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For TV, GRPs Are Out, And Impressions Are In

AdExchanger

Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger.

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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Adweek

But some ads make great first impressions. Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers.

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How to Troubleshoot & Fix Unfilled Ad Impressions?

Monetize More

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer.

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Subway, Arby’s top QSR TV ad impressions in Q3

Marketing Dive

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3

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CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

Martech Series

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year.

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STUDY: Lotame’s Panorama ID Increases Viewable Impressions Across Devices by 76% for The Chamber of Commerce of Bogota

Martech Series

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. More viewable impressions across devices (76%).

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Unique Impressions: An Important Metric for Publishers

AdPushup

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue.

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Brands drive significant chatter, impressions with sponsored esports streams

Marketing Dive

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability

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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. North America had the largest share of CTV impressions by region.

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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. There can be a few possible scenarios for a high number of unfilled impressions.

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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. There can be a few possible scenarios for a high number of unfilled impressions.

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Volta Media Makes Its Digital Inventory More Attractive to Advertisers by Unlocking Equal and Complete Access to Programmatic Impressions

Martech Series

The post Volta Media Makes Its Digital Inventory More Attractive to Advertisers by Unlocking Equal and Complete Access to Programmatic Impressions appeared first on MarTech Series. Customer Experience Management Sales & Marketing advertisers Digital Inventory digital media budgets economic uncertainty Marketing marketing news Marketing Technology martech Martech News Martech stack Media Plans News omni-channel campaigns Programmatic Impressions Volta Media

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How do Advertisers Use Machine Learning to Buy Cheaper Impressions?

YieldBird

In this article, I will share with you my perspective on why it is so important to have both a consistent sales strategy and some additional tools on hand so as to safeguard the value and prices of the impressions you have available to you.

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How brands are taking control of their first impression with online reputation management

Digiday

Google has become a new kind of business card, and page 1 results are often the first impression. Jesse Boskoff, Chief Operating Officer, Status Labs.

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6 tips to impress the C-suite with year-end marketing reports

Martech

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech.

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How Cookieless Targeting Tactics Will Drive Impressive Performance

Exchange Wire

The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com.

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New Zealand to Make Tech Platforms Pay for News; OpenAI Chatbot Impresses with Writing Skills

Exchange Wire

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding.

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First Orion Featured on 2022 Inc. 5000 Annual List, Continues Impressive Growth

Martech Series

5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. The telecommunications leader experienced remarkable growth, placing them on the prestigious list of America’s fastest-growing private companies.

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DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Martech Series

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

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Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth

More About Advertising

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%.

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Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads

Digital Turbine

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on Digital Turbine. With over 6.3

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Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads

Ad Colony

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony. With over 6.3

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Karmarama confounds critics with impressive Army outing

More About Advertising

Much hoopla in the media about this new British Army campaign from Karmarama, building on last year’s ‘This Is Belonging.’ ’ Seems there was a plan at some stage to move away from the long-serving tagline ‘Be The Best’ (it’s still there). One new ad showing a Muslim soldier pausing for prayer caused a pre-launch kerfuffle. Advertisers Agencies Creative News Politics advertising army featured

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Mobile Display Impression Shares Growing

Media Post

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. Interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged

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What Is CPM Advertising? A Guide to Cost per Thousand Impressions Ads

Smarty Ads

What is CPM in advertising? There are several types of pricings designed for digital programmatic advertising and online advertising in general. They include CPI, CPC, CPA, and, of course, CPM (CPT) - the most popular pricing model for ad buying. It is an abbreviation for “cost per mille”, where. Programmatic

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VSBLTY Named ‘Most Promising Data Analytics Solutions Provider’ by Cioreview Magazine

Martech Series

These solutions help improve the guest experience and leave a lasting brand impression on customers. VSBLTY uses Store as a Medium (SaaM) to calculate media impressions and engagement at the point of sale and efficiently translate that into brand and sales-building opportunities.

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The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021.

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AdPlayer.Pro Outstream Video Ad Tech Provider Reports Q2 2022 Results

Martech Series

According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000. AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022.

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Connected TV Ecosystem Holds the Potential of Greater Return for Eager Advertisers

Martech Series

A recent milestone was surpassed where CTV ad impressions passed mobile impressions, bringing into question the ad spend standards that have been in place for the last number of years.

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White Bullet’s Collaboration With Sygna? Association Significantly Reduces Ad-Funded Piracy in Key European Market

Martech Series

to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue. listed websites and outlines trends in ad impressions and revenue on Polish IP-infringing Sygna? White Bullet’s Q2 2022 Ad Funded Piracy Report for Sygna?

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Jackie Balchin of DMS: how can we tell what’s really behind online impressions and minutes?

More About Advertising

There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, based on whether a user is scrolling, typing or clicking on the page. This is. Ad Tech Advertisers Agencies Analysis Media PR facebook online advertising social media

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TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

Ad Attention is calculated as the percentage of all ad impressions in which the viewer looked at the TV screen for two or more seconds.

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So far so good for adam&eveDDB as it adds Aviva to impressive list of account gains

More About Advertising

Adam&eveDDB, the agency of the year by anyone’s standards in 2014, has kicked off 2015 by landing another big one, UK insurance company Aviva’s ‘global’ account. Global in inverted commas because Aviva, formerly Norwich Union, would like to be seen as a global business but it isn’t really. It’s sold its US business, still the. Advertisers Agencies Creative News adam&eveBBDO Aviva

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Ciesco: IPG sets the pace in the first quarter of 2016 with impressive organic growth

More About Advertising

By Ciesco. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% to $1.7bn. As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for. Ad Tech Advertisers Agencies Analysis Finance News ciesco IPG omnicom WPP

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action. Low impressions. Solid impressions. High impressions.

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Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Adweek

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'"

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Pay Per Click advertising click-through rates cost for acquisitions CTR engagement Facebook Ads Facebook Lead Ads impressions relevance score side bar adsWhen you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That’s typically not going to happen. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Time is.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. A higher Facebook ad relevance score provides several benefits: Receive more impressions and reach a wider audience. Lower bids for the same number of impressions.

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Impressive World Cup Stats Every Marketer Should Know {Infographic}

AdGlow

As we count down until the 2018 World Cup and the excitement builds, social media will be a prime channel for interaction. Instagram Twitter Facebook Adglow world cup Football

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Ads Playing on Streaming Services While TV Is Off Waste Brands $1 Billion Per Year

Adweek

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

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The 7 Marketing Tools That I Can’t Live Without

Single Grain

Through ClickFlow, companies can automatically see which pages on their site have the most potential to grow revenues – such as pages that have high impression count in search but a low click through rate. You can look at the click-through rate, you can look at the impressions your keywords are getting. And what they're looking for is the biggest disparity: the keywords that get a shitload of impressions, very few clicks and aren't ranking high enough.

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How Can We Advertise Our Brands Through Failure?

Adweek

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand.

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United Way’s Holiday Ad Tells a Homelessness Story from a Ring Doorbell’s Perspective

Adweek

But its twist ending is what leaves the most indelible impression, coloring everything that comes before.