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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

Adweek

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

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CTV Retargeting 101: Complete Guide for TV Advertisers

MNTN

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

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Criteo Is Finally Not A Retargeting Company Anymore

AdExchanger

Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger. A true epoch of ad tech has passed.

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How one newsletter tripled paid membership revenue with retargeting emails

Martech

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run? Don’t stop at retargeting ads I know, I know.

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PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds

AdExchanger

But the Protected Audiences API (PAAPI) maybe ain’t so bad.

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First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

Exchange Wire

The post First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies appeared first on ExchangeWire.com. The AB test compared First-id against [.]