Personalized Messaging in B2B: What to Keep in Mind
Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. A study reveals that about 80% of customers are more likely to purchase with a brand if provided a smooth and personalized experience. But why? Data-driven personalization offers amazing opportunities to connect and engage with customers at a different emotional levels; thus, they are more likely to make a purchase.
Offer Data-Driven & Personalized B2B Customer Experiences
The significance of providing smooth and personalized customer experiences is no secret in businesses. Many studies and stats have also reiterated its importance too. So, here are the best ways to deliver personalized and data-driven experiences to your valuable customers. All these strategies are actionable steps developed from the latest stats and figures on the subject. Read on!
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1. User content & data to orchestrate important matters
About 63% of customers cease to buy from brands that don’t rely on personalization tactics. It is plain to anyone how crucial data and personalized content are to the performance of marketing campaigns. Gartner says that the main reason why most marketers struggle is due to challenges related to tech, lack of data, and poor integrations. You can use various tools to curate personalized content and deliver enhanced customer experiences.
2. Content personalization: Do it in stages
It might sound daunting at first to personalize web content for the users; however, an incremental and strategic approach can offer some ease. Begin the endeavor by personalizing the landing pages. Approach to web personalization can be as plain as putting industry-specific photos on the landing pages or as sophisticated as featuring content relevant to your industry’s language.
3. Come up with a content personalization strategy
About 60% of the successful B2B companies have a proper and authentic content marketing strategy. With personalized content, you can tap into your prospects’ emotions, and customers will consider buying from you. Thus, your customer feels heard and seen, not ignored. This results in higher customer satisfaction, which triggers better retention, higher lifetime customer values, and reduced churn.
Top website personalization tools to drive growth
With personalization, marketing teams can target their leads and potential customer with content relevant to their needs and expectations. It can help the business in many ways, such as delivering a boost in customer loyalty, augmenting the number of customers, and minimizing marketing costs. The objective of the personalization of the marketing domain is to create one-on-one interaction and emotional connections with customers. Personalization is not solely about sales and marketing but rather about rendering things apropos and connected to the person.
How can you do it? Well, this can be achieved to a certain extent through website personalization. Here are different tools that can help you.
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1. Markettailor
These type of tools allow marketers to curate personalized and smooth customer experiences by helping them create personalized content irrespective of where the website is hosted. It works by identifying anonymous enterprises to offer personalization at deeper levels, even from the first visit. Marketers can immediately swap images, links, CTAs, and text using a visual editor. Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers.
2. Demandbase
Demandbase too works to offer website personalization by identifying anonymous visitors. One can make changes to the website with the visual editor featured in the tool. The tools also deliver form enrichment. Some of the worthwhile features of the tool include funnel analysis, audience analysis, web traffic reporting, reporting, progress tracking, and so on.
3. Unless
The top features of Unless include feature management, A/B testing, and website personalization. This tool works for B2B and eCommerce personalization and identifies and reveals anonymous companies. Unless specifically targets a technically skilled audience, however, whether they have a visual editor or not is unclear.
4. Proof
Proof, another rattling great website personalization tool, offers many features like A/B testing and ready-made HTML templates. The tool also provides a visual editor to facilitate website personalization. It helps render “the internet delightfully human.”
Working with different tools and at various levels of business can render personalization a bit easier than it is. Whatever you invest in personalization will pay back in the form of more leads, satisfied and loyal customers, and higher revenue.
