Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.

Advertising 331

Advertising Ad Tech Media 331

Basis

FEBRUARY 21, 2025

Consumer attention is in short supply. From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-relate

Audience 52

Audience Viewability Pop-Up Advertising 52

Ad Monsters

FEBRUARY 20, 2025

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now. While RTBDAY25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdvertiseMint

FEBRUARY 22, 2025

Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media investments.

Conversion 52

Conversion Marketing Agency Advertising 52

VideoWeek

FEBRUARY 5, 2025

Two of Google’s major strategic focuses for YouTube connected TV viewing and ultra-short form content at a glance appear to pull the video giant in two different directions. As it seeks to fend off competition from the likes of TikTok and cater to audiences’ penchant for short, scrollable content, it’s been heavily pushing its Shorts platform to both viewers and creators.

Video Ads 52

Video Ads Advertising Audience Ad Tech 52

Adweek

FEBRUARY 20, 2025

There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.

Advertising 272

Advertising Media Marketing 272

Seth Godin

FEBRUARY 9, 2025

Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which leads to days spent dealing with only the last-minute emergencies.

92

92

Ad Monsters

FEBRUARY 18, 2025

Long-term exclusivity contracts may promise stability, but in an industry defined by rapid change, they leave publishers vulnerable to obsolescence and lost opportunities. After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. However, our processes at Single Grain didn’t always achieve the success it has today. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads.

Agency 52

Agency Non-Profit Finance SEO 52

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Advertising

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.

Education 117

Education Audience Retargeting Conversion 117

Adweek

FEBRUARY 21, 2025

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for.

Advertising 314

Advertising Media 314

Rob Campbell

FEBRUARY 20, 2025

As you know, I love music. I play it. I make it. I listen to it. I used to make my living from it. I work with people who play to millions while they do it. Music is, in many ways, a version of oxygen to me. However, while I like all manner of music … from heavy metal to opera … there are some bands I don’t really connect to. One of those is Radiohead.

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69

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Ad Monsters

FEBRUARY 11, 2025

AI-driven search tools like Perplexity and Deep Research are reshaping online shopping and SEO, challenging traditional product review sites and pushing publishers to optimize for generative AI. These past few weeks have seen a whirlwind of “deep” announcements: DeepSeek, Deep Research , and DeepSeek’s R1 integration with Perplexity.

SEO 82

SEO Retail Marketing Advertising 82

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. But is this the best strategy? And how can agencies create a cold outreach strategy that aligns with their goals? We can help. After all, we helped a client generate $47k from a single email campaign. Key Highlights of Cold Outreach for Agencies Define your Ideal Client Profile (ICP): Identify your target audience based on industry, company size, challenges, and decision-makers to improve outreach precisi

Agency 52

Agency A/B Testing Conversion Rate Communications 52

MNTN

FEBRUARY 11, 2025

Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. AVOD currently offers 71.7% user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. Below is everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Martech

FEBRUARY 20, 2025

Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content.

Demand Side Platform 163

Demand Side Platform Advertising Ad Tech 163

Seth Godin

FEBRUARY 20, 2025

A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.

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95

AdExchanger

FEBRUARY 20, 2025

Walmarts ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the […] The post Walmarts Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started appeared first on AdExchanger.

Advertising 94

Advertising Retail Media 94

VideoWeek

FEBRUARY 11, 2025

Advertising is a core component of the gaming economy in the mobile space, but it’s yet to really take off on console and PC. That’s not for lack of enthusiasm in the industry. There are plenty on the buy-side who see a big opportunity to capitalise on gaming’s lean in, high attention environment. Meanwhile on the sell-side, advertising could open up a new highly profitable revenue stream for video game publishers.

Advertising 52

Advertising Non-Profit Audience Ad Tech 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

FEBRUARY 7, 2025

Brands should no longer strictly aim to top Google SERPs. Your audience is active all over the internet; they shop for products on Amazon, ask ChatGPT for answers to their most pressing questions, and search for videos on YouTube and TikTok. And even though TikTok is currently banned in the U.S., we’re keeping it on our radar in case some does end up acquiring it in the states (but that’s another topic for another day).

SEO 52

SEO Conversion Conversion Rate Audience 52

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?

Advertising 86

Advertising Media Conversion Audience 86

Adweek

FEBRUARY 2, 2025

Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck.

Food 288

Food Advertising 288

Seth Godin

FEBRUARY 7, 2025

This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that didn’t catch on, but not because the recipients were opposed.

Marketing 84

Marketing 84

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

MNTN

FEBRUARY 20, 2025

Demand generation metrics and KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies. These metrics provide insights into how well marketing activities convert interest into actionable business opportunities. This article will explore the top 10 marketing metrics and KPIs you need to monitor to optimize your demand generation funnel and drive business growth. 1.

CPL 71

CPL CPA ROI Conversion 71

AdExchanger

FEBRUARY 7, 2025

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever. The post Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice appeared first on AdExchanger.

Cookies 60

Cookies Agency 60

Ad Monsters

FEBRUARY 24, 2025

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosureprivileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in? For many, DOGE appears to operate without any established standard for handling personal data, a level of access that would be unthinkable in the private sector.

Agency 59

Agency Electronics Education Ad Tech 59

Martech

FEBRUARY 20, 2025

AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing leaders is integrating AI effectively without overcomplicating or slowing down innovation. AI integration isn’t a one-and-done initiative More than 75% of marketing leaders think AI has a positive effect on marketing.

ROI 78

ROI Marketing Impressions MarTech 78

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing