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Retail Media’s Next Phase: Retailers Take On Ad Giants

Adweek

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition.

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TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown

Adweek

Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

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Retail Media Network Trade-Offs: High Engagement but Low Viewability

Adweek

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),

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Physical Retail Is the New TV

Adweek

In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., A recent Merkle.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Top 8 Retail Media Networks for Advertisers In 2024

Adweek

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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The Garage Podcast: The Future of Retail Media Networks

Adweek

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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