Adweek
OCTOBER 21, 2024
Live from Pennsylvania. it's Alex Wagner Tonight! TVNewser can exclusively reveal that the MSNBC host is embedded in the battleground East Coast state for a special live episode of her primetime show, premiering Tuesday night at 9 p.m. ET. With Pennsylvania polling currently showing a deadlock between Vice President Kamala Harris and former President Donald.
Seth Godin
OCTOBER 19, 2024
How often do we assume that popular things are good, and that good things become popular? If your work doesn’t catch on, does that mean it wasn’t good? In almost every field, people with insight, taste and experience admire and emulate good things that aren’t popular, and are surprised by popular things that aren’t good. Perhaps we need to broaden our definition (or narrow it) so we can be clear about what we mean.
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Martech
OCTOBER 21, 2024
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
Marketing Tech News
OCTOBER 21, 2024
An ecommerce company that uses machine learning and AI to improve customer shopping experiences, Rokt, has released a new tool to assist advertisers to improve the effectiveness of their campaigns. Rokt’s ACE (Adaptive Content Engine) uses generative AI and proprietary large language models to automatically customise key message elements, including headlines, content, and calls-to-action, based.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 21, 2024
Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events -- Mexico's Live Out festival and Amsterdam Dance Event's opening party -- to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a.
Seth Godin
OCTOBER 20, 2024
Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom. Too often, in our desperate attempt to not founder, we flounder. Better, I think, to go down with energy and direction than to simply meander. It turns out that calmly executing a plan makes it less likely you’ll sink.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 20, 2024
In Texas, the Attorney General’s office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state’s Surgeon General’s office wants to bring criminal charges against any broadcasters airing an advertisement it doesn’t like.
Adweek
OCTOBER 21, 2024
At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality. The market for AI-powered solutions is projected.
Seth Godin
OCTOBER 21, 2024
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular). Instead of focus groups, creators make assertions.
VideoWeek
OCTOBER 21, 2024
The supply side is at a tipping point in terms of premium video, says Jamie Caras, Executive Director, UK & Ireland at FreeWheel, as the TV market moves towards programmatic trading. However, key markets are moving at different speeds – and within each region, some broadcasters are more advanced than others. In this interview, Caras discusses the need for broadcasters to adopt programmatic sales, the challenges they face in that transition, and the next steps for connecting the premium
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Ad Monsters
OCTOBER 21, 2024
As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Explore how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising. Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies.
Adweek
OCTOBER 20, 2024
Household brands including Lowe's and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but Kellanova and Shipt are not backing away. In fact, they both see diversity as a growth driver. Speaking on a panel with marketing leaders from both brands during the inaugural Blackweek conference in New York.
Exchange Wire
OCTOBER 21, 2024
The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more. How would you best summarise the MadTechMoney event? The only [.] The post MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC’s Rich Ashton appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 21, 2024
Earlier this month, the US Department of Justice (DOJ) floated a series of potential remedies to unwind Google’s search monopoly, which was deemed in August to have been obtained by illegal practices, including paying billions of dollars to make Google the default search engine on most browsers and devices. Possible actions included breaking up Google’s business by forcing the divestment of Android and Chrome; opening up Google’s search engine data to third parties; and forcing Googl
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Tech Daily
OCTOBER 21, 2024
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time.
Adweek
OCTOBER 21, 2024
Tuesday, Oct. 15 Fox News' The Five won in total viewers at 5 p.m. ET (all times Eastern), while Gutfeld! led in the Adults 25-54 demo. CNN's The Source with Kaitlan Collins was the network's top show in the demo and the network's third most-watched program in total viewers behind Erin Burnett OutFront and Anderson.
More About Advertising
OCTOBER 21, 2024
The latest UK IPA Bellwether Report showed Out of Home taking a powder revenue-wise but it’s hard to square that with some of the work coming from the UK’s bigger advertisers. Tesco and BBH are taking the dreaded step of tampering with the logo to showcase its high quality foods, replacing the usual letters with … The post Tesco logo goes AWOL in striking new campaign from BBH first appeared on More About Advertising.
AdExchanger
OCTOBER 21, 2024
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers […] The post The In-Game Ad Market is Expanding, One SDK At A Time appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Tech Daily
OCTOBER 21, 2024
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport generating an astounding 6x increase in daily visitors and record-breaking advertising revenue “The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors […] The post Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Oly
Adweek
OCTOBER 21, 2024
The saga of Olivia Nuzzi, Robert F. Kennedy Jr. and New York Magazine has come to an end. In a note to readers on Monday, the Vox Media-owned publication announced that it was parting ways with its star political reporter after she admitted to an alleged affair with the former presidential candidate. "The magazine and.
More About Advertising
OCTOBER 21, 2024
Carnaby Street was at the heart of the famed ‘Swinging London’ which launched an earlier 1960s version of ‘cool Britannia’ on an unsuspecting world. In the meantime it’s gone up and down but currently it’s definitely up with posh shops, cafes and restaurants there and in neighbouring Kingly Street. Prime Out of Home sites are … The post Ocean Outdoor brings Out of Home to London’s Carnaby Street first appeared on More About Advertising.
AdExchanger
OCTOBER 20, 2024
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board. The group, which launched earlier this year, is called the Coalition for Privacy Compliance in Advertising or CPCA for short. (Not to be confused with the CCPA, […] The post The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Tech Daily
OCTOBER 21, 2024
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand […] The post billups Brings Attention Metrics to Out-of-Home appeared first on Ad Tech D
Adweek
OCTOBER 21, 2024
Chick-fil-A isn't chickening out when it comes to jumping head-first into the entertainment world. Today, the restaurant chain announced it will launch Chick-fil-A Play App on Nov. 18. The company describes it as a digital "playground" centered around four core themes: Listen, Play, Create, and Read. The goal, said Dustin Britt, executive director of brand.
More About Advertising
OCTOBER 20, 2024
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses are cashing in. This started long before Oasis almost broke the internet with their reunion earlier this summer. Across 2024 Blur, Pulp, and Girls Aloud have all returned to the stage, capitalising on their fans’ … The post Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment first appeared on More About Advertising.
Bhatnaturally
OCTOBER 20, 2024
The recently concluded Chicago Marathon saw many brands being associated with it as sponsors. Nike’s efforts bubbled up on the social media platforms. I attempt to curate a list of such clutter-breaking work every week. Nike: Stairs A few months ago, Nike kicked up a storm on social media with their powerful ‘Winning isn’t for [.] The post Nike for Chicago Marathon, Zepto ‘Soan Papdi’ and more: creative ads of the week appeared first on Bhatnaturally.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digital Remedy
OCTOBER 21, 2024
As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. Only counting Black Friday, sales rose 7.5% YoY, reaching an astonishing $9.8B (and that’s just one day!) This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable.
Adweek
OCTOBER 21, 2024
Guinness has hired Uncommon Creative Studio New York as its strategic and creative agency partner in the U.S. as the Diageo-owned stout brand continues to grow its sales and consumer base globally, the agency confirmed exclusively with ADWEEK.
VideoWeek
OCTOBER 21, 2024
There are many challenges for brands in terms of brand safety across social platforms says David Guy, Commercial Director at Channel Factory, and Channel Factory sees brands using a range of approaches and KPIs to optimise their social campaigns. But when block lists aren’t nuanced enough, brands can end up inadvertently blocking ads across diverse creators’ channels.
AdExchanger
OCTOBER 21, 2024
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story. The post Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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