Sat.Sep 24, 2022 - Fri.Sep 30, 2022

Let’s Talk About Brand Joins the Adweek Podcast Network

Adweek

Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands.

What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies.

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A New competitor: AWS CodeWhisperer

The Ad Tech Blog

A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer.

IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December

AdExchanger

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate.

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Walmart Makes Metaverse Debut With Roblox Experiences

Adweek

Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox.

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How to Design and Optimize CTA Buttons That Increase Conversion Rate

Ad Rants

In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference.

As gaming attracts mixed-age audiences, advertising gets complicated

Marketing Dive

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising

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Augmented Reality Drives Consumer Confidence During a Recession

Adweek

Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies.

How to Properly Execute a Lead Gen Strategy in Two Months

Ad Rants

What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.

The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news.

Now the good news – BMB tells it straight for Breast Cancer Now

More About Advertising

We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning. So far we’ve had the war in Ukraine and a reminder to the world’s leaders that they’ve forgotten to do what they promised to do to improve the place.

Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Adweek

New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products.

Omnicom launches online retail practice as clients seek full-funnel view

Marketing Dive

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart

This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends

AdExchanger

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture.

Social pressure

Seth Godin

It’s normal to feel it. It changes our careers, our dress and even the way we live our lives. The question is: is it caused by external or internal forces? More often than not, it’s simply something we invent. The people we imagine are busy watching and judging us might not even know we exist. Social pressure is something we make up to simplify our decisions

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Spotify Promotes the Power of Listening With First French Campaign

Adweek

To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, couter, ?a

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Walmart aims to shift Gen Z perceptions with expansive Roblox play

Marketing Dive

Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first

There’s No Single Solution For Privacy-Protected Advertising

AdExchanger

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds.

TF1 says Alliances, New KPIs, and Unified Sales will Drive Growth in 2023

VideoWeek

French broadcaster TF1 has set out its advertising roadmap for 2023, saying that it will pursue a ‘full video’ strategy as it looks to drive growth.

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The Initial Results Are In for Google’s Fledge Tests

Adweek

The first results from Google's solution to prevent third-party browser tracking have arrived. Currently, three companies on the buy side--Google, Criteo and RTB House--are testing Fledge, an acronym for "first locally executed decision over groups experiment."

Media 206

Why Sonic drove away from in-car commercials for its latest campaign

Marketing Dive

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis

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What Olive Oil, Emojis And The Brave Browser Have In Common

AdExchanger

Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary. You can’t just say your product is better than the competition without proof. Or claim to offer “no hidden fees!”

Publishers feel the crunch of cookieless browsers like Apple’s Safari

Digiday

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years.

Purpose-Led Brands Have an Opportunity to Diversify the Metaverse

Adweek

This year, Roberto Max Salas transported 30,000 guests to Coachella. Salas, co-founder and CEO of creative agency Young Hero, knows the average person can't afford a ticket, so instead he brought the music and art festival experience to the metaverse.

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Things to Consider When Planning Content Marketing Strategy

Ad Rants

A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach.

Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

AdExchanger

A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register.

Setting up your website: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help.

Gun Safety Advocates Take Aim at Firearm Marketing They Say Stokes Paranoia

Adweek

Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years, the weekend sportsmen demographic shrunk as a marketing target for brands such as riflemaker Winchester.

A Multicultural Strategy Is Crucial for Advertisers’ World Cup Marketing Plans

Ad Monsters

Every four years the World Cup reaches millions of hardcore and casual soccer fans from all over the world. The 2022 Qatar FIFA World Cup, in particular, will be a much-needed break from almost three years of pandemic woes.

Reaching Hispanic Audiences On Streaming Calls For A Nuanced Approach

AdExchanger

Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital.

Digiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?

Digiday

Across the marketing and media industries, there is endless speculation about what the world without third-party cookies will look like — or, in fact, if that world will ever be a reality.

Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity

Adweek

Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, Johnson became the first Black woman to be featured on the cover of Vogue magazine. But Johnson was not in a nostalgic mood.

McDonald’s repackages Happy Meals for adults with cult streetwear label

Marketing Dive

Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers

Sojern Celebrates 15 Years Supporting Travel

Exchange Wire

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.].

How Squarespace is marketing more directly to the creator economy

Digiday

As companies continue looking for ways to reach the expanding creator economy, Squarespace is spending more time marketing to people who maybe aren’t your average entrepreneur.

Mars Wrigley Names PepsiCo’s Alejandro Pinillos as New CMO for Europe, CIS and Turkey

Adweek

Consumer brand multinational Mars Wrigley has hired PepsiCo's Alejandro Pinillos as its vp of marketing for Europe, the Commonwealth of Independent States (CIS) and Turkey to strengthen its communications across those regions.

Here's Why Every Startup Needs a Content Marketing Plan

Ad Rants

Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates?