December, 2023

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X to Double Down on SMBs Following Musk’s Advertiser Attack

Adweek

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros.

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AI Briefing: Creative ways companies used AI in advertising in 2023

Digiday

As the generative AI boom took off in early 2023 , there were plenty of predictions about how soon — and to what extent — companies would start using generative AI in their marketing. Nearly a year later, it’s clear many are feeling increasingly comfortable. Just last week, the global hotel search company Trivago released a new ad campaign as part of a broader rebrand.

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The Top Ad Tech Data Privacy Stories Of 2023

AdExchanger

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […] The post The Top Ad Tech Data Privacy Stories Of 2023 appeared first on AdExchanger.

Ad Tech 114
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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Retail 140
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Eight marketing maxims

Seth Godin

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to spread is the job of the marketer.

Marketing 120
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The 2024 C-Suite Prediction List

VideoWeek

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead.

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Predictions 2024: Innovation

Exchange Wire

In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [.] The post Predictions 2024: Innovation appeared first on ExchangeWire.com.

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Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data

AdExchanger

AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert. The solution relies on […] The post Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data appeared first on AdExchanger.

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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

MarTech 139
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Rewrite for humans

Seth Godin

My building had an elevator problem. The management company sent everyone this note: Please be advised we have been experiencing intermittent issues with the elevator. Our priority is your safety, and we are taking immediate action to address the situation. After a thorough investigation by our electrician, it has been identified that there may be an issue with low voltage affecting the elevator’s performance.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Technology product marketing lifecycle strategies for your IT/High tech business

Smart Insights

Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field … The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.

Marketing 111
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Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report

Adweek

Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google's search interfaces on.

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The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

Exchange Wire

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Audiomob's lead copywriter, James V. Moore on how brands can capitalise on the [.] The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com.

Audience 113
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Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […] The post Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Marketing 140
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Walking the city, walking the world

Seth Godin

Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast in a commercial. Perhaps 40 went to a famous college, maybe 10 played competitive sports.

Media 116
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Shakira fue la artista más buscada en Google en 2023, así ganaron también las marcas asociadas a ella y a sus canciones

Digiday

Mas allá del drama en su vida personal, en 2023 Shakira le puso al mal tiempo buena cara, con récords que van desde la canción latina más escuchada en Spotify en 24 horas, con su “Music Sessions #53” junto al DJ argentino BZRP, 14.393.324 de veces para ser exactos; además de tener el video más visto en YouTube el mismo día con más de 63.000.000 de visualizaciones, sin importar el idioma.

Media 87
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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Adweek

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

Food 360
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

Adweek

There's a new player in town. Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.

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The 20 Best Ads of 2023

Adweek

As 2023 draws to a close, Adweek's annual roundup of the year's best ads is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it, the days that feel like drudgery--and how remarkable it feels to break through. When we looked back on the work.

Fashion 349
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Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis

Adweek

In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches.

Marketing 310
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One Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership

Adweek

Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls. It's a match made in partnership.

Marketing 314
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Creative Trends 2024: Humor and Creators Will Lead the Way

Adweek

It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let.

Agency 294
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Ad Agency Trends 2024: How Agencies Plan to Use AI

Adweek

This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their.

Agency 294
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The Adweek 50: Honoring Indispensable, Behind-the-Scenes Business Leaders

Adweek

While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is transforming how marketers work; or Kroger, Target and Albertsons, retailers embracing their roles as media platforms; or Uber, which has turned rides and deliveries.

Retail 297
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Brands Shift Spend From X to Alternatives for Super Bowl 2024, Reassessing Deals

Adweek

Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl. X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Marketers’ Gen-AI Priorities for 2024

Adweek

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar's Gen AI Campaign Drove Brand.

Marketing 301
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Experiential Enters Its Renaissance Era as Brands Take Bigger Swings

Adweek

Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that's not cathartic enough, hurl a razor-sharp chef's knife at a target while Gordon Ramsay's disembodied voice supplies.

Marketing 301
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5 Times Activists Roasted Adland’s Fossil Fuel Addiction During the Hottest Year Ever

Adweek

This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those climate-warming fuels at the United Nations' recent climate summit, the world is on track to see much more warming in the years to come. Meanwhile, despite a.

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How Blockchain Solana Turned Community Criticism Into a Resonant Campaign

Adweek

While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on refining their messaging and strengthening their marketing to appeal to a wider audience. For blockchain platform Solana, what began as a groundswell of community critique.

Audience 294
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.