AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

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Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Impressions MarTech Video Ads Advertising 76

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

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Impressions MarTech Advertising Video Ads 84

Marketing Dive

OCTOBER 24, 2022

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

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Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

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Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

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Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

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Impressions Pharmaceuticals Marketing Healthcare 67

Admixer

APRIL 30, 2023

The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the […] The post One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business appeared first on Admixer.Blog.

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Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. (If you are, make agreeing on what’s important your number 1 item to fix next year!) Tell a story.

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Impressions Marketing MarTech Audience 77

Exchange Wire

DECEMBER 5, 2022

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [.].

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Impressions 59

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

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Martech Series

AUGUST 16, 2022

5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. The post First Orion Featured on 2022 Inc.

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Impressions MarTech Communications Marketing 91

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

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Impressions Advertising Entertainment Marketing 59

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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Header Bidding Impressions Ad Tech Advertising 98

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

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Impressions Healthcare Advertising MarTech 84

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on ExchangeWire.com.

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Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 52

Impressions Advertising Entertainment Marketing 52

Exchange Wire

MAY 31, 2022

The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com. Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting.

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Impressions Advertising 59

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

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Impressions Advertising Agency Finance 59

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

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Martech Series

OCTOBER 18, 2022

The post Volta Media Makes Its Digital Inventory More Attractive to Advertisers by Unlocking Equal and Complete Access to Programmatic Impressions appeared first on MarTech Series. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

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Advertising Impressions Media MarTech 71

Adweek

JULY 28, 2023

Join Adweek as we sit down with Julia Goldin, chief product and marketing officer of The LEGO Group, to highlight her impressive work, Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.

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Adweek

JULY 27, 2023

There's the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. And as content owners and publishers view.

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Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on Digital Turbine. Global Mobile App Download Forecast .

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Impressions Marketing 52

Adweek

JULY 13, 2023

Twenty-five years ago this month, a revolutionary new machine for the home appeared, capable of generating an impressive 1,100 revolutions per minute. Absent any other details, one might venture it's an exercise bike. Or perhaps a washing machine or a DVD player. It's none of those things, actually, though the washing machine comes closest.

Impressions 246

Impressions 246

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony. Global Mobile App Download Forecast.

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Impressions Marketing 52

Exchange Wire

FEBRUARY 9, 2023

The post IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung appeared first on ExchangeWire.com. Mindshare and Samsung partnered with IAS [.]

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Impressions Media 52

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

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Impressions Advertising 98

Digiday

OCTOBER 26, 2022

Google has become a new kind of business card, and page 1 results are often the first impression. Nearly 70% of user experiences online start with a search engine , and 99% of people report searching online when they want to learn more about a business.

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Impressions SEO Media Marketing 85

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

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Impressions Advertising 261

Marketing Dive

JULY 13, 2022

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

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Impressions 107

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

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Marketing Impressions 276

Adweek

JUNE 13, 2022

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

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Impressions 254

Adweek

MAY 1, 2023

The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations.

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Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

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Fashion Impressions 261

Adweek

APRIL 18, 2023

This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak. Dr. Oswalt's career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself if she can make a difference and can.

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Impressions 243

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

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