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The Garage Podcast: The Future of Retail Discovery

Kargo founder and CEO Harry Kargman on the evolution of consumer experiences

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By Evan Hovorka & Dan Massimino

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

As we step into the future of retail media, the intersection of technology, data and consumer experience takes center stage.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live at CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest Harry Kargman, founder and CEO of Kargo, a leading mobile brand advertising marketplace, to discuss the evolution of the consumer experience and their vision for the future of retail discovery. 

They also touched on the importance of clean data in driving retail media campaigns, automation as a catalyst for progress, and how Kargo’s technology is tailoring content to diverse platforms and channels. 

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify. 

With so many channels to consider while facing intense competition, how can retailers successfully engage shoppers and turn them into loyal customers?

Provide the Multichannel Shopping Experience That Consumers Expect

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Evan Hovorka

Evan Hovorka leads product development at Albertsons Media Collective, where he and his team design and build innovative marketing technology that drives profitability for brands.

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Dan Massimino

Dan Massimino leads Communication and Learning and Development for Albertsons Media Collective, ensuring all marketing and messaging is on-brand and driving growth for the Retail Media industry and brands profitability.

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