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Attribution Will Make or Break Retail Media

Adweek

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

Retail 273
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Inside Fashion Retailer Asos’ Play for Retail Media Budgets

Adweek

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 239
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Achieve Social and Retail Media Symbiosis Using the Strengths of Each Channel

Adweek

As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue. When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first.

Retail 192
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Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Adweek

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 273
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10 Certain Retail Predictions for an Uncertain Year

Adweek

2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources.

Retail 275
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Not All Retail Media Loyalty Programs Are Created Equal

Adweek

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

Retail 251
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4 Retail Media Marketing Predictions for 2023

Adweek

We made a lot of progress on the retail media front. I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. But because things moved fast, I would argue we now.

Retail 243