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A quick, handy guide to mobile advertising

illumin

Rich media ads Rich media ads offer an enriched experience to the user through the implementation of various animated effects (scratch banners, interstitial ads, swipe ads, cube ads, etc.). QR codes: this type of mobile strategy makes use of QR codes.

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How Auto Brands Can Win With Mobile

InMobi

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

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Digital Advertising Guide

Adtelligent

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

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Digital is Dead - Long Live Digital

InMobi

Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

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Mobile Transforming the Face of Beauty & Personal Care Shopping

InMobi

While thats certainly true, research has shown that mobiles role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work.

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The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.