Adweek
FEBRUARY 27, 2024
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools.
AdExchanger
FEBRUARY 6, 2024
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a list sold to the cremation company by […] The post What Do We Say to Emily?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.
VideoWeek
FEBRUARY 21, 2024
As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience. In tandem with the company’s new white paper on the topic, VideoWeek asked Paul Gubbins, VP, CTV Strategy & Marketing at Publica by IAS, what CTV publishers need to thi
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
FEBRUARY 19, 2024
Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […] The post AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices appeared first on Adpulp.
IAB Tech Lab
FEBRUARY 26, 2024
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […] The post Introducing Initial OpenRTB Support for the Protected Audience API appeared first on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 6, 2024
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […] The post IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding appeared first on AdExchanger.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
Seth Godin
FEBRUARY 13, 2024
The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited bandwidth, and they’re not particularly interested in reconsidering everything, all the time. The third group doesn’t care that much. And the fourth group is harmed by the policy, either directly or indirectly.
More About Advertising
FEBRUARY 5, 2024
It is, of course, Valentine’s Day on February 14 – which means lots of things to different people in different places it seems. Here it may be an M&S Dine-In for two, in Japan you maybe have to battle through a lot of tech to actually meet someone. Not just Japan, of course. Japanese condom … The post AI writes a Valentine’s Day romance for Japan’s Skyn first appeared on More About Advertising.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdPulp
FEBRUARY 10, 2024
Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the […] The post Four Super Bowl Spots <i>Not</i> Made By Goodby Silverstein & Partners appeared first on Adpulp.
Adweek
FEBRUARY 20, 2024
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.
AdExchanger
FEBRUARY 25, 2024
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. Following nearly four years of pronouncements, pushed deadlines, industry committees, and technology tests, Google finally made good on its initial promise. But at the end of the day, it’s […] The post Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick appeared first on AdExchanger.
Martech
FEBRUARY 13, 2024
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
FEBRUARY 8, 2024
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one ever regretted going for a swim in Buck Lake. After a swim, everything is better.
Digiday
FEBRUARY 29, 2024
NewsGuard, the news rating service, is adding more automation tools as it works to track misinformation efforts ahead of the 2024 elections. For the debut of its “Election Misinformation Tracking Center,” NewsGuard has developed new AI-assisted tools for early detection of election-related misinformation. The tools, which debut yesterday, will be used across websites, social media platforms and video channels to help track false or misleading claims about elections.
VideoWeek
FEBRUARY 26, 2024
Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. But large pockets of the digital advertising industry remain unconvinced by the Sandbox, with critics citing its limitations, complexity, and potential for anti-competitive practices.
Adweek
FEBRUARY 12, 2024
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
FEBRUARY 19, 2024
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser capabilities to support digital advertising. However, it’s impossible to replace everything that has been developed over the past 20 years to support online advertising in one giant leap. And let’s face […] The post Six Critical Business Challenges The Privacy Sandbox Must Address appeared first on AdExchanger.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
Seth Godin
FEBRUARY 16, 2024
The Brookings Institution did a fascinating survey series over the last five years. I have two takeways from this: The first is that focused and persistent propaganda is able to shift public opinion about institutions they don’t have direct interaction with. The more important one is this: Many companies, particularly tech ones, are deliberately trading trust for short-term profits.
Digiday
FEBRUARY 25, 2024
Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual. The client was irate because their entire Meta account team had been overhauled and downsized without their say. They felt they should’ve been consulted, given their significant ad spend, which the agency exec declined to share.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
FEBRUARY 13, 2024
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+--Sellers and Publishers 500+--is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC.
Adweek
FEBRUARY 1, 2024
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey's story.
Adweek
FEBRUARY 1, 2024
After sitting out the Super Bowl last year, Verizon is making a comeback with a strategy that encompasses an in-game ad, a weeklong collaboration with the Las Vegas Sphere, and exclusive VIP experiences with partners such as Netflix Max, Apple Music and Uninterrupted, the athlete brand co-founded by LeBron James and Maverick Carter. "The ads.
Adweek
FEBRUARY 2, 2024
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman told ADWEEK, with sales being "driven by the incredible lineup of performances." Between the lines The 66th annual Grammys, hosted by Trevor.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
FEBRUARY 11, 2024
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each.
Adweek
FEBRUARY 21, 2024
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social.
Adweek
FEBRUARY 23, 2024
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?
Adweek
FEBRUARY 27, 2024
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
364 
Let's personalize your content