AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders. It is a combined effort of the International Advertising Association and Aggregage. The goals of the site and newsletter are to:
Collect High Quality Content - The goal of a content community is to provide a high quality destination that highlights the most recent and best content from top quality sources as defined by the community.
Provide an Easy to Navigate Site and Newsletter - Our subscribers are often professionals who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.
Be a Jump Off Point - To be clear all our sites/newsletters are only jump off points to the sources of the content.
Help Surface Content that Might Not be Found - It's often hard to find and understand blog content that's spread across sites. Most of our audience are not regular subscribers to these blogs and other content sources.