Martech

FEBRUARY 21, 2025

Retarget website visitors who viewed a product but didnt buy. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). Once the ad gathers enough data, analyze whos engaging and narrow the audience based on high-intent behaviors. Third-party targeting is unreliable.

Conversion

Martech

JULY 26, 2024

Here’s how to continually re-engage visitors and drive repeat interactions: Advanced retargeting campaigns : Use sophisticated retargeting strategies on platforms like Google Ads and LinkedIn to re-engage visitors with tailored messaging.

Marketing

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

Advertising

Martech

OCTOBER 31, 2024

” It began, said Ross, with retargeting. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention. “We got really good at that,” he said. It tied digital and direct mail together.

Marketing

Martech

AUGUST 1, 2024

Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. “Identity solutions can help tie conversions to ads, which is essential to proving their value.

Retail

MNTN

JANUARY 10, 2025

As we mentioned, MNTN Performance TV allows advertisers to reach viewers on OTT and then retarget them with ads on their secondary devices.

Advertising

Martech

AUGUST 15, 2024

It seems clear that these platforms do maintain copies of data from the data warehouse in order to be ready to respond to customer actions in real-time; where swift retargeting in response to customer actions is a perceived need, that data may be stored for a year or two.

MarTech

Ad Monsters

JANUARY 2, 2025

Through partnerships with Meta, Google, and Pinterest, advertisers can retarget these engaged shoppers across social media and search, while sponsorship opportunities on HomeDepot.com capture them at the point of purchase.

Retail

illumin

SEPTEMBER 19, 2024

Retargeting This method refers to the act of re-engaging audiences who’ve previously interacted with your brand. Keyword targeting This form of ad targeting focuses on using specific keywords to reach the right audience. This is very similar to contextual targeting and its execution is most often seen in search and social media ads.

Advertising

Martech

JULY 24, 2024

SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics. Also, you should aim to eliminate spreadsheets, especially if you have a great CRM. Finally, decide where you want to store your data.

MarTech

Single Grain

JULY 29, 2025

7: AdRoll – Best for Retargeting Optimization AdRoll specializes in cross-platform retargeting with LinkedIn integration, using AI to optimize audience segments and bidding strategies across multiple advertising platforms simultaneously.

Retargeting

Martech

FEBRUARY 20, 2025

Its dashboards instantly surface insights on audience overlap and opportunities for customer acquisition, retargeting or suppression. Adobe Real-Time CDP Collaboration provides a centralized application where advertisers and publishers can connect and collaborate.

Advertising

Adweek

JULY 3, 2025

And in the days after Prime Day, Amazon recommended a 25% increase in daily budgets to retarget people who bought products, or people who looked but didn’t buy. During Prime Day, Amazon recommended increasing daily ad spend by 100%.

Advertising

Martech

FEBRUARY 26, 2025

Retargeting. Ive seen lower CPCs while maintaining high ICP fits (over 90%) precisely the expansion you want for prospecting. LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists. Conversions (e.g., Insight Tag, CAPI, website actions). Dig deeper: Marketing onLinkedIn: What you need to know 3.

Education

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

Cookies

Single Grain

APRIL 15, 2025

LinkedIn Audience Building Leverage LinkedIn’s audience capabilities effectively: Company targeting : Upload account lists via LinkedIn’s Matched Audiences Contact targeting : Upload known contacts within target accounts Lookalike expansion : Extend reach to similar accounts and roles Website retargeting : Capture account visitors for remarketing (..)

Conversion Rate

Martech

MAY 27, 2025

If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Your other option is to consider the context of prospecting vs. retargeting campaigns and use CTV combined with other channels to build a layered brand story.

Retargeting

Digital Remedy

DECEMBER 11, 2024

Using retargeting ads to re-engage users who have shown interest in fitness and wellness technology. And well, being that it’s almost 2025, effective advertising strategies for 2025 include: Highlighting how these devices integrate seamlessly into daily life.

Marketing

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. Display Advertising Banner ads, OOH ads, and display ads appear on websites and can be targeted based on user behavior, interests, or demographics.

Advertising

AdvertiseMint

DECEMBER 19, 2024

This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads. Utilize dynamic product ads and retargeting strategies to capture new and returning customers.

Retargeting

Single Grain

DECEMBER 23, 2024

Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Dynamic ads : Use these ads to deliver personalized messages based on user profile data, pain points, and your target firmographics. Highlight specific offers and invite prospects to download gated content.

Marketing

Digiday

APRIL 8, 2025

By emphasizing loan applications and tailoring retargeting messages to individual behaviors, the campaign drove a 2x increase in loan submissions. Critical Mass optimized media efficiency by targeting on-site actions most likely to result in bike sales, lowering the cost-per-sale by 51%.

Media

Martech

SEPTEMBER 18, 2024

Use retargeting ads and personalized recommendations to guide users toward completing their purchase. To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process.

Conversion

Single Grain

APRIL 27, 2025

Display networks: Moderate fatigue rates, especially with retargeting campaigns. Channel-Specific Fatigue Patterns Different platforms experience fatigue at different rates: Social media platforms: Generally experience the fastest fatigue due to high frequency and scrolling behavior.

A/B Testing

Martech

JANUARY 14, 2025

If your event tracking is properly configured, you can retarget the audiences you gather at various points in the funnel. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch.

Marketing

MNTN

JANUARY 8, 2025

For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. Connected TV Audience Targeting You can display your ads on Connected TV based on first and third-party data to help find the exact target audiences you want to reach.

Advertising

YieldBird

JULY 1, 2025

Protected Audience (FLEDGE) for on-device retargeting. Some of the core components include: Topics API , which allows browsers to share broad interest categories instead of detailed browsing histories. Attribution Reporting , to measure ad conversions without exposing user-level data.

Cookies

Martech

SEPTEMBER 4, 2024

Retargeting campaigns on LinkedIn and Google Display Network were especially effective at re-engaging decision-makers who hadn’t yet committed. Decision-stage leads received custom demo invitations, while renewal-stage users got tailored offers based on their previous interactions. It was insightful (and fun!)

MarTech

illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising

Single Grain

JUNE 1, 2025

Behavioral targeting and retargeting : Customizing ads based on past user interactions. AI Personalization Strategies for Paid Ads Dynamic product recommendations : Showcasing products based on user behavior and preferences. Contextual messaging : Adapting ad copy based on user context (weather, time, location).

ROI

Martech

FEBRUARY 7, 2025

LinkedIn pixel : Track website interactions to retarget engaged users. Document ads : Offer a teaser (one or two pages) of downloadable content and require users to submit their information to access the full version. Contact and company list targeting : One of the most efficient ways to drive low-cost, high-quality leads (CPLs).

Advertising

Martech

JULY 24, 2025

You can retarget engaged viewers later with paid campaigns once they’ve watched multiple videos. Another idea is to link to supporting content, like a template or report on the topic of your video. Give them something to explore further that ties to what they were interested in in the first place.

SEO

Single Grain

JULY 1, 2025

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. Retargeting sequences: Create follow-up Conversation Ads for prospects who engaged but didn’t convert. This requires more setup but creates incredibly relevant messaging that stands out in crowded inboxes.

Conversion

Basis

JANUARY 2, 2025

Beyond prioritizing first-party data strategies, teams can implement other privacy-friendly targeting and attribution tactics within their programmatic campaigns, including contextual targeting and geotargeting , alternative identifiers like RampID and UID 2.0,

Advertising

Single Grain

JULY 27, 2025

Sculpt – Best for Content-Driven ABM Sculpt engineers sophisticated engagement loops where LinkedIn ads drive traffic to gated assets, followed by retargeting campaigns for engaged visitors. Their specialty in website visitor retargeting creates powerful account engagement sequences.

Retargeting

MNTN

JULY 18, 2025

Strategies for the Consideration Stage To connect with consumers during the consideration stage, focus on the following: Publishing case studies and testimonials Creating guides and other helpful resources Retargeting customers with paid ads If a lead signs up for your email list, nurture that interest with timely messages.

Advertising

VideoWeek

JANUARY 13, 2025

And a lot are retargeting based on linear spots, or running exclusions to drive incremental reach.” . “In the first year, I think 80 percent was geo targeting, now it’s around 20 percent,” she said. “I think as companies are spending more, they’re refining their targeting.

Geo targeting