Adweek
MAY 3, 2024
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than.
The Ad Tech Blog
MAY 3, 2024
Understanding Decentralized Ad Verification Key Points Enhanced Security: Decentralized systems reduce the risk of fraud and data manipulation by distributing data across multiple nodes. Increased Transparency: Every transaction and data exchange is recorded on a blockchain , ensuring transparency and traceability. User Privacy: By decentralizing the verification process, user data remains private and secure from unauthorized access.
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Adweek
MAY 3, 2024
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven.
Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 3, 2024
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a "dangerously potent" platform. "Warden" shows an inmate being busted for having a can of Orange Tango--"the most powerful.
Exchange Wire
MAY 3, 2024
Cookieless curation platform Onetag has bolstered its senior global team with four new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry Charalambous joins Onetag [.] The post Onetag Continues Global Expansion with Four Senior Hires appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 3, 2024
Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence. The event was a hypefest for AI-powered ad products and creator tools, including several new features designed to bring ad spend more in line […] The post Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators appeared first on AdExchanger.
Seth Godin
MAY 3, 2024
The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something with a credit card, we’re choosing the long-term cost of paying the ongoing debt.
AdExchanger
MAY 3, 2024
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, but tapping into the power of US sports fandom to boost business growth. And, in keeping with their data-driven ethos (and […] The post Liquid I.V.
Digiday
MAY 3, 2024
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices. This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.
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More About Advertising
MAY 3, 2024
Haven’t heard much from Johnny Hornby recently someone said the other day and, indeed, one of adland’s more interesting and engaging characters has been absent from these pages recently. Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer. … The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising.
Ad Monsters
MAY 3, 2024
With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. The video publishing industry is a strange enigma. In what other industry do you create a product, only to make revenue from a byproduct of those products?
More About Advertising
MAY 3, 2024
Unilever seems to be doing a screeching U-turn from its purpose-driven path of recent years and this lively effort from Lola MullenLowe is another example. It’s a pretty good joke (maybe agencies are already vying for Cannes’ new ‘humour’ Lion) and compeletly devoid of any purpose other than to make us laugh and say that … The post MAA Ad of the Week: Lynx from Lola MullenLowe (the pick of a decent crop) first appeared on More About Advertising.
OpenX
MAY 3, 2024
In exciting news, OpenX has been named one of AdExchanger’s Top 50 Programmatic Power Players for 2024. Released every spring, this searchable directory is widely considered the digital marketing industry’s definitive list of the best agencies, strategic partners, and technology service providers who are pushing the industry forward in measurable ways.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
MAY 3, 2024
In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Top Stories TF1 Reports 6.6 Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 percent YoY during Q1, according to the French broadcaster, driven by a 6.6 percent uptick in advertising.
More About Advertising
MAY 3, 2024
After spending a reported £100m on a 15-year sponsorship of the UK’s biggest arena, Co-op Group is now having to spend time and energy distancing itself from the whole thing. Due to ongoing technical issues, Manchester’s new Co-op Live Arena failed to open on 23rd April as planned, and has postponed or cancelled shows at … The post Manchester mess leaves Co-op brand short-changed first appeared on More About Advertising.
Exchange Wire
MAY 3, 2024
This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [.] The post The Stack: OpenAI Sued by Eight Newspapers; Friday’s MadTech Daily appeared first on ExchangeWire.com.
Martech
MAY 3, 2024
The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
MAY 3, 2024
If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an improved search feature or a new billboard in Roku City. While these viewer-facing changes are happening, there’s also a ton of work going on behind the scenes to improve the Connected TV (CTV) advertising experience. From improved audience targeting to advances in automated optimization, these changes can create significant results for advertisers, allowing them to make the mos
Martech
MAY 3, 2024
It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.
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