Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

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Mobile Ads ROI Impressions MarTech 84

Adweek

MAY 9, 2023

But in his latest Mint Mobile spot, Ryan Reynolds is serving a sales pitch and exposure therapy to a juror who has had more than just a few long days to complain about. Being called for jury duty is an undeniable headache, and dodging this commitment is a universal cause for celebration. Reynolds and the.

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Mobile Ads 246

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

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Ad network Mobile Ads Ad Tech Advertising 52

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

AdPushup

MARCH 17, 2023

We’ll explain everything from the definition of Mobile Ad Fraud to best practices for protecting your business, and we’ll even discuss future trends and offer insights on how to stay ahead of the game. Have you noticed how mobile advertising has become increasingly important as the use of mobile devices continues to grow?

Mobile Ads 52

Mobile Ads Advertising Ad Ops Ad Tech 52

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Banner Non-Profit 52

Playwire

MAY 10, 2022

Despite the pandemic, ad revenue projections for both desktop and mobile paint a rosy picture for publishers. Mobile ad revenue is seeing unprecedented growth, while desktop remains a bastion of solid revenue projections for publishers. Playwire can help you earn a bigger share of the ad revenue pie. Key Points.

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Mobile Ads 52

Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

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Mobile Ads Video Ads Brand Awareness Entertainment 52

Oko

JANUARY 24, 2023

Ad fraud exists in many forms, and it becomes increasingly common as scammers find new ways to trick advertisers out […] The post The Complexities of Mobile Ad fraud: What is it? But there is a downside to these new developments that can cost a world of financial ruin. appeared first on OKO Digital.

Mobile Ads 52

Mobile Ads Ad network Advertising 52

AdExchanger

AUGUST 1, 2022

Break The Bank Last year, when Apple introduced the AppTrackingTransparency framework, mobile analyst Eric Seufert described it as akin to “robbing the mob’s bank” – an allusion to “The Dark Knight,” when the Joker takes half the mob’s money and most of their turf. .

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Mobile Ads Food Ad Exchange 84

Ad Colony

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year. And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. And we already know that Android will be implementing privacy features in the near future.

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Mobile Ads Advertising Food Marketing 75

Admixer

MARCH 23, 2021

That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. The post The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide appeared first on Admixer.Blog.

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Mobile Ads 52

VideoWeek

JUNE 6, 2022

. “And yet, despite a rough 2021 for mobile advertisers’ bottom lines, and with more change ahead, our research shows that advertisers’ optimism remains strong.” ” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.”

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Mobile Ads Advertising Marketing Ad Tech 65

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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Display Advertising Mobile Ads Banner Advertising 52

MNTN

NOVEMBER 3, 2022

Some of the key findings from the report: 98% of businesses think CTV advertising will be bigger than mobile advertising: While nearly all of the marketers interviewed believe CTV will overtake mobile ads, 25% think this will happen very soon: within the next 2-3 years.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Marketing Dive

JANUARY 11, 2023

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

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Mobile Ads 131

Digital Turbine

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year . And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. And we already know that Android will be implementing privacy features in the near future.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

PubMatic

MAY 25, 2022

The post Use This Tactic to Get More Out of Mobile Ads appeared first on PubMatic. An Advertiser Perceptions report shows that perceptions are changing, and in-game advertising has the highest optimism from brands thinking about increasing budget in different content categories. This post originally appeared on ANA.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

Playwire

MAY 3, 2023

Key Points App mediation solutions were initially built to help app developers easily monetize their apps with ads. A few mediation partners have come to be known as the “top providers.”

Mobile Ads 52

Mobile Ads Ad Tech 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Playwire

MAY 6, 2022

App mediation solutions were initially built to help app developers easily monetize their apps with ads. Key Points. A few mediation partners have come to be known as the “top providers.”.

Mobile Ads 59

Mobile Ads 59

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

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GDPR Mobile Ads Conversion Rate Conversion 130

Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods.

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Ad network Mobile Ads Ad Tech Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

AdPushup

MAY 29, 2022

billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. According to Statista, there are 4.66

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

RevX

SEPTEMBER 13, 2021

On mobile, we more frequently call that user acquisition , and hence the comparison with gaming apps. So what’s going on in fintech mobile marketing? Given all this massive change, I thought I would take a look at fintech mobile ad spend since January 2019 and see what might be happening.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Playwire

MAY 15, 2022

Mobile apps need healthy incoming revenue to survive, and they need to increase it over time to grow and thrive. Mobile app revenue tends to stagnate after the initial push to establish the app's audience base. But several tried-and-true methods can help you take your mobile advertising revenue to the next level. Key Points.

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Mobile Ads Audience Advertising 52

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. LEARN MORE Is All Mobile Ad Fraud Preventable Fraud?

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

More About Advertising

MAY 3, 2017

Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.

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Mobile Ads Viewability Media Ad Tech 49

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

InMobi

JULY 10, 2014

The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the world of mobile ad attribution has never been short on options and excitement.

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