2020

Tips for Working from Home for Agency New Business

Fuel Lines

Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time.

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Targeted Ads

The Ad Tech Blog

In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy.

Ageism row: WPP CEO Mark Read apologises on Twitter

More About Advertising

Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results presentation last week.

Howard Luck Gossage, Ad Legend

AdPulp

Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein.

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You Will Never Be This Old Again

Gods of Advertising

You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not.

PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

AcuityAds

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc. Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Espanol Webinar

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5 Social Media Advertising Trends | 2021

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic.

How to Verify Your Facebook Page, Step by Step

Ad Espresso

If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook.

Great Onboarding: The Secret to 88% Employee Retention

Fuel Lines

How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you.

Change the Rules of Competition for Ad Agency New Business

Fuel Lines

“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide. I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors.

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Brand Equity

The Ad Tech Blog

I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness than in sales? Because awareness leads to sales.

How to Create an Ecommerce Website Step by Step

Single Grain

The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019.

Talon is #SendingLove across the world in biggest user-generated Out of Home campaign

More About Advertising

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.

Feather’s Story Is The Story of Our Time

AdPulp

Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world.

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The Haunting Letter

Gods of Advertising

Alas, its content must remain anonymous… for now. It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity.

Black Friday Strategies for Digital Ad Success

AcuityAds

Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Ad Success appeared first on AcuityAds Inc. Algorithm Digital Advertising

Black Friday Advertising Ideas: What’s Trending in 2020?

Smarty Ads

Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020?

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An Idea Platform for Ad Agency New Business

Fuel Lines

Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work.

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What is Social Commerce and Why Should Your Brand Care?

Ad Espresso

It’s no secret that the world of buying and selling online is constantly changing. Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians.

Panic is Not a Strategy for Ad Agency New Business

Fuel Lines

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities.

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Community Development Comes Before Business Development

Fuel Lines

Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.

How to avoid the one million-dollar mistake using Amazon Web Services

The Ad Tech Blog

If you are familiar with Segment’s AWS million-dollar cost issue , you know that not monitoring your infra costs is a huge mistake. AWS has a solution for this: Budgets.

SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020.

Digital marketing is the future

More About Advertising

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing.

Dear Young Creatives, You Can Do This. Sincerely, A Young Creative.

AdPulp

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you.

Redskins. Fighting Irish. Indians. Despite current turmoil and upheavals, these vile team names persist.

Gods of Advertising

Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014!

Most Viewed Video Ads: Black Friday 2020

AcuityAds

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers.

White Label Ad Exchange - How to Enter AdTech Business in One Month?

Smarty Ads

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED!

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17 Engaging Video Content Types that People Love to Watch

Single Grain

UPDATED! This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center.

7 Ways to Adjust Your SEO Strategy in Uncertain Times

Single Grain

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory.

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How to Boost Your Website Traffic with a Giveaway

Single Grain

Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason.

The Impact of Social Media on Business in 2020

Single Grain

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects.

Giles Keeble: Howard Gossage was right all those years ago, we need more generalists

More About Advertising

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline.

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Leo Burnett, Ad Legend

AdPulp

Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat.

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