Adweek

JULY 14, 2023

Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting.

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Agency Media 246

Adweek

JUNE 27, 2023

Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. The awards will be revealed in October 2023. (In

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Adweek

DECEMBER 11, 2022

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., To make the.

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Agency 294

Adweek

JUNE 16, 2023

With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the occasion. This year, one independent agency is making that point through a parody of the classic game Battleship--only this time it's set in.

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Agency Conversion 335

Adweek

MAY 4, 2023

Is Forte a creative agency in Seattle or a horse running in this year's Kentucky Derby? If you said horses for any of those, you'd be wrong--they're all ad agencies. New York-based independent agency and Adweek's Small Agency. It's actually this year's favorite for the Kentucky Derby. What about Dudnyk, HeyLet'sGo!

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Agency 262

Adweek

APRIL 3, 2023

Managing director may be the most generic sounding of all agency titles. It doesn't clearly define what the job entails, even though it's one of the most pivotal and influential roles at any agency. According to many job boards, the managing director is the highest ranking manager in the organization, often just below the CEO.

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Agency 267

Adweek

AUGUST 11, 2023

based indie agency This January. The agency will focus on strengthening the brand's salience with U.S. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the. and Canadian audiences.

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Agency Audience 237

Adweek

APRIL 13, 2023

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other.

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Agency 269

Adweek

MAY 11, 2023

It seems like just yesterday we were fawning over the metaverse when ChatGPT bashed down the door as the next trend for agencies to utilize and monetize. With technology overload, agencies need specialists who can keep up with these dizzying changes and can spot how best to.

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Agency 268

Adweek

MAY 10, 2023

The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. Uber kicked off a review of its global media account, Adweek has learned. That's expected to arrive later this month, followed by presentations in July and decisions by.

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Agency Media 254

Adweek

JUNE 1, 2023

Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That's why the.

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Agency 254

Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

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Adweek

NOVEMBER 28, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

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Agency 269

Adweek

MAY 9, 2023

The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report's author, Forrester principal analyst Jay Pattisall.

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Agency Media Marketing 269

Adweek

APRIL 20, 2023

We took our favorite news clips from agencies this week and gathered them in one place. The agency's work will include internal and external campaigns. 180 180 was chosen as Dubai Airports' brand strategy and communications partner.

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Agency Public Relations Communications 254

Adweek

FEBRUARY 2, 2023

As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community. Agencies were paying more attention to generative AI, or auto-generated text and imagery.

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Agency Conversion Media 264

Adweek

DECEMBER 11, 2022

In the back of their minds, most agency leaders are doing math. Last year, the creative agency declined 60% of new business opportunities. Figuring out how many pitches they must invest in is a preoccupation. It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited.

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Agency 282

Adweek

APRIL 27, 2023

The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen.

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Agency Media Marketing 246

Adweek

NOVEMBER 28, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

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Agency 253

Adweek

JULY 14, 2023

IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service.

Agency 246

Agency 246

Adweek

JUNE 4, 2022

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. The indie shop declined to comment on how many employees it laid off, but multiple sources with knowledge of the layoffs indicated to Adweek that nearly half of the 130-person agency was let go. The first round.

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Agency 360

Adweek

JANUARY 4, 2023

Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability. are already.

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Agency 254

Adweek

JULY 19, 2023

The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Some agencies and third-party industry organizations are pushing back on. Attending the event is harder for early-career advertisers.

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Agency Advertising 188

Adweek

JULY 18, 2023

Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the most tenured leaders.

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Adweek

MARCH 28, 2023

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. The business moves out of incumbent agencies Performics and.

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Agency Media Retail 254

Adweek

MARCH 12, 2023

Much like management consultants lean on tried-and-true project frameworks to solve problems, so does the IPG Mediabrands agency Initiative. For several years, agency leaders called the agency's go-to approach Cultural Velocity.

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Agency Media 246

Adweek

JANUARY 6, 2023

Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change.

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Agency 276

Adweek

APRIL 24, 2023

Now, in perhaps the biggest recent boost for the storied agency, four agencies within Stagwell are combining forces under the CP+B banner. Crispin Porter + Bogusky has gone through numerous changes over the past few years, from key account losses to leadership upheavals and becoming part of the Stagwell Media Network.

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Agency Banner Media 262

Adweek

AUGUST 2, 2023

Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in. The way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google's Bard and Microsoft Bing's partnership with OpenAI.

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Adweek

AUGUST 11, 2022

As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Jolene Delisle doesn't have a problem saying no to new clients. According to Delisle, that professional freedom is a testament to the power.

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Agency Pharmaceuticals 254

Adweek

NOVEMBER 22, 2022

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.

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Agency Audience 245

Adweek

DECEMBER 1, 2022

For the first time in Adweek's Agency of the Year program, we're releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

Agency 246

Agency 246

Adweek

APRIL 6, 2023

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other.

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Agency 268

Adweek

DECEMBER 11, 2022

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Agency Advertising 260

Adweek

DECEMBER 5, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

Agency 246

Agency 246

Adweek

AUGUST 23, 2022

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. Five agencies initially vied for. The decision comes following a review process the brand kicked off in late spring.

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Agency 262

Adweek

MAY 5, 2023

In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, "The Continued Rise of the In-House Agency: 2023 Edition," every five years.

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