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Adweek
SEPTEMBER 26, 2022
Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands.
Ad Rants
SEPTEMBER 26, 2022
From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies.
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The Ad Tech Blog
SEPTEMBER 24, 2022
A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer.
AdExchanger
SEPTEMBER 26, 2022
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate.
Adweek
SEPTEMBER 26, 2022
Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox.
Ad Rants
SEPTEMBER 26, 2022
In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference.
Marketing Dive
SEPTEMBER 26, 2022
A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
SEPTEMBER 26, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies.
Ad Rants
SEPTEMBER 26, 2022
What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.
AdExchanger
SEPTEMBER 25, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news.
More About Advertising
SEPTEMBER 27, 2022
We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning. So far we’ve had the war in Ukraine and a reminder to the world’s leaders that they’ve forgotten to do what they promised to do to improve the place.
Adweek
SEPTEMBER 26, 2022
New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products.
Marketing Dive
SEPTEMBER 26, 2022
Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart
AdExchanger
SEPTEMBER 25, 2022
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture.
Seth Godin
SEPTEMBER 26, 2022
It’s normal to feel it. It changes our careers, our dress and even the way we live our lives. The question is: is it caused by external or internal forces? More often than not, it’s simply something we invent. The people we imagine are busy watching and judging us might not even know we exist. Social pressure is something we make up to simplify our decisions
Adweek
SEPTEMBER 27, 2022
To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, couter, ?a
Marketing Dive
SEPTEMBER 26, 2022
Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first
AdExchanger
SEPTEMBER 26, 2022
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds.
VideoWeek
SEPTEMBER 26, 2022
French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth.
Adweek
SEPTEMBER 27, 2022
The first results from Google's solution to prevent third-party browser tracking have arrived. Currently, three companies on the buy side--Google, Criteo and RTB House--are testing Fledge, an acronym for "first locally executed decision over groups experiment."
Marketing Dive
SEPTEMBER 26, 2022
CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis
AdExchanger
SEPTEMBER 27, 2022
Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or claim to offer “no hidden fees!”
Digiday
SEPTEMBER 26, 2022
Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years.
Adweek
SEPTEMBER 26, 2022
This year, Roberto Max Salas transported 30,000 guests to Coachella. Salas, co-founder and CEO of creative agency Young Hero, knows the average person can't afford a ticket, so instead he brought the music and art festival experience to the metaverse.
Ad Rants
SEPTEMBER 26, 2022
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach.
AdExchanger
SEPTEMBER 27, 2022
A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register.
Martech
SEPTEMBER 26, 2022
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help.
Adweek
SEPTEMBER 26, 2022
Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years, the weekend sportsmen demographic shrunk as a marketing target for brands such as riflemaker Winchester.
Ad Monsters
SEPTEMBER 26, 2022
Every four years the World Cup reaches millions of hardcore and casual soccer fans from all over the world. The 2022 Qatar FIFA World Cup, in particular, will be a much-needed break from almost three years of pandemic woes.
AdExchanger
SEPTEMBER 25, 2022
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital.
Digiday
SEPTEMBER 26, 2022
Across the marketing and media industries, there is endless speculation about what the world without third-party cookies will look like — or, in fact, if that world will ever be a reality.
Adweek
SEPTEMBER 26, 2022
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, Johnson became the first Black woman to be featured on the cover of Vogue magazine. But Johnson was not in a nostalgic mood.
Marketing Dive
SEPTEMBER 27, 2022
Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers
Exchange Wire
SEPTEMBER 26, 2022
Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.].
Digiday
SEPTEMBER 26, 2022
As companies continue looking for ways to reach the expanding creator economy, Squarespace is spending more time marketing to people who maybe aren’t your average entrepreneur.
Adweek
SEPTEMBER 26, 2022
Consumer brand multinational Mars Wrigley has hired PepsiCo's Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions.
Ad Rants
SEPTEMBER 26, 2022
Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates?
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