Bhatnaturally
JULY 20, 2025
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some [.
Single Grain
JULY 19, 2025
While most publishers still rely on rigid “three articles free” paywalls, forward-thinking media companies are quietly revolutionizing their subscription strategies. In a survey conducted in late 2024, 22% of news companies reported using hybrid or dynamic paywalls, and they’re seeing remarkable results. The Post and Courier, for instance, recorded a 57% increase in paywall revenue after implementing a dynamic approach.
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Adweek
JULY 19, 2025
The Nike company's two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in 'The Classic' colorway.
Seth Godin
JULY 19, 2025
It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them. So your ability to add unique value goes down. The alternative is to find and focus on the projects that take insight, guts and a tolerance for risk. The projects that involve significant human connection and effort.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 19, 2025
When VR-enhanced marketing campaigns featuring digital twin demos started achieving 17.5% conversion rates versus just 3.2% for standard digital campaigns , marketing executives took notice. But the real story isn’t just about better numbers. Digital twin product demos help product managers understand how two prototypes function in different capacities and how that may impact their design or development.
Single Grain
JULY 19, 2025
When 14% of visits to Khoros-powered communities resulted in fewer support cases, you’re looking at more than engagement — you’re seeing direct cost savings and operational efficiency. Yet most growth teams still struggle to connect community initiatives to concrete business outcomes that executives actually care about. The challenge isn’t building engaged communities, it’s proving they drive measurable growth.
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