Exchange Wire

AUGUST 4, 2022

Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [.].

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Ad Tech Agency Fashion Marketing 105

Digiday

JULY 28, 2023

As agencies seek a competitive edge and strive to deliver high-quality results for their clients, they are looking to save time by optimizing workflows and processes with new tech solutions. Disruption of the processes is considered an outcome in and of itself. Disruption of the processes is considered an outcome in and of itself.

Ad Tech 69

Ad Tech Agency Audience Media 69

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 105

Ad Tech Media Agency Audience 105

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Cookies Ad Tech A/B Testing CPM 72

Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

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Ad Tech Agency Marketing Media 269

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

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Video Ads Ad Tech Marketing Agency 306

Digiday

DECEMBER 17, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.

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Ad Tech Media Agency Marketing 84

Digiday

OCTOBER 26, 2023

As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms.

Ad Tech 87

Ad Tech Agency Audience Media 87

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

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Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

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Ad Tech Ad Targeting Media Agency 52

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. And this latest collaboration is specifically aimed to make the German broadcasters “less dependent on the ad tech provided by the US tech giants.” RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Tech Media Ad Ops Ad Server 105

Ad Monsters

FEBRUARY 5, 2023

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Black professionals occupy just 3.7% In other words, how did you land a career in advertising technology?

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Ad Tech Media Advertising Audience 111

Admixer

MAY 3, 2022

This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]. The post Ad Tech events go offline. Calendar of must-visit advertising conferences in 2022 appeared first on Admixer.Blog.

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Ad Tech Advertising Communications Agency 94

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

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Marketing Ad Tech Agency Audience 312

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. Netflix Chatted With Google About T heir Ad Business. Netflix is ‘talking to all’ potential ad partners, Ted Sarandos tells Cannes [link] pic.twitter.com/U6pRuLacy4. Agency Loft (@Agency_Loft) June 23, 2022.

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Ad Tech Advertising Cookies Viewability 105

VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers. Trust in me, only me. .

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Ad Tech Header Bidding Media Communications 76

Adweek

FEBRUARY 23, 2023

Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. It lets agencies estimate the carbon emissions of a client's. But real progress will be slow without common agreed-upon measurements.

Media 246

Media Ad Tech Agency 246

Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

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Demand Side Platform Ad Tech Agency 258

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

Ad Tech 68

Ad Tech Ad Server Agency Media 68

Martech Series

JULY 26, 2022

The platform also includes estimated sales based on foot traffic conversions, giving marketers the ability to determine top line sales and return on ad spend. This award further solidifies our place in ad tech as an innovator, bringing must-have geofencing and campaign measurement solutions to retailers, brands, and agencies across the U.S.”

Ad Tech 90

Ad Tech Retail MarTech Conversion 90

Digiday

MARCH 11, 2024

In the never-ending quest to understand which part of advertising investments deliver the best results, attention metrics have pushed themselves to the forefront of consideration by brands and media agencies. and channel or media: (display, online video).

Agency 64

Agency Media Ad Tech Advertising 64

Adweek

NOVEMBER 17, 2022

Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role.

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Ad Tech Agency Marketing 278

Digiday

OCTOBER 3, 2022

The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry and providing business decision-makers with the critical tools and information needed to make informed decisions when choosing the right ad tech vendors.

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Ad Tech Media Advertising Audience 78

Ad Tech Daily

MARCH 27, 2023

NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

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Agency Marketing Ad Tech Media 83

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.

Ad Tech 59

Ad Tech Media Agency Audience 59

Ad Monsters

OCTOBER 14, 2022

We chatted with five Hispanic ad tech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend. Since these entities are much smaller than general market publishers, agencies creating over-arching multicultural strategies for US brands aren’t seeing them.

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Ad Tech Audience Media Agency 98

Digital Remedy

DECEMBER 21, 2022

The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.

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Ad Tech Marketing Media Agency 52

Ad Monsters

MARCH 8, 2023

Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? When I arrived in New York, one of the country’s largest and most diverse cities, I was surprised by the lack of people who looked like me in the advertising industry or at the agency where I worked.

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Ad Tech Machine Learning Audience Advertising 98

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Ad Tech Finance Cookies Impressions 63

More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

Ad Tech 59

Ad Tech Advertising Finance Agency 59

Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

Exchange Wire

JUNE 13, 2022

Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. The post Activating Agency Value in the New Service Layer appeared first on ExchangeWire.com.

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Agency Ad Tech Media 98

Digiday

OCTOBER 1, 2023

Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business.

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Media Agency Ad Tech 82

More About Advertising

JUNE 28, 2022

Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first. The post Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising first appeared on More About Advertising.

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Ad Tech Advertising Conversion Marketing 64