AdExchanger
APRIL 21, 2024
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies. The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger.
Seth Godin
APRIL 21, 2024
It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem, they probably would have. But they’re making it hard because they have decided that there are people or systems that aren’t worth challenging.
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AdExchanger
APRIL 21, 2024
It’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made a SeaWorld front row soak zone-style splash at the largest annual gathering of privacy professionals in the world. But, as […] The post Get Caught Up Quick On The American Privacy Rights Act appeared first on AdExchanger.
Digiday
APRIL 21, 2024
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. And yes, the chances of advertisers changing their minds over advertising there are slim to none. But, with a slew of new moves like hiring sprees, schmoozing with creators and media personalities, dangling payment talks, tossing in some fresh featu
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
APRIL 21, 2024
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […] The post The Global Privacy Control Is Limiting.
Digiday
APRIL 21, 2024
For nearly a decade, brand safety has been the ad world’s white whale — constantly evading the harpoon of those looking to steer clear of dangerous or salacious content. But the proliferation of generative AI has conjured up an even scarier kind of monster: a multi-headed hydra. The fight is already on. To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 21, 2024
Amazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers, becoming the second major live-action video game adaptation to break through to a wider audience after 2023’s “ The Last of Us.” As film and TV studios race to adapt popular video games to the big screen, post-apocalyptic fiction could be the secret to mainstream success.
Rob Campbell
APRIL 21, 2024
Maybe this is an American thing, but what the f**k is a Fluffer Nutter Pie? More than that … why is something with that name associated with childhood? That seems the least appropriate audience it should be connected to. And finally, why is a ‘pie’ a sandwich? A sandwich you apparently ‘scoop’ I am so utterly confused … but I also acknowledge, this may reveal I am a sicko with zero culinary appreciation.
Digiday
APRIL 21, 2024
Despite the growing number of women and girls in gaming, many face challenges competing in esports. But media agencies are hoping to change that while also driving more gaming content and entertainment. Stagwell’s business-focused media agency Gale and its client dairy brand MilkPEP are launching a “Fortnite” tournament for women to increase participation and pay equity, Digiday has learned.
Digiday
APRIL 21, 2024
The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. Attendance was up more than 1,000 over 2023 to hit 3,600, and by and large attendees felt they were able to network and catch up with colleagues and clients just as, and in some cases more, effectively there as other tentpoles – be it CES, Cannes Lions, Dmexco or Advertising Wee
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Digiday
APRIL 21, 2024
The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, the company’s svp and head of sales for North America. Until now, The Guardian US and its U.K. operation have considered political ads only on a case-by-case basis, according to a company spokesperson, and in the U.S., the publisher has only ever had one inbound campaign for a pol
Digiday
APRIL 21, 2024
As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they can only shift budgets so far towards greener media until the data exists to prove lower-carbon campaigns perform just as well as traditional campaigns.
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