Adweek

DECEMBER 26, 2023

Agency leaders around the globe have their. This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances.

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Adweek

JUNE 13, 2024

The shape of an agency is changing and has been for some time. In some cases, they are reimagining what an agency could be. Avinash Baliga, Executive creative director, Tombras Building an agency: Avinash Baliga joined Tombras from Maximum Effort, where.

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Adweek

APRIL 2, 2024

It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.

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Adweek

JUNE 24, 2024

Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of the consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. NBZ Partner.

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Adweek

JUNE 3, 2024

Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative agency CEO has a new perspective. There was a time when Megan Lally had doubts about accepting a private equity investment. Eight years ago, Lally co-founded Highdive, an independent shop known for creating fan-favorite Super Bowl.

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Adweek

MAY 28, 2024

based agency Creative Theory Agency hopes to right those wrongs and get. Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images.

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Adweek

MAY 3, 2024

Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? If you said horses for any of those, you'd be wrong--they're all ad agencies. It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple?

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Adweek

JUNE 13, 2024

Mike Alfaro, Founder, creative director, Millennial Loteria Game night: After leaving his full-time agency job, Mike Alfaro took his wildly successful Millennial Loteria--a humorous take on the popular Mexican bingo-like game loteria--to new. These up-and-coming creatives were behind some of this year's best work.

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Adweek

JUNE 5, 2024

United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising.

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Adweek

DECEMBER 11, 2023

In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He's focused on capitalizing on the brand's premium positioning in the category, and do.

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Agency 285

Adweek

MAY 7, 2024

If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the scrappy ones. If you're going to bootstrap your own thing, you're going to have to learn to live with fear. The big,

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Agency 302

Adweek

JANUARY 18, 2024

Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with.

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Adweek

MARCH 20, 2024

There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report.

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Adweek

MAY 17, 2024

As president of Toronto-based creative agency Courage, part of the No Fixed Address collective, Niki Sahini wears many hats, but her passion lies in building such a space, while driving what. How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish.

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Agency 263

Adweek

JANUARY 22, 2024

Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. agency AMV BBDO, who know it doesn't have.

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Adweek

JANUARY 5, 2024

Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. Anecdotal insights from agencies using the calculator show that ad production can reduce its.

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Adweek

OCTOBER 4, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked.

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Agency 308

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The largest agencies are already.

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Adweek

OCTOBER 6, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency.

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Agency 285

Adweek

MAY 23, 2024

This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. No matter what, hold on to the core idea you agreed to with the client and guard it with.

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Agency 278

Adweek

JUNE 21, 2024

Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil took home 18 Lions this year: two Grand Prix, along with six silver and six bronze awards. Our dream was to make.

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Agency 263

Adweek

APRIL 23, 2024

When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, "You've got to realize that all money is not created equal. Even though they both may be $100 bills, the strings attached to them (or the people attached.

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Adweek

APRIL 8, 2024

Independent design and branding agency Pearlfisher has chosen Jason Brown as the first global chief executive officer in its 32-year history to lead the firm as it makes plans for long-term growth. Brown will be based in New York, where he will lead global business growth across both Pearlfisher studios in London and New York.

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Agency 297

Adweek

FEBRUARY 20, 2024

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.

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Adweek

DECEMBER 22, 2023

Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Meanwhile, several accounts went into review. It's been a tragic year.

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Adweek

MAY 15, 2024

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing.

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Adweek

APRIL 29, 2024

Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu's 360i (now part of Dentsu Creative), told ADWEEK that.

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Adweek

SEPTEMBER 28, 2023

New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends.

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Adweek

JANUARY 5, 2024

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. The review honed in on agencies that could help. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi.

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Agency 308

Adweek

OCTOBER 16, 2023

Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model.

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Adweek

APRIL 11, 2024

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

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Adweek

FEBRUARY 7, 2024

Snacking tomato brand NatureSweet has a new agency of record: Austin, Texas-based agency Bakery. The win comes after a four-months-long request-for-proposal process involving a handful of agencies, most of which NatureSweet said it had worked with previously.

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Adweek

DECEMBER 18, 2023

When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space.

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Adweek

OCTOBER 9, 2023

In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools.

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Agency 312

Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

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Adweek

JUNE 13, 2024

Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I I have a very, very clear ambition, and that is to make Rocket one of America's most culturally significant brands over the next five years," Mildenhall told ADWEEK. Mirimar.

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Adweek

JANUARY 10, 2024

The annual 4A's Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now.

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