Adweek

AUGUST 14, 2023

In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

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Retail Media Advertising 246

Adweek

SEPTEMBER 6, 2023

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.

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Retail 292

Adweek

JUNE 16, 2023

The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase.

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Retail Fashion 261

Adweek

JULY 27, 2023

Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce.

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Retail Marketing eCommerce 246

Adweek

JULY 21, 2023

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments.

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Retail Media Marketing eCommerce 246

Adweek

AUGUST 14, 2023

Those are retail media networks (RMNs) at work. As of 2022, National Retail Federation. You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. New RMNs are popping up left and right every day.

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Retail Media Pop-Up Advertising 246

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

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Retail Media Impressions Agency 280

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Advertising Media Cookies 92

Adweek

JUNE 13, 2023

In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Rogers recalls his work experience with Apple and how he made the jump to Instacart when it was a.

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Retail 245

Adweek

JANUARY 30, 2023

We made a lot of progress on the retail media front. I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. But because things moved fast, I would argue we now.

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Retail Media Marketing 261

Adweek

DECEMBER 20, 2022

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

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Retail Media Marketing 254

Adweek

NOVEMBER 8, 2022

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

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Retail Media Marketing eCommerce 246

Adweek

JANUARY 9, 2023

2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources.

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Retail eCommerce Media Fashion 267

Adweek

AUGUST 14, 2023

Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below.

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AdExchanger

NOVEMBER 26, 2023

Turn around these days and you’ll bump into a retail media network (RMN). Called […] The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger. Called […] The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.

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Retail Media 120

Adweek

OCTOBER 19, 2022

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.

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Retail Media Marketing 259

Adweek

MAY 16, 2023

As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue. When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first.

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Retail Media Marketing 245

Adweek

NOVEMBER 8, 2022

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences.

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Retail 246

Adweek

FEBRUARY 16, 2023

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. During this period, every week seemed to bring the announcement of a newly formed network. This piling on of sorts triggered an industrywide feeling of inundation.

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Retail Media Agency Marketing 267

Adweek

NOVEMBER 14, 2022

Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.

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Retail Media Advertising Marketing 246

Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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Retail Media Conversion 264

Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Advertising Retail Media Agency 243

Adweek

OCTOBER 12, 2022

For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. Running Sept. 15, Hispanic Heritage Month is a time to honor the achievements of Hispanic Americans while also finding new ways to support representation and equity.

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Retail 254

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

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Retail Media Advertising Agency 246

Adweek

MARCH 7, 2023

Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the "unavoidable" takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint.

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Retail eCommerce Marketing 254

Adweek

JUNE 27, 2022

Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services.

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Retail 246

Adweek

NOVEMBER 9, 2022

Now, as media networks expand, these agencies' data is being sought out by another source for targeting, growth and verification: retailers. Experts anticipate retail media will remain crowded and complicated in.

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Retail Agency Media eCommerce 246

Adweek

DECEMBER 16, 2022

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media.

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Retail Media Advertising 243

Adweek

JUNE 6, 2022

Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it's buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine. (..)

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Retail eCommerce Advertising 274

Adweek

OCTOBER 24, 2022

The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West.

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Retail 261

Adweek

OCTOBER 18, 2022

Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has.

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Media Retail Marketing Advertising 267

Adweek

JULY 10, 2023

It would be a baptism of fire for any professional, but the veteran marketer mined his CPG and retail experience to help his new company navigate unknown. After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic.

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Retail Marketing 189

Adweek

OCTOBER 20, 2022

two recent retail deals are emblematic of 2022, reflecting both the influence of inflation and how retailers can remain competitive with Amazon and Walmart. While grocery has little in common with resale--who wants used food, anyway?--two billion.

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Retail Food 246

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! Get MarTech!

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Retail Media Demand Side Platform MarTech 128

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

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Retail Media eCommerce MarTech 124

AdExchanger

OCTOBER 30, 2023

Does the world really need another retail media network? The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Bridg thinks so.

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Retail Advertising Media Audience 123

Adweek

JUNE 1, 2022

Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. retail market in.

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Retail Marketing eCommerce 261