Adweek

DECEMBER 11, 2023

In 2024, Papa Johns wants to celebrate the culture of pizza, and it's tapping The Martin Agency to handle those responsibilities. Earlier this year, the brand hired Mark Shambura, the former CMO of MOD Pizza, to lead the brand as CMO. He's focused on capitalizing on the brand's premium positioning in the category, and do.

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Agency 297

Adweek

APRIL 11, 2024

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

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Agency Advertising 271

Adweek

JANUARY 18, 2024

Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with.

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Agency 276

Adweek

JANUARY 5, 2024

Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. Anecdotal insights from agencies using the calculator show that ad production can reduce its.

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Agency Advertising 299

Adweek

FEBRUARY 20, 2024

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.

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Adweek

OCTOBER 4, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked.

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Agency 319

Adweek

JANUARY 22, 2024

Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. agency AMV BBDO, who know it doesn't have.

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Adweek

OCTOBER 6, 2023

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That's why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency.

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Agency 295

Adweek

MARCH 18, 2024

Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow parents and children to download child-safe audio. The company has now sold over 5.7

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Agency 288

Adweek

DECEMBER 22, 2023

Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Meanwhile, several accounts went into review. It's been a tragic year.

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Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

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Agency Media Brand Awareness Advertising 267

Adweek

JANUARY 5, 2024

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. The review honed in on agencies that could help. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi.

Agency 319

Agency 319

Adweek

FEBRUARY 1, 2024

The Martin Agency has elevated Jerry Hoak to chief creative officer. Hoak is currently an executive creative director at the agency. He takes over for Danny Robinson, who was promoted to CEO. The move will not be immediate, but during the transition period, Robinson will act as CEO/CCO. He joined Martin in 2016 as svp,

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Agency 290

Adweek

FEBRUARY 20, 2024

Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.

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Media Agency 281

Adweek

DECEMBER 18, 2023

When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space.

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Agency Marketing 304

Adweek

JANUARY 10, 2024

The annual 4A's Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now.

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Agency Marketing 301

Adweek

NOVEMBER 1, 2023

If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The largest agencies are already.

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Agency Marketing MarTech Media 255

Adweek

OCTOBER 16, 2023

Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model.

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Agency Media Marketing 322

Adweek

SEPTEMBER 28, 2023

New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends.

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Agency Marketing 289

Adweek

OCTOBER 9, 2023

In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools.

Agency 316

Agency 316

Adweek

APRIL 1, 2024

Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole.

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Agency Marketing 309

Adweek

OCTOBER 12, 2023

Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks.

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Agency Media 294

Adweek

JANUARY 23, 2024

Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties.

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Agency Media 308

Adweek

FEBRUARY 7, 2024

Snacking tomato brand NatureSweet has a new agency of record: Austin, Texas-based agency Bakery. The win comes after a four-months-long request-for-proposal process involving a handful of agencies, most of which NatureSweet said it had worked with previously.

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Agency Food 210

Adweek

JANUARY 30, 2024

Here at ADWEEK, we wanted to know what agency professionals viewed as their. Apple's iconic "1984"? Or is it something less obvious, like Monster.com's 2009 "Double Take" or Reddit's 5-second micro-ad from 2021?

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Agency 269

Adweek

NOVEMBER 14, 2023

Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible talent to agencies and brands.

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Agency Media 291

Adweek

DECEMBER 19, 2023

Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays. Of course, artificial.

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Agency 293

Adweek

AUGUST 31, 2023

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.

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Agency Marketing 325

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels.

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Adweek

OCTOBER 24, 2023

She posed to a group of other agency execs that the 4A's brought together, "Wouldn't it be interesting if pitches evolved to not be about creative work?" "It Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas.

Agency 288

Agency 288

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

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Agency Media Audience Advertising 298

Adweek

FEBRUARY 20, 2024

Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Marketing in Athenahealth's category.

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Agency Marketing Media Advertising 285

Adweek

OCTOBER 2, 2023

Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren't currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. "We We loved this pitch.

Agency 295

Agency 295

Adweek

SEPTEMBER 26, 2023

Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently.

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Agency Media Marketing 335

Adweek

JUNE 14, 2023

Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. The business moved out of GroupM's EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand.

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Agency Media 246

Adweek

DECEMBER 11, 2022

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., To make the.

Agency 309

Agency 309

Adweek

JULY 13, 2023

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It's a momentous win for the agency, and one of the largest assignments.

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