Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

Marketing 132

Marketing Audience MarTech 132

Adweek

JULY 11, 2024

Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.

Audience 359

Audience Media 359

illumin

JULY 11, 2024

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

AdExchanger

JULY 9, 2024

There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.

Advertising 137

Advertising 137

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

Marketing 126

Marketing ROI MarTech Conversion 126

Adweek

JULY 8, 2024

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.

Marketing 347

Marketing Advertising Media 347

The Ad Tech Blog

JULY 12, 2024

Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. Overview of Advanced Consumer Behavior Modeling Key Points Consumer behavior analytics helps understand customer actions and preferences.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

Martech

JULY 12, 2024

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Marketing 126

Marketing MarTech Media 126

Adweek

JULY 12, 2024

After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.

Food 342

Food 342

Seth Godin

JULY 9, 2024

Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful.

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Advertising

The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.

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Ad Targeting Machine Learning Ad Tech GDPR 130

Martech

JULY 12, 2024

The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

ROI 110

ROI Conversion Marketing Education 110

Adweek

JULY 8, 2024

Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category's.

Cookies 331

Cookies 331

Seth Godin

JULY 11, 2024

There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Headlines with “how” that don’t really teach you how. Explaining why is difficult, which is where the value lies. People would like to understand things that confuse them, so they search for ‘why’ or click on it when an apparently reputable source promises the answer.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This article delves into the key aspects of cross-channel programmatic advertising, its challenges, and effective strategies to overcome them. Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audi

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

MarTech 110

MarTech Audience Advertising Marketing 110

Adweek

JULY 8, 2024

In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying.

Advertising 331

Advertising 331

Seth Godin

JULY 10, 2024

Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistance and wandering away.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

The Ad Tech Blog

JULY 9, 2024

Integrating federated learning with generative adversarial networks (GANs) offers a promising approach to enhance privacy in AI-driven applications. This article explores the key points, challenges, and solutions related to this integration, providing insights for technology leaders in the cybersecurity industry. Overview of Federated Learning and GANs Key Points Federated learning allows decentralized data training without sharing raw data.

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

Martech

JULY 10, 2024

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.

MarTech 111

MarTech Audience Marketing 111

Adweek

JULY 9, 2024

Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.

Food 325

Food 325

Seth Godin

JULY 6, 2024

Explain it with quadrants? Translate it into Spanish? It’s easy to memorize a few words that purport to explain something, but all they do is relabel it. If you truly understand something, you can use different modalities to help someone else understand it. The magic of a good graph is that it makes the concept itself visible. That’s why most graphs aren’t any good.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Understanding Emotional Contagion in Influencer Marketing Key Points Emotional contagion is the process by which emotions are transferred from one person to another.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.

Cookies 106

Cookies MarTech Marketing 106

Adweek

JULY 9, 2024

Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris.

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Agency Media 317

AdExchanger

JULY 10, 2024

BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […] The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. It provides insights into the challenges faced by the industry and offers practical solutions to enhance user trust and compliance with data protection laws.

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GDPR Mobile Ads Conversion Rate Conversion 130

Martech

JULY 10, 2024

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.

Ad Targeting 113

Ad Targeting MarTech Audience Advertising 113

Adweek

JULY 9, 2024

For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and community. The festival takes place in New Orleans and among the major sponsors is AT&T, which has been a long-standing partner since.

Media 317

Media 317

AdExchanger

JULY 11, 2024

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […] The post If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter appeared first on AdExchanger.

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Mobile Ads Cookies 119

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing