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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite


Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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How to Create Effective Retargeting Ads


While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? How Can Marketers Use Retargeting Effectively?


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IBM Sets Its Sights On Cookieless Retargeting


Continue reading » The post IBM Sets Its Sights On Cookieless Retargeting appeared first on AdExchanger. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.

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Programmatic 101: What is Retargeting and How Does it Work?


Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

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Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Ad Tech Daily

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

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Connected TV Retargeting For Travel Brands


And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. contact-form-7].

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3 Tips (+50 Stats) for a Successful Retargeting Campaign [Infographic]

Single Grain

It is no longer news that retargeting is one of the most effective online marketing strategies. So far, retargeting has proven to be an efficient strategy in bringing back that other 98% that have already indicated an interest in your offer. Here are 3 useful tips to help you run a successful retargeting campaign.