Fuel Lines

FEBRUARY 6, 2020

How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers.

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Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.

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More About Advertising

AUGUST 31, 2020

Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results presentation last week.

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AdPulp

MAY 25, 2020

Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom […].

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Ad Espresso

NOVEMBER 5, 2020

If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook. Getting verified on Facebook is a big deal, whether you’re a public figure or an emerging (or established!) brand. It tells your followers Read More.

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The Ad Tech Blog

DECEMBER 26, 2020

In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. This doesn’t mean the users are open to sharing personal data, especially if they don’t know what data is being shared with whom.

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illumin

APRIL 1, 2020

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.

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Gods of Advertising

AUGUST 21, 2020

You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.

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Fuel Lines

APRIL 30, 2020

Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely.

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Fuel Lines

DECEMBER 21, 2020

Ideasicle?: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicle? is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns , to learn more about it.

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Advertising

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

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Fuel Lines

MAY 7, 2020

Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.

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Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published every minute !). With so much new content being produced every day, the chances of “content overload” increases. Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers.

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Single Grain

OCTOBER 13, 2020

The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019. For any business that is interested in this relatively new form of commerce and wants to expand its horizons into the digital sphere, the first step is to ask a simple question: How exactly do I create an e-commerce website?

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. “Infographics don’t work anymore.” “There are too many infographics out there. How is anyone going to notice mine?”. “They are too expensive, and we just don’t see the ROI.”. If you or your boss are saying any of these statements, you aren’t wrong. Like any marketing tactic, the infographic space is now saturated.

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Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. 480% more clicks. 270% more leads. As a result, your ROI will be higher. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting.

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Single Grain

AUGUST 11, 2020

Over 5 million blog posts are being written every day (it's only 3 p.m.!): With pretty much every business producing online content and campaigns, getting new customers and growing your brand comes down to how much attention you can attract. A recently published study from researchers at the Technical University of Denmark suggests that the collective global attention span is narrowing due to the amount of information that is presented to the public – it's down to about 8 seconds : Source.

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Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin

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Single Grain

SEPTEMBER 22, 2020

Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic. And with those same giveaways, they increase social media followers, engagement, build email lists, get referral sales, and more.

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More About Advertising

MAY 18, 2020

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight.

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Single Grain

APRIL 28, 2020

UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). Click here to get instant access to the masterclass. The 31 Best Digital Marketing Campaigns You Can Swipe.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

JUNE 2, 2020

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience.

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Single Grain

FEBRUARY 14, 2020

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd.

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Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

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Single Grain

JANUARY 27, 2020

It is no longer news that retargeting is one of the most effective online marketing strategies. In fact, only 2% of users who visit your website for the first time are likely to convert, so businesses need a way to get the other 98% to come back and either make a purchase or complete a call to action. So far, retargeting has proven to be an efficient strategy in bringing back that other 98% that have already indicated an interest in your offer.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

AUGUST 4, 2020

Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

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Single Grain

MAY 26, 2020

Nod if you are a confessed chatbot fanatic (for lack of a better term). Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads.

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Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click-through rate (CTR) is the number of clicks you receive divided by the number of people who see your result in the organic search results, also known as impressions: For example, if 10 people look at the organic search results and five of those

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Single Grain

AUGUST 20, 2020

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. You already know about meta descriptions, title tags and primary keywords. You've implemented tips like removing dates from URLs and understand why you need to create great content.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing