The difference between web and mobile search
Venture Beat
APRIL 2, 2022
Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.
Mobile Search Related Topics 
The difference between web and mobile search
Venture Beat
APRIL 2, 2022
Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.
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The Top 6 PPC Trends for SaaS businesses in 2022
Ad Rants
JULY 25, 2022
In fact, according to Google, 61% of users are more likely to contact a business if they have a mobile-friendly website, and 70% of mobile searches lead to action within one hour. This means that if your PPC ad is not optimized for mobile, you could miss out on a lot of potential business.
Machine Learning 
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Augmented reality marketing expands with new Pinterest Try On for furniture
Martech
JANUARY 31, 2022
A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. Pinterest first introduced its Try On feature in January 2021 for beauty products, specifically eyeshadow and lipstick.
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Who’s Your Audience? Holiday 2022 Edition
MNTN
AUGUST 15, 2022
Why they’re valuable: Cash (back) is king, with mobile searches for “rewards apps” grew by over 90% in the past two years, and you can bet that number to be even higher this year as consumers expect to recoup some of their spending. Audience Name: Rakuten (cash back app). Audience Provider: StatSocial.
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Why Big Brands Are Losing Online Market Share
Martech Series
JULY 1, 2022
Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire.
Marketing 102
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A quick, handy guide to mobile advertising
illumin
FEBRUARY 20, 2024
QR codes: this type of mobile strategy makes use of QR codes. Mobile search ads: mobile search ads are those that appear within a search engine, mirroring the look and feel of organic search results but with an added CTA.
Advertising 52
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The Google anti-trust trial: A deep dive into the details
Martech
OCTOBER 23, 2023
Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.
Building Real Relationships for Pride Month
illumin
JUNE 7, 2019
Peer-to-peer non-profit PFLAG Canada created DestinationPride.org — a data-driven mobile search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world’s LGBTQ+ laws, rights, and social sentiment. Users were able to search any town, city, province, state or country on earth.
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What is mobile marketing?
AdvertiseMint
OCTOBER 20, 2023
79% of mobile users have taken action on a mobile ad in the past month. 70% of mobile searches result in an online action, such as a purchase, visit to a website, or phone call. Types of Mobile Marketing Mobile marketing strategies have evolved to address the myriad ways people interact with content.
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What is Demand Side Platform (DSP)?
Ad Ops Hero
JANUARY 27, 2021
DSP also assist the advertisers to find out the relevant inventories on display, mobile, search, and video platform to reach the targeted audience. DSP help advertisers manage their bids and ad campaigns effectively by increasing the ROI.
Mobile Path to Purchase Marketing: Moving Customers from Online to Offline
InMobi
OCTOBER 11, 2019
Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobile searches during the consideration phase. So what does this mean for marketers?
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.
Advertising 98
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3 Things Consumer Packaged Goods Advertisers Should Know
Basis
SEPTEMBER 28, 2022
They first encounter your product through a video ad as they watch the newest season of The Handmaid’s Tale on their connected TV , and are then re-targeted via mobile search and social media. Imagine this: you and your team work together to create an intentional, personalized, omnichannel experience for your target consumer.
Advertising 52
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST
VideoWeek
SEPTEMBER 2, 2022
Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent. Newsquest Closes The National Wales.
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Brands Embrace Mobile Advertising
InMobi
MARCH 12, 2013
A new Cisco study indicated that mobile is playing a greater role in the overall shopping experience with a third of shoppers using mobile searches to guide purchase decisions. Mobile commerce grew by 81% last year to nearly $25 billion (eMarketer Jan estimate).
Advertising 40
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Digital is Dead - Long Live Digital
InMobi
JANUARY 3, 2013
Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.
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52 In-App Advertising Statistics You Should Know
InMobi
MAY 21, 2019
12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. By 2020, that will likely drop to 12 minutes daily. There are more than 8.9
Advertising 52
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How to Boost Conversions with Your Article’s Featured Image
Single Grain
NOVEMBER 22, 2019
Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results.
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How Auto Brands Can Win With Mobile
InMobi
APRIL 18, 2013
Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.
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Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel
InMobi
DECEMBER 30, 2012
Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace.
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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).
Ad Beat
JANUARY 1, 2020
There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.
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Website Optimization Tests and Tools Marketers Should Know About
Martech Series
FEBRUARY 20, 2023
A tool that evaluates a website’s mobile friendliness and mobile SEO optimization is known as a mobile SEO page analyzer. It can assist in locating problems that might lower a website’s position in mobile search results and make recommendations for how to make the website mobile device-friendly.
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Mobile Transforming the Face of Beauty & Personal Care Shopping
InMobi
JULY 29, 2013
While thats certainly true, research has shown that mobiles role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work.
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The Mobile Opportunity for Travel Marketers
InMobi
AUGUST 21, 2013
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.
Marketing 52
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The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America
VideoWeek
DECEMBER 9, 2022
Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. Microsoft has given no comment on the plans.
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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016
InMobi
FEBRUARY 19, 2016
In fact, consumption and spending will get bigger than anyone can even imagine in fact mobile video ad spends will have a significantly stronger growth rate than mobile display or mobile search advertising in the coming years.”
Advertising 52
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The Future of SEO: How AI and Machine Learning Will Impact Content
Single Grain
FEBRUARY 19, 2020
Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6%
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New Google Core Web Vitals Guide to Get Effective SEO Score in Minutes
Adtelligent
OCTOBER 18, 2021
The most obvious reason publishers should notice CWV and comply with new guidelines is the search engine ranking. Core Web Vital measurements will majorly affect both desktop and mobile search results, and if your website is slow and glitching – someone else will take the lead. Google Top Stories.
SEO 52
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75+ CRO Statistics That’ll Help You Increase Sales in 2023
Single Grain
FEBRUARY 1, 2023
Page Sage ) 18% of location-based mobile searches result in a sale within one day. Check this out: How to Improve E-Commerce Landing Pages with Paid Ads Data SEO Conversion Rate Statistics On average, organic SEO drives 6% of all online revenue. compared to PPC’s 1.3%.
Enterprise SEO Metrics: The Key Metrics to Track for Success
Single Grain
APRIL 14, 2023
Get My Free Enterprise SEO Plan 6) Page Speed, Core Web Vitals and Mobile Usability Google and other search engines count website speed as a crucial ranking factor mobile searches. SEO Keywords: Which Should You Focus On?
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Google Algorithm Updates 2023: A Comprehensive Guide
Automatad Inc.
JUNE 21, 2023
Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.
SEO 52
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33 Essential B2B SEO Statistics Every Marketer Should Know
Single Grain
MAY 26, 2023
Dive Deeper: 9 Factors that Can Immensely Boost Your Local SEO Mobile B2B SEO Statistics 92.3% of internet users access the internet using a mobile phone. Exploding Topics ) 58.33% of all global website traffic comes from mobile devices.
SEO 52
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What Is Google Circle to Search and Why Should I Care?
Single Grain
JANUARY 25, 2024
Google has launched a new AI-powered search feature for Android phones called “Circle to Search” that allows users to search for information directly from any app without switching.
Retail 52
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The Complete Guide to Google My Business
Single Grain
AUGUST 2, 2019
In fact: 50% of “near me” searches result in a store visit. Near me” or “close by” searches grew by more than 900% over two years. 78% of local mobile searches result in a purchase, either in-store or online.
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More
Single Grain
JUNE 5, 2023
Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. of paid clicks come from mobile devices. (
Advertising 52
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Maximizing SEO with Schema Markup: Strategies and Benefits
Single Grain
FEBRUARY 20, 2024
Outdated structured data can mislead both search engines and users, leading to a poor user experience. Neglecting Mobile Optimization: With the increasing importance of mobile search, make sure that your schema is implemented in a way that supports mobile-friendly pages.
SEO 52
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Modern Programmatic Monetization Strategies
Adtelligent
OCTOBER 6, 2021
To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. It became especially relevant during the pandemic, as fewer people use public transport, and ads should be tailored more precisely to each individual and their routes/locations.
100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023
Single Grain
JANUARY 16, 2023
How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).
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SERP Decoded: Understanding & Leveraging Search Engine Results Pages
Single Grain
JANUARY 8, 2024
Mobile-First Indexing: Prioritizing mobile-friendly websites in response to the increase in mobile searches. Optimizing for the SERPs: Strategies and Best Practices With such fierce competition, optimizing for the search engine results pages is critical for enhancing online visibility and driving traffic.
SEO 52
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11 Mobile Advertising Types to Improve Your ROAS
Single Grain
AUGUST 7, 2023
Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices. Google has 4.3
Advertising 52
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31 Paid & Free SEO Tools That Will Improve Your Ranking
Single Grain
DECEMBER 19, 2023
Why It’s Useful In July of 2018 , Google announced a major update to its mobile ranking factors: page speed became a top ranking factor for mobile searches. Performance Improvements – Get helpful recommendations and instructions on how to improve your site’s performance metrics.
SEO 98
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6 Google Ads Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 20, 2019
Gallery Ads will appear at the top of mobile search results and feature 4-8 images. According to Google : Gallery Ads work: Early reports show that ad groups including one or more Gallery Ad have up to 25% more interactions. Click To Tweet.
Machine Learning 105
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Top 10 Search Engine Ranking Factors: Tips for SEO Success
Single Grain
MARCH 5, 2024
Search engines like Google have explicitly stated that page speed is a ranking factor for both desktop and mobile searches. Tools like Google’s PageSpeed Insights offer detailed reports on your website’s loading times on both mobile and desktop, along with actionable recommendations for improvement.
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