Sat.Apr 06, 2024 - Fri.Apr 12, 2024

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McDonald’s Made Scented Billboards That Smell Like Its French Fries

Adweek

A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red.

Agency 358
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When is the Best Time of Day for Selfies?

Ad Rants

If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you'll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look. So, below, we've created a guide for the best time of day for selfies.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’

Adweek

Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content.

Media 335
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Jevons paradox is not surprising

Seth Godin

When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up , because more efficient code is more attractive, and we want more of it. Household appliances that are designed to save time and trouble end up being used for more than simply maintaining the previous level of tidiness.

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ID5 Wins “Buy-Side Endorsement” as Sir Martin Sorrell Joins $20 Million Funding Round

VideoWeek

ID5, an identification services provider, has raised $20 million in its latest funding round, the company announced this morning. The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.

Cookies 119
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Paramount Hires a Bank to Explore the Sale of VidCon

Adweek

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The.

Media 326
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The marketing department

Seth Godin

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Q

Marketing 117
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Medium Separates from the AI Pack

AdPulp

Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor.

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The Rise and Remit of the Chief Brand Officer

Adweek

There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of customer engagement and the implications and opportunities for better brand-building. In most organizations, the CBO role complements the CMO, where both.

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Surprise and uncertainty

Seth Godin

Until just recently, a solar eclipse wasn’t a tourist event. It was the cause of real panic. Two reasons that are worth considering: It was a surprise. They were not predicted. They were unexplained. No one had any idea what was going on. Eliminate surprise and explain the circumstances and panic starts to fade.

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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser.

Cookies 109
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AI experiment exposes sexism in football for Lay’s

More About Advertising

In Brazil, AlmapBBDO and PepsiCo’s Lay’s used AI to make sports journalist Elaine Trevisan sound like a man when she was commentating on a football match. As a result, she got a lot more respect on social media, and no comments suggesting she go back to the kitchen etc. No surprises there, but it’s always … The post AI experiment exposes sexism in football for Lay’s first appeared on More About Advertising.

Media 98
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Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table

Adweek

Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the ages of one and 100 having breakfast before a big day. Academy Award nominee Misan Harriman and his close collaborator, Domizia Salusest, took black-and-white photographs of.

Food 314
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Analyzing the last move

Seth Godin

When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what just happened. “What if they had called a different play?” This overlooks the real issue. It’s the first move, or the fifth, that led to this problem, not what happened at the last moment. Creating the conditions for success is a very different project than finding a heroic move that saves the day.

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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside

MarTech 106
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

AdExchanger

Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

Ad Tech 95
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Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand

Adweek

Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multiyear pact, according to Roberto Ramirez Laverde, Bacardi.

Marketing 323
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Launching GOODBIDS

Seth Godin

Over the next few days, I’m going to feature a new project we launched today. A small and mighty team has been working on this for a year. I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about a billion dollars a day from individuals. That money goes to great use–for the arts, for healthcare, for education, for countless projects that benefit our communities.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. But those days are over. Today’s consumers are digital detectives with a wealth of information at their fingertips.

MarTech 107
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian

AdExchanger

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its open-source MMM model, called Meridian, last month. A marketing mix model (MMM) is a way to attribute ad spend channel […] The post As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian appeared first on AdExchanger.

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Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns

Adweek

Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming.

Media 311
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The color-coded wires

Seth Godin

Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat’s nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just as I have no idea if Eliot Peper writes his novels in Scrivener or Word.

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MessageGears to operate with the Snowflake data cloud

Martech

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowfl

MarTech 105
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era

Ad Monsters

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Now, feedback on Google’s Privacy Sandbox fuels more confusion. The IAB Tech Lab found few use cases viable in the Sandbox.

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Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas

Adweek

Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer Olympics will help it cement that status. The German sportswear company has unveiled its first global brand campaign in a decade, "Forever Faster," highlighting its performance prowess and targeting everyone from athletes to your regular.

Marketing 309
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Updating our stuck interactions

Seth Godin

There are few sitcoms, thrillers or plays where the plot can tolerate the addition of a cell phone. Once the characters have the ability to connect and clear up misunderstandings at will, a lot of tension disappears. If Juliet had had a smartphone, she and Romeo would have ended up married, living in a house in the suburbs. And the ubiquitous meeting-in-person has a similarly long history.

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SAP Emarsys launches AI Product Finder

Martech

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.

ROI 105
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.