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A/B Testing For B2B Marketers

Martech Series

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. Split URL testing. Freshmarketer.

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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”.

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Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform

Exchange Wire

Through an extensive A/B [.] The post Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform appeared first on ExchangeWire.com.

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Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives

Smart Insights

A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s … The post Navigating the shift: Evaluating 11 Google Optimize A/B testing (..)

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A/B testing is dead, long live A/B testing!

Martech

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. The post The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests appeared first on MarTech. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. I’ll explain how to do that in my next MarTech post.

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Master the art of A/B testing

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?