Adweek

FEBRUARY 16, 2023

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. During this period, every week seemed to bring the announcement of a newly formed network. This piling on of sorts triggered an industrywide feeling of inundation.

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Retail Media Agency Marketing 263

Adweek

NOVEMBER 8, 2022

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

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Retail Media Marketing eCommerce 210

Adweek

MARCH 7, 2023

Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the "unavoidable" takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint.

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Adweek

OCTOBER 19, 2022

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.

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Retail Media Marketing 222

Adweek

NOVEMBER 14, 2022

Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.

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Adweek

NOVEMBER 8, 2022

Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in an omnichannel world, creating memorable experiences.

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Retail 204

Adweek

OCTOBER 24, 2022

The curated retailer already has five dedicated locations on its home turf in New York, all opened in 2021, with two more Los Angeles stores joining the West.

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Retail 278

Adweek

MAY 9, 2023

In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity.

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Adweek

OCTOBER 12, 2022

For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. Running Sept. 15, Hispanic Heritage Month is a time to honor the achievements of Hispanic Americans while also finding new ways to support representation and equity.

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Retail 246

Adweek

JUNE 6, 2022

Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it's buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine. (..)

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Adweek

OCTOBER 18, 2022

Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has.

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Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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Adweek

JUNE 27, 2022

Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services.

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Retail 226

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

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Adweek

JUNE 1, 2022

Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. retail market in.

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Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Adweek

NOVEMBER 9, 2022

Now, as media networks expand, these agencies' data is being sought out by another source for targeting, growth and verification: retailers. Experts anticipate retail media will remain crowded and complicated in.

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Adweek

DECEMBER 14, 2022

despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% According to Dentsu's bi-annual Global Ad.

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Adweek

OCTOBER 20, 2022

two recent retail deals are emblematic of 2022, reflecting both the influence of inflation and how retailers can remain competitive with Amazon and Walmart. While grocery has little in common with resale--who wants used food, anyway?--two billion.

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Retail Food 214

Adweek

DECEMBER 16, 2022

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media.

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Adweek

NOVEMBER 16, 2022

Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company's dispensary brand front and center at the hockey champ's televised games.

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Retail Marketing 239

AdExchanger

MAY 21, 2023

Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. The post Righting The Retail Media Rocket Ship appeared first on AdExchanger. Willens spoke at the Programmatic I/O conference.

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Adweek

JULY 26, 2022

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart.

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Retail Media Marketing 250

AdExchanger

MAY 10, 2023

A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that's what appears to be The post Will Embracing Open Programmatic Be Retail Media’s Savior Or Downfall? appeared first on AdExchanger.

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Adweek

JUNE 16, 2022

Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon.

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Adweek

DECEMBER 6, 2022

With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice.

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Adweek

JANUARY 3, 2023

Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. While Shopify.

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eCommerce Retail 239

Adweek

SEPTEMBER 6, 2022

But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Advertising in the beauty category has sometimes been maligned for playing on people's insecurities. Created by Swedish agency ?kestam Instead.

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AdExchanger

MAY 17, 2023

The post Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing appeared first on AdExchanger. Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead?

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AdExchanger

MARCH 30, 2023

American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation. The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.

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Retail Media 104

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

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AdExchanger

MARCH 10, 2023

The entire ad industry is obsessed with retail media right now. Retail media networks (RMNs) give brands that The post How Incrementality Can Help Solve Retail Media’s Measurement Problem appeared first on AdExchanger. But the channel’s got a bit of a measurement problem. Sound familiar?)

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Retail Media Advertising 107

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Why we care. CAPSULE in-store product demonstration. Image: ARHT.

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Retail MarTech ROI Marketing 101

Advendio

MARCH 28, 2023

ADvendio , the leading retail media omnichannel advertising solution, will showcase its technology that enables retailers to build, manage and optimise their Retail Media Networks at the Retail Technology Show , taking place on 26 & 27 April at London’s Olympia. Read the full press release at Retail Connections.

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Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

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AdExchanger

AUGUST 29, 2022

Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk.

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Exchange Wire

MAY 11, 2023

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [.]

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Retail Media Ad Tech eCommerce 52