Ad Monsters
APRIL 25, 2024
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”
Adweek
AUGUST 25, 2022
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based
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Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?
Digiday
JULY 4, 2022
For all the news (and panic) associated with the coming death of the third-party cookie, there has been a flurry of action on the part of agencies and brands to prepare, but very little consensus on what that preparation entails. But when asked about how exactly they are preparing, a majority was nowhere to be found.
AdExchanger
AUGUST 18, 2022
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.
Ad Monsters
JUNE 23, 2022
There were many exciting and impactful discoveries if you’re in ad tech land like us. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Netflix Chatted With Google About T heir Ad Business.
VideoWeek
APRIL 15, 2024
Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.
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