article thumbnail

Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Ad Tech Daily

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

article thumbnail

With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach

AdExchanger

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Adweek

But some ads make great first impressions. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. They grab the viewer immediately and.

article thumbnail

Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad

Adweek

Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star drives and walks through several scenes where everyone he talks with tries to imitate him. The 60-second spot, "Talkin' Like Walken," by.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

article thumbnail

How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. With a strategic approach to metrics and a commitment to transparency, CMOs can turn the challenge of impressing CFOs into an opportunity to showcase the true value of marketing in driving business success.

article thumbnail

Impression lands Specsavers digital

More About Advertising

Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London and Manchester. Their comprehensive understanding … The post Impression lands Specsavers digital first appeared on More About Advertising.