Mobile Ads Related Topics 
Monetize More
MARCH 14, 2023
Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Keep your ad copy concise and to the point.
Monetize More
MARCH 14, 2023
Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Keep your ad copy concise and to the point.
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AdPushup
MARCH 23, 2023
Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.
AdPushup
MARCH 17, 2023
We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game.
Martech Series
JANUARY 31, 2023
The data-driven report empowers mobile app developers and marketers, across verticals, to drive better performing mobile ad campaigns. Putting the best creative pieces together doesn’t always guarantee a win,” Jansen added. “To
Brid.tv
DECEMBER 21, 2022
Are you an app developer looking to turn your latest mobile game into a source of income? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work?
Monetize More
NOVEMBER 24, 2022
Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops?
Ad Colony
JUNE 13, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile Ad Spend Expected to Hit $350 Billion This Year.
Playwire
MAY 10, 2022
Despite the pandemic, ad revenue projections for both desktop and mobile paint a rosy picture for publishers. Mobile ad revenue is seeing unprecedented growth, while desktop remains a bastion of solid revenue projections for publishers. Ad RevenueKey Points.
AdPushup
MAY 29, 2022
billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. According to Statista, there are 4.66
Marketing Dive
JANUARY 11, 2023
The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend
Playwire
MAY 6, 2022
App mediation solutions were initially built to help app developers easily monetize their apps with ads. Key Points. A few mediation partners have come to be known as the “top providers.”.
AdExchanger
AUGUST 1, 2022
Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. . Ad Exchange News
Playwire
MAY 15, 2022
Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. Ad Revenue Mobile AdvertisingKey Points.
VideoWeek
JUNE 6, 2022
Nearly two-thirds (65 percent) of mobile advertisers are planning to increase their ad spend this year, despite more than half (55 percent) reporting that mobile advertising became more difficult in 2021. Ad-apting to ATT. Ad Tech News
Oko
JANUARY 24, 2023
Technological advancements can be a big boon for publishers and advertisers looking to expand their digital ad networks. But there is a downside to these new developments that can cost a world of financial ruin.
Digiday
MARCH 23, 2023
Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular — and perennial — challenge regarding how they bid on ads within publisher inventory.
Admixer
MARCH 23, 2021
billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats.
Monetize More
JULY 14, 2022
If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. What are Google AdSense Vignette Ads?
More About Advertising
AUGUST 29, 2019
Ad Tech Advertisers Agencies Finance Media News mobile ad fraud SDK spoofingBy staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.
MNTN
NOVEMBER 3, 2022
Mobile and social media advertising used to be a one-two punch for advertisers. New Study Says Mobile is the Past, CTV the Future. How Mobile Is Navigating a Streaming World. The post Almost 100% of Brands Polled Say CTV Will Be Bigger Than Mobile Ads appeared first on MNTN.
PubMatic
MAY 25, 2022
What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. AppAnnie, for example, has pivoted their business into “Data.ai” to share contextual signals that can help mobile advertisers find their audiences.
More About Advertising
MAY 3, 2017
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Ad Tech Advertisers Finance Media News mobile ads
Digital Turbine
JUNE 13, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile Ad Spend Expected to Hit $350 Billion This Year .
RevX
SEPTEMBER 13, 2021
In the past couple of years, fintech has become a lot like mobile gaming. And growth marketers in mobile gaming are not like other growth marketers. I recently asked Rovio COO Kieran O’Leary what mobile growth experts at brands can learn from the mobile gaming space. “I
MobileAds
JANUARY 20, 2021
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. There’s no such thing as a universal ad format.
Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands?
More About Advertising
MARCH 4, 2019
Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Advertisers Agencies Analysis Creative desert island ads featuredMartin Smith is strategy director of London creative agency and production company Twelve. Now we sit, alone and wait for two blue ticks or a read receipt to make us feel cared for.
Lemonads
MAY 4, 2020
There are more than 5 billion unique mobile internet users in the world and this number is constantly rising. Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. What Makes Mobile Ads Special?
RevX
AUGUST 2, 2022
But, if there’s one thing that can act as an antidote to ad blindness, it is ‘Ad Creative Excellence.’ Mobile marketers can stand out in a cluttered digital space when they bet big on ad creative excellence. How Important is Ad Creative Excellence?
Brid.tv
DECEMBER 2, 2022
billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue?
AdExchanger
MARCH 14, 2023
As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions. Mobile Andreas Naumann AppsFlyer CAAF Coalition Against Ad Fraud featured Mobile ad fraud Protect360 SKAdNetwork
More About Advertising
JULY 30, 2015
Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Ad Tech Advertisers Finance Media NewsZuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn – takes to video. Pivotal Research Group’s Brian Weiser says Google and Facebook now dominate.
AdExchanger
NOVEMBER 15, 2022
Privacy Android Privacy Sandbox attribution reporting beta featured FLEDGE Google Ad ID mobile ad ID SDK Runtime Topics APIPeople spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C.
MobileAds
JANUARY 25, 2021
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. What is a Mobile Ad Serving?
AdExchanger
SEPTEMBER 27, 2022
The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.
AdExchanger
JUNE 1, 2022
Mobile ad tech acquisition Airship app store optimization App Stores Brett Caine Dave Bell discovery Gummicube mobile app marketing user acquisition user retentionApp store discoverability has always been a battle.
More About Advertising
OCTOBER 4, 2017
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. In 2016, mobile activity accounted for over half of the UK’s digital advertising, amounting. Ad Tech Advertisers Creative Finance Media News Research Technology iotec mobiles programmatic
Martech Series
FEBRUARY 27, 2023
ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. The post ClearPier Acquires Hang My Ads for $35M, Further Strengthening its Performance Mobile Offering appeared first on MarTech Series.
More About Advertising
MAY 17, 2016
To be honest, not many things immediately spring to mind as highlights from the last 12 months. And who knows what will appeal to the juries – hopefully not a load of scam case histories that have never been seen in the real world and never made any difference to a client’s business. Anyway, here. News featured Neil Christie top tips for Cannes
AdPushup
FEBRUARY 28, 2023
In today’s digital age, mobile video advertising has become essential to any successful marketing campaign. Keep reading to learn all about the Mobile Video Advertising, how you can use it, best practices, and examples.
Brid.tv
JULY 26, 2022
Learn everything you need to know about rewarded video ads and whether they're an effective monetization tool for publishers. The post A Publishers Guide to Rewarded Video Ads: Everything You Need to Know appeared first on BRID TV.
Brid.tv
DECEMBER 20, 2022
Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? Unity Ads 5. Banner Ads.
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