Agency Related Topics 
Adweek
DECEMBER 11, 2022
Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. Agency of the Year
Adweek
AUGUST 11, 2022
As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Independent AgenciesJolene Delisle doesn't have a problem saying no to new clients.
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Adweek
DECEMBER 11, 2022
In the back of their minds, most agency leaders are doing math. Last year, the creative agency declined 60% of new business opportunities. Agency of the Year Creative Creative Convergence Creative Disruption Creative Thinkers Magazine The Future of Agencies
Adweek
MARCH 27, 2023
For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. Premium The Future of AgenciesWhat would you do with an extra day off each week? Spend more time with the family? Do errands? Relax?
Fuel Lines
FEBRUARY 22, 2023
Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. New Business Trends Ad Agencies AI artificial intelligence business development lead generation new business
Adweek
JULY 28, 2022
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.
Adweek
JANUARY 5, 2023
Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The Future of AgenciesDeutsch LA has always been hard for Karen Costello to part with.
Adweek
JUNE 4, 2022
Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. Independent Agencies
Adweek
DECEMBER 11, 2022
Agency of the Year MagazineIf you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way.
Adweek
JANUARY 25, 2023
Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz.,
Adweek
DECEMBER 5, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year
Adweek
FEBRUARY 27, 2023
Myles Worthington, founder of the agency Worthi, is on a mission. Many people can recall the moment we first saw ourselves represented in an ad campaign or film.
Adweek
JANUARY 6, 2023
Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change.
Adweek
OCTOBER 27, 2022
Agency employees probably aren't ever returning to the office for a five-day work week. That will bring about a transformation in agency culture, in which leaders will define creativity differently and.
Adweek
FEBRUARY 2, 2023
As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community.
Adweek
MARCH 28, 2023
After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. The business moves out of incumbent agencies Performics and.
Adweek
MARCH 12, 2023
For decades, heritage media agencies grew in power by managing clients' buys on television, radio and print. But to stay on top of 2023's omnichannel world, a media agency must be able to see the entire media map, locate every consumer on it and navigate it like a trailblazer.
Adweek
MARCH 23, 2023
After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue.
Adweek
DECEMBER 11, 2022
Agency of the Year MagazineFor TBWAWorldwide, disruption is not just methodology.
Adweek
SEPTEMBER 28, 2022
Agencies struggle to retain people of color, who switch roles. Diversity, Equity and Inclusion General In-House Agencies Independent Agencies Media Agencies Mentorship Personnel/HR/Career ManagementFor the Latinx community, the ad industry is still unwelcoming. Just 8.9%
Adweek
JANUARY 4, 2023
Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. The Future of Agencies
Adweek
AUGUST 23, 2022
Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. Five agencies initially vied for.
Adweek
NOVEMBER 30, 2022
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. Measurement Media Agencies The Future of Agencies
Adweek
NOVEMBER 28, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year
Adweek
MARCH 22, 2023
billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. With global influencer marketing spend set to hit $22.2
Adweek
NOVEMBER 29, 2022
Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. Accounts Legacy Brands Premium The Future of AgenciesKeurig Dr Pepper (KDP) completed a U.S.
Adweek
DECEMBER 1, 2022
For the first time in Adweek's Agency of the Year program, we're releasing the shortlist of agencies considered for each of our Agency of the Year categories. For the Small category, Agency of the Year Independent Agencies
Adweek
FEBRUARY 15, 2023
Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries.
Adweek
AUGUST 12, 2022
Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.
Adweek
NOVEMBER 7, 2022
Premium The Future of Agencies
Adweek
JULY 31, 2022
Columnist Network Leadership & Talent Magazine The Future of Agencies VoiceAs leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work.
Adweek
FEBRUARY 3, 2023
As the war for Ukraine reaches a year, the country's advertising industry is continuing to produce creative ideas that help Ukraine's economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes.
Adweek
MARCH 12, 2023
Five years ago, the Stagwell-owned agency did not have a media practice. Agency of the Year award--which. Magazine Media Agency of the YearTen years ago, Gale did not exist.
Adweek
AUGUST 9, 2022
Diversity, Equity and Inclusion The Future of AgenciesEarlier this year, Havas' New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store--for free.
Adweek
NOVEMBER 22, 2022
One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini.
Adweek
DECEMBER 11, 2022
While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.
Adweek
NOVEMBER 28, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year
Adweek
JUNE 3, 2022
In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom.
Adweek
JANUARY 13, 2023
The Future of Agencies
Adweek
OCTOBER 30, 2022
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work.
Adweek
JULY 28, 2022
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. Creative In-House Agencies Media Publishing Social Media
Adweek
DECEMBER 12, 2022
Adweek Podcasts Agency of the Year In-House Agencies Independent Agencies Media Agencies Media Agency of the Year
Adweek
JUNE 15, 2022
Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. Accounts Media Agencies
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