Marketing Dive
JULY 8, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JULY 9, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029. ADWEEK By Paul Hiebert --> Brands are racing to win Gen Z consumers—a cohort of young shoppers expected to control $12 trillion in spending power by 2030, according to a joint report from resea
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Seth Godin
JULY 10, 2025
The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe
Martech
JULY 7, 2025
Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Dive
JULY 8, 2025
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.
Adweek
JULY 6, 2025
The surprise partnership reshaped the CTV landscape. Ad buyers weigh in on who stands to gain the most—and who’s left scrambling.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 8, 2025
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.
More About Advertising
JULY 7, 2025
Twenty years ago, I started TheArtSchool. Usually a half-day, in random locations, helping students trying to break into the creative fields. Kinda like a creative boot camp. We had guest speakers from advertising, design, film, acting, and comedy. There was tough talk. Great advice. And the energy levels were through the roof. Now, after a … The post Graham Fink: why I’m bringing back TheArtSchool first appeared on More About Advertising.
Adweek
JULY 10, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Merger & Acquisition News Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement The younger AI company acquires the legacy firm, signaling a broader shift in the media landscape The deal allows Rembrand to insert AI products into TV shows and serve those clips as part of programmatic ad campaigns.
AdExchanger
JULY 8, 2025
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false […] The post CTV Is Not A One-to-One Channel, So Stop Buying It Like One appeared first on AdExchanger.
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Digiday
JULY 6, 2025
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than waiting for ChatGPT, Perplexity or Google’s AI Overviews to put a dent in their marketing strategy.
Marketing Dive
JULY 10, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JULY 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Tubi Shares Ad Strategy After Snapping Up Two Snap Executives Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks Sharon Silverstein (left) and Katelyn Kroneman (right) join Tubi from Snap, Inc. Courtesy of Tubi By Saleah Blancaflor --> Tubi recently snapped up two senior advertising executives from Snap Inc. to join its ad sales team amid upfront talks, and the company’s chief
AdExchanger
JULY 10, 2025
What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […] The post Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
JULY 7, 2025
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. While the advertising market is still growing, publishers face mounting headwinds, from the decline of open exchange revenue to the control of user data and ad inventory by walled gardens and the increasing complexity of programmatic advertising.
Marketing Dive
JULY 10, 2025
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts So Good” push.
Adweek
JULY 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Inside the NFLs Cultural Revolution With CMO Tim Ellis Cultural leadership, inclusive storytelling, and brand reinvention on a global scale. By Matt Britton --> It’s our 200th episode, and we’re going big. The Speed of Culture hits a major milestone with none other than Tim Ellis, chief marketing officer of the NFL.
AdExchanger
JULY 10, 2025
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Attribution Meltdown appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Badger
JULY 10, 2025
In July 2025, Amazon introduced a significant update to its Demand-Side Platform (DSP), giving advertisers. Read More The post How to Use Amazon DSP Bid Adjustments to Optimize Ad Performance appeared first on Ad Badger.
Marketing Dive
JULY 8, 2025
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Adweek
JULY 10, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Snap, Mary Ann Belliveau, ADWEEK By Kendra Barnett --> Mary Ann Belliveau, an alum of Reddit, X (then Twitter), and Google, is joining Snap as its president of North America Sales, Snap announced on Thursday.
AdExchanger
JULY 10, 2025
AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. […] The post Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JULY 9, 2025
In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing.
Digiday
JULY 9, 2025
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus. The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles from The Times and content from NYT Cooking and sports website The Athletic for its AI products.
Adweek
JULY 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. i-media By Mark Mwachiro --> U.K.-based i-media Tuesday named Nick Lawson chairman of the data, technology, and programmatic outdoor solutions company.
AdExchanger
JULY 6, 2025
Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […] The post This Company Says It’s Found A Way To Balance Automation With Human Control appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JULY 11, 2025
Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new leads. It’s your moment. You’re a star. But wait. The valuable content you created is already gathering dust. No one planned for repurposing, no one clearly owns the follow-up and now your content’s lifespan is shorter than ever.
Digiday
JULY 8, 2025
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms, with more integrations planned in the coming year, according to LinkedIn director of creator products Sam
Adweek
JULY 10, 2025
Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.
AdExchanger
JULY 10, 2025
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn. The creative and strategic insights brands gather now can set the tone for success during the all-important […] The post From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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