article thumbnail

Small and Midsize Agencies Find Landing New Business Increasingly Difficult

Adweek

New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends.

Agency 264
article thumbnail

Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today

Adweek

Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently.

Agency 322
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Adweek

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.

Agency 314
article thumbnail

Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record

Adweek

Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. The business moved out of GroupM's EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand.

Agency 246
article thumbnail

Bose Hires VaynerMedia as Global Brand Agency

Adweek

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.

Agency 246
article thumbnail

How Account Directors Can Perfect Being the Vital Link Between Agency and Client

Adweek

Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency.

Agency 276
article thumbnail

This Agency Exec Finds Comfort in Controlling Expectations

Adweek

When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn't being. For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset.

Agency 246