Adweek

JUNE 18, 2025

Real Beauty Redefined for the AI Era” garnered 4 billion earned impressions and 500 million views globally. The results were then displayed across cities worldwide, including London, Toronto, and New York. Dove also pledged to “champion real beauty, with a commitment to never use AI to create or distort women’s images.”

Media 299

Media Impressions Agency Advertising 299

Digiday

JUNE 30, 2025

As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding. TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. This is a member-exclusive article from Digiday.

Impressions 61

Impressions Marketing Media 61

Adweek

JUNE 16, 2025

One Second Ads” earned Budweiser 68 million impressions across TikTok, and won not just the Grand Prix but also a Gold Lion. Created by Africa Creative and DDB out of Brazil, the campaign features the first notes and/or beats of some of the world’s most popular songs with the aim of reaching music fans.

Education 325

Education Impressions Media Advertising 325

Adweek

APRIL 15, 2025

Temu's share of impressions in the Google auctions has cratered to 0% in the past week.

Impressions 333

Impressions eCommerce 333

Adweek

SEPTEMBER 5, 2024

The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. 15 and Nov.

Advertising 337

Advertising Impressions 337

Martech

SEPTEMBER 5, 2024

Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression. Obility’s analysis of paid search ads for demos and free trials.

Non-Profit 127

Non-Profit Click Through Rate Impressions Conversion Rate 127

Adweek

NOVEMBER 7, 2024

Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance.

Impressions 331

Impressions Conversion 331

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to.

Retail 306

Retail Media Impressions Agency 306

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 121

CPM CPC Click Through Rate Impressions 121

Adweek

JANUARY 27, 2025

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

Impressions 320

Impressions 320

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

Agency 347

Agency Impressions Advertising 347

Adweek

JULY 10, 2025

The results revealed a 5% year-over-year decline in non-white talent in popular TV programming, which dropped to 42% overall, as well as an underrepresentation of Hispanic talent both on screen and in ad impressions delivered to Hispanic households. Hispanic people comprise 20% of the U.S.

Advertising 157

Advertising Impressions Finance Audience 157

Adweek

APRIL 10, 2025

Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger. NCM celebrated its 10th year as the U.S.

Impressions 289

Impressions Agency Advertising 289

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 279

Impressions Ad Tech Retail Media 279

Adweek

OCTOBER 25, 2023

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

Impressions 325

Impressions 325

Adweek

FEBRUARY 27, 2025

As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers.

Video Ads 290

Video Ads Impressions Audience Advertising 290

Adweek

JUNE 16, 2025

One Second Ads” earned Budweiser 68 million impressions across TikTok, and earned not just the Grand Prix but also a Gold Lion. Created by Africa Creative and DDB out of Brazil, the campaign features the first notes and/or beats of some of the world’s most popular songs, testing consumers’ fandom as the goal was to reach music fans.

Entertainment 230

Entertainment ROI Impressions Media 230

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media 127

Media Impressions Audience Conversion 127

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

JULY 1, 2024

We were impressed with. Publicis Groupe's interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker's media budget, which is estimated to be worth over $410 million annually per COMvergence. "We

Media 306

Media Impressions Agency 306

Adweek

MAY 28, 2025

The new offeringunprecedented among streaming serviceslets marketers view impressions by title, genre, and content rating in real time

Impressions 259

Impressions Marketing 259

Adweek

NOVEMBER 19, 2024

That achievement is all the more impressive considering that few significant news. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo.

Impressions 277

Impressions Advertising 277

Adweek

AUGUST 6, 2024

Yokoi shares insights from his impressive 20-year tenure at Unilever, revealing how his diverse.

Media 276

Media Impressions Marketing 276

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 100

Impressions Audience ROI Conversion 100

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 299

Impressions Marketing 299

Adweek

JANUARY 25, 2024

There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.

Advertising 299

Advertising Cookies Impressions Media 299

Adweek

JUNE 11, 2025

A month later, DoubleVerify found itself at the center of another Adalytics report, this time claiming the company often fails to detect bot impressions. One report found that DoubleVerify and other verification providers failed to filter out a site reportedly linked to child sexual abuse material, which led U.S.

Viewability 237

Viewability Ad Tech Conversion Impressions 237

Adweek

MARCH 1, 2024

Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Kebler gives an update.

Impressions 294

Impressions 294

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.”

Impressions 109

Impressions Media Advertising Marketing 109

Adweek

MAY 22, 2024

One after another, familiar TV characters and talent appeared on screen to flex an impressive catalog of IP across comedies, dramas, theatrical film, news, reality and live sports. At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface.

Impressions 289

Impressions 289

Adweek

MAY 23, 2023

While I was initially surprised that an issue as well established as climate was new to the sector, I've been very impressed with the seriousness with which many. After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the advertising sector over the past 18 months.

Impressions 287

Impressions Advertising 287

Ad Monsters

DECEMBER 2, 2024

This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. ML algorithms can analyze a multitude of factors—including viewer behavior, content type, time of day, and device used—to accurately price advertising impressions in real-time.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases.

Impressions 112

Impressions Retail ROI MarTech 112

Martech

OCTOBER 11, 2024

In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. A $100K+ deal requires 1,893 impressions until a website visit and thousands of more touchpoints to win the deal.

Marketing 121

Marketing Impressions Education MarTech 121

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Heres how they fit in and what they can achieve: How welcome emails fit in First impression: Welcome emails introduce our brand and create a positive first impression.

Conversion Rate 111

Conversion Rate Click Through Rate Impressions Communications 111

Adweek

MARCH 27, 2023

In the 1950s, taking a transatlantic flight was a luxury reserved for the rich and famous, who would dress to impress for the trip. Samsonite is harking back to the Golden Age of travel in a mini-movie featuring Saturday Night Live star Chloe Fineman sporting retro fashions, breaking the fourth wall and wheeling around the.

Fashion 278

Fashion Impressions 278

Adweek

DECEMBER 3, 2024

Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves," said Denisha Thomas, 11Alive news. Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter.

Affiliates 251

Affiliates Impressions 251