InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Easy to Implement — Display ads are generally less complex to integrate. Start Monetizing FAQ 1.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

DECEMBER 10, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Monsters

NOVEMBER 14, 2022

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

Machine Learning 67

Machine Learning Rich Media Cookies Header Bidding 67

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Paleo AdTech

MARCH 17, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

APRIL 2, 2013

The ability to deliver the same rich and immersive experience that TV content offers to mobile consumers is easily possible with Rich Media ads. Rich media ads are as easy to create, as they are engaging. Mobile ad spend is expected to grow to $7B over the next few years.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

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Rich Media Impressions Video Ads Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Ops Ad Server Rich Media Viewability 52

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory.

Non-Profit 59

Non-Profit Video Ads Ad Inventory Fill rate 59

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. More preferential treatment from ad networks.

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Ad network Audience Header Bidding Ad Exchange 52

Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. The term session RPMs are used more often by ad networks compared to ‘RPS’ but they are the same.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad?

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

DECEMBER 1, 2023

Companion ads Companion video ads are usually displayed alongside the main video content, such as banners or text ads. This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. So, you must have a connection with the best ad networks.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

AUGUST 25, 2021

Data from Dozens of Ad Networks For publishers, affiliates, and advertisers, having data available about the different ad networks is essential to creating a profitable partnership. Ad Creatives for Conversions Adbeat lets you see the top ads in your industry based on the search you perform.

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

JULY 24, 2013

Of the following tablet-optimized ad slot sizes, InMobi recommends using the 728—90 px, 300—250 px, and 468—60 px slot sizes in the app for best results. 2) Use ad formats that work best on tablets: High definition ad formats match perfectly with the high-resolution display of tablets, creating a deeply engaging experience for users.

Advertising 40

Advertising Rich Media Real Estate Banner 40

Brid.tv

JULY 3, 2023

No advertiser is willing to risk serving ads alongside inappropriate or inaccurate content. Hosting costs — with large volumes of user-generated content, especially rich media , publishers will have to employ a hosting platform. That is why many advertisers avoid promoting their brands on websites with user-generated content.

SEO 52

SEO Rich Media Fashion Media 52

InMobi

FEBRUARY 5, 2013

Do not try to force fit an ad of wrong dimensions into different devices. These ads provide some of the best methods to smartly engage with your user and are definitely tools you should try to leverage Lets take a look at a few ads that resonate very well with users along with the statistics of these ad formats.

Real Estate 52

Real Estate Banner Rich Media Ad network 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative. Is it interactive?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. Interested in monetizing your Marmalade App ?

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 9) Campaign Types.

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Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

SEPTEMBER 30, 2019

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

SEPTEMBER 10, 2013

The result shows in our data as the InMobi ad network has seen a virtual explosion in the number of ad requests originating from iOS 7 devices. Our network has experienced millions of ad requests from the newer OS, with this number jumping almost five times in the last month and a half. Thats not all!

Rich Media 52

Rich Media Banner Ad network Video Ads 52

InMobi

JANUARY 10, 2019

Native ads, experiential playable ads, interactive rich media ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. 4) Mobile Ad Networks Provide Real-Time Insights “Life moves pretty fast.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

OCTOBER 17, 2013

According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 The core of mobile ad market will be Rich Media which requires users’ active engagement,” said Seung-Yeon Kim. billion in 2012.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

SEPTEMBER 19, 2019

Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. Add interactivity and mobile-first capabilities to your video ad creatives. This ensures that the video doesn’t need to buffer and can just seamlessly play as soon as the end user is ready.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

SEPTEMBER 18, 2012

User Privacy, New Identifiers and Limit Ad tracking feature For mobile ad networks and app developers monetizing viads, of special interest is the introduction of the new limit ad tracking feature. What this means is that user can now choose to block ad tracking used by ad networks to deliver relevant ads across apps.

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Geo targeting Ad network Rich Media Mobile Ads 40

Lemonads

SEPTEMBER 2, 2021

Some of these platforms include: Google Ads and Google Display Network Google Ads is regarded as the largest ad network in the world because it allows you to place ads throughout Google search results pages.

Affiliates 52

Affiliates Rich Media Media Ad network 52