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How to transform your website into a continuous marketing powerhouse

Martech

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Marketing 129
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Optimizing LLMs for B2B SEO: An overview

Martech

For those, rich media integration using videos, infographics, and charts to enhance engagement and improve content retrievability will help spur inclusion in search results. For example, a company specializing in ERP software can design content to appear for queries like: What are the best ERP solutions for mid-sized companies?

SEO 112
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The 13-point roadmap for thriving in the age of AI search

Martech

Build a multi-modal content strategy SEO relied on the written word because initially the cost/performance element of SEs (and their accuracy) didnt allow for anything beyond it and the slow-loading time of media pages couldnt hold audience attention. Were now in a world of fast connections and rich-media enabled devices.

SEO 115
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mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

Exchange Wire

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, alightweight rich media technology, directly into mediasmarts Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [.]

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Why Radio Could Be Key to Driving In-Car Video’s Success

VideoWeek

To convince people to sign up to these subscriptions, car makers include as many attractive features as they can, and that’s where rich media comes into play. Nowadays however, it’s becoming increasingly common for car makers to sell subscription packages based around connectivity.

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Amazon widens access to video generator as AI ad tools gain traction

Marketing Dive

The fast rollout of the solution, which spins up half a dozen videos based on the input of a product ID, speaks to the mounting arms race between digital advertising platforms when it comes to leveraging generative AI to produce rich media assets, particularly for small- and mid-sized marketers that typically can’t afford them.

Retail 81
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Beyond tagging: High-value GenAI use cases for DAM by Vertesia

Martech

The reason for this is simple: images, video, audio and other rich media assets arent self-describing. Computer Vision is a particular aspect of artificial intelligence (AI) that enables computers to interpret images, video and other rich media assets.