Ad Monsters

APRIL 25, 2024

Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

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Digiday

JANUARY 18, 2024

Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. So commerce shop The Mars Agency in early January introduced two new products for its commerce marketing platform, Marilyn.

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AdExchanger

APRIL 11, 2024

In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. In […] The post Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data appeared first on AdExchanger.

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Digiday

MARCH 7, 2024

Especially when the biggest oil field — third-party cookies — is drying up. Clients, which include marketers and agencies, can bridge the divide between brand metrics, like awareness, favorability and purchase intent, to performance outcomes, like search, site visits and shopping, across their whole multimedia campaign.

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Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays. In your inbox.

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AdExchanger

JANUARY 2, 2024

Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency.

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Digiday

NOVEMBER 12, 2023

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? Agencies have been preparing for this inevitability for years by developing privacy and compliance tools and metrics — despite tech players shifting their timing. This is a member-exclusive article from Digiday.

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Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

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AdExchanger

OCTOBER 26, 2023

Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. Sign up here.

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Digiday

FEBRUARY 14, 2024

They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when? Continue reading this article on digiday.com.

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VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

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Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. The future of addressability. Why we care.

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Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.

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Digiday

MAY 28, 2023

During the Digiday Programmatic Marketing Summit , which kicked off on May 22 in Palm Springs, California, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers, as featured in the video below. Continue reading this article on digiday.com.

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Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Digiday

MAY 23, 2023

It seems the third-party cookie’s days are actually numbered now. Google said last week it will deprecate third-party cookies for 1% of Chrome users globally in the first quarter of 2024. And agencies are taking their preparations for a post-cookie world seriously. Join the Digiday research panel.

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Cookies Agency Media Marketing 55

AdExchanger

MARCH 17, 2024

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish. The post Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss appeared first on AdExchanger.

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AdExchanger

JANUARY 30, 2024

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […] The post Still Waiting For That Cookie To Crumble? “We

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Digiday

JULY 4, 2022

For all the news (and panic) associated with the coming death of the third-party cookie, there has been a flurry of action on the part of agencies and brands to prepare, but very little consensus on what that preparation entails. But when asked about how exactly they are preparing, a majority was nowhere to be found.

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Cookies Agency Ad Tech Conversion 62

Digiday

MAY 31, 2023

As the end of the third-party cookie truly draws nearer, the winners and losers are likely to start emerging. Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

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Cookies Agency Media Marketing 59

Digiday

NOVEMBER 9, 2023

The same could be said of how brands and agencies have approached contextual targeting. As brands reach out to agencies to plan for life without cookies, agency teams have a pivotal opportunity to prove their strategic value and deepen client relationships.

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Digiday

JUNE 27, 2022

Third-party cookie deprecation brings with it an emotional roller coaster for marketers — from confusion about what will come next to bursts of innovation brought on by the need to think about audiences and metrics differently.

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Ad Monsters

MARCH 6, 2024

With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. Emily Dalamangas: We have heard a lot about the challenges for marketers, agencies, and media owners with the decline of third-party cookies. How have these challenges affected data enablement?

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Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Goldberg highlighted a LIveRamp study looking at 70+ global publishers with ATS.

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Cookies CPM Impressions Conversion 82

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Digiday

JUNE 6, 2022

Agencies and brands are obviously concerned about the death of the third-party cookie and the impact on their marketing businesses, but the reality is most don’t have a solid plan regarding what exactly post-cookie measurement and marketing will look like. What is not so clear is what comes next. First-party data?

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AdExchanger

AUGUST 18, 2022

But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

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Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Identity Spine. There has to be a winning number there, right?

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Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

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Digiday

DECEMBER 26, 2023

Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. Below, we round up the biggest trends of the year, based on the data that resonated the most with our readers.

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More About Advertising

FEBRUARY 12, 2021

As many people write the obituaries of Madison Avenue-style creative agencies, where’s the magic sauce to get clients excited about creativity – as opposed to paying lip service to it? Charisma has always been a key creative agency component, albeit one in relatively few hands.

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Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

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Cookies First-Party Cookies Conversion Impressions 93

Digiday

DECEMBER 27, 2022

The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. Cookies on the brain. The (supposed) death of the third-party cookie was top of mind for Digiday readers this year, with the topic accounting for 2022’s most-read Digiday+ Research story and several other top stories.

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TechCrunch Ads

AUGUST 8, 2022

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. But it’s not the software itself that’s the issue — rather the complaints target deceptive settings it found being applied.

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Digiday

MARCH 7, 2024

The writing has been on the wall for years, but Google finally started turning off third-party cookies to 1 percent of Chrome browsers in January. Overall, marketers have been apathetic about Google’s crumbling cookie all while testing alternatives and making bigger bets on first-party data.

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Digiday

NOVEMBER 22, 2022

With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Custom (Digiday): How would you frame the state of third-party cookies for advertisers right now?

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Digiday

DECEMBER 6, 2023

In this Q&A, the Custom in-house agency at Digiday spoke with Kristina Prokop, co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet, about how the trends of AI and being privacy-first will collide with the cookie deprecation in 2024 and what it means for the industry moving forward.

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