Adweek
APRIL 24, 2024
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising.
The Ad Tech Blog
APRIL 24, 2024
Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively. Integration of AI with AR in advertising helps gather real-time data and insights, which can be used to refine and personalize advertising efforts further.
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Adweek
APRIL 24, 2024
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached--as a mere transaction after all the creative.
Ad Monsters
APRIL 24, 2024
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Sometimes the hardest part of achieving a huge goal is figuring out how to get started. Take reaching net zero. Digital ad tech is a carbon-intensive industry. Everything we do is virtual, demanding electricity and power.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 24, 2024
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg's cost-cutting "year of efficiency," which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with.
Ad Beat
APRIL 24, 2024
Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023: Spotify has long domi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 24, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […] The post Ibotta Crosses The IPO Finish Line – Now The Real Work Begins appeared first on AdExchanger.
Adweek
APRIL 24, 2024
As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and chief executive Elon Musk declared the business was set to "give advertising a go" having eschewed it for 20 years. However, 10.
Martech
APRIL 24, 2024
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.
Adweek
APRIL 24, 2024
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations.
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Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.
Adweek
APRIL 24, 2024
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. "Every once in a while, a revolutionary product comes along that changes everything," Wilson tells a rapt audience.
More About Advertising
APRIL 24, 2024
Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might … The post Every dog has its day in The Or’s new film for Tails.com first appeared on More About Advertising.
Adweek
APRIL 24, 2024
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals. When buyers test alternative identifiers, like ID5, UID2, RampID, or a whole host of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
APRIL 24, 2024
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [.] The post Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer appeared first on ExchangeWire.com.
AdExchanger
APRIL 24, 2024
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side appeared first on AdExchanger.
Seth Godin
APRIL 24, 2024
It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later. Two challenges: Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we ought to be doing. And sometimes, a really exciting opportunity is so exciting we forget to look.
AdExchanger
APRIL 24, 2024
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […] The post How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Basis
APRIL 24, 2024
Here we go again… After months and months of promises, pinky promises, and stone-faced utterances of “No, we really really mean it this time!”, Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Again. This time, to an as-yet unannounced time beyond Q4 2024.
AdExchanger
APRIL 24, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] The post Is This TikTok Ban, Like, Happening?
Digiday
APRIL 24, 2024
The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history. One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience : “S**t’s changed.
Ad Badger
APRIL 24, 2024
SUBSCRIBE Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon. Read More How to Use Broad Match and Modified Broad Match on Amazon? [The PPC Den Podcast] The post How to Use Broad Match and Modified Broad Match on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
APRIL 24, 2024
On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [.] The post Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity appeared first on ExchangeWire.com.
Ad Badger
APRIL 24, 2024
In this article, Ad Badger delves deeper into what Amazon Brand Registry is. Amazon’s Brand Registry is a helpful service. Read More What Is Amazon Brand Registry? The post What Is Amazon Brand Registry? appeared first on Ad Badger.
Digiday
APRIL 24, 2024
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task. Gamesquare’s acquisition of FaZe Clan, reported by Digiday last October , went through last month. The storied esports organization is now part of Gamesquare’s broader portfolio, which also includes gaming and esports companies such as Ninja Labs and Stream Hatchet.
IAB Tech Lab
APRIL 24, 2024
We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source). Advancements in AI, particularly Large Language Models (LLMs), […] The post Embracing AI to Safely & Effectively Reach Audiences appeared first on.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
APRIL 24, 2024
Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.
Digiday
APRIL 24, 2024
When it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet. The U.S. Senate passed a bill (79 votes to 18) on Tuesday to ban TikTok in the U.S. if owner ByteDance doesn’t sell its shares within nine to 12 months. It’s a revision of a previous bill, approved by the House, which gave ByteDance 165 days to sell TikTok.
More About Advertising
APRIL 24, 2024
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first … The post UK advertising clocks up £36.6bn in 2023 first appeared on More About Advertising.
Digiday
APRIL 24, 2024
Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a partir del 24 de abril. Para el proyecto, Pepsi se asoció con el popular chef de origen mexicano Aarón Sánchez , el programa de edición limitada, que es una coproducción del estudio multicultural MECENAS , cuenta con ocho episodios dedicados a enaltecer la diversidad de la cocina hispana. “
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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