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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients

Adweek

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

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Stellantis Names TKT & Associates First AOR Dedicated to Black Audience Marketing

Adweek

The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.

Audience 257
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Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform

Digiday

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

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La-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences

Adweek

Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. La-Z-Boy,

Audience 257
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Ad Agencies: Audience Development Comes Before Business Development

Fuel Lines

Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. Rohrs boldly states that, “ proprietary audience development is now a core marketing responsibility.” ” He points out that your audience is a gift. “We

Audience 277
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Consultancy Capgemini Acquires Creative Agency 23red

Adweek

One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.

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How Agency Worthi Cultivates Creative That Resonates

Adweek

Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.

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