AdExchanger
MARCH 28, 2023
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.
Basis
MARCH 29, 2023
Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI.
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Exchange Wire
MARCH 30, 2023
With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [.]
Basis
MARCH 30, 2023
For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue.
Adweek
MARCH 28, 2023
The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada.
The Ad Tech Blog
MARCH 29, 2023
Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same. It doesn’t mean the rest of the world even cares about it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 27, 2023
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.
Adweek
MARCH 28, 2023
On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony.
Ad Tech Daily
MARCH 29, 2023
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once.
AdExchanger
MARCH 29, 2023
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation.
Adweek
MARCH 27, 2023
Calvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front and center to celebrate their identities.
Seth Godin
MARCH 27, 2023
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better
Ad Tech Daily
MARCH 27, 2023
NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.
AdExchanger
MARCH 26, 2023
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for The post Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore appeared first on AdExchanger.
Adweek
MARCH 29, 2023
As the chief content officer of a publishing business, I'm often asked to predict the trends that will impact advertising in the year ahead.
Seth Godin
MARCH 28, 2023
School sports can have some valuable outputs: Learning teamwork A lifetime habit of fitness Giving non-academically-focused kids a chance to shine Offering leadership opportunities Valuing persistence, innovation and responsibility And yet, many schools act as if all they have is a trophy shortage.
Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry?
AdExchanger
MARCH 29, 2023
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger.
Adweek
MARCH 28, 2023
Life on this desolate, wind-swept planet comes in two forms: giant eyeballs that seem more endearing than eerie, and impossibly stylish people with varying degrees of astigmatism. If that sounds like the setup for a fashion-forward sci-fi flick, it's no accident.
Seth Godin
MARCH 30, 2023
One way to do it is to get people to want what you want. The other way is to help them get what they want in a way that gets you what you want. They’re not the same. Changing what someone wants is very different from helping them see the story and the path that gets them what they’ve wanted all along
Ad Ops Hero
MARCH 25, 2023
[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. I’ve heard from a lot of marketers and business owners who are not excited about the switch.
AdExchanger
MARCH 29, 2023
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types.
Adweek
MARCH 29, 2023
The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.
Marketing Dive
MARCH 27, 2023
The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery
Ad Tech Daily
MARCH 27, 2023
Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. &
AdExchanger
MARCH 29, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make The post At What Point Do We Call It ‘Deadstream’ Shopping?;
Adweek
MARCH 29, 2023
Ads for toilet paper and wet wipes have long centered on the soft and cuddly, often using mascots such as teddy bears to deliver information. While there's no denying the appeal of a cute cartoon, this approach could also leave some consumers underprepared for the specifics of "down there care."
Digiday
MARCH 27, 2023
In its latest 2023 advertising forecast, IPG’s Magna unit is expecting a resilient U.S. market this year — boosted by retail, streaming and the auto industry’s bounceback.
Ad Tech Daily
MARCH 29, 2023
Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment.
AdExchanger
MARCH 30, 2023
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation. The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.
Adweek
MARCH 29, 2023
Nostalgia is both baseball's brand and its burden. Major League Baseball's marketers are trying to make it more of the former and less of the latter. In 2017, Sports Business Journal put the average age of an MLB viewer at 57.
Seth Godin
MARCH 25, 2023
It doesn’t have to happen with intent, in fact, it rarely does. Micro-emotions appear on our face and then disappear in less than a second. Blink and you’ll miss them. But sometimes, people don’t blink. We’ve evolved to be hyperware of these tiny displays of emotion. And yet, most of us don’t even realize it’s happening. We don’t realize we’re seeing the signs, or that we’re sending them.
Exchange Wire
MARCH 28, 2023
Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [.]
AdExchanger
MARCH 28, 2023
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always The post The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint appeared first on AdExchanger.
Adweek
MARCH 27, 2023
What would you do with an extra day off each week? Spend more time with the family? Do errands? Relax? All of the above? For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess.
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