Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. It triggers the ad request of the impression and sends it to the ad exchanges through SSP. The ad exchange then sends the bid request to DSP to let the advertisers bid on available impressions.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech Series

JULY 21, 2022

INEO continues to show impressive growth as the Company is poised to deliver another quarter of record revenues in Q4-2022 with growth approaching 90% over Q4-2021. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. or more per thousand impressions can purchase that ad space. Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop.

Header Bidding 86

Header Bidding CPM Fill rate A/B Testing 86

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Kevel

SEPTEMBER 23, 2022

As a recap, here’s the difference between these key metrics: Fill rate: (Impressions/Selection Request Count) The percentage of impressions served from non-remnant campaigns. This is because the Ad Decision Request is made before ads are shown, and as a result, some ADRs cannot be tied to specific campaigns.

Fill rate 52

Fill rate Impressions 52

Monetize More

MAY 20, 2023

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Epom. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

This results in higher click-through rates, conversions, and better monetization outcomes. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

FEBRUARY 6, 2023

These will result in significantly improved player performance and higher fill rates. Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times.

Header Bidding 69

Header Bidding Fill rate Impressions 69

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Digital Turbine

SEPTEMBER 12, 2022

Higher fill rates: 53%. S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. The two winners should then compete for the impression. This means an existing app with stable metrics and a significant volume of impressions. Lower ad latency: 41%.

Audience 98

Audience A/B Testing Fill rate Impressions 98

InMobi

JULY 29, 2020

Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners. This leads to higher bid density, fill rate and overall revenue.

Header Bidding 52

Header Bidding Fill rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. The aim is to secure the best price for each impression. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Unruly

AUGUST 9, 2022

Benefits of Unified Auctions: Creates efficiencies for publishers – unified auctions only require one ad call, lowering latency, increasing fill rates, and increasing yield by creating more competition for each impression. Opens more inventory to buyers with increased transparency.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

AdvertiseMint

NOVEMBER 7, 2023

With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing. Revenue Optimization : Networks use ad performance data to maximize ad impressions and, consequently, revenue. They’re versatile, often providing billions of ad impressions per month.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. How will you benefit from this interstitial ad network? Instant setup process .

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

MAY 27, 2022

RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. per thousand impressions for rich media banners. With AdCash, publishers get: High fill rates. fill rate with high-quality ads & satisfactory performance in terms of ad revenue. High fill rate.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Ad Monsters

OCTOBER 1, 2022

Errors or missing ads.txt lines could lead to consistently low buyer bid rates. Low bid rates lead to fewer ad impressions or low fill rates which then leads to lower revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 95

Fill rate Cookies Ad Exchange Ad Space 95

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.), Everything seems a lot clearer.

Fill rate 52

Fill rate Impressions CPM Fashion 52

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. We strongly believe in the benefits in-app bidding offers in terms of maximizing publisher revenue, eCPMs and fill rates. “InMobi is thrilled to join Google’s Bidding program. Why Activate InMobi with Bidding on Google?

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Monetize More

JANUARY 10, 2023

Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). Drop in CPM.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Although they may be disruptive, they have higher viewership rates as users get attracted by the ad and continue to watch despite the skip option with the video.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The 30 minutes of average watch time per user speaks volumes about the growth of the app as the leading OTT platform in Vietnam. As one of their best global partners, InMobi has helped them with programmatic in-app monetization – driving a 2.5X

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. The result is that your RPM will decrease as the reader views more pages, but the RPS will increase since the session overall recorded more impressions compared to a user visiting one page only.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 67

Agency Header Bidding Ad Tech Demand Side Platform 67

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions.

Video Ads 69

Video Ads Conversion Rate Fill rate Ad network 69

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. For instance, if a publisher has a high ad fill rate , a good move would be to increase price floors and earn more. Start Monetizing Videos With Brid.TV

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

AdPushup

JULY 22, 2022

But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate. Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. Ad personalization expectations [.].

Impressions 52

Impressions Fill rate Header Bidding Banner 52