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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

Prompt: What do you think about retargeting? Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. Retargeting is particularly powerful because it allows for personalized and tailored messaging based on the user’s previous interactions with the brand.

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Criteo Is Finally Not A Retargeting Company Anymore

AdExchanger

Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger. A true epoch of ad tech has passed.

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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

Adweek

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek.

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Despite Signal Loss, CTV-To-Mobile Retargeting Can Work

AdExchanger

Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.

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Retargeting Is The Next Phase Of CTV Performance

AdExchanger

The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger. Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?

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B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

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What Is Retargeting?

AdvertiseMint

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).