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Adweek
AUGUST 11, 2022
As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Independent AgenciesJolene Delisle doesn't have a problem saying no to new clients.
Adweek
JULY 28, 2022
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.
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Adweek
JULY 31, 2022
Columnist Network Leadership & Talent Magazine The Future of Agencies VoiceAs leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work.
Adweek
AUGUST 23, 2022
Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. Five agencies initially vied for.
Adweek
SEPTEMBER 27, 2022
Agencies struggle to retain people of color, who switch roles. Diversity, Equity and Inclusion General In-House Agencies Independent Agencies Media Agencies Mentorship Personnel/HR/Career ManagementFor the Latinx community, the ad industry is still unwelcoming. Just 8.9%
Adweek
SEPTEMBER 5, 2022
has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Founded in 2020 by Richard Gill (who co-founded iProspect's Edinburgh office) and Jack Few, the agency's client base spans both the U.K.
Adweek
JUNE 4, 2022
Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. Independent Agencies
Adweek
JULY 28, 2022
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. Creative In-House Agencies Media Publishing Social Media
Adweek
JUNE 3, 2022
In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom.
Adweek
SEPTEMBER 20, 2022
Agencies are no different, and in general don't walk the walk when it comes to DEI. In fact, fewer than half of the agencies that pledged in. Diversity, Equity and Inclusion Independent Agencies Media Media Agencies Personnel/HR/Career Management
Adweek
AUGUST 9, 2022
Diversity, Equity and Inclusion The Future of AgenciesEarlier this year, Havas' New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store--for free.
Adweek
AUGUST 8, 2022
If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of Some of you buy ads around the content journalists create--sometimes in print, Columnist Network Media Agencies
Adweek
JULY 4, 2022
As Adweek's most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for disrupting an industry beset my existential questions about the value of agencies. Cannes Lions The Future of Agencies
Adweek
JULY 13, 2022
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.
Adweek
JUNE 12, 2022
The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop.
Adweek
AUGUST 31, 2022
There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies.
Adweek
JUNE 15, 2022
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. Accounts Media Agencies
Adweek
JULY 18, 2022
In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.
Adweek
AUGUST 5, 2022
Some ads become synonymous with the music that accompanies them. Apple popularized Anderson.Paak's "'Til It's Over" with a psychedelic-adjacent dance party, Dom P?rignon
Adweek
SEPTEMBER 27, 2022
AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I
Adweek
AUGUST 25, 2022
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I
Adweek
SEPTEMBER 12, 2022
Music producer and Adweek's 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today. Brandweek Creative Diversity, Equity and Inclusion The Future of Agencies
Adweek
SEPTEMBER 19, 2022
After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands.
Adweek
JUNE 19, 2022
Just in time for Cannes Lions, the revamped Twitter Innovators agency awards are back. A Twitter spokesperson explained, "We are reintroducing the Twitter Innovators agency awards to celebrate and fuel best-in-class media planning among our global agency partners.
Adweek
SEPTEMBER 22, 2022
Select World, the same agency responsible for the brand's original launch campaign, is. Davidoff's 1988 Cool Water fragrance for men first became ubiquitous thanks in part to its sensual advertising.
Adweek
JUNE 9, 2022
Commerce Week The Future of AgenciesFiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals.
Adweek
SEPTEMBER 1, 2022
Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach.
Adweek
JUNE 2, 2022
The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors.
Adweek
JUNE 21, 2022
When June rolls around, brands try their hardest to get LGBTQ+ consumers' attention with a predictable release of rainbow-themed products. This tactic is referred to as "rainbow washing," and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month.
Adweek
SEPTEMBER 19, 2022
In its second annual "F-List" report released today, activist group Clean Creatives calls out 239 agencies, representing all eight major holding companies, for working on behalf of fossil fuel companies.
Adweek
JULY 7, 2022
Independent Agencies Media Media Agencies Performance Marketing Platforms Social MediaTwitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars.
Adweek
SEPTEMBER 22, 2022
A new initiative from the 4A's and ANA reveals why brands and agencies bemoan the process: they aren't even remotely on the same page. Pitching for new business is filled with problems.
Adweek
AUGUST 2, 2022
Ryan Reynolds' brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. With the actor at the center of the relationship between brands and agency, Mint. Branding Creative Creative Disruption Ryan Reynolds The Future of Agencies
Adweek
JULY 11, 2022
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered.
Adweek
AUGUST 24, 2022
A gingerbread house at Christmas, a $50 GrubHub gift card and a pair of Merrell shoes--these are just some of the so-called perks that a Gen Z-focused agency uses to justify $40,000 salaries, excessively-long workdays and weekend tasks.
Adweek
AUGUST 15, 2022
There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. This year, Agency of the Year Premium
Adweek
JUNE 12, 2022
Shaped by an astounding array of life experiences, today's top creative agency leaders share one trait: adaptability.
Adweek
JUNE 28, 2022
Influencer agency Black Girl Digital is here to fix that. When it comes to influencers, it's easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers.
Adweek
AUGUST 22, 2022
In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Leadership & Talent Let’s All Get Along–Tips for a Strong Brand-Agency Relationship Voice
Adweek
SEPTEMBER 18, 2022
but that didn't stop the agency from creating a program for Lay's called Golden Grounds that had roots--literally--in the soil. There isn't a single farmer on staff at TBWAChiatDay N.Y.,
Adweek
AUGUST 7, 2022
Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. market, but the agency won a subsequent international pitch and will create a.
Adweek
SEPTEMBER 7, 2022
The holiday season for advertisers and agencies often means giving away branded swag. The holidays are getting nearer, as that waft of pumpkin spice hints.
Adweek
AUGUST 2, 2022
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s
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