Martech Series

AUGUST 11, 2022

space allowing web3 companies to send rich, relevant content directly to their asset holders based on blockchain-synced real-time information. We are at the vanguard of innovation when it comes to wallet-to-wallet communication, and are building a category-leading solution that will redefine email for the Web 3.0 to Web 3.0,

Communications 81

Communications MarTech Audience Marketing 81

Martech Series

SEPTEMBER 12, 2022

The creators, talent and franchises with reach and influence spearheaded that growth and will now drive the adoption of blockchain at scale. The Venture Lab will attract Web3’s leading engineers, developers and venture builders who want to create category-defining products around iconic talent and IP.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Martech Series

JANUARY 3, 2023

Virtual Interactive Technologies Corp is a next-generation game and metaverse developer publisher that creates experiential immersion experiences by harnessing the latest technologies, including Blockchain and digital assets. Marketing Technology News: Will AI Be the Driver of Your Next PR Lead?

Media 77

Media MarTech Marketing 77

Ad Monsters

JULY 8, 2022

The driving force behind this movement is to leverage blockchain technology to create an inclusive web where people are part of the value exchange and have control over their data and privacy. The term Web3 was first used in 2014 by Gavin Wood , a co-founder of the Ethereum blockchain. What Is Web3? Criticisms of Web3.

Advertising 98

Advertising Cookies Ad Tech Non-Profit 98

Digiday

JANUARY 16, 2023

In this segment, we look at how publishers and marketers are using blockchain technology. Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. Key findings. More than 70% said they do not use it at all.

Marketing 66

Marketing Brand Awareness Retail Fashion 66

Martech Series

OCTOBER 1, 2022

28 by Crain’s New York Business amongst the 100 Best Places to Work in New York City in the Large Employer Category. Marketing Technology News: Blockchain Secured Web3 Solution DGMV-ID Passwordless Login Platform Introduced.

Real Estate 91

Real Estate Healthcare Public Relations MarTech 91

Digital Turbine

MAY 11, 2022

There are established category leaders like Amazon, Netflix, Spotify, and McDonald’s. The top BRAG-gers by category were: Finance : CashApp. While there were some well known names on that list, it certainly was not packed with the industry leaders you would expect from each category. . Food&Drink : Yelp. News : Newsbreak.

Manufacturing 88

Manufacturing Finance Food Entertainment 88

Digiday

JULY 6, 2022

The key hits: Advertising is taking a hit in the pre-recession panic, but not all categories will be impacted the same way. Other categories, however, are performing well despite the looming recession, according to some media executives. We also saw a slight increase in [that category during] the pandemic. Mid-year review.

Media 66

Media Non-Profit Advertising Finance 66

Martech Series

DECEMBER 21, 2022

Since joining the platform in September, iDenfy has landed the number one spot in G2’s Winter report in multiple categories, including Easiest Admin, Best Usability, and Easiest To Use. Currently, G2 has 192 listings in the Identity Verification category available. With a rating of 4.9

Cookies 80

Cookies Communications MarTech Marketing 80

Martech

MARCH 1, 2022

NFT category-specific college sports marketing sponsorship with LEARFIELD partner institutions. ? RECUR is a blockchain-agnostic NFT platform, meaning that it doesn’t tie collectors or university partners to a specific chain like Ethereum when the NFTs are minted. Licensing administration and management through CLC. ?

Media 104

Media Marketing MarTech 104

Martech Series

SEPTEMBER 21, 2022

Baffle announced that it was named as a Sample Vendor in the Gartner ® Hype Cycle Report for Privacy in the categories of Format Preserving Encryption (FPE) and Secure Multiparty Computation (SMPC), and the Gartner ® Hype Cycle Report for Data Security in the category of Multicloud Key Management as a Service.

MarTech 82

MarTech Marketing 82

Martech Series

SEPTEMBER 29, 2022

Marketing Technology News: Blockchain Secured Web3 Solution DGMV-ID Passwordless Login Platform Introduced. He has an excellent track record of successful category creation covered by the New York Times and Fortune. Sarig was most recently Chief Marketing Officer at Indiggo, an AI-driven cloud solution for leaders.

Marketing 82

Marketing MarTech 82

Martech Series

JANUARY 19, 2023

Below is a list of 30 companies from three fields of particular interest drawn from the newly added categories in the 2023 edition. However, the use of blockchain (distributed ledger) technology is steadily expanding, mainly in gaming and communication services, and 7 companies in this area were selected this year.

Marketing 78

Marketing Retail Food Entertainment 78

Digiday

SEPTEMBER 21, 2022

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. DECIPHERING THE BUSINESS OF THE BLOCKCHAIN. “I I try to have fun when we create deals so it’s not just a plug and play display ad on our site.”. “The

Advertising 65

Advertising Public Relations Education Display Advertising 65

Martech Series

JANUARY 18, 2023

Over the past year, enterprise brands such as Starbucks, Nike and Lacoste have all begun leveraging web3 and blockchain technology to deepen relationships with their customers using collectible digital assets, many of which offer additional rewards, experiences and access to exclusive products and events. .”

MarTech 80

MarTech Ad Tech Media Marketing 80

Digiday

APRIL 6, 2023

Endeavor’s acquisition of UFC helped broker “very lucrative deals,” including with Modelo beer and blockchain firm Vechain, said Jason Solomon, host of the award-winning podcast Solomonster Sounds Off, recapping the professional wrestling landscape since 2007.

Advertising 66

Advertising Banner Entertainment Audience 66

Martech Series

NOVEMBER 2, 2022

At Goodtal, service seekers can select companies from various business categories that meet their project requirements. The service seekers can also utilize the filter option to swiftly find out the companies that specialize in their project’s needs.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech Series

SEPTEMBER 15, 2022

A world expert on sustainable business and co-founder of the UK School of Sustainability, Richard most recently was Chairman and CEO of HFM Group, a global strategic growth and capital consulting firm that spearheaded projects across a number of consumer, EV transportation, and technology categories and geographies.

Retail 83

Retail MarTech Marketing 83

Martech Series

AUGUST 1, 2022

“We are excited and humbled by the belief and overwhelming support from our new and existing investors and partners to continue executing towards our mission of bringing the next 100M users into the NFT and blockchain space,” said Lin Dai, CEO of OneOf. “As

Pop-Up 82

Pop-Up MarTech ROI Marketing 82

Digiday

AUGUST 31, 2022

From an audience perspective, the age demographics and content categories generally align. And while breaking news isn’t a current focus for BDG, Vice News could serve as the entrance into this category, as well as a key player in building out social strategy and video content. Time will pursue its blockchain interests.

Media 68

Media Non-Profit Food Healthcare 68

Martech Series

JUNE 3, 2022

The logo is altered to symbolize NFTICALLY’s dynamic future in the NFTs, as well as the blockchain & Web 3.0 Making it user centric, NFTICALLY has also enrolled an option to show/hide and browse by category feature for the homepage of NFT marketplaces. ecosystem for a unified immersive experience.

MarTech 52

MarTech Marketing 52

Automatad Inc.

JANUARY 15, 2024

By segmenting the user into different categories, publishers can provide more detailed information about their users, which attracts multiple demands and intensifies competition. Blockchain-based ad chain : Blockchain is popular for its decentralized network and transparency.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Digiday

OCTOBER 19, 2022

Bearing that recent history in mind, Digiday’s first annual media agency report examines the current and future state of media agencies from the perspective of client spending (within media channels and by client categories), and from agencies’ own investments in staffing and practice areas. Both categories also cut spending.

Agency 68

Agency Media Retail Entertainment 68

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast.

Agency 69

Agency Media Pharmaceuticals Education 69

Digiday

JUNE 9, 2022

High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Unlike mattresses and toothbrushes, the crypto category isn’t something as easily understood.

Brand Awareness 52

Brand Awareness Ad Inventory Marketing Food 52

Martech Series

AUGUST 19, 2022

It’s not uncommon for some brands to manage each major content category—blogs, customer support, email campaigns, and Search Engine Marketing (SEM)—through a different CMS. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers. Taking a Headless Approach.

Rich Media 93

Rich Media MarTech Media Audience 93

Digiday

JULY 27, 2022

Media advisors and analysts say they’re seeing warning signs but are waiting to see how much of a hit certain advertising categories take before proclaiming a recession. Up and down ad categories. Just like in Q2 2020, certain advertising categories are experiencing decreases while others are growing. for advertising.

Media 65

Media Cookies CPM Pop-Up 65

Martech

FEBRUARY 16, 2022

That might be an interesting session for you to attend because you’ve demonstrated interest in the electric vehicle category,” said Perry. For example, we didn’t know how our shows on very complex crypto topics and blockchain were going to perform, but they’re some of our most popular shows. Image provided by Public.

Education 98

Education Marketing Conversion MarTech 98

All About Advertising Law

JULY 29, 2021

An NFT is secured by a blockchain using cryptography and a network of computers that update a common shared ledger. Q: Has Venable received any direction from the payment brands regarding appropriate Merchant Category Code (MCC) classification for NFTs? A: A numbered art print is a good comparison.

Conversion 88

Conversion Audience Agency Marketing 88

Chief Martech

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. But the category as a whole is evergreen, continually adapting new technologies to marketing. You might think, “Oh, martech is an S-curve, and we’re now at the top of it.” ” But I disagree.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Digiday

NOVEMBER 27, 2022

Others, including Publicis Groupe and Horizon Media, have similar experiments in areas of blockchain, non-fungible tokens, metaverse and gaming as Web3 interest grows. While the full experience of the Dentsu NXT Space will launch at CES early next year, Digiday got a preview of some features coming to the space.

Media 68

Media Retail Education Marketing 68

Clearcode

APRIL 3, 2023

New technologies like blockchain, IoT & virtual reality — technological advancements have helped to maintain the transparency and anonymity in case of using cryptocurrencies for deposits and payouts in gambling and and virtual reality provided players with immersive experiences. Regulates lucky draws.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Blockchain technology will play a crucial role in securing the transparency of transactions, ensuring that each impression is legitimate.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Venture Beat

APRIL 19, 2022

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises. Read More.

Marketing 119

Marketing 119

Single Grain

FEBRUARY 4, 2022

A cryptocurrency wallet that works with the blockchain protocol on which NFTs are based is called an NFT wallet. Unlike your physical wallet, you don't store NFTs or cryptocurrency in your back pocket; they're on the blockchain. Browse by category. You keep private keys in the wallet that grant access to the tokens.

Marketing 81

Marketing Agency Media 81

Digiday

NOVEMBER 20, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. Marketers were least likely to exclusively use in-house options for data collection and application construction.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Digiday

OCTOBER 10, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. Voice-to-text is another form of NLP that tends to be used mostly internally by publishers.

Machine Learning 69

Machine Learning Audience Ad Targeting Media 69