Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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Toyota Is the Latest Brand To U-Turn on DEI Initiatives

Adweek

Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments. The communication said Toyota would refocus.

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How Competing Interests Collide in The War For Data Privacy

AdExchanger

Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […] The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.

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Transforming agile marketing with generative AI

Martech

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?

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Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership

Ad Monsters

Optable’s partnership with The Globe and Mail aims to demonstrate how data clean rooms can transform audience targeting and campaign performance while ensuring privacy compliance Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Here Are the Cable News Ratings for September 2024

Adweek

From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting.

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TikTok Video For Open Web Publishers? Outbrain Built It.

AdExchanger

Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are […] The post TikTok Video For Open Web Publishers?

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The Open Internet’s Future: On Life Support or Ready for a Glow-Up?

Ad Monsters

As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO’s session, “The Future of the Open Internet Is…?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value. The open web is on life support, or so they say.

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Character.AI Deletes Avatar of Murdered Girl After Admitting a Policy Violation

Adweek

AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer's father, received an automated Google alert that an AI.

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The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next

AdExchanger

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […] The post The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next appeared first on AdExchanger.

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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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MAA Ad of the Week: Capital One’s badger from Fold7

More About Advertising

In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the … The post MAA Ad of the Week: Capital One’s badger from Fold7 first appeared on More About Advertising.

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Beyoncé Cleans Up in Remake of Levi’s Iconic ‘Launderette’ Ad

Adweek

Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.

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As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix

AdExchanger

Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.

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What Oracle’s exit from advertising means for the adtech space

Martech

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The opposite of ‘perfect’

Seth Godin

It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.

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From Ford To Lowe’s, These 7 Brands Reversed Their Big DEI Promises This Year

Adweek

In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.

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Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them

AdExchanger

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […] The post Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them appeared first on AdExchanger.

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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Beyoncé reveals her inner Nick Kamen in Levi’s reprise

More About Advertising

Beyoncé is a denim fan these Cowboy Carter days and here she is reprising BBH’s famous 1985 ‘Launderette’ commercial, the one with Nick Kamen exciting the crowd. From TBWAChiatDay. There’s even a Kamen lookalike taking a sneaky peek. The original in 1985, by Barbara Nokes and BBH co-founder John Hegarty, directed by Roger Lyons, didn’t … The post Beyoncé reveals her inner Nick Kamen in Levi’s reprise first appeared on More About Advertising.

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Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It

Adweek

Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity's bots from crawling their content.

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This Platform Will Let Anyone Buy Political Ads

AdExchanger

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.

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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama

Ad Monsters

Get the lowdown on week three of the Google vs. DOJ trial. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. The AdMonsters team is back for another week of intense courtroom drama in the Google vs. DOJ trial. We’re now deep into week three, and let me tell you, the plot has thickened faster than a bowl of your grandma’s gumbo.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Discovery and invention

Seth Godin

Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on his way to creating great art. Discovery is like that.

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Navigating Equity and Inclusion In the AI Era

Adweek

While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our.

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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Moat, we forgot all about you. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Retailers, credit card and financial […] The post Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa appeared first on AdExchanger.

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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024

Ad Monsters

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? That’s the question Jana Meron, VP of Revenue Operations and Data at The Washington Post, asked at Programmatic IO.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How brands are handling the lack of transparency in major ad platforms

Martech

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.

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Week of September 23 Cable News Ratings: Fox News Leads in All Categories

Adweek

This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts.

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Cookie Information, Leading CMP Vendor, Partners with Google

Exchange Wire

With data security and user privacy requirements constantly tightening, businesses turn to technology to help them navigate challenges. Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space. Cookie Information’s research from [.] The post Cookie Information, Leading CMP Vendor, Partners with Google appeared first on ExchangeWire.com.

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Sniff and go: Uncommon and Ecover ask us to wear more, wash less

More About Advertising

The “Rewear Chair” is a clever contraption that has extra arms, ready to take the weight of all those clothes you can’t be bothered to put away properly at the end of the day. Instead of washing the clothes, agency Uncommon Creative Studio and laundry brand Ecover are asking us to wear them again, as … The post Sniff and go: Uncommon and Ecover ask us to wear more, wash less first appeared on More About Advertising.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.