Adweek

JULY 7, 2025

Debuted in June, it’s also the brand’s first work from new global creative agency of record, Digitas. Both agencies declined to share details on the length of the pitch; OtterBox has worked with agencies including CP+B and Jacobson Rost in the past. Email SUBSCRIBE Loading.

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Agency Impressions Communications Media 169

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

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Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

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Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

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Agency Marketing Media MarTech 115

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

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Agency Impressions Marketing Conversion 127

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

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Agency MarTech Advertising Audience 98

Adweek

JUNE 20, 2025

The agency has reclaimed Network of the Year status from 2024 winner Ogilvy. The win comes one year after the agency appointed Alex Lubar as its new chief executive officer (CEO) and Chaka Sobhani as its global chief creative officer (CCO). Fellow Omnicom company OMD Worldwide won Media Network of the Year, 2025.

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Entertainment Agency Media Advertising 293

Adweek

DECEMBER 3, 2024

Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Out-of-home advertising could reduce the carbon emissions of your ad campaign.

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Fashion Agency Advertising 307

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 IPG’s Weber Shandwick Collective, which already works with the company, will be the lead agency. Creative, held by Omnicom’s BBDO and DDB agencies, was not under review. billion per COMvergence. In March, the U.K.-headquartered

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Media Agency Ad network Food 325

Adweek

MAY 28, 2025

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.

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Agency Advertising 268

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

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Agency Advertising A/B Testing Demand Side Platform 59

Adweek

JUNE 19, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Michael Kassan Sees More Holdco M&A in the Next Year The 3C Ventures head says Omnicom-IPG is just the start of agency consolidation Michael Kassan makes bold predictions at Cannes. Email SUBSCRIBE Loading.

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Agency Entertainment Media Marketing 235

Adweek

JUNE 17, 2025

Brazilian agency Artplan created “Nigrum Corpus” for pharmaceutical brand Idomed, using rich, haunting visuals to convey the hidden emotional toll of chronic pain. Instead of default subtitles, the campaign used expertly crafted captions that conveyed tone, emotion, and style—enhancing accessibility while elevating the viewer experience.

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Pharmaceuticals Entertainment Agency Media 284

Adweek

JUNE 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. ad network for seven years. Notable acquisitions under Read include the purchase of U.K.

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Agency Ad network Media Entertainment 256

VideoWeek

JULY 2, 2025

The advertising industry is approaching a “potential tipping point” over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). And yet change has been minimal, according to the report, due to a combination of factors on the part of both agencies and their clients.

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Agency Media Advertising Marketing 52

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Nick Lawson Hired as Chairman of UK’s i-media He had been global chief executive at EssenceMediacom i-medias new chairman, Nick Lawson. media agency into WPP ’s largest global media agency network, handling over $32 billion in billings.

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Media Agency Communications Advertising 240

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts From Apple to Nike: How Arturo Nuñez Builds Powerhouse Brands Helping companies craft emotionally resonant, culturally authentic experiences.

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Media Agency Conversion Marketing 197

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. Why we care. in 2025.

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Agency MarTech Advertising Marketing 120

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. This allows brands and agencies using the Onetag Smart Curation platform to access Dstillery’s pre-built models through private marketplaces.

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MarTech Electronics GDPR Audience 120

Martech

NOVEMBER 6, 2024

For example, by partnering with our agency, Les Mills streamlined its TikTok strategy, using in-feed and TopView ad placements to drive awareness and reach among key audiences. But the solution is clear: Choose a single, holistic marketing partnership. This resulted in a 700% ROAS and a 14-time increase in sign-ups for LES MILLS+.

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Advertising ROI CPA Conversion 126

Adweek

JULY 15, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies AKQA Names Accenture Songs Baiju Shah Global CEO The exec arrives following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed By Audrey Kemp --> AKQA has appointed Baiju Shah as its new global CEO.

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Agency Media Marketing Advertising 247

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.

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Agency Non-Profit Finance SEO 52

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Trends for Agencies in 2025: The changing role of advertising experts a.

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Advertising Marketing Retail Agency 101

Adweek

JUNE 10, 2025

Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future.

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Agency 173

Martech

AUGUST 5, 2024

Dig deeper: How to put marketing data into meaningful context First seen: UK advertising agency, Bidnamic reported a severe data breach on LinkedIn between July 30-31, 2024, with advertisers seeing competitors’ sensitive information in their accounts. Bottom line.

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MarTech Advertising Agency Marketing 108

Adweek

JUNE 18, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions NBCU Advertising Adds Walmart Data to Its Live Sports Playbook Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports NBCU and Walmart team up.

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Advertising Retail Media Audience 288

Martech

AUGUST 20, 2024

However, she does not know how to argue against the 25% returns the AI consulting agency promises with the tactics John approved. Having worked with customers via the Customer Council, Mary says all the groups should get detailed information about the product.

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Marketing Communications Education Conversion 130

Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Flodesk Taps VCCP as First Creative AOR Though Girl&Bear is part of VCCP, it also works with external production companies, creative agencies, and other third parties.

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Agency Entertainment Advertising Media 243

Single Grain

FEBRUARY 20, 2025

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Develop a Value Proposition What makes your agency unique? Example opening Hi [First Name], this is [Your Name] from [Your Agency]. We can help.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

Adweek

JUNE 8, 2025

Krista Hansen, a 20-year veteran at GMR, becomes the agency's first female CCO, bringing a “heart-led” leadership style and a focus on mentorship and innovation.

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Agency Advertising 151

Adweek

JULY 10, 2025

By Kendra Barnett World of Good Brands Sells Off Portfolio, Lays Off Staff, and Shutters The closure represents the end of the digital media company once known as Demand Media.

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Ad Ops Media Agency Marketing 231

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense.

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Media Advertising Audience Agency 256

Adweek

JULY 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk.

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Ad Ops Media ROI Agency 187

Martech

AUGUST 15, 2024

The news follows the IAB’s launch earlier this week of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.

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MarTech Agency Advertising Marketing 127

Martech

NOVEMBER 21, 2024

ASK BOSCO launched an AI reporting suite for marketing teams and agencies. NinjaCat launched AI Agents to help marketing agencies automate tasks, generate reports, and improve campaign performance. Lyro learns from a business’s existing support content to provide faster and more accurate solutions.

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MarTech Retail Manufacturing Conversion 112

Marketing Dive

JULY 8, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Next came the Coors Light Chill Face Roller — which sold out in seven minutes — and a teaser to its big game ad starring actor Timothy Simons.

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Marketing Pop-Up Food Finance 127

Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

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Media Advertising Ad Ops Non-Profit 117