A/B Testing For B2B Marketers

Martech Series

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. HubSpot’s & Kissmetrics A/B Testing Kit.

Is A/B testing dead?


“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At Fortunately, A/B testing is evolving.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

A/B testing is dead, long live A/B testing!


Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? What’s making A/B testing obsolete? Register today for “A/B Testing is Dead, Long Live A/B Testing!”

SiteSpect Named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report

Martech Series

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report.

Master the art of A/B testing


Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. The post Master the art of A/B testing appeared first on MarTech.

Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch


The term “machine learning” seems to have a magical effect as a sales buzzword. Continue reading » The post Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch appeared first on AdExchanger.

Why Churn Still Matters In The Age Of AVOD


On TV and Video AVOD AVOD UX creative A/B testing frequency capping joel cox Netflix AVOD netflix subscriber loss strategus subscriber churnThe success and value of an AVOD platform depends on more than just the size and growth of the audience.

Faniq Launches LP, a Landing Page Creation and Optimization Product for Sports Teams, Venues, and Festivals

Martech Series

FanIQ, the leading direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimization tool.

Eppo Announces $19M+ in Funding Led by Menlo Ventures to Take A/B Experimentation from Clicks to Revenue

Martech Series

Next-gen A/B testing brings the experimentation capabilities of Airbnb and Netflix to companies at every stage. Eppo, the next-gen A/B experimentation platform bringing the high experiment velocity of Airbnb, Netflix, and Facebook to all companies, announced $19.5M

Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? .

SEO 83

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Create a Diverse Backlink Portfolio. Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? Get A Free Consultation. how to wash a car”).

SEO 114

ClickFlow as a RankScience Alternative (for SEO Testing)

Single Grain

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists.

SEO 83

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. The Importance of A/B Testing in E-Commerce.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Today's shoppers place a lot more value on customer experience than ever before. They then move on to converting a new customer. Get A Free Consultation.

What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation. What Can I A/B Test? There are various on-page SEO elements that could form the foundation of your A/B experiments, such as: Meta titles and descriptions.

SEO 82

How to Design Landing Pages that Convert

Single Grain

But there is a process that includes several different elements that can take your landing pages to the next level. Get A Free Consultation. What Is a Landing Page? A landing page can be defined as a standalone web page created specifically for a marketing campaign. Unlike other pages on your site, this one has a single purpose and focus. A great example is this Geico landing page. And a clear form that allows the user to get the offer.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. Get A Free Consultation.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Here’s how you can produce Facebook mobile video ads like a pro. Get A Free Consultation. It doesn't have to cost you an arm and a leg either; your small business only needs a mobile phone, commonly available apps, a Facebook account, and some creativity to get started. All this is to say: there is a huge pool of people you’re able to tap into with video ads. How to Create a Facebook Mobile Video Ad. Single Video : An ad with a single video.

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

As a result, your ROI will be higher. So to make it easy for you to create highly successful video ads, I have made a list of the tools that simplify the process even if you are a newbie. Get A Free Consultation. If you like a template, just click on it.

15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The conversion rate is the percentage of people who land on your website and take the action you want them to take (fill out a form, download an e-book, make a purchase). Get A Free Consultation. So it’s not a surprise when you get to the landing page. UPDATED!

What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. The problem with that strategy is that if you do it wrong, it could have a negative impact on your SEO. Get A Free Consultation. Optimizing your internal website search : If someone comes to your website and searches for a particular topic, what comes up? Get A Free Consultation.

Changing Channels: Taking TV Data to Other Ad Platforms


A true marketer is always testing. To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. The insights CTV data, such as A/B testing results, provides can help you hack your overall ad strategy.

Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls


The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as.

How to use AI to discover the causes behind customer actions


One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. That’s because the data alone doesn’t provide a full picture. Limits to A/B testing.

Master the art of agile research to iterate, innovate and grow


Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform.

Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding

Digital Turbine

Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . As for a few real-world examples. Test on a stable app.

How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy.

6 Best Tactics for Running Ad Yield Optimization Tests

Monetize More

Deciding on how and what tests to run, and auditing ad yield optimization test results requires AdOps expertise. The main goal of these yield optimization tests is to improve your session RPM numbers and maximize your profits. 1- Plan on the tests you need to run.

Launch-Worthy Best Practices For a Paid Search Marketer’s First CTV Campaign


Hooman Javidan-Nejad and Eric Hatzenbuhler joined SMX for a two-part series on making the jump from paid search to Connected TV. From campaign set-up to where to find a test budget, he demonstrated that paid search marketers already have the tools in place to add this new channel.

Connected TV Holds the Keys to the Data Engine


With the holidays fast approaching, this topic could not come at a better time as we see a lot of our advertisers testing their strategies now so they can be prepared for their top performing months,” Guttfoff started off.

Codecrew Releases Its First-Ever Top 50 Email Marketing Campaigns – Boutique Email Marketing Agency Codecrew Releases Their First-Ever Bi-annual Lookbook.

Martech Series

The average person receives over 100 emails a day. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. And in a business when you’re never face to face with your customers, that means everything.”.

LeanData Wins 2022 CRM Excellence Award

Martech Series

For the second-consecutive year, LeanData has been named a CRM Excellence Award winner by the editors of TMC’s Customer Magazine. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

BigID Welcomes Tyler Young as Chief Information Security Officer

Martech Series

Former Head of Security of Relativity and Threat Intelligence Expert Joins BigID, a security-first company that continues to drive innovation and accelerate security strategies for enterprise data. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Hot Off the Press


What better way to celebrate the start of a new season than with some new content? We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. Everyone Wants a Piece of the CTV Pie.

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

Web3 Ventures Appoints Neer Sharma to Advisory Board

Martech Series

a platform company focused on incubating, accelerating, and developing world class projects and applications for the decentralized web, is pleased to announce that it has appointed Neer Sharma to its Advisory Board. The Options are exercisable for a five-year term expiring June 14, 2027.

Vection Technologies Introduces Webex-First Integration to Bring Meetings’ Content into the Metaverse

Martech Series

Vection Technologies, a leading provider of 3D and virtual reality (VR) solutions for enterprises, has unveiled 3DFrame for Webex by Cisco. 3DFrame is a first-of-its-kind seamless integration of metaverse technology into Webex.

PowerReviews and Albertsons Companies Partner to Launch Product Ratings and Reviews to the Grocer’s Retail Websites

Martech Series

sites to ensure a consistent shopper experience. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Consumers nationwide can now read and provide authentic product ratings and reviews when shopping online.

Inuvo Partners with Brand Innovators to Host Inaugural Marketing AI Conference On June 8, 2022

Martech Series

a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced a partnership with Brand Innovators to host an inaugural Marketing AI Conference: the Future of AI & Personalization Summit in New York.

Theorem adds creative optimization to its LinkedIn offering


A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts. Theorem develops content based on brand assets which is then tested and optimized.

Introducing the OpenX Prebid Analytics Adapter


A knowledgeable and quickly growing Prebid community has helped make it a little easier, and OpenX is proud to be an active contributor in that community. . Ability to see A/B test results.

How Serial 1 leveraged visual intelligence to increase web conversions


They also had limited time to wait for results from a traditional A/B testing approach. . Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Testing images at scale.

5 ways to improve onsite search


Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. Automate A/B testing. AI as a toolbox AI as automation.