2023

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AI Briefing: Creative ways companies used AI in advertising in 2023

Digiday

As the generative AI boom took off in early 2023 , there were plenty of predictions about how soon — and to what extent — companies would start using generative AI in their marketing. Nearly a year later, it’s clear many are feeling increasingly comfortable. Just last week, the global hotel search company Trivago released a new ad campaign as part of a broader rebrand.

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15 Applications of Artificial Intelligence in Marketing

Smart Insights

Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.

Marketing 143
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Amazon Brings Streaming Advertising Capabilities to More Brands

Adweek

Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

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2024 Predictions: Data and AI on marketers’ minds

Martech

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing 122
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts

AdExchanger

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.

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McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

Marketing Dive

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

Food 144

More Trending

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Google’s PMAX Has Run Brands’ Search Ads on Porn and Piracy, claims New Adalytics Report

VideoWeek

Search ads bought through Google have ended up on a number of highly questionable sites including hardcore pornographic websites (some of which hosted bestiality content), Iranian websites which may potentially be under US Treasury Office of Foreign Assets (OFAC) sanctions, and pirated content websites among others, according to a new report from advertising analytics business Adalytics.

Pop-Up 136
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Alkimi Exchange launches the world’s first decentralised ad exchange

Exchange Wire

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.

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2023: Trends …

Rob Campbell

A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse. In my experience, the younger generations are far more committed to what they think is the right thing and stick with it, even in the face of other things coming up.

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Are you doing what you said you wanted to do?

Seth Godin

If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write a screenplay. If you want to do marketing, find a good cause and spread the idea.

Marketing 133
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?

MarTech 136
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E-commerce conversion rates benchmarks – 2023 update

Smart Insights

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, … The post E-commerce conversion rates benchmarks – 2023 update appeared first on Smart Insights.

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Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Digiday

Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently. The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open t

Media 99
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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Retail 140
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

AdExchanger

AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.

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Dove pushes for legislation to protect kids’ self-esteem from social media

Marketing Dive

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

Media 135
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Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report

Adweek

Google is now giving buyers more tools to avoid ads showing up next to unsavory content following the findings of an Adalytics report last week, Adweek has exclusively learned. The Adalytics report examined a lesser-known pocket of Google inventory called the Search Partner Network (SPN). This network includes publishers who use Google's search interfaces on.

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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Adweek

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

Food 360
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Paste Magazine Acquires Jezebel From G/O Media in All-Cash Deal

Adweek

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Media 335
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Adweek’s 2023 Experiential Awards: Standout Activations Making Their Mark

Adweek

Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that's coming into its own. This year's roster of.

Agency 323
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Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape

Adweek

There's a new player in town. Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.

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Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Adweek

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign

Adweek

On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.

Retail 360
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Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her

Adweek

Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.

Marketing 331
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The 20 Best Ads of 2023

Adweek

As 2023 draws to a close, Adweek's annual roundup of the year's best ads is a celebration of something that may seem simple: creativity. But anyone who does creative work knows the struggle of it, the days that feel like drudgery--and how remarkable it feels to break through. When we looked back on the work.

Fashion 349
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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

Adweek

Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.

Marketing 322
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis

Adweek

In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches.

Marketing 310
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Why Swifties Should Be More Than Just A Target Audience to Brands

Adweek

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.

Audience 345
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Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement

Adweek

With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek's NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques.

Audience 307
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Issa Rae’s Inclusive Ad Agency Fête Opens for Business

Adweek

CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?

Agency 355
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.