Adweek

JUNE 20, 2024

A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy.

Retail 269

Retail Media Agency Advertising 269

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 274

Retail Media Marketing Advertising 274

Adweek

JUNE 14, 2024

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses--but it's not without challenges.

Retail 278

Retail Media Advertising 278

Adweek

JUNE 18, 2024

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement.

Retail 271

Retail Media Marketing Advertising 271

Adweek

JUNE 10, 2024

Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

Retail 308

Retail eCommerce Marketing 308

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

Retail 277

Retail Media Agency Advertising 277

Adweek

MARCH 13, 2024

Retail media is having a moment. To give those numbers some context, retail media now makes up roughly one-fifth of global. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025.

Retail 290

Retail Media Marketing Advertising 290

Adweek

JULY 18, 2024

Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her.

Retail 246

Retail Media Agency Advertising 246

Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. The first was partnering with retailer Kroger to. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel.

Retail 273

Retail Media Advertising 273

Adweek

MAY 15, 2024

You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. The market is predicting another.

Retail 290

Retail Media Cookies Marketing 290

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

Retail 264

Retail Media Conversion Advertising 264

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

Retail 288

Retail Media Marketing Advertising 288

Adweek

FEBRUARY 20, 2024

In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles.

Retail 244

Retail Media Advertising 244

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

Retail 273

Retail Media eCommerce Agency 273

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

Retail 269

Retail Media Advertising Marketing 269

Adweek

MARCH 13, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. The Garage dives into the why, the how and the who cares of retail media innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. In the season one finale, our hosts sit down with.

Retail 259

Retail Media Marketing 259

Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

Retail 263

Retail Cookies Media Advertising 263

Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

Retail 291

Retail Media Advertising Marketing 291

Adweek

APRIL 17, 2024

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers.

Retail 308

Retail Media Advertising 308

Adweek

JANUARY 10, 2024

As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage.

Retail 266

Retail Media Advertising 266

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 257

Retail Media Marketing Advertising 257

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 255

Fashion Retail Media Shipping 255

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 266

Retail Ad Tech Communications Media 266

Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

Retail 308

Retail Media eCommerce Marketing 308

Adweek

JULY 13, 2023

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

Retail 246

Retail Audience Media Marketing 246

Adweek

AUGUST 14, 2023

In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to.

Retail 246

Retail Media Advertising 246

Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

Retail 284

Retail Media Impressions Agency 284

Adweek

JUNE 16, 2023

The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase.

Retail 263

Retail Fashion 263

Adweek

OCTOBER 4, 2023

The retail and fashion industries have undergone significant transformation in recent years, driven by changing consumer preferences and the rise of ecommerce. Even industry leaders like Abercrombie & Fitch have faced formidable challenges. In response, the brand embarked on a journey to reintroduce itself.

Retail 270

Retail Fashion eCommerce 270

Adweek

DECEMBER 20, 2022

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

Retail 255

Retail Media Marketing 255

Adweek

NOVEMBER 8, 2022

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

Retail 246

Retail Media Marketing eCommerce 246

Adweek

JANUARY 30, 2023

We made a lot of progress on the retail media front. I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. But because things moved fast, I would argue we now.

Retail 263

Retail Media Marketing 263

Adweek

DECEMBER 19, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family.

Retail 252

Retail Media Advertising 252

Adweek

SEPTEMBER 6, 2023

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.

Retail 297

Retail 297

VideoWeek

JUNE 25, 2024

The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments.

Retail 115

Retail Media Advertising Marketing 115

Adweek

OCTOBER 19, 2022

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.

Retail 258

Retail Media Marketing 258

Adweek

JULY 21, 2023

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments.

Retail 246

Retail Media Marketing eCommerce 246