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Here Are Adweek’s 2022 Agency of the Year Winners

Adweek

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. Agency of the Year

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Why Do Agencies Stay Independent?

Adweek

As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. Independent AgenciesJolene Delisle doesn't have a problem saying no to new clients.

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Anomaly Is Adweek’s 2022 US Agency of the Year

Adweek

In the back of their minds, most agency leaders are doing math. Last year, the creative agency declined 60% of new business opportunities. Agency of the Year Creative Creative Convergence Creative Disruption Creative Thinkers Magazine The Future of Agencies

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Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows

Adweek

For a growing number of agencies and companies, the four-day workweek is becoming a reality, along with a point of pride and recruiting prowess. Premium The Future of AgenciesWhat would you do with an extra day off each week? Spend more time with the family? Do errands? Relax?

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Five Ways Artificial Intelligence Will Impact Ad Agency New Business

Fuel Lines

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. New Business Trends Ad Agencies AI artificial intelligence business development lead generation new business

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Agencies Have an Ageism Problem

Adweek

If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.

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The Key to Retaining Agency Talent? Letting Them Leave

Adweek

Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The Future of AgenciesDeutsch LA has always been hard for Karen Costello to part with.

Agency 278
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Indie Agency The Many Lays Off Roughly Half Its Staff

Adweek

Los Angeles-based agency The Many has confirmed to Adweek that it has undergone multiple rounds of job cuts. Independent Agencies

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Majority Is Adweek’s 2022 Breakthrough Agency of the Year

Adweek

Agency of the Year MagazineIf you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way.

Agency 284
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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

Adweek

Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz.,

Agency 316
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Adweek’s 2022 US Midsized Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year

Agency 243
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How Agency Worthi Cultivates Creative That Resonates

Adweek

Myles Worthington, founder of the agency Worthi, is on a mission. Many people can recall the moment we first saw ourselves represented in an ad campaign or film.

Agency 184
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Dunkin’ Names Leo Burnett Its Lead Creative Agency

Adweek

Dunkin' is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change.

Agency 286
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Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval

Adweek

Agency employees probably aren't ever returning to the office for a five-day work week. That will bring about a transformation in agency culture, in which leaders will define creativity differently and.

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Generative AI Presents Small Agencies an Opportunity to Scale

Adweek

As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community.

Agency 201
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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs

Adweek

After a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, independent agency Brainlabs. The business moves out of incumbent agencies Performics and.

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US Media Agency of the Year Starcom Boasts Big Wins and Heritage Clients

Adweek

For decades, heritage media agencies grew in power by managing clients' buys on television, radio and print. But to stay on top of 2023's omnichannel world, a media agency must be able to see the entire media map, locate every consumer on it and navigate it like a trailblazer.

Agency 246
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TheSkimm Launches In-House Creative Agency, SKM Lab

Adweek

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue.

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TBWAWorldwide Is Adweek’s 2022 Global Agency of the Year

Adweek

Agency of the Year MagazineFor TBWAWorldwide, disruption is not just methodology.

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How Agencies Can Open Doors for Nascent Latinx Talent

Adweek

Agencies struggle to retain people of color, who switch roles. Diversity, Equity and Inclusion General In-House Agencies Independent Agencies Media Agencies Mentorship Personnel/HR/Career ManagementFor the Latinx community, the ad industry is still unwelcoming. Just 8.9%

Agency 242
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7 Agency Founders Explain Their Most Important Strategic Decisions

Adweek

Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. The Future of Agencies

Agency 209
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Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record

Adweek

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. Five agencies initially vied for.

Agency 254
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CMOs Aren’t Convinced Their Agency KPIs Stack Up

Adweek

In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. Measurement Media Agencies The Future of Agencies

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Adweek’s 2022 International Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year

Agency 220
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WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency

Adweek

billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. With global influencer marketing spend set to hit $22.2

Agency 229
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Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Adweek

Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. Accounts Legacy Brands Premium The Future of AgenciesKeurig Dr Pepper (KDP) completed a U.S.

Agency 316
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Adweek’s 2022 US Small Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, we're releasing the shortlist of agencies considered for each of our Agency of the Year categories. For the Small category, Agency of the Year Independent Agencies

Agency 185
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Philips Domestic Appliances Names OMG Global Media Agency

Adweek

Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries.

Agency 219
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Music Platform Resident Advisor Builds In-House Creative Agency

Adweek

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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How 5 Agency CEOs Are Preparing for a Likely Recession

Adweek

Premium The Future of Agencies

Agency 238
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Decentralize Your Agency With Pop-Up Offices

Adweek

Columnist Network Leadership & Talent Magazine The Future of Agencies VoiceAs leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work.

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Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art

Adweek

As the war for Ukraine reaches a year, the country's advertising industry is continuing to produce creative ideas that help Ukraine's economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes.

Agency 268
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Breakthrough Media Agency of the Year Gale Deftly Blends Data, Creativity and Velocity

Adweek

Five years ago, the Stagwell-owned agency did not have a media practice. Agency of the Year award--which. Magazine Media Agency of the YearTen years ago, Gale did not exist.

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Why Agencies Should Prioritize Making the Digital World More Accessible

Adweek

Diversity, Equity and Inclusion The Future of AgenciesEarlier this year, Havas' New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store--for free.

Agency 269
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Consultancy Capgemini Acquires Creative Agency 23red

Adweek

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini.

Agency 179
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Translation Is Adweek’s 2022 Multicultural Agency of the Year

Adweek

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Adweek’s 2022 Breakthrough Agency of the Year Shortlist

Adweek

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Agency of the Year

Agency 190
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Adweek Podcast: Why Holding Companies Are Mashing Agencies Together

Adweek

In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom.

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These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison

Adweek

The Future of Agencies

Agency 286
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Swedish Agency Åkestam Holst Names Jenny Keiser Chief Executive Director

Adweek

?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work.

Agency 271
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Social Publisher ATTN: Launches an In-House Creative Agency

Adweek

The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. Creative In-House Agencies Media Publishing Social Media

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Adweek Podcast: How We Chose 2022’s Agencies of the Year

Adweek

Adweek Podcasts Agency of the Year In-House Agencies Independent Agencies Media Agencies Media Agency of the Year

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Upwork Names UM Its Media Agency of Record

Adweek

Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands' agency UM its media agency of record following a review. Accounts Media Agencies

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