AdExchanger

SEPTEMBER 22, 2022

Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger. And this trend will only continue.

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Impressions Video Ads 105

Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

Impressions 95

Impressions CPM Header Bidding Ad network 95

AdPushup

MARCH 30, 2024

Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content is available for people to consume, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

More About Advertising

MAY 9, 2024

Get … The post Jung von Matt makes impressive UK debut for Wayfair first appeared on More About Advertising. German-based JVM is an established business of course with 34 offices in ten countries although, hitherto, only a minor presence in the UK.

Impressions 59

Impressions Advertising Agency 59

AdExchanger

SEPTEMBER 25, 2023

Yet it remains fraught with bad data due to a wide variety of ad fraud, as well as limitations in tracking due to […] The post Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts appeared first on AdExchanger. What once was a bit of the Wild West has turned into a highly regulated space.

Impressions 101

Impressions 101

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 95

Impressions Video Ads MarTech Audience 95

Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 108

Impressions Non-Profit CPM MarTech 108

Ad Tech Daily

MAY 24, 2023

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)

Impressions 82

Impressions Ad Tech Media Advertising 82

Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 99

Impressions Non-Profit CPM MarTech 99

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 86

Impressions Ad Tech Media Ad Inventory 86

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

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Impressions Food Education Video Ads 84

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

AdExchanger

AUGUST 10, 2023

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

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Impressions Machine Learning Advertising 64

Marketing Dive

OCTOBER 24, 2022

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

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Impressions Marketing 69

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 52

Impressions Pharmaceuticals Healthcare Marketing 52

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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Header Bidding Impressions Ad Tech Advertising 98

Martech Series

AUGUST 16, 2022

5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. The post First Orion Featured on 2022 Inc.

Impressions 91

Impressions Communications MarTech Marketing 91

Exchange Wire

DECEMBER 5, 2022

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [.].

Impressions 59

Impressions 59

Admixer

APRIL 30, 2023

The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the […] The post One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business appeared first on Admixer.Blog.

Impressions 52

Impressions Ad Inventory 52

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 59

Impressions Entertainment Advertising Marketing 59

Adweek

JULY 1, 2024

We were impressed with. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence. "We

Media 284

Media Impressions Agency 284

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

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Viewability Impressions Media 52

Exchange Wire

MAY 31, 2022

The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com. Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting.

Impressions 59

Impressions Advertising 59

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 52

Impressions Entertainment Advertising Marketing 52

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on ExchangeWire.com.

Impressions 52

Impressions Media 52

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 341

Agency Impressions Advertising 341

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

Adweek

MAY 22, 2024

One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface.

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Impressions 269

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 98

Impressions Advertising 98

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on Digital Turbine. Global Mobile App Download Forecast .

Impressions 52

Impressions Marketing 52

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

Finance 297

Finance Impressions Agency Media 297

Marketing Dive

JULY 13, 2022

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

Impressions 107

Impressions 107

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

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Impressions Ad Tech Retail Media 263

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony. Global Mobile App Download Forecast.

Impressions 52

Impressions Marketing 52

Digiday

OCTOBER 26, 2022

Google has become a new kind of business card, and page 1 results are often the first impression. Nearly 70% of user experiences online start with a search engine , and 99% of people report searching online when they want to learn more about a business.

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Impressions SEO Media Conversion 72