of speedboats, capable of rapid pivots and real-time course corrections.

Marketing

Martech

JULY 31, 2024

Large companies may lack the agility to easily “turn the container ship” to address emerging or embedded customer service concerns. The report also points out that older companies have a harder time with these factors, largely from having more iterations or releases of their product or platform.

Shipping

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

Pop-Up

Martech

APRIL 2, 2025

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. But before diving into them, it’s essential to understand why the audit matters.

Marketing

Martech

JULY 14, 2025

For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration. For example, if a consumer is looking at a specific product, the agent might suggest complementary items or alert them to ongoing promotions.

Affiliates

Ad Monsters

APRIL 24, 2025

We wont fix this through a series of functional critiques or waiting for another API to ship. Weve sat in the meetings. Weve read the specs. And Ill say it plainly: enough is enough. We are through the looking glass. The world has changed, so an entirely new paradigm is required.

Shipping

AdvertiseMint

DECEMBER 19, 2024

Highlighting offers such as free shipping, exclusive deals, or time-sensitive discounts can increase the urgency and attractiveness of the purchase, motivating customers to buy sooner rather than later. Use high-quality images and videos that highlight your products’ features and benefits.

Retargeting

Digiday

NOVEMBER 10, 2024

Roblox studios view this trend as a rising tide that will lift all ships — but as brands explore alternatives to immersive integrations, studios anticipate potential competition between their services and Roblox’s programmatic offering.

Shipping

Ad Monsters

APRIL 2, 2025

Manufacturers will likely feel pressure to rethink how and where they distribute products, especially to smaller or rural stores, where shipping is more expensive and inventory turns more slowly. That could mean fewer product launches or longer wait times in those markets, even though they stand to benefit most from fair pricing.

Retail

AdvertiseMint

JANUARY 23, 2025

Sellers must meet Walmart’s established requirements, focusing on customer satisfaction and reliable shipping. Walmart looks for sellers with a strong track record of customer satisfaction and dependable shipping practices. Optimizing product listings and pricing competitively can enhance visibility and sales.

Shipping

VideoWeek

FEBRUARY 12, 2025

The company says its platform will work across a range of devices, but smart TVs will be the primary focus, partly due to the size of the market (Phynd says 500 million smart TVs capable of supporting a cloud gaming app have shipped globally in the past five years).

Shipping

Basis

JULY 7, 2025

Last year, shoppers cited high prices, shipping delays, and limited inventory as their biggest holiday frustrations. Accurate inventory, dependable shipping, and competitive pricing can serve as powerful differentiators during the 2025 holiday season. These issues not only impact short-term sales but also can erode brand trust.

Advertising

More About Advertising

JUNE 21, 2025

WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis.

Shipping

Martech

OCTOBER 24, 2024

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment.

Communications

VideoWeek

JULY 10, 2025

More pressingly, Rose will be tasked with steadying a ship which has hit extremely choppy waters. Arthur Sadoun, CEO of WPP’s French rival Publicis, has won praise from some in the industry for his tireless schedule which has seen him spend a reported two-thirds of his time in America.

Pop-Up

Martech

JULY 10, 2025

Sales shouldn’t improvise segment-specific stories from scratch, and marketing shouldn’t ship assets that read like internal brochures, applicable to anyone and everyone. Both teams use the same central message structure but adapt the emphasis based on who they’re speaking to and where that person is in the cycle.

Audience

Ad Monsters

FEBRUARY 18, 2025

Anyone locked in with Turn would have had no choice but to wait for the ship to fully sink before disembarking. Turn was a pioneer in its field, but after alienating its agency partners and pursuing a misguided pivot to a SaaS model, its popularity plummeted until bigger fish unceremoniously swallowed it up in the market.

Ad Tech

AdvertiseMint

JANUARY 11, 2025

Competitive Pricing, Free Shipping, and Flexible Policies Pricing is a critical part of the purchasing decision. Free shipping can also be a deciding factor for customers on the fence about completing a purchase. A well-presented product image and description can significantly influence buying behavior.

SEO

Digiday

JANUARY 14, 2025

Now, Zepeto app users viewing virtual Walmart clothing items can use the app to log into their Walmart accounts and order physical versions of those items to be shipped directly to their doorsteps.

Shipping

Monetize More

JULY 18, 2025

Copy your API key, make a curl Call to test, and ship your integration. Custom Logic: You decide what to do with the score. The power to block, warn, reroute, or simply log is entirely in your hands. Faster Onboarding: It doesn’t get easier.

Fill rate

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through costs of flat to -2 percent. “If you look at the gap with our peers, it’s really about GroupM,” said Read.

Media

Marketing Dive

JULY 14, 2025

The latest marketing from the chain takes a bold approach to transparency, committing to righting the ship by flipping Colonel Sanders’ usually cheery disposition into a stern one, including on store signage and out-of-home ads.

Cookies

Martech

MARCH 12, 2025

Provide specific, tangible offers like discounts or free shipping. Example: “You left something behind! Return now and complete your order.” ” Communicate urgency or incentives. Highlight scarcity (e.g., “Only two left in stock!”) ”) to encourage swift action.

Click Through Rate

Single Grain

FEBRUARY 7, 2025

Offer competitive pricing & fast shipping (Prime-eligible products rank better). Optimize for “Alexa Recommends” Get more positive reviews (aim for 4+ stars). Use high-quality images to boost conversion rates. If selling location-relevant products, use terms like “best winter jacket for New York weather.”

SEO

Martech

OCTOBER 23, 2024

Enhanced user experience – Adaptability and real-time personalization are also much more attainable with an AI engine steering the ship. Scalability – AI will dynamically adjust workflows and route users towards personalized experiences instantly. At some point, the juice won’t be worth the squeeze.

ROI