Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

Impressions 84

Impressions MarTech Advertising Video Ads 84

Marketing Dive

OCTOBER 24, 2022

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

Impressions 77

Impressions Marketing 77

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability 52

Viewability Impressions Media 52

Admixer

APRIL 30, 2023

The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the […] The post One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business appeared first on Admixer.Blog.

Impressions 52

Impressions Ad Inventory 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Ad Exchange Brand Awareness 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Ad Exchange Brand Awareness 52

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. (If you are, make agreeing on what’s important your number 1 item to fix next year!) Tell a story.

Impressions 87

Impressions Marketing MarTech Audience 87

Exchange Wire

DECEMBER 5, 2022

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [.].

Impressions 59

Impressions 59

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 59

Impressions Advertising Entertainment Marketing 59

Martech Series

AUGUST 16, 2022

5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. The post First Orion Featured on 2022 Inc.

Impressions 91

Impressions MarTech Communications Marketing 91

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on ExchangeWire.com.

Impressions 52

Impressions Media 52

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 52

Impressions Advertising Entertainment Marketing 52

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Impressions 84

Impressions Healthcare Advertising MarTech 84

Exchange Wire

MAY 31, 2022

The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com. Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting.

Impressions 59

Impressions Advertising 59

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

Retail 273

Retail Media Impressions Agency 273

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

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Impressions Advertising 215

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Agency Finance 59

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Marketing 288

Marketing Impressions 288

Martech Series

OCTOBER 18, 2022

The post Volta Media Makes Its Digital Inventory More Attractive to Advertisers by Unlocking Equal and Complete Access to Programmatic Impressions appeared first on MarTech Series. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Advertising 71

Advertising Impressions Media MarTech 71

Digiday

OCTOBER 26, 2022

Google has become a new kind of business card, and page 1 results are often the first impression. Nearly 70% of user experiences online start with a search engine , and 99% of people report searching online when they want to learn more about a business.

Impressions 77

Impressions SEO Media Marketing 77

Exchange Wire

FEBRUARY 9, 2023

The post IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung appeared first on ExchangeWire.com. Mindshare and Samsung partnered with IAS [.]

Impressions 52

Impressions Media 52

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

Impressions 107

Impressions Advertising 107

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on Digital Turbine. Global Mobile App Download Forecast .

Impressions 52

Impressions Marketing 52

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony. Global Mobile App Download Forecast.

Impressions 52

Impressions Marketing 52

Marketing Dive

JULY 13, 2022

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

Impressions 117

Impressions 117

Adweek

MAY 1, 2023

The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations.

Impressions 211

Impressions Advertising Conversion 211

Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

Fashion 241

Fashion Impressions 241

Adweek

JUNE 13, 2022

On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

Impressions 257

Impressions 257

Adweek

MARCH 1, 2023

Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she's taking on the role of G?nter, nter, a "vodka seltzer sommelier," serving as the face of the first national campaign for Anheuser-Busch's N?trl. The yearlong "N?trl.

Impressions 240

Impressions 240

Adweek

APRIL 18, 2023

This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak. Dr. Oswalt's career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself if she can make a difference and can.

Impressions 195

Impressions 195

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 273

Advertising Impressions Marketing 273

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions Ad Tech Advertising ROI 52

Adweek

DECEMBER 1, 2022

But its twist ending is what leaves the most indelible impression, coloring everything that comes before. This year's holiday campaign from United Way Halifax is remarkable for a number of reasons--it's shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it's been at least a year in the making.

Impressions 239

Impressions 239

Ad Rants

JUNE 24, 2022

In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Taking advantage of that impression may determine whether the visitor reads on or not. Don't let your banner be the bad impression you need to recover from. Tools of the Trade.

Banner 184

Banner Media Impressions Advertising 184

Adweek

DECEMBER 5, 2022

million impressions across Fox and FS1 from 33 live events. Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 The Dallas Cowboys on Thanksgiving, the U.S. Men's National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday.

Impressions 219

Impressions Marketing 219