Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First

AdExchanger

While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.

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Automation vs AI in Digital Advertising

Basis

Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI.

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Trending Sources

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How advertisers are fostering more effective publisher partnerships

Digiday

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How Will Web3 Change Advertising?

Exchange Wire

With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [.]

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Will Data Privacy Kill Advertising? | Noor Naseer’s Presentation at SXSW 2023

Basis

For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue.

Cookies 52
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The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means

Adweek

The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada.

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Remote Work: Balancing Local and Global

The Ad Tech Blog

Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same. It doesn’t mean the rest of the world even cares about it.

Ad Tech 133

More Trending

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Agencies Weigh In On What To Do If A TikTok Ban Goes Through

AdExchanger

We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.

Agency 124
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How Richelieu Dennis Is Ensuring an Equitable Ecosystem for Black Entrepreneurs

Adweek

On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony.

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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Ad Tech Daily

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

Ad Ops 95
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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once.

Banner 95
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Google Removed More Than 5 Billion Ads From Its Platform Last Year

AdExchanger

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation.

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This Calvin Klein Homage Campaign Celebrates Transgender Men

Adweek

Calvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities.

Fashion 264
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Avoid unnecessary amplifiers

Seth Godin

This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better

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Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their App-Based Clients

Ad Tech Daily

NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

Ad Tech 86
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Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore

AdExchanger

Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for The post Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore appeared first on AdExchanger.

Agency 118
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Welcome to the Creatorverse

Adweek

As the chief content officer of a publishing business, I'm often asked to predict the trends that will impact advertising in the year ahead.

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Rethinking the Sports-Industrial Complex

Seth Godin

School sports can have some valuable outputs: Learning teamwork A lifetime habit of fitness Giving non-academically-focused kids a chance to shine Offering leadership opportunities Valuing persistence, innovation and responsibility And yet, many schools act as if all they have is a trophy shortage.

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How to map marketing science to the customer journey

Martech

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry?

MarTech 112
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Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech

AdExchanger

Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger.

Ad Tech 98
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Seeing Is Believing: How Design Army Used AI to Create Quirky ‘Adventures in A-Eye’ Campaign

Adweek

Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism. If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident.

Fashion 251
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Making change happen

Seth Godin

One way to do it is to get people to want what you want. The other way is to help them get what they want in a way that gets you what you want. They’re not the same. Changing what someone wants is very different from helping them see the story and the path that gets them what they’ve wanted all along

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Getting started with the Google Analytics 4 Property

Ad Ops Hero

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. I’ve heard from a lot of marketers and business owners who are not excited about the switch.

Ad Ops 84
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Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat

AdExchanger

Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types.

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This Retro Xbox Campaign Puts Video Game Influencers on Cereal Boxes

Adweek

The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.

Agency 240
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Ad market avoids falling off a cliff thanks to media innovation, Magna says

Marketing Dive

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery

Retail 115
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AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign

Ad Tech Daily

Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. &

Ad Tech 79
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At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?;

ROI 88
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Cottonelle Gets Personal—and Funny—About ‘Down There Care’

Adweek

Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care."

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Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming

Digiday

In its latest 2023 advertising forecast, IPG’s Magna unit is expecting a resilient U.S. market this year — boosted by retail, streaming and the auto industry’s bounceback.

Retail 78
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Adtelligent Joins IAB Canada’s Transparency and Consent Framework

Ad Tech Daily

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment.

Ad Tech 73
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What’s Actually Going On Behind Retail Media Network Walls?

AdExchanger

American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation. The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.

Retail 83
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Wieden+Kennedy’s First Work for MLB Highlights the League’s Biggest Selling Points

Adweek

Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57.

Media 235
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Flashing on contempt

Seth Godin

It doesn’t have to happen with intent, in fact, it rarely does. Micro-emotions appear on our face and then disappear in less than a second. Blink and you’ll miss them. But sometimes, people don’t blink. We’ve evolved to be hyperware of these tiny displays of emotion. And yet, most of us don’t even realize it’s happening. We don’t realize we’re seeing the signs, or that we’re sending them.

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IAS Provides First Verification Solution to Amazon Publisher Services Connections Marketplace

Exchange Wire

Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [.]

Media 102
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The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint

AdExchanger

The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always The post The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint appeared first on AdExchanger.

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Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows

Adweek

What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above? For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess.

Agency 251