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How Agencies Use AI to Generate New Business

Adweek

It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.

Agency 254
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An Agency in Constant Rebirth: The Via Agency Names Scott MacLeod President

Adweek

Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients.

Agency 227
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Ad Agency Trends 2024: How Agencies Plan to Use AI

Adweek

Agency leaders around the globe have their. This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances.

Agency 294
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Indie Design and Branding Agency Pearlfisher Names First Global CEO

Adweek

Independent design and branding agency Pearlfisher has chosen Jason Brown as the first global chief executive officer in its 32-year history to lead the firm as it makes plans for long-term growth. Brown will be based in New York, where he will lead global business growth across both Pearlfisher studios in London and New York.

Agency 266
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The Data Intelligence Glossary for Recruiting and HR Professionals

To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

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ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models

Adweek

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

Agency 248
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State of Creativity: Client-Agency Relations Show ‘Significant Strain’

Adweek

There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report.

Agency 221