Venture Beat, Marketing

APRIL 2, 2022

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.

Mobile Search

Venture Beat, Marketing

APRIL 2, 2022

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More.

Mobile Search

Ad Rants

JULY 25, 2022

In fact, according to Google, 61% of users are more likely to contact a business if they have a mobile-friendly website, and 70% of mobile searches lead to action within one hour. This means that if your PPC ad is not optimized for mobile, you could miss out on a lot of potential business.

Machine Learning

Single Grain

NOVEMBER 22, 2019

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results.

Conversion

Martech

MAY 17, 2024

is the average of desktop and mobile search. Market share is the first thing courts consider when determining if a monopoly exists. While having a 50% market share can mean there is a monopoly, judges generally require at least a 60% to 65% market share. That 89.2% How was that market share gained?

Mobile Search

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6%

Machine Learning

Martech

JANUARY 31, 2022

A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. Pinterest first introduced its Try On feature in January 2021 for beauty products, specifically eyeshadow and lipstick.

Marketing

Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire.

Marketing

MNTN

AUGUST 15, 2022

Why they’re valuable: Cash (back) is king, with mobile searches for “rewards apps” grew by over 90% in the past two years, and you can bet that number to be even higher this year as consumers expect to recoup some of their spending. Audience Name: Rakuten (cash back app). Audience Provider: StatSocial.

Audience

illumin

JUNE 7, 2019

Peer-to-peer non-profit PFLAG Canada created DestinationPride.org — a data-driven mobile search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world’s LGBTQ+ laws, rights, and social sentiment. Users were able to search any town, city, province, state or country on earth.

Non-Profit

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Mobile Search

Single Grain

AUGUST 7, 2023

Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices. Google has 4.3

Advertising

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).

SEO

illumin

FEBRUARY 20, 2024

QR codes: this type of mobile strategy makes use of QR codes. Mobile search ads: mobile search ads are those that appear within a search engine, mirroring the look and feel of organic search results but with an added CTA.

Advertising

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

Advertising

InMobi

JUNE 4, 2025

As we look ahead to the balance of 2025 and into 2026, the data is clear: the mobile landscape isn’t just shifting—it’s transforming around consumer expectations. Mobile Trends report from eMarketer reveals a key milestone: for the first time, mobile video ad spending is expected to surpass mobile search.

Advertising

Single Grain

DECEMBER 20, 2019

Gallery Ads will appear at the top of mobile search results and feature 4-8 images. According to Google : Gallery Ads work: Early reports show that ad groups including one or more Gallery Ad have up to 25% more interactions. Click To Tweet.

Machine Learning

Single Grain

JANUARY 8, 2024

Mobile-First Indexing: Prioritizing mobile-friendly websites in response to the increase in mobile searches. Optimizing for the SERPs: Strategies and Best Practices With such fierce competition, optimizing for the search engine results pages is critical for enhancing online visibility and driving traffic.

SEO

illumin

APRIL 30, 2024

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful.

Geo targeting

Single Grain

AUGUST 2, 2019

In fact: 50% of “near me” searches result in a store visit. Near me” or “close by” searches grew by more than 900% over two years. 78% of local mobile searches result in a purchase, either in-store or online.

SEO

VideoWeek

SEPTEMBER 2, 2022

Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent. Newsquest Closes The National Wales.

Non-Profit

InMobi

OCTOBER 11, 2019

Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobile searches during the consideration phase. So what does this mean for marketers?

Marketing

Ad Ops Hero

JANUARY 27, 2021

DSP also assist the advertisers to find out the relevant inventories on display, mobile, search, and video platform to reach the targeted audience. DSP help advertisers manage their bids and ad campaigns effectively by increasing the ROI.

Demand Side Platform

AdvertiseMint

OCTOBER 20, 2023

79% of mobile users have taken action on a mobile ad in the past month. 70% of mobile searches result in an online action, such as a purchase, visit to a website, or phone call. Types of Mobile Marketing Mobile marketing strategies have evolved to address the myriad ways people interact with content.

Marketing

Adtelligent

OCTOBER 18, 2021

The most obvious reason publishers should notice CWV and comply with new guidelines is the search engine ranking. Core Web Vital measurements will majorly affect both desktop and mobile search results, and if your website is slow and glitching – someone else will take the lead. Google Top Stories.

SEO

InMobi

APRIL 18, 2013

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

AutoMobile

InMobi

MARCH 12, 2013

A new Cisco study indicated that mobile is playing a greater role in the overall shopping experience with a third of shoppers using mobile searches to guide purchase decisions. Mobile commerce grew by 81% last year to nearly $25 billion (eMarketer Jan estimate).

Advertising

InMobi

DECEMBER 30, 2012

Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace.

Marketing

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. By 2020, that will likely drop to 12 minutes daily. There are more than 8.9

Advertising

Martech Series

FEBRUARY 20, 2023

A tool that evaluates a website’s mobile friendliness and mobile SEO optimization is known as a mobile SEO page analyzer. It can assist in locating problems that might lower a website’s position in mobile search results and make recommendations for how to make the website mobile device-friendly.

SEO

InMobi

JULY 29, 2013

While thats certainly true, research has shown that mobiles role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work.

Mobile Ads

Single Grain

MARCH 5, 2024

Search engines like Google have explicitly stated that page speed is a ranking factor for both desktop and mobile searches. Tools like Google’s PageSpeed Insights offer detailed reports on your website’s loading times on both mobile and desktop, along with actionable recommendations for improvement.

SEO

InMobi

FEBRUARY 19, 2016

In fact, consumption and spending will get bigger than anyone can even imagine in fact mobile video ad spends will have a significantly stronger growth rate than mobile display or mobile search advertising in the coming years.”

Advertising

Single Grain

FEBRUARY 1, 2023

Page Sage ) 18% of location-based mobile searches result in a sale within one day. Check this out: How to Improve E-Commerce Landing Pages with Paid Ads Data SEO Conversion Rate Statistics On average, organic SEO drives 6% of all online revenue. compared to PPC’s 1.3%.

Conversion Rate

Ad Beat

JANUARY 1, 2020

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

Mobile Ads

Automatad Inc.

JUNE 21, 2023

Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.

SEO