Martech Series

DECEMBER 14, 2022

The post AdCombo Helped Marketers Increase the Volume of Traffic by 6,000% with Native Advertising appeared first on MarTech Series. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays.

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Single Grain

MARCH 3, 2023

, SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising? Is it worth the time and money?

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AdPushup

DECEMBER 4, 2022

A look at what is native advertising, its adoption, technology, creative, and spending trends in 2023. Have you seen any native ads on your favorite website lately? You see, that’s the beauty of native advertising. Chances are that you’ve seen many but you just don’t know it. It’s [.].

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Adweek

JUNE 12, 2024

Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million.

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Martech Series

JANUARY 11, 2023

“The findings of these studies show that native and Taboola outperform many other channels that brands are investing in, which is critical at a time when every marketing dollar matters.”. The post New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs appeared first on MarTech Series.

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Basis

JULY 23, 2024

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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Adweek

AUGUST 3, 2023

The launch of Giphy's native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock's chief executive Paul Hennessy during the company's most recent quarterly earnings call.

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Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

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AdPushup

JULY 24, 2024

Discover the secret to captivating audiences with native advertising. Learn from 7 top-performing native advertising examples that drive massive engagement and conversions. Boost your brand’s visibility and ROI with these proven strategies.

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Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?

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Smarty Ads

SEPTEMBER 6, 2023

Native advertising is often contrasted with traditional advertising. However, today, native advertising is most likely already a form of traditional advertising, as marketers around the world widely use it.

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All About Advertising Law

FEBRUARY 18, 2014

We have written a lot about the emerging legal issues with “native advertising” and eagerly track case development at the NAD ( Qualcomm , eSalon and Shape ) as well as the FTC. And so much more is covered in the marketing press about what native advertising is and how can it be scaled.

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Lemonads

SEPTEMBER 3, 2020

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. 1) Best time to post on Instagram Best Time.

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Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Smarty Ads

NOVEMBER 16, 2021

Native advertising is using paid ads that look, feel, and function as effectively as best mobile ad sizes on the website. You will most likely find native ads on social media or the web as recommended content that you might enjoy. What separates them from display and

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Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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AdPushup

JANUARY 29, 2024

Native Advertising is definitely something that is becoming increasingly popular, and if you are looking forward to having a successful ad campaign, it is important that you, too, become abreast of the examples of native ads and how it actually works. What is Native Advertising?

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InMobi

JANUARY 5, 2016

Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads. Thus, as these traditional sources of advertising revenue dry up, native advertising is emerging as a powerful way for brands to connect with consumers.

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Smarty Ads

NOVEMBER 9, 2022

Native advertising and sponsored content may at first glance seem almost the same form of paid advertising. In both cases, the advertiser pays for the ad placement of their content on a particular site, and the resulting content mimics what a particular content produces as much as possible. However, there.

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Admixer

MAY 20, 2020

The famous generation seems to be the hardest demographic to understand, rapidly altering the digital advertising landscape as we know it. The post Why Millennials Swipe Right for Native Advertising? Based on the research, the millennial population born between 1981 and 1996 is […]. appeared first on Admixer.Blog.

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Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising?

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Smarty Ads

NOVEMBER 16, 2021

Native advertising trends in 2020 are going up with a speed of light. Best native ad examples are still useful and unintrusive. Ad formats that barely look like the actual ads and drive incredible user engagement are on the verge of glory. They easily adapt to the format and.

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Smarty Ads

JANUARY 5, 2022

The market of native advertising platforms is thriving because digital marketing campaigns are moving towards a better user experience while leaving behind traditional ads. Americans spend over seven hours looking at the screen and the biggest media consumer, Filipinos, spend around eleven hours. Thus, it makes sense to.

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Martech Series

DECEMBER 28, 2022

That said, native ads are not suitable for all types of products and services. If you want to use native ads for your business, native advertising platforms can help. Marketing Technology News: Data Privacy Implications for Online Advertisers. A native ad platform,Taboola can help you with this. StackAdapt.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Smarty Ads

APRIL 7, 2020

Native advertising on mobile looks like a rare chance of mutual benefit: more ROI-driving for advertisers, more suitable for publishers, and more than acceptable for the viewers. Given the fact, that users are increasingly consuming content using tablets and mobile devices, the highest increase in native advertising is.

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Smarty Ads

SEPTEMBER 12, 2023

Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising. In today's post-innovation age, the way brands communicate with their audience has evolved dramatically.

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InMobi

APRIL 25, 2016

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. Native has given us extremely high eCPM yields and we are very happy the format is engaging and has actually enhanced our users ’ experience.

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Lemonads

JULY 27, 2020

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

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Lemonads

AUGUST 10, 2020

AdNow advertising service has been used by millions of webmasters , making really good profits from the platform, having 114 countries benefit from it! To not even mention their native advertising platform reach. AdNow native advertising platform reach And their Global reach. What Is Native Advertising?

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InMobi

SEPTEMBER 30, 2014

This is where native advertising comes in. Since launching the Native Ads Platform in January of this year, InMobi has heard from all manner of publishers and marketers that supporting advertising that matches the form, function and content of the surrounding user experience is what will deliver mobile’s true media potential.

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InMobi

FEBRUARY 12, 2014

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property.

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Lemonads

AUGUST 17, 2020

When combined with native advertising, advertorials have the ability to inform customers about your product and highlight the benefits it offers while gently ushering them to your landing page, which in turn improves the performance of your ads. Advertorials tend to work best when they feel more like an informational piece.

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AdExchanger

JUNE 18, 2024

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. Which means it’s about time for something new.

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AdPulp

DECEMBER 4, 2019

In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. Before we look at the research, I’ll […].

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All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide.

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All About Advertising Law

SEPTEMBER 30, 2015

If there is one takeaway from yesterday’s panel on native advertising, it’s that sponsored content is not going anywhere in the foreseeable future. Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it , native advertising is still a hot topic.

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