A Flamingo, Peacock and Hedgehog Walk Into a Home: Behind One Furniture Retailer’s Marketing Pivot

Adweek

Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Europe Retailing

Retail 207

How British Retailer Boots Is Balancing Purpose With Profit

Adweek

Advertising Brand Purpose Ecommerce Retailing

Retail 236
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Adweek

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. Marketing Innovation Performance Marketing Retail Media RetailingIn the "before times," self-checkout and mobile apps were pretty much as innovative as things got.

Retail 219

19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions

Adweek

Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. Commerce Week Ecommerce Magazine Retailing

Retail 251

Retail Media Needs A Reality Check

AdExchanger

Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now an important part of the growth picture painted for investors by The Trade Desk.

An Office Supply Retailer’s Campaign Humorously Shows the Pitfalls of Settling for Less

Adweek

Actor and writer Zach Woods, who joined the main cast for the show's final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. AdFreak Creative Retailing

Retail 229

Amazon Will Overtake Walmart as the Biggest US Retailer by 2024, Report Says

Adweek

Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. retail market in. Ecommerce Retailing

Retail 229

Unlocking the Power of Commerce With Retail Media

Adweek

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

Retail 235

Retail-Branded BNPL Is Only a Matter of Time

Adweek

Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm.

Retail 207

Consumer-Retailer Relationships Reimagined

Exchange Wire

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential.

Retailers Are Publishers Now And They Need Better Ad Tech

AdExchanger

Brands without scalable first-party data are turning to retailers to connect directly with customers. Cue the retail media boom. . The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger.

This Retailer’s Sweet Ad Perfectly Captures the Emotions of a Child Moving Away From Home

Adweek

French home appliances retailer Boulanger brings to life one such emotional moment in a family, to show a more human side to its typically utilitarian brand. September is back to school season--a period when many young people are leaving home for the first time.

Retail 207

Smartify Media Is Building A Retail Media Network For Bodegas

AdExchanger

Now, the company is trying to create a retail media network with small businesses nationwide, like bodegas and other mom-and-pop shops, through its Small Business Revenue+ program. The post Smartify Media Is Building A Retail Media Network For Bodegas appeared first on AdExchanger.

Automatic for the People: How Robots Are Reshaping Retail

Adweek

A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety.

Retail 254

Kroger Adds CTV Inventory To Its Retail Media Offering

AdExchanger

Continue reading » The post Kroger Adds CTV Inventory To Its Retail Media Offering appeared first on AdExchanger. Commerce Cara Pratt commerce CTV featured KPM Kroger Kroger Precision Marketing Retail Advertising Retail Media RMN

Beauty Retailer Rips Up Category’s Rulebook by Flipping Insecurities Into Strengths

Adweek

But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Advertising in the beauty category has sometimes been maligned for playing on people's insecurities.

Retail 207

Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising

AdExchanger

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. Global retail.

Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold?

AdExchanger

The Drizl Before The Storm New retail media players raise difficult questions about particular use cases. Continue reading » The post Peril And Promise Of Non-Endemic Retail Media; Can Netflix Spin Attention Into Gold? Here’s today’s AdExchanger.com news round-up… Want it by email?

What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?

Ad Monsters

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. What is Retail Media Advertising?

Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness

AdExchanger

Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. Continue reading » The post Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness appeared first on AdExchanger.

Top 5 Retail Media Networks 2022

Advendio

While many brands have used old-school techniques like social media targeting and third-party cookies, retail media networks are the new way forward. This is what you need to know about how retail media networks can benefit your brand, and how to compare and contrast the options available.

Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing)

AdExchanger

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. Continue reading » The post Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing) appeared first on AdExchanger.

Mini Woodstock and Mexican Wrestling: Cannabis Retailers Go Big to Boost Traffic

Adweek

There's a mini Woodstock in the works for next summer--featuring food vendors, local artisans and immersive activations--with a headlining performance by Grammy-nominated rock band Queens of the Stone Age, which will be dropping its first new record in two years.

Retail 242

Real Talk About Retail Media, With Ascential’s Patrick Miller

AdExchanger

Retail media networks are coming out of the woodwork: Kroger, Target, Walmart, Michael’s, Best Buy, Ulta, Albertsons, Macy’s, AutoZone – even Dollar Tree has got one. But what exactly do people mean when they refer to a “retail media network”?

New Bluecore Benchmark Report Reveals that the Majority of Retailers’ Revenue Lies with Existing Shoppers

Martech Series

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers.

The CPG And Retail Relationship Status: It’s Complicated

AdExchanger

But when the market cycles down, investors cut to the chase: What’s your price, when will it go up, and how reliable are your retail deals? Continue reading » The post The CPG And Retail Relationship Status: It’s Complicated appeared first on AdExchanger. Online Advertising CPG Advertising Feaured Retail MediaWhen times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out online or collect first-party data.

TripAdvisor Built A Travel Media Biz Before Retail Media Took Off – And Now It’s Got A Creative Studio, Too

AdExchanger

Continue reading » The post TripAdvisor Built A Travel Media Biz Before Retail Media Took Off – And Now It’s Got A Creative Studio, Too appeared first on AdExchanger. Commerce featured non-endemic advertising Retail Media TripAdvisor Media

How Retail Media Is Transforming The Retail Industry

Advendio

With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising – and in retail media specifically. What Is a Retail Media Network? Why Is Everyone Talking About Retail Media Networks? Retail

Jeeter Launches 100-Stop Pop-Up Tour With Retro Mini Marts in Cannabis Retailers

Adweek

Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week.

Pop-Up 207

Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco

AdExchanger

Today, Del Greco is a consultant and partner at McKinsey & Continue reading » The post Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco appeared first on AdExchanger.

Retail media makes up 11% of global ad spend, GroupM says

Marketing Dive

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027

Omnicom launches online retail practice as clients seek full-funnel view

Marketing Dive

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart

Most Viewed Video Ads: Retail Sector 2021

AcuityAds

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic.

DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming

AdExchanger

The post DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming appeared first on AdExchanger. Online Advertising attention metrics doubleverify DoubleVerify and TikTok DV mark zagorski nicola allais Reddit and DoubleVerify Retail Media Networks

Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next

AdExchanger

Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former Target exec Kristi Argyilan as retail media SVP.

Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped

AdExchanger

Continue reading » The post Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Audigent Releases the Retail Media Playbook

Exchange Wire

Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [.].

Amazon.com marketing strategy 2022: E-commerce retail giant business case study

Smart Insights

Digital marketing strategy Online business and revenue models Amazon Digital strategy E-commerce E-commerce Strategy Marketing strategy Omnichannel retail Online retail merchandising RetailingWhat goes into the Amazon marketing strategy secret sauce?

Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

AdExchanger

Continue reading » The post Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment? On TV and Video ad-supported streaming AVOD cory davis FAST channel infutor publisher walled gardens Retail Media Networks streaming consolidation

Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers.

Fyllo Agrees to Acquire NineSixteen to Create NextGen Retail Offering

Martech Series

Acquisition of Digital Signage Network Bolsters Fyllo’s Retail Solutions; Ushers in New Era of Connective Commerce. NineSixteen will bolster Fyllo’s widely-used retail offering, which was created to build stronger connections with today’s most progressive consumers.

CTV added to Kroger’s retail media business

Martech

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands. Retail data.

Retail CMO budgets increased in 2022: Gartner

Marketing Dive

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels