Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels.

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Adweek

FEBRUARY 20, 2024

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.

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Agency Media Advertising 277

Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

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Adweek

JULY 12, 2023

Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency.

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Adweek

MARCH 18, 2024

Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse. But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad.

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Fuel Lines

FEBRUARY 22, 2023

Overall, AI has the potential to transform the way that businesses and agencies operate, leading to increased efficiency, accuracy, personalization, and innovation. It is important to note that AI, still a relatively new technology, agencies must carefully evaluate its potential benefits and drawbacks before implementing it.

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Adweek

JUNE 22, 2023

CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree.

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Adweek

FEBRUARY 20, 2024

Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Marketing in Athenahealth's category.

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Agency Marketing Media Advertising 280

Adweek

JUNE 27, 2023

Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. In previous years, they.

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Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Adweek

DECEMBER 11, 2022

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Adweek

OCTOBER 20, 2023

Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry.

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Agency Advertising 242

Adweek

NOVEMBER 30, 2022

In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady.

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Adweek

MAY 5, 2023

In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, "The Continued Rise of the In-House Agency: 2023 Edition," every five years.

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Adweek

MAY 8, 2023

Influencers are nothing new in marketing and advertising, but the rise of social media has expanded what an influencer is to marketers. Influencer agencies have been on the rise to corral the mass amount of influencers on the scene and better utilize them for brands. As those influencer agencies continue to gain a foothold as.

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Agency Media Advertising Marketing 255

Adweek

MAY 8, 2023

Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole.

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Advertising Marketing Agency 257

Advendio

APRIL 4, 2023

With the rise of podcasts, a new type of advertising has also emerged: podcast advertising. Podcast advertising is a form of digital advertising that targets podcast listeners by featuring sponsored content within podcast episodes.

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Agency Advertising Education Entertainment 69

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns.

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Agency Advertising Ad Server Impressions 76

Adweek

APRIL 6, 2023

It's perhaps unexpected for any advertising network to expand its business into a country that is fighting for its own existence, but Dentsu has chosen to do just that with the opening of its new media agency DentsuX in Ukraine. It's been almost 14 months since Russia invaded Ukraine, and no end to the conflict.

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Agency Media Advertising 267

Adweek

FEBRUARY 28, 2024

Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good morning" head nod. I notice he is wearing an untied durag draped around his shoulders. Just then, another.

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More About Advertising

FEBRUARY 8, 2024

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

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Agency Advertising Finance Media 111

Adweek

SEPTEMBER 28, 2022

population, according to the organization's 2021 advertising and marketing industry diversity report. Agencies struggle to retain people of color, who switch roles. percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. The problem doesn't start and stop at hiring.

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Adweek

FEBRUARY 1, 2023

This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He.

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Marketing Tech News

AUGUST 3, 2023

Four fifths of advertising professionals (81%) say they need to become more adventurous. That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side.

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Adweek

JULY 19, 2023

The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career advertisers. Some agencies and third-party industry organizations are pushing back on.

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Adweek

JANUARY 11, 2024

Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us. Courtney was coming off her previous role as a managing director,

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Agency Advertising 257

Adweek

NOVEMBER 22, 2022

Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07

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Agency Advertising 237

More About Advertising

APRIL 22, 2024

The first work from creative Rob Hirst Hermans’ new agency The Room Service, a rival to celeb-owned agencies Ryan Reynolds’ Maximum Effort and Ben Affleck’s Artists Equity. Hermans … The post The Room Service writers’ agency debuts with three AI Paris Hiltons first appeared on More About Advertising.

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Agency Advertising Media 59

Adweek

SEPTEMBER 8, 2022

The holiday season for advertisers and agencies often means giving away branded swag. Soon, clients everywhere will be opening up their gifts, with images of branded water bottles, tee shirts, umbrellas and notebooks dancing in their heads. But does anyone really need a.

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Agency Advertising 264

Adweek

JUNE 21, 2023

Now she's entering the advertising business. CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Announcing the.

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Agency Entertainment Media Advertising 363

More About Advertising

APRIL 23, 2024

Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency partners. Prophet will handle brand strategy, Cutwater creative, Dept UK social and iProspect media.

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Agency Media Advertising 52

Adweek

NOVEMBER 21, 2023

Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it is also a great source of fun and enjoyment, not to mention gainful employment. The Thanksgiving holiday should be a time.

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Agency Entertainment Advertising 279

Adweek

JANUARY 30, 2023

A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Advertising Association and think tank Credos has a cold, hard look at the reality. Gleaning insight from 20 HR bosses at brands and agencies, Now, research from the U.K.

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Adweek

JANUARY 30, 2024

Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's top creatives for his project, the Audacious School of Astonishing Pursuits (ASAP). As it launches its latest sessions, Bagley is joined.

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Advertising Agency 279

Adweek

DECEMBER 12, 2022

After putting its account up for review for five months--changing the scope as it went along--Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review).

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Agency Advertising 243

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? Well, you could begin by finding the right agency to run your business ads. After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising.

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Agency Advertising ROI A/B Testing 59

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising.

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Agency Advertising A/B Testing ROI 59