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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Adweek

But some ads make great first impressions. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. They grab the viewer immediately and.

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Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

AdExchanger

Yet it remains fraught with bad data due to a wide variety of ad fraud, as well as limitations in tracking due to […] The post Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts appeared first on AdExchanger. What once was a bit of the Wild West has turned into a highly regulated space.

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For TV, GRPs Are Out, And Impressions Are In

AdExchanger

Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger. And this trend will only continue.

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How to Troubleshoot & Fix Unfilled Ad Impressions?

Monetize More

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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Mobile App Research Reveals 1st and 2nd Impressions Are Everything

Ad Tech Daily

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)

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AppLovin Had An Impressive Q2, Crediting Its Investments In AI

AdExchanger

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

Ad Tech Daily

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.