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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. With a strategic approach to metrics and a commitment to transparency, CMOs can turn the challenge of impressing CFOs into an opportunity to showcase the true value of marketing in driving business success.

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With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach

AdExchanger

Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?”

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Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad

Adweek

Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star drives and walks through several scenes where everyone he talks with tries to imitate him. The 60-second spot, "Talkin' Like Walken," by.

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Impression lands Specsavers digital

More About Advertising

Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London and Manchester. Their comprehensive understanding … The post Impression lands Specsavers digital first appeared on More About Advertising.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Adweek

But some ads make great first impressions. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. They grab the viewer immediately and.

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Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

Adweek

Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. Every once in a while, a revolutionary product comes along that changes everything," Wilson tells a rapt audience.