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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again


But some ads make great first impressions. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. They grab the viewer immediately and.

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Mobile App Research Reveals 1st and 2nd Impressions Are Everything

Ad Tech Daily

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)


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What is an Ad Impression? All You Need to Know


All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

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For TV, GRPs Are Out, And Impressions Are In


Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger. And this trend will only continue.

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How to Troubleshoot & Fix Unfilled Ad Impressions?

Monetize More

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

Ad Tech Daily

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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CTV overtakes mobile for global ad impressions


CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).