Sat.Jul 20, 2024 - Fri.Jul 26, 2024

article thumbnail

The CrowdStrike Outage Is a Lesson in Crisis Communications

Adweek

It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.

192
192
article thumbnail

The new reality of old media

Seth Godin

Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a few weeks or months. A fan could reasonably expect to see them all.

Media 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum

AdExchanger

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. The post Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum appeared first on AdExchanger.

Ad Tech 72
article thumbnail

Segmentation for email campaigns: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

MarTech 59
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Nike’s Olympics Ad Is an Ode to Unapologetic Winners

Adweek

"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm.

Marketing 188
article thumbnail

Hungry (vs. not full)

Seth Godin

If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more. Keeping something full can be energizing, but it’s not required.

More Trending

article thumbnail

Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

article thumbnail

Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?

Adweek

With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion.

article thumbnail

Patterns and chaos

Seth Godin

Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos.

66
article thumbnail

Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy

AdExchanger

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […] The post Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy appeared first on AdExchanger.

Cookies 64
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

IPG’s FCB wins Kellanova flagship Pringles from WPP’s Grey

More About Advertising

Interpublic (IPG) has had some very welcome good news after what looks like a tough start to the year: IPG’s FCB has won Kellanova’s flagship brand Pringles from WPP’s Grey. In the US IPG will also take on Cheez-It, Eggo and Rice Krispies Treats. Most move from Publicis’ Leo Burnett although Publicis’ Le Truc ‘super … The post IPG’s FCB wins Kellanova flagship Pringles from WPP’s Grey first appeared on More About Advertising.

article thumbnail

Google’s Cookie-less Future Is Probably Not Happening

Adweek

Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would.

165
165
article thumbnail

How to put marketing data into meaningful context

Martech

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

article thumbnail

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud

AdExchanger

In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have […] The post Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud appeared first on AdExchanger.

Cookies 52
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Met Police clambers on change bandwagon

More About Advertising

Change has become the (rather meaningless) mantra for 2024 – For Keir Starmer’s new Labour government and also for the much-criticised London Metropolitan Police. Commissioner Sir Mark Rowley says: “We must change for our communities and we must change for our officers and staff who serve them.” But does this mean the officers and staff … The post Met Police clambers on change bandwagon first appeared on More About Advertising.

article thumbnail

Kellanova Names IPG Global Creative Partner on Priority Brands

Adweek

Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its.

Agency 165
article thumbnail

Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing 

Exchange Wire

On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing Netflix’s Q2 earnings are out, surpassing estimates again. The streaming giant’s ad-supported memberships grew [.] The post Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing appeared first on ExchangeWire.

Retail 52
article thumbnail

Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?

AdExchanger

Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads. The post Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation? appeared first on AdExchanger.

52
article thumbnail

ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

article thumbnail

Duolingo appoints Mother for UK social and content

More About Advertising

Mother has won a competitive pitch for a new client, Duolingo, and will be working on UK content and social media for the global language-learning app. Hence the rather strange picture which features the brand’s official mascot, Duo, and puts some Mother-branded pants on it. Duolingo, which keeps users hooked by gamifying language learning, had … The post Duolingo appoints Mother for UK social and content first appeared on More About Advertising.

Media 52
article thumbnail

WNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game

Adweek

Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly.

Audience 152
article thumbnail

Entertainment Website SEO Recommendations: How to Use Schema Markup

Playwire

Key Points Stick to the Standard: Entertainment websites should utilize common root schema types such as article, person, and organization, which are standard across most websites. Category-Specific Schema: Additional schema types should be implemented based on the entertainment category of the website. For example, Review and AggregateRating schema are both crucial for entertainment review sites while Movie and TVSeries schema are each essential for movie and TV show-related sites.

article thumbnail

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’ This is a member-exclusive article from Digiday.

Cookies 49
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

How Tripadvisor is Using First-Party Data to Map the User Journey

VideoWeek

This summer will see swathes of the UK population jetting off in search of sun, but for advertisers, that journey starts before travellers set off on holiday. Marketers can target users at different points in the booking process, whether promoting particular travel destinations at the start of their search, or reminding them of brands available at Duty Free before they head to the airport.

article thumbnail

ADWEEK House at Cannes Draws Top Marketers, Celebrities and Brands

Adweek

A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we've summarized some of the major moments in the.

145
145
article thumbnail

Gaming Website SEO Recommendations: How to Use Schema Markup

Playwire

Key Points Boost Your Gaming Website's SEO: Schema markup helps search engines better understand your content, like game details and reviews, leading to richer search results, better rankings, and more gamers visiting your site. Essential Gaming Site Schema Types: There are many schema types, but some of the most useful for gaming websites include VideoGame and Review.

SEO 52
article thumbnail

The Guardian moves closer to being a reader-supported business as it launches new cooking app

Digiday

The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast. “We’re in a transition of our revenue model,” said Liz Wynn, chief supporter officer at Guardian News and Media. “We’re becoming increasingly direct reader-funded.

Food 44
article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

article thumbnail

Revolutionize Your Music Business with Viberate

Ad Rants

In the music industry, having access to reliable information is essential. In the past, high-quality data was primarily reserved for the biggest players, leaving smaller entities at a disadvantage. Viberate , a pioneering music data company, is changing this dynamic by making comprehensive music analytics affordable for everyone in the business. Their full professional suite is available for just $19.90 a month, a significant reduction from the previous price of $129.

147
147
article thumbnail

Warner Bros. Discovery Sends NBA Rights Deal Into Overtime

Adweek

Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a.

145
145
article thumbnail

Event Listing Website SEO Recommendations: How to Use Schema Markup

Playwire

Key Points Primary Event Schema Properties: Event listing websites should include specific Event schema properties in their structured data markup, some of which include StartDate, EndDate, and Location schema. Nested Schema Types: Publishers should also include information about event performers, associated organizations, and offers in nested schema types like Person and Organization schema.

SEO 52
article thumbnail

Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance

Digiday

Consent management platforms at Immediate aren’t just about ticking boxes for data laws. They’re the compass steering strategic partnerships: helping decide who stays and who gets the boot among ad tech partners dropping cookies on their site. And quite a few were doing just that, said Mario Lamaa, director of revenue operations at Immediate.

Ad Tech 44
article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.