Adweek
JANUARY 9, 2024
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It's not as simple as Gen Z being.
Martech
JANUARY 25, 2024
Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
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Seth Godin
JANUARY 10, 2024
Frederick Lewis Donaldson created a list of seven social sins that was soon popularized by Gandhi. One hundred years later, it’s more relevant and more urgent than ever. Wealth without work. Pleasure without conscience. Knowledge without character. Commerce without morality. Science without humanity. Religion without sacrifice. Politics without principle.
AdExchanger
JANUARY 24, 2024
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […] The post Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
JANUARY 18, 2024
Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. Just over a quarter of panelists saw total marketing budgets [.] The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.
AdPulp
JANUARY 26, 2024
It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […] The post The Data-Driven Way to Win Customers’ Hearts appeared first on Adpulp.
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Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
Seth Godin
JANUARY 13, 2024
But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.
AdExchanger
JANUARY 10, 2024
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope in a game of tug of war. On one side we have Google Advertising and sandbox backers, and on the other, industry opponents, including The Trade Desk, who see Google as self-serving and sandbox solutions […] The post Google Tells Ad Tech To Take Its Medicine And Give The Privacy Sandbox A Try appeared first on AdExchanger.
Digiday
JANUARY 11, 2024
Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or supplement their income with other pursuits, according to conversations with six freelancers. Typically, freelance journalists are paid around $0.50 to $1 a word, they told Digiday. But that rate hasn’t changed, despite rising inflation and cost of living.
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Rob Campbell
JANUARY 23, 2024
Back in November of last year, I wrote about how I was eating healthy. It was quite a big thing for me to talk about – which is weird, given I have absolutely no problem writing about death , unemployment or the size of my best friends appendage , to name a but a few of the subjects I’ve waxed lyrical about that many smarter people would rather shut-up that share.
Adweek
JANUARY 24, 2024
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
Seth Godin
JANUARY 14, 2024
“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we need to do to have sufficient skill, insight and reputation to be able to offer someone else a chance to reach their goals?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 4, 2024
New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome users globally, which is the first step in its plan to fully phase out third-party cookies in its browser by the end of this year. […] The post And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome appeared first on AdExchanger.
Digiday
JANUARY 23, 2024
The creator economy has spent the last few years ballooning, vacuuming up more and more ad dollars each year. But the creators, who were once beholden to mysterious social media platform algorithms and anemic creator fund earnings, are increasingly moving to cut out the platforms themselves as middlemen. Because of the platforms’ unpredictable algorithms and mysterious revenue sharing models, social media is becoming more of a marketing vehicle for creators rather than a means to drive revenue i
Adweek
JANUARY 18, 2024
The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.
Adweek
JANUARY 25, 2024
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with "Jenny From the Block." In "Love More Jennifer Lopez," the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic "vibing" to her new.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
JANUARY 24, 2024
Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. "We're really wanting to test, but there's no opportunity," said one media buyer, who requested anonymity to discuss sensitive.
Adweek
JANUARY 22, 2024
Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman's recent connection with the Koch network is the latest example. Edelman, the world's largest PR firm, was working with the Koch network as recently as 2022--the same year that Edelman committed to a more robust climate.
Adweek
JANUARY 10, 2024
The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. "With so much choice for consumers on.
Adweek
JANUARY 8, 2024
WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women's sports, and the firm has now added Bird as chief strategy.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
JANUARY 8, 2024
Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with.
Adweek
JANUARY 3, 2024
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.
Adweek
JANUARY 9, 2024
Yahoo is helping ad buyers get ready for cookie decline. The company is letting buyers compare campaigns running with third-party cookies and identifiers against those running without, days after Google finally deprecated third-party cookies for 1% of Chrome users. This testing capability is an evolution of Yahoo's Identity Solutions, which covers addressable and non-addressable inventory.
Adweek
JANUARY 30, 2024
Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership. Other platforms, including TikTok, YouTube Shorts and.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
JANUARY 25, 2024
In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership. The equity investment aimed to supercharge Recurrent Ventures' commercial.
Adweek
JANUARY 31, 2024
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election later this year. But both sets of cuts share a variety of strategic explanations, particularly retrenching to core competencies in order to focus on content that drives.
Adweek
JANUARY 30, 2024
DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you're going to pull off arguably the most ambitious giveaway in Super Bowl history, you need no shortage of friends in high places. DoorDash will use its 30-second ad in.
Adweek
JANUARY 18, 2024
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic. Search-engine-optimization marketing company BrightEdge--which sells SEO expertise--has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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