2020

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Great Onboarding: The Secret to 88% Employee Retention

Fuel Lines

How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers.

Agency 292
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Dog Lovers For Joe Biden advise voters to ‘choose your humans wisely’

More About Advertising

The rush for a lockdown puppy has expanded the dog loving population in the US as well as the UK, so perhaps Donald Trump should have thought about getting a dog instead of dismissing them as he does in this ad, which also features a stream of Republican and Democrat presidents enjoying blissful moments with.

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How to Verify Your Facebook Page, Step by Step

Ad Espresso

If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook. Getting verified on Facebook is a big deal, whether you’re a public figure or an emerging (or established!) brand. It tells your followers Read More.

Marketing 140
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Feather’s Story Is The Story of Our Time

AdPulp

Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world. The combination of a child’s story, watercolors, stunning animation, traditional dance, and original song combine to make […].

Agency 138
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Build a Full Funnel Marketing Strategy?

Smarty Ads

Overall programmatic ads strategy may look different from, lets say, mobile marketing strategy. Nevertheless, like all advertising strategies, they share the same goal - to get the highest possible conversion rates from both new and returning customers. Full funnel marketing strategy is no exception. For eCommerce sites average.

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You Will Never Be This Old Again

Gods of Advertising

You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.

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Black Friday Strategies for Digital Ad Success

illumin

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc.

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Are Gift Cards the War Bonds of the COVID-19 Era? Maybe So, but Issuers Still Need to Consider the Consumer Protection Laws

All About Advertising Law

In the wake of the COVID-19 pandemic, many small businesses and restaurants have been forced to close or to provide only limited services to customers. To ensure a sustained income stream, some businesses have been emphasizing the sale of gift cards or gift certificates—and the media have been encouraging consumers to support their favorites by pitching gift cards as the “war bonds” of the coronavirus pandemic.

Retail 98
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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. I live in California where Governor Gavin Newsom has issued a mandatory, state-wide stay-at-home order except for essential jobs, errands and outdoor exercise.

Marketing 128
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Tips for Working from Home for Agency New Business

Fuel Lines

Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely.

Agency 270
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Change the Rules of Competition for Ad Agency New Business

Fuel Lines

“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide. I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development and the author of the book, Slingshot.

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An Idea Platform for Ad Agency New Business

Fuel Lines

Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.

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Panic is Not a Strategy for Ad Agency New Business

Fuel Lines

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

Agency 246
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Talon is #SendingLove across the world in biggest user-generated Out of Home campaign

More About Advertising

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight.

Media 141
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Digital marketing is the future

More About Advertising

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

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Howard Luck Gossage, Ad Legend

AdPulp

Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom […].

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What is Social Commerce and Why Should Your Brand Care?

Ad Espresso

It’s no secret that the world of buying and selling online is constantly changing. Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians. And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift. With the Read More.

eCommerce 133
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Giles Keeble: Howard Gossage was right all those years ago, we need more generalists

More About Advertising

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired perhaps by Marshall McLuhan (who he introduced to the wider business world) Gossage talked about.

Agency 133
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Graham Fink: my MAA blast from the past – Federal Express

More About Advertising

The UK was producing some brilliant creative work in the early 80s, but on the other side of the pond they were giving us a run for our money. I have always loved this, Ally & Gargano TV spot for Federal Express. ‘Fast-Paced World’ directed by the legendary Joe Sedelmaier and starring John Moschitta, AKA.

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Don Dons Bring “Willie Horton” Back Because Virulent Racists Vote Their Fears

AdPulp

There’s nothing new under the GOP’s obscured sun. Here’s the Trump campaign’s latest attempt to enter Willie Horton territory, and incite the most blatant racists in American to vote their “conscience” this November. Biden’s campaign donated money that helped bail violent criminals out of jail, including a serial rapist and a rioter who tried to […].

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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?

More About Advertising

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.

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Young Shark Award winner uncovered at Ogilvy India

More About Advertising

The Shark Awards have announced the winner of this year’s Young Shark competition. The competition which is open to creatives under the age of 26 was won by Shauna Irani (left), a copywriter from Ogilvy India who beat off her competition with her direct mailer idea ‘The Real Test of 2020’. The brief directly addressed.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Peter Brady: why chasing a Young Shark Award can help young creatives

More About Advertising

We’ve just announced our Young Shark Award winner for 2020. Shauna Irani (left) is a (now senior?) copywriter at Ogilvy, Mumbai and has previously been a finalist at the AAAI Cannes Young Lions and Young Spikes India. She tells us her love for copywriting is only trumped by her love for fishing, Bono and Bruce.

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Vice agency Virtue scoops Ikea in six key Euro markets

More About Advertising

Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate seal of approval – the appointment by Ikea, consistently one of the world’s best advertisers, to handle its business in home territory Sweden, Finland, Norway, Denmark, Portugal and Belgium. Ikea Sweden country manager Per Stolt.

Agency 128
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Introducing The Media and Marketing podcast on MAA – Black Lives Matter

More About Advertising

In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. Access the Media and Marketing podcast here.

Media 127
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021

More About Advertising

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Dove plays winning Covid-19 hand with ‘Courage is beautiful’

More About Advertising

Unilever’s Dove is putting a new face on its ‘Real Beauty’ mantra, with ‘Courage is beautiful,’ showing healthcare workers bearing the marks of the protective equipment they need to wear treating Covid-19 patients. And the attendant exhaustion. Originated by Ogilvy Canada and beautifully shot by Italian photographer Alberto Giuliani, the campaign is rolling out to.

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The craziest sports advertising campaigns ever made

More About Advertising

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how big or popular it might be.

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It’s the Perfect Time for A New Humility

AdPulp

Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […].

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Unilever brings back Brut with best-use-of-Vinnie Jones award contender

More About Advertising

Readers with long memories – or surviving relatives – may recall the archetypal 1970s “Great Smell of Brut” fronted by Kevin Keegan and boxer Henry Cooper. Made by an American company cheekily called Faberge as I recall. Cary Grant was its “brand ambassador” for a while, although I doubt he used Brut. It’s now a.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.