Martech

OCTOBER 16, 2024

If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The real challenge is closing this gap.

Marketing

Martech

AUGUST 8, 2024

These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers. This allows brands and agencies using the Onetag Smart Curation platform to access Dstillery’s pre-built models through private marketplaces.

MarTech

Martech

AUGUST 12, 2024

We’ll explore how to utilize these platforms to shape consumer impressions and drive purchases. Navigating the digital marketplace Influential ad channels: YouTube and Facebook lead as the most influential ad channels.

Cookies

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media

Martech

SEPTEMBER 26, 2024

It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas. Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app.

Marketing

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. While you want to appear regularly in a customer’s inbox, bombarding them with emails is not the way to go.

A/B Testing

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Heres how they fit in and what they can achieve: How welcome emails fit in First impression: Welcome emails introduce our brand and create a positive first impression.

Click Through Rate

Adweek

JULY 10, 2025

The results revealed a 5% year-over-year decline in non-white talent in popular TV programming, which dropped to 42% overall, as well as an underrepresentation of Hispanic talent both on screen and in ad impressions delivered to Hispanic households. Hispanic people comprise 20% of the U.S.

Advertising

Adweek

JUNE 17, 2025

billion media impressions. The campaign was advertised at stadiums in cities like London, Munich, Manchester, and Milan, ultimately earning the game a 150% increase in new players and 7.9 Entertainment Lions for Gaming Mercado Livre’s “Call of Discounts” won the Entertainment Grand Prix in gaming.

Entertainment

Marketing Dive

JULY 8, 2025

billion earned impressions, and consumers in January searched for “Coors Light” more than they did over the prior 12 months. Brawny has garnered two billion earned impressions so far since the launch of its 3-Ply product. million out-of-home impressions and over two million influencer impressions.

Marketing

illumin

SEPTEMBER 19, 2024

Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Additionally, with programmatic advertising, advertisers can pay for ad impressions instead of paying a flat rate across all platforms. How does programmatic advertising work?

Advertising

Martech

AUGUST 15, 2024

And creates unforgettable experiences that leave a lasting impression.” “Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value. Accelerate revenue growth.

ROI

Ad Monsters

DECEMBER 2, 2024

This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. ML algorithms can analyze a multitude of factors—including viewer behavior, content type, time of day, and device used—to accurately price advertising impressions in real-time.

Machine Learning

Martech

AUGUST 26, 2024

Three other students, who wanted to remain anonymous, shared these comments: Synthesia: The student was impressed by the availability of different Arabic dialects but noted that the pronunciation in Arabic was not perfect. InVideo.io is an amazing resource for anyone looking to create amazing videos fast and simply.”

Impressions

Martech

JANUARY 14, 2025

Abandoning vanity metrics No more hiding behind impression counts or engagement scores. One tech CMO I know puts 30% of her team into “revenue pods” that work exclusively on must-win deals. When marketing helps close eight-figure contracts, budget conversations become much easier.

Marketing

Martech

JULY 10, 2024

Analysis of feedback and comments capturing trends and overall impressions of the experience. Number of brand and experience mentions across social and digital channels. Share of voice during the conference for terms related to AI as compared to competitors.

Marketing

Martech

JULY 22, 2024

This sounds impressive, but is it? Most people trip and stumble because they can’t put numbers into context. Many people will use perceived high-quality numbers out of context. “We We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI?

Marketing

AdExchanger

OCTOBER 30, 2024

Impressive numbers. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone.

Impressions

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising

MNTN

NOVEMBER 1, 2024

In contrast, CTV measurement provides precise, digital-like insights, including impressions, completion rates, and household-level attribution, allowing marketers to optimize campaigns based on actual viewer behavior and conversions. This level of granularity and targeting is simply not possible with traditional linear TV.

Viewability

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions

Single Grain

APRIL 27, 2025

When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. For lower-frequency channels like LinkedIn, you might extend that timeline to 14-21 days. The key is monitoring performance metrics rather than adhering to rigid schedules.

A/B Testing

Martech

JANUARY 10, 2025

Use vetted buying partners and measurement and verification tools to ensure quality impressions. Engage with private marketplaces : Leverage private marketplaces (PMPs) and programmatic guaranteed (PG) inventory for more controlled ad placements. Ensure agreements include provisions for quality assurance.

Retargeting

Martech

JUNE 19, 2025

6: Impressions from ad campaigns Why it’s weak: Impressions merely indicate how frequently your ad was displayed. Where to find them: Your CRM system is essential for tracking the progression of leads through the sales pipeline. Dig deeper: Build a winning marketing attribution framework Vanity Metric No.

Conversion Rate

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. This application demonstrates Vox Media’s commitment to AI as it enhances revenue-generating features that benefit both users and the company.

Ad Ops

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Which platform offers the most impressive integrations? User Experience While the features may be impressive, user experience and an intuitive platform often win for many people.

Impressions

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness

Martech

OCTOBER 1, 2024

Airlines use causal analytics to forecast these scenarios, guiding their teams on how to make better, faster decisions and act more effectively.

Marketing

Chief Martech

SEPTEMBER 2, 2024

From a technology perspective, they’re incredibly impressive. Early-stage SDR and BDR work is hard and, given the generally low conversion rate of cold-calls to closed-won customers, expensive and time-consuming.

MarTech

Martech

JANUARY 10, 2025

It was impressive. That’s quite the list of announcements. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November.

Retail

Martech

SEPTEMBER 10, 2024

Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The team saved 1,300 hours simply by automating campaign setup! Once launched, their Amazon Sponsored Display campaign delivered fantastic results.

Media

Martech

AUGUST 5, 2025

While traditional KPIs like impressions, clicks and conversions remain essential, they don’t capture the whole picture. Quantitative KPIs such as impressions, clicks and conversions, typically derived from third-party media analytics platforms, remain crucial. But they are not the whole story. This must change.

Marketing

Martech

JUNE 27, 2025

Consider that unaided brand recall averages just 68%, meaning a third of impressions — and the budget behind them — are effectively wasted because viewers can’t remember who the ad was for. Bridging that divide requires creative that works harder to turn impressions into lasting impact. List: Colors Characters.

Impressions

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. One of the most notable trends highlighted in the report is the continued ascent of retail media. Buyers have revised their year-over-year projections for this channel from +21.8% This surge in retail media investment underscores its growing importance in the marketing mix.

Marketing

Martech

AUGUST 1, 2024

This is impressive, considering Chick-fil-A is only open six days a week compared to McDonald’s’s seven-day workweek. How does that translate to sales? Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7

Marketing