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AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue 

Adweek

Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive.

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Marketers Need to Rethink the Role of Digital in Campaigns

Adweek

More than three decades have passed since the first banner ad appeared on a website. What if it was never going to last? Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever.

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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

Digiday

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Whichever way you look at it, 2024 was a slam dunk year for womens sports. Advertiser dollars followed.

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How playable ads are converting users and increasing ROI

Digiday

According to Liftoff’s mobile report for 2024 , playable ads are over 20x more likely to result in an install than banner ads. Whether used for video games, tutorials or product intros, these ads allow users to engage with content directly.

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New Adobe Workfront Planning ties campaign development to execution

Martech

If I was doing a Facebook ad, I would do the planning of it, the banners, the copy, inside of core Workfront, then pass it along to other Adobe applications to push into that channel.” “We tie in, of course, to other Adobe applications to execute campaigns.

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B2B Advertising: the only guide you need

illumin

Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics. It enables direct communication with potential and existing clients.

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How marketing workflows will change with AI

Martech

Talented graphic designers can spend less time mass-producing banner ads and more time conceptualizing human and customer-centric images. Those who have refined prompting skills can put their creativity to use to create more and higher-level assets at scale.

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