article thumbnail

Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This event could be an email, text message, app notification, or media ad.

article thumbnail

User Consent and Privacy in Mobile Ads

The Ad Tech Blog

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Definitive 2024 Handbook for Mobile Ad Mediation Platforms

AdPushup

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

article thumbnail

Top 8 Mobile Ad Networks for Publishers (2023 Update)

AdPushup

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

article thumbnail

How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

article thumbnail

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

Martech Series

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

article thumbnail

Ryan Reynolds Comforts Jury Duty’s Ronald Gladden in Mint Mobile Ad

Adweek

But in his latest Mint Mobile spot, Ryan Reynolds is serving a sales pitch and exposure therapy to a juror who has had more than just a few long days to complain about. Being called for jury duty is an undeniable headache, and dodging this commitment is a universal cause for celebration. Reynolds and the.