Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

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Header Bidding CPM Ad Inventory Click Through Rate 73

Martech

FEBRUARY 1, 2022

announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc.

Advertising 86

Advertising Impressions Ad Space Audience 86

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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Advertising Ad Ops Ad Inventory Header Bidding 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 107

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

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Viewability Impressions CPM Conversion Rate 98

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.

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Ad Space Impressions Audience Advertising 98

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.

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CPM Header Bidding Ad Space Impressions 52

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Not to mention, during such a high-demand season, many expect higher CPMs as they compete with their B2C counterparts for ad space.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. or more per thousand impressions can purchase that ad space.

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Header Bidding CPM Fill rate A/B Testing 86

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

AdvertiseMint

OCTOBER 24, 2023

These platforms connect advertisers with publishers, ensuring that advertising space is purchased efficiently and effectively. DSPs go beyond just purchasing ad impressions. They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements.

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

illumin

JANUARY 16, 2024

In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year. Since starting to sell ad space on previously under-monetized platforms, like Instagram’s search results and Reels, Meta’s had a huge uptick in impressions.

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Advertising Retail Impressions Ad Space 104

Digital Remedy

MAY 31, 2022

The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Impressions don’t come free, and in order to run this analysis, impressions must actually be purchased to run PSA ads on, so a substantial portion of the advertising budget is going toward actively NOT advertising!

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Control Group Impressions A/B Testing Ad Space 98

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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Ad Space Ad Exchange Ad Tech Impressions 114

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

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CPC CPA CPM Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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AdvertiseMint

FEBRUARY 7, 2024

Visual elements also play a big role, as a well-designed ad grabs attention and leaves a lasting impression. The creative flair turns a simple Facebook ad campaign into a compelling story. These numbers tell you how well your ad resonates with the audience and whether it’s achieving its intended goals.

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Impressions Audience Video Ads Brand Awareness 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! Why use RTB?

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Demand Side Platform Ad Exchange Ad Space CPM 52

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Here’s everything you need to know about Connected TV inventory.

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Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

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Conversion Impressions Ad Space ROI 52

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. As ever in ad tech, the devil is in the detail.

Media 81

Media Demand Side Platform Ad Tech Impressions 81

Ad Monsters

DECEMBER 20, 2023

When evaluating RMN effectiveness, 50% of brand marketers say a campaign is successful if it leads to more in-store or online sales, whereas 43% of agency respondents prioritize impressions and reach. When asked about retail media’s return on ad spend (ROAS), 61% of buyers said that RMNs perform better than other channels. .”

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Retail Media Brand Awareness Ad Space 59

Monetize More

MARCH 6, 2023

Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers.

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Ad Server Click Through Rate Ad Space Ad Exchange 98

YieldBird

AUGUST 23, 2023

Distinguish Anomalies: Understanding the setup of your ad space is crucial to know what behaviors are not standard for our settings. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

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Header Bidding Advertising Ad Exchange Impressions 52

RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. Preventing Mobile Ad Fraud. What does this mean for advertisers?

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Some of the popular tools to create native ads are: 1.

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Native Advertising Marketing Banner Audience 125

Digital Remedy

MAY 31, 2022

The main drawback of PSA holdouts is that someone has to pay for that PSA ad to be served. Impressions don’t come free, and in order to run this analysis, impressions must actually be purchased to run PSA ads on, so a substantial portion of the advertising budget is going toward actively NOT advertising!

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Header Bidding Impressions Ad Inventory Machine Learning 52

Ad Monsters

OCTOBER 1, 2022

Receive more advertiser spend — Platforms are always updating default buyer settings, so updating your ads.txt files ensures you are eligible for all platform ad campaigns. If more advertisers have the capability to bid for ad space, this results in more revenue. These seemingly small issues could, quite literally, cost you.

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Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. That way, you can achieve the best possible results by driving quality impressions at a lower cost — without the extra heavy lifting.

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Media Ad Space Demand Side Platform ROI 52