Adweek
MAY 17, 2024
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto. The number was choreographed and directed by Luis Salgado, from hit Broadway shows In the Heights and On Your Feet; featured Manny Marquez (On Your.
Martech
MAY 17, 2024
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?
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Adweek
MAY 17, 2024
Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very. revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic.
Ad Monsters
MAY 17, 2024
Scott Messer of Messer Media analyzes the latest SEO challenges for publishers amidst Google’s shifting algorithms and priorities, offering insights and strategies for adapting to the new digital landscape. Is Google Search broken? Definitely not, and that’s the wrong question to ask. Two weeks ago, a beleaguered product review site, HouseFresh, dropped an update about their battle, and frustration with Google Search and the state of SEO competition overall.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 17, 2024
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual.
Martech
MAY 17, 2024
You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 17, 2024
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Home Depot+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […] The post Scott’s Miracle-Gro Is Seeing Green With Retail Media appeared first on AdExchanger.
Adweek
MAY 17, 2024
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage, part of the No Fixed Address collective, Niki Sahini wears many hats, but her passion lies in building such a space, while driving what.
VideoWeek
MAY 17, 2024
In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Top Stories Netflix Buys Rights to Christmas Day NFL Games Streaming giant Netflix has continued its push into live sports broadcasting, this week announcing it has secured global streaming rights to NFL games played on Christmas day in a three year deal.
Adweek
MAY 17, 2024
It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel. Kentucky Tourism has launched Great.
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Martech
MAY 17, 2024
CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. Investment in martech companies was spread across 27 categories and significantly increased from only $699 million in Q4 2023 to $1.8 billion in Q1 2024.
Seth Godin
MAY 17, 2024
Doing math problems in your head is a skill. No one is born knowing the answer to, “You have 35 coins in nickels and quarters. They add up to $4.15. How many quarters do you have?” but we can learn. And some people find it easier than others, but yes, we can learn. The same is true for analogies and relationships of words. If someone says, “A baseball manager is like the conductor of an orchestra,” they don’t mean that the manager wears a tuxedo and waves a stick.
Ad Badger
MAY 17, 2024
Today, we will dig into something cool: seven amazing tools that Amazon Seller Central offers. Come along as we explore. Read More 7 Lesser-Known Amazon Seller Tools You Should Try The post 7 Lesser-Known Amazon Seller Tools You Should Try appeared first on Ad Badger.
Digiday
MAY 17, 2024
Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.” For many, the delay was both expected and welcome.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 17, 2024
It’s going to be quite a French summer with the Olympics (mainly) in Paris and Evian will be expecting a games bonus. BETC Paris is once more on the case with a lively effort featuring the ‘Evianers’ who guard the ‘Mountain of Youth,’ tormenting a bemused mountaineer. It’s one little sight gag after another including … The post MAA Ad of the Week: Evian from BETC Paris first appeared on More About Advertising.
Exchange Wire
MAY 17, 2024
Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD). Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [.] The post Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’ appeared first on ExchangeWire.com.
Martech
MAY 17, 2024
The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. This is, of course, a very biased view. However, it’s worth looking at to understand the basis for the lawsuit. Here, using slides from the DOJ’s summary, are the main points of the case.
Exchange Wire
MAY 17, 2024
Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, [.] The post MadTech Sketch: The Mechanics of Curation appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
MAY 17, 2024
The upfronts has come and gone for another year, but it’s left many questions about Connected TV and its place in the digital ecosystem. Here’s what we had to say about it. Mel Yap (Content Marketing Lead): Hi all, well it’s a bittersweet moment as we mark our last thought leadership and the upfronts just wrapped up. I’ve been keeping an eye out the headlines as the presentations finished yesterday.
Exchange Wire
MAY 17, 2024
This week on The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APAC; the MadTech Daily This week, Google unveiled an updated AI-enhanced version of its world-leading Search. Among the new features announced, AI [.] The post The Stack: OpenAI and Google Face Off in the AI Race; Big Tech Regulation Tightens in APAC appeared first on ExchangeWire.com.
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