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MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

Exchange Wire

MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [.]

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Think of Conversation Ads as LinkedIn’s answer to chatbot marketing, but with the professional credibility and targeting precision that only LinkedIn can provide.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

Taboola Names Julia Burton Brown UK Country Manager Taboola, a content recommendation and native ad business, has appointed Julia Burton Brown as UK Country Manager.

Ad Tech 52
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Lower competition : Less saturated advertising environment compared to Google and Facebook. Programmatic Advertising Alternatives Native Advertising Networks Content discovery networks like Taboola and Outbrain offer native advertising opportunities across thousands of publisher sites.

Media 52
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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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Native Advertising: Everything You Ever Wanted to Know

AdPushup

Native Advertising is definitely something that is becoming increasingly popular, and if you are looking forward to having a successful ad campaign, it is important that you, too, become abreast of the examples of native ads and how it actually works.