Adweek

DECEMBER 17, 2024

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec.

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Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

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Adweek

FEBRUARY 12, 2025

agencies, most recently as ECD at BBDO New York for five years. Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.

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Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.

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Adweek

MARCH 13, 2025

BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella.

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Adweek

MARCH 11, 2025

After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. PHD entered 2024 in a precarious position.

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Adweek

JANUARY 10, 2025

However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series.

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Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

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Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

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Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

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Adweek

APRIL 9, 2025

The used-car retailer is moving from The Martin Agency after a competitive review.

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Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

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Adweek

DECEMBER 11, 2024

The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.

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Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

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Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

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Adweek

APRIL 1, 2025

McCann Worldgroup executive creative director (ECD) Ioana Filip is leaving to launch her own creative agency called International Waters, ADWEEK has learned. The exec has spent nearly 20 years at […]

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Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. The move coincides with TikTok's intensifying challenges, including a potential U.S.

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Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

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Adweek

JANUARY 9, 2025

In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. TikTok ban is not putting off advertisers from committing ad spend to the platform. DigiShopGirl Media.

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Adweek

JANUARY 23, 2025

on Thursday announced the acquisition of performance marketing agency Dysrupt. Publicis Media U.S. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe.

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Adweek

JANUARY 14, 2025

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry.

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Adweek

JANUARY 15, 2025

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until

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Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group.

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Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

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Adweek

AUGUST 19, 2024

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business.

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Adweek

MARCH 10, 2025

Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK.

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Adweek

JANUARY 10, 2025

Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK.

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Adweek

JANUARY 24, 2025

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other.

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Adweek

APRIL 7, 2025

It marks the 4-year-old agency's 6th acquisition.

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Adweek

JANUARY 13, 2025

Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies.

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Adweek

DECEMBER 3, 2024

Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Out-of-home advertising could reduce the carbon emissions of your ad campaign.

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Adweek

JANUARY 2, 2025

Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise.

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Adweek

JANUARY 22, 2025

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. Now, as media AOR, the agency's Knoxville, TN headquarters and its New York City office will service. The account expands an existing partnership between the pair.

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Adweek

JANUARY 10, 2025

This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results.

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Adweek

DECEMBER 27, 2024

Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the.

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Adweek

JANUARY 29, 2025

Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching.

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Adweek

MARCH 26, 2025

AI agents have increased campaign performance by 30% across several clients.

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