Why Do Agencies Stay Independent?

Adweek

As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Independent AgenciesJolene Delisle doesn't have a problem saying no to new clients.

Agencies Have an Ageism Problem

Adweek

If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.

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Decentralize Your Agency With Pop-Up Offices

Adweek

Columnist Network Leadership & Talent Magazine The Future of Agencies VoiceAs leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work.

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Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record

Adweek

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. Five agencies initially vied for.

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How Agencies Can Open Doors for Nascent Latinx Talent

Adweek

Agencies struggle to retain people of color, who switch roles. Diversity, Equity and Inclusion General In-House Agencies Independent Agencies Media Agencies Mentorship Personnel/HR/Career ManagementFor the Latinx community, the ad industry is still unwelcoming. Just 8.9%

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Havas Media Acquires Edinburgh-Based ‘Meaningful Media’ Agency Additive+

Adweek

has strengthened its "meaningful media" offer with the acquisition of Edinburgh-based content agency Additive+ which develops "media experiences." Founded in 2020 by Richard Gill (who co-founded iProspect's Edinburgh office) and Jack Few, the agency's client base spans both the U.K.

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Indie Agency The Many Lays Off Roughly Half Its Staff

Adweek

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. Independent Agencies

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Social Publisher ATTN: Launches an In-House Creative Agency

Adweek

The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. Creative In-House Agencies Media Publishing Social Media

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Adweek Podcast: Why Holding Companies Are Mashing Agencies Together

Adweek

In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom.

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This Minnesota Agency Gave Employees a Mandatory College-Level Seminar on Race

Adweek

Agencies are no different, and in general don't walk the walk when it comes to DEI. In fact, fewer than half of the agencies that pledged in. Diversity, Equity and Inclusion Independent Agencies Media Media Agencies Personnel/HR/Career Management

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Why Agencies Should Prioritize Making the Digital World More Accessible

Adweek

Diversity, Equity and Inclusion The Future of AgenciesEarlier this year, Havas' New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store--for free.

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Ad Agencies Can, and Should, Do More to Support Journalism

Adweek

If you're an agency professional, take a minute and consider this question: Do you support journalism? "Of Some of you buy ads around the content journalists create--sometimes in print, Columnist Network Media Agencies

Agency 207

Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow

Adweek

As Adweek's most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for disrupting an industry beset my existential questions about the value of agencies. Cannes Lions The Future of Agencies

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Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

Adweek

Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.

Media 207

Creative 100: Agency Talents to Watch

Adweek

The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop.

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Resiliency Is the Best Currency for Agencies During a Recession

Adweek

There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies.

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Upwork Names UM Its Media Agency of Record

Adweek

Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. Accounts Media Agencies

Media 208

Black-Owned Advertising Agencies Need Their Buying Power Back

Adweek

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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 How Agencies Pick the Perfect Song for Their Ads

Adweek

Some ads become synonymous with the music that accompanies them. Apple popularized Anderson.Paak's "'Til It's Over" with a psychedelic-adjacent dance party, Dom P?rignon

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AMC+ Launches Brand Refresh, Hires Known as Agency of Record

Adweek

AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I

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Former MDC Executive Michael Bassik Launches Vertically-Integrated Performance Agency, Optimal

Adweek

Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I

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Pharrell Williams Announces the Launch of New Creative Advocacy Agency Mighty Dream

Adweek

Music producer and Adweek's 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today. Brandweek Creative Diversity, Equity and Inclusion The Future of Agencies

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The Martin Agency Wins 3 More Accounts—All Without a Pitch

Adweek

After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands.

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Twitter Brings Back Revamped Twitter Innovators Awards for Agencies

Adweek

Just in time for Cannes Lions, the revamped Twitter Innovators agency awards are back. A Twitter spokesperson explained, "We are reintroducing the Twitter Innovators agency awards to celebrate and fuel best-in-class media planning among our global agency partners.

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The Classic Cool Water Ads Are Reborn in a New Campaign by Original Agency, Select World

Adweek

Select World, the same agency responsible for the brand's original launch campaign, is. Davidoff's 1988 Cool Water fragrance for men first became ubiquitous thanks in part to its sensual advertising.

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Fiverr Challenges Ad Agencies With Creative Team Builder Tool

Adweek

Commerce Week The Future of AgenciesFiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals.

Agencies Must Advance in Health Care Messaging by Practicing Empathy

Adweek

Shannon Ash is not looking to end drug use. Instead, the licensed clinical social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach.

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Atlanta-Based Agency Slug Global Debuts Environmental Justice Vertical

Adweek

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors.

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How Agencies Can Be Equitable Inside and Out With RanaVerse

Adweek

When June rolls around, brands try their hardest to get LGBTQ+ consumers' attention with a predictable release of rainbow-themed products. This tactic is referred to as "rainbow washing," and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month.

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239 Agencies Landed on Clean Creatives’ Second ‘F-List’ for Working With Fossil Fuel Clients

Adweek

In its second annual "F-List" report released today, activist group Clean Creatives calls out 239 agencies, representing all eight major holding companies, for working on behalf of fossil fuel companies.

Agency 207

Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Independent Agencies Media Media Agencies Performance Marketing Platforms Social MediaTwitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars.

Brands Find It Painful to Address Agencies’ Most Pressing Pitching Problems

Adweek

A new initiative from the 4A's and ANA reveals why brands and agencies bemoan the process: they aren't even remotely on the same page. Pitching for new business is filled with problems.

What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile

Adweek

Ryan Reynolds' brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. With the actor at the center of the relationship between brands and agency, Mint. Branding Creative Creative Disruption Ryan Reynolds The Future of Agencies

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The Modern Agency CEO Must Lead With Empathy

Adweek

The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered.

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What Does It Take to Reverse an Ad Agency’s Hustle Culture?

Adweek

A gingerbread house at Christmas, a $50 GrubHub gift card and a pair of Merrell shoes--these are just some of the so-called perks that a Gen Z-focused agency uses to justify $40,000 salaries, excessively-long workdays and weekend tasks.

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Submissions Are Now Open for Adweek’s Agency of the Year

Adweek

There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. This year, Agency of the Year Premium

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Creative 100: Agency Leaders Who Are Defining a New Era

Adweek

Shaped by an astounding array of life experiences, today's top creative agency leaders share one trait: adaptability.

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Agency Black Girl Digital and the Importance of Representation

Adweek

Influencer agency Black Girl Digital is here to fix that. When it comes to influencers, it's easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers.

Agency 207

Break Free of the Agency Blame Game—Listen and Take Ownership

Adweek

In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Leadership & Talent Let’s All Get Along–Tips for a Strong Brand-Agency Relationship Voice

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Experiential Captivates Consumers as Brands and Agencies Eye the Next Big Collaboration

Adweek

but that didn't stop the agency from creating a program for Lay's called Golden Grounds that had roots--literally--in the soil. There isn't a single farmer on staff at TBWAChiatDay N.Y.,

Agency 207

Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category

Adweek

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. market, but the agency won a subsequent international pitch and will create a.

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‘Season Without Swag’ Steers Agencies Away From Needless Holiday Promo Items

Adweek

The holiday season for advertisers and agencies often means giving away branded swag. The holidays are getting nearer, as that waft of pumpkin spice hints.

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Agencies Need to Take a Localized Approach to Influencer Marketing

Adweek

When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s

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