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4 Retail Media Marketing Predictions for 2023

Adweek

We made a lot of progress on the retail media front. Performance Marketing Retail MediaI have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022.

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Not All Retail Media Loyalty Programs Are Created Equal

Adweek

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

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Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Adweek

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Programmatic Retail Media

Retail 218
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Carrefour and Publicis Launch Retail Media Venture

Adweek

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

Retail 205
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Uber Puts Retail Media on Wheels

Adweek

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. Performance Marketing Retail Media Travel & Transportation

Retail 220
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For Retailers, Experiential Brings All Parts of the Brand Together

Adweek

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences.

Retail 204
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Suddenly, Retailers Are the New Venture Capitalists

Adweek

Emerging Tech Premium RetailingAndreessen Horowitz, Bessemer Venture Partners and Sequoia Capital are among the most recognizable venture capital firms in the U.S. They have collectively backed life-changing startups like Airbnb, Facebook, Twitch and Zoom.

Retail 207
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The Growth of Retail Media: Unveiling the Opportunities and Challenges 

Adweek

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. NexTech Retail Mediadigital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before.

Retail 197
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Unilever Is Gearing Up for a Serious Retail Media Boom

Adweek

Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.

Retail 207
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10 Certain Retail Predictions for an Uncertain Year

Adweek

2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. They made both familiar and unexpected predictions for retail and ecommerce in 2023.

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How British Retailer Boots Is Balancing Purpose With Profit

Adweek

Advertising Brand Purpose Ecommerce Retailing

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Global Adspend to Slow in 2023 With Retail Media and CTV on the Rise

Adweek

despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. Advertising Automotive Data & Insights Retail MediaGlobal advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9

Retail 219
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Why 2022 Was A Year Of Reckoning For Retail Media

AdExchanger

In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media. The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.

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Most Advertisers and Agencies Are Positive About Retail Media in 2023

Adweek

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. Data & Insights Europe Retail Media

Retail 197
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Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

Adweek

Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has. CPG & Grocery Mergers & Acquisitions Performance Marketing Retail Media

Retail 235
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The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Adweek

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. Marketing Innovation Performance Marketing Retail Media RetailingIn the "before times," self-checkout and mobile apps were pretty much as innovative as things got.

Retail 219
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Retailers Grapple With Keeping Products Safe Without Inconveniencing Customers

Adweek

Magazine RetailingSay you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can't grab it. It's sitting right there on the shelf among an assortment of brands and varieties, but it's locked inside a plastic case. You press a button to alert a store employee.

Retail 196
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19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions

Adweek

Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. Commerce Week Ecommerce Magazine Retailing

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How Top Retailers Marked Hispanic Heritage Month

Adweek

For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. Running Sept. 15 to Oct.

Retail 219
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Booze-Free Retailers Are Having a Party and Everybody’s Invited

Adweek

The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West. Beer & Spirits Retailing

Retail 229
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A Flamingo, Peacock and Hedgehog Walk Into a Home: Behind One Furniture Retailer’s Marketing Pivot

Adweek

Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Europe Retailing

Retail 204
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Retail Media Needs A Reality Check

AdExchanger

Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk.

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Amazon Will Overtake Walmart as the Biggest US Retailer by 2024, Report Says

Adweek

Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. retail market in. Ecommerce Retailing

Retail 229
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An Office Supply Retailer’s Campaign Humorously Shows the Pitfalls of Settling for Less

Adweek

Actor and writer Zach Woods, who joined the main cast for the show's final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. AdFreak Creative Retailing

Retail 229
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Ambitious German Retailer’s Holiday Campaign Aims to Fix Societal Divisions

Adweek

Europe Holidays Retail MediaAn ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years.

Retail 206
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Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform

Adweek

Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Data & Insights Programmatic Retail Media

Retail 207
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Brave Commerce Podcast: Building Global Brands Through Retail Media

Adweek

With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice.

Retail 207
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What 2022’s M&A Deals Tell Us About 2023 Retail

Adweek

two recent retail deals are emblematic of 2022, reflecting both the influence of inflation and how retailers can remain competitive with Amazon and Walmart. While grocery has little in common with resale--who wants used food, anyway?--two

Retail 206
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Retail-Branded BNPL Is Only a Matter of Time

Adweek

Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm.

Retail 207
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Microsoft Advertising Sets Its Sights On Retail Media

AdExchanger

Microsoft Advertising is getting more serious about retail media. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger. Platforms featured Microsoft Advertising PromoteIQ Retail Media

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Unlocking the Power of Commerce With Retail Media

Adweek

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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How Is Real-time Optimization Transforming Retail Media?

Ad Monsters

High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers. When shopper attention is at a peak, retailers and advertisers cannot afford to run campaigns irrelevant to consumer needs.

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Consumer-Retailer Relationships Reimagined

Exchange Wire

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential.

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Brands Need to Stop Putting Retail Media in a Separate Silo

Adweek

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 204
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Shopify Chases Big Retailers With a More Flexible Way to Use Its Ecommerce Tools

Adweek

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses.

eCommerce 207
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Retailers Are Publishers Now And They Need Better Ad Tech

AdExchanger

Brands without scalable first-party data are turning to retailers to connect directly with customers. Cue the retail media boom. . The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger.

Retail 73
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Polestar Reimagines Retail With a Car Showroom Built Out of Snow 

Adweek

The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar.

Retail 229
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Retailers’ First-Party Data ‘Won’t Be Good Enough’ by 2023

Adweek

Now, as media networks expand, these agencies' data is being sought out by another source for targeting, growth and verification: retailers. Experts anticipate retail media will remain crowded and complicated in. The three main credit bureaus in the U.S.--Equifax,

Retail 205
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Automatic for the People: How Robots Are Reshaping Retail

Adweek

A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety.

Retail 254
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Cannabis Retailer Verilife Inks Sponsorship With Hockey Champs, the Chicago Wolves

Adweek

Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company's dispensary brand front and center at the hockey champ's televised games.

Retail 219
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Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues

AdExchanger

Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their. The post Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues appeared first on AdExchanger.

Retail 86
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Smartify Media Is Building A Retail Media Network For Bodegas

AdExchanger

Now, the company is trying to create a retail media network with small businesses nationwide, like bodegas and other mom-and-pop shops, through its Small Business Revenue+ program. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.

Retail 72
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Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer

Ad Monsters

where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “If The Innovator: Retail Media . The post Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer appeared first on AdMonsters.

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