Adweek

JANUARY 22, 2025

Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company's retail media.

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Retail Public Relations eCommerce Media 264

Martech

JANUARY 10, 2025

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. Loyalty promotion creation.

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Retail Shipping Conversion Impressions 127

Adweek

FEBRUARY 28, 2025

Retail media's quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it's also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want.

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Retail Media Marketing eCommerce 179

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

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Retail Media Conversion Advertising 119

AdExchanger

JANUARY 22, 2025

Most brick-and-mortar retail is blowing it. But those are the walled garden exceptions of the retail world. What about retail stores where people just walk in and shop? Amazons grocery and pharmacy businesses grew at unexpected rates, earning surprised callouts from investors last year.

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Retail Media 122

Adweek

JUNE 19, 2025

This post was created in partnership with Albertsons Media Collective Key takeaways Can the rise of retail media unlock the true potential of omnichannel strategy? During an ADWEEK House Cannes […]

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Retail Media 147

Adweek

AUGUST 12, 2024

The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts.

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Retail Food 321

Adweek

JANUARY 9, 2025

Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on. Amazon built a $50 billion ad business by selling sponsored placements on its website and app.

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Retail eCommerce Ad Tech Media 351

Adweek

APRIL 20, 2025

The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.

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Retail Media 299

Adweek

SEPTEMBER 3, 2024

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape.

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Retail Media 327

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

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Advertising Retail Media Audience 232

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

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Retail Media Advertising Agency 126

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Processing.

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Retail Media Pop-Up Brand Lift 108

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Agency Retail Media Ad Tech 246

Adweek

JUNE 6, 2025

to inform people that there are tons of products the retail giant sells that they might not have been aware of. The retailer has also beefed up its technology investments by adding technology like generative AI and augmented realit y to its stores and website. The newest iteration of the work is called “Walmart. Who knew?”

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Retail Media Agency Advertising 279

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

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Retail eCommerce ROI Conversion 108

Adweek

JANUARY 21, 2025

Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the.

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Retail Media Advertising 321

Adweek

DECEMBER 9, 2024

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions.

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Retail Media Agency 306

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

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Retail Media Video Ads Advertising 117

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

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Retail Media Ad Inventory 290

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

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Retail Marketing Conversion Cookies 119

Adweek

OCTOBER 21, 2024

At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality.

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Retail Marketing Media 317

Adweek

JUNE 4, 2025

Talking premium CTV convergence with NBCUs Shawn Makhijani.

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Retail Media 222

Adweek

DECEMBER 3, 2024

adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

Retail 298

Retail Video Ads Advertising Media 298

Adweek

JUNE 15, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web. Email SUBSCRIBE Loading.

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Retail eCommerce Media Food 271

Adweek

NOVEMBER 1, 2024

Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. The marketing landscape got a serious shake-up in 2024.

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Retail Media Marketing Advertising 344

Adweek

JANUARY 3, 2025

Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks on its shelves. Wait, really? No, of course not. The campaign, from indie agency Bacon & Eggs, is a charming example of.

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Retail Agency 306

Adweek

JANUARY 23, 2025

Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's cross-agency retail media team.

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Retail Media Agency 264

Adweek

DECEMBER 9, 2024

It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot).

Retail 286

Retail Media 286

Adweek

JANUARY 16, 2025

Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with all the details on the future of retail media and what to expect in 2025, from how AI is going to reshape the industry.

Retail 264

Retail Media eCommerce 264

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

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Retail Affiliates ROI Advertising 104

Adweek

JUNE 10, 2025

Elena Cavender elena.cavender@adweek.com Recommended videos The Latest You Might Like The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum The New Requirements for Unlocking Data at Scale By Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions (..)

Retail 274

Retail Media Advertising Audience 274

Adweek

JUNE 18, 2025

Additionally, the retailer reported a 10% increase in ad recall and a 5-times higher QR code scan rate generated by commerce activations compared to its retail benchmark. NBCU and Walmart completed a test last fall, with Walmart’s own campaigns resulting in a 4-times return on ad spend, according to the companies.

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Advertising Retail Media Audience 303

Adweek

MARCH 4, 2025

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader.

Retail 191

Retail Marketing 191

Adweek

APRIL 22, 2025

The format could establish a new standard for retail media.

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Retail Video Ads Media Ad Tech 255