article thumbnail

Unlocking the Power of Retail Media Networks

Adweek

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

Retail 285
article thumbnail

The Garage Podcast: Creating Space for Innovation and Identifying Retailer Assets

Adweek

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Attribution Will Make or Break Retail Media

Adweek

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

Retail 286
article thumbnail

Inside Fashion Retailer Asos’ Play for Retail Media Budgets

Adweek

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 254
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

The Next Frontier in Retail Media Is Audiences

Adweek

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

Retail 246
article thumbnail

The Speed of Culture Podcast: Reviving Abercrombie & Fitch for Modern Retail

Adweek

The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie & Fitch have faced formidable challenges. In response, the brand embarked on a journey to reintroduce itself.

Retail 267