Adweek

MARCH 26, 2025

AI agents have increased campaign performance by 30% across several clients.

Agency 298

Agency 298

AdExchanger

MARCH 26, 2025

The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.

Ad Tech 101

Ad Tech 101

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

ROI 94

ROI Marketing Conversion Brand Awareness 94

Digiday

MARCH 25, 2025

Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Audience 83

Audience Media Marketing 83

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 24, 2025

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

Marketing 316

Marketing 316

AdExchanger

MARCH 25, 2025

Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.

Agency 105

Agency Media 105

Digiday

MARCH 25, 2025

It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.

Advertising 78

Advertising Audience Media Marketing 78

Adweek

MARCH 25, 2025

Instagram Creator Marketplace has been loaded with new AI-powered tools and features.

Marketing 288

Marketing Media 288

AdExchanger

MARCH 25, 2025

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of todays modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertisings Future appeared first on AdExchanger.

Cookies 78

Cookies Advertising Media 78

Rob Campbell

MARCH 26, 2025

Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

Impressions 67

Impressions Communications Marketing Agency 67

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VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director for Programmatic Strategy (UK) at Cond Nast, discusses this shift away from business as usual (BAU) planning, the rise of curated

Education 59

Education Cookies Ad Tech Media 59

Adweek

MARCH 25, 2025

Internal communications and interviews with more than a dozen people paint a picture of a company sliding into financial and cultural disarray.

Communications 287

Communications Agency 287

AdExchanger

MARCH 25, 2025

In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of […] The post Warner Bros.

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Rob Campbell

MARCH 24, 2025

I recently saw this wonderful clip of Hans Zimmer talking about the soundtrack to the movie Interstellar. I dont just like it because of the story he tells, but how he talks about the music representing the heart of the story. For all the ad industry bangs on or has banged on about storytelling, it seem to have forgotten what that actually means. Far too often we talk about it in terms of a format rather than craft.

Marketing 62

Marketing Communications Agency Advertising 62

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

VideoWeek

MARCH 25, 2025

While short-form content is typically associated with mobile phones, YouTube executives have said that short-form is increasingly being watched on connected TVs. Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Adweek

MARCH 26, 2025

KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.

Food 273

Food 273

AdExchanger

MARCH 26, 2025

The astounding pace of retail media growth has taken over industry headlines in recent years. And theres still plenty of untapped potential to be realized. However, the next wave of the boom isnt going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers […] The post The Retail Media Boom Is About To Shift Gears appeared first on AdExchanger.

Retail 67

Retail Media Advertising 67

Digiday

MARCH 24, 2025

Forget chatbots and prompt engineering agentic is the latest AI buzzword to captivate and confuse marketers and media execs. In recent months, tech firms like OpenAI have emphasized AI agents and agentic applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several AI agent tools last week at its Summit conference in Las Vegas , including a foundation agentic platform and 10 off-the-shelf AI agents.

Agency 63

Agency Advertising Media Marketing 63

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

MARCH 25, 2025

The traditional agency model is no longer fit for purpose. Its rigid, fragmented, and built for a world that doesnt exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever … The post Luke Bristow: why most agencies are built to fail challenger brands first appeared on More About Advertising.

Agency 53

Agency Advertising Finance Media 53

Adweek

MARCH 26, 2025

National Vision Holdings chose VML as its agency of record.

Agency 272

Agency Retail 272

VideoWeek

MARCH 25, 2025

Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to capture consumers’ attentions. It’s also causing media companies themselves to rethink how they engage their audiences, says Nicole Magoon, partner at Bain & Company. And this is feeding through to M&A, as media companies are increasingly looking to branch out into new sectors, to enable them to reach audiences across multip

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Media Audience Advertising 52

Exchange Wire

MARCH 25, 2025

Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads Meta, the owner of [.] The post Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent appeared first on ExchangeWire.com.

Ad network 52

Ad network Ad Tech Advertising 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Brid.tv

MARCH 26, 2025

The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Labs CTV Ad Format Idol , an initiative to standardize ad formats in connected TV environments.

Banner 52

Banner Advertising Ad Tech 52

Adweek

MARCH 26, 2025

Passion Pictures and Echelle Studios give Shohei Ohtani and Aaron Judge the One Piece treatment as players embrace the culture.

Marketing 267

Marketing 267

More About Advertising

MARCH 26, 2025

Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that “two is more than one” (there are two bars in a pack.) Mars says: At Mars our teams work every day to build … The post Adam&eveDDB behind the wheel as Twix goes abundant first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

AdExchanger

MARCH 25, 2025

We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agencys recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […] The post Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order appeared first on AdExch

Agency 52

Agency Advertising 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 million. The newsletters audience, which is currently growing at a rate of roughly one million subscribers per year, is evenly split between genders and political views, according to 1440 CEO and co

CPM 49

CPM Media Audience Advertising 49

Adweek

MARCH 26, 2025

YouTube is back in upfront week, essentially completing the lineup of major publishers.

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More About Advertising

MARCH 26, 2025

Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow. Lloyds says: … The post Lloyds quits adam&eveDDB joins list of UK banks looking for a new creative agency first appeared on More About Advertising.

Agency 59

Agency Advertising 59

Exchange Wire

MARCH 26, 2025

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [.] The post MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory appeared first on ExchangeWire.com.

Ad Exchange 52

Ad Exchange Advertising 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing